Hotel Sales and Marketing Manager Job Description [Updated for 2025]

In the dynamic world of hospitality, the role of Hotel Sales and Marketing Managers has never been more crucial.

As the industry evolves, the demand for experienced professionals who can strategize, manage, and enhance our sales and marketing efforts continues to grow.

But let’s delve deeper: What’s truly expected from a Hotel Sales and Marketing Manager?

Whether you are:

• A job seeker looking to understand the core responsibilities of this role,
• A hiring manager outlining the perfect candidate,
• Or simply interested in the behind-the-scenes of hotel sales and marketing,

You’re in the right place.

Today, we present a customizable Hotel Sales and Marketing Manager job description template, designed for easy posting on job boards or career sites.

Let’s dive right into it.

Hotel Sales and Marketing Manager Duties and Responsibilities

Hotel Sales and Marketing Managers play a crucial role in attracting guests and enhancing the visibility and reputation of the hotel.

They combine strategic planning and day-to-day sales activities to achieve revenue goals.

Their duties and responsibilities include:

• Developing and implementing sales strategies for the hotel
• Identifying and targeting key markets and potential clientele
• Building and maintaining relationships with clients and key personnel within customer companies
• Conducting market research and competitor analysis to identify trends and opportunities in the industry
• Creating and executing marketing campaigns and promotional events to drive brand awareness and generate sales
• Collaborating with other hotel departments to ensure a unified approach to sales and marketing
• Managing sales and marketing budgets and ensuring a return on investment
• Monitoring and analyzing sales and marketing activity against goals
• Managing a sales and marketing team, providing training and mentorship as needed
• Representing the hotel at trade fairs and other networking events
• Negotiating contracts with customers and achieving profitable deals

 

Hotel Sales and Marketing Manager Job Description Template

Job Brief

We are seeking a dynamic and experienced Hotel Sales and Marketing Manager to join our team.

In this role, you will be responsible for developing and implementing effective sales and marketing strategies to attract and retain customers, promote our hotel brand, and increase revenue.

Our ideal candidate has a solid background in the hospitality industry, a deep understanding of sales and marketing principles, and a proven track record of meeting and exceeding sales targets.

 

Responsibilities

• Develop and implement strategic sales and marketing plans to achieve hotel objectives.
• Identify new markets and business opportunities and increase sales.
• Establish productive and professional relationships with key personnel in assigned customer accounts.
• Coordinate marketing and promotional activities to promote the hotel brand and services.
• Provide timely and accurate sales forecasts and performance reports.
• Monitor competitor products, sales, and marketing activities.
• Manage social media presence and direct programs to improve social media reputation and recognition.
• Develop and manage sales and marketing budgets.
• Oversee the design and production of promotional materials.
• Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail.

 

Qualifications

• Proven work experience as a Sales and Marketing Manager, preferably in the hospitality industry.
• Strong understanding of customer and market dynamics and requirements.
• Proven ability to achieve sales targets.
• Excellent leadership, communication, and negotiation skills.
• Experience with digital marketing strategies and tools.
• BSc degree in Marketing, Business Administration, Hospitality Management or relevant field.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Hotel Sales and Marketing Manager
• Work Environment: This position is based in our hotel, with occasional travel for client meetings and industry events.
• Reporting Structure: Reports to the Hotel General Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $75,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Hotel Sales and Marketing Manager Do?

Hotel Sales and Marketing Managers work for various types of hotels, resorts, and hospitality firms.

They may also work as independent consultants or for marketing agencies specialized in hospitality.

Their primary role is to create, implement and oversee strategies that increase hotel bookings and boost revenue.

They achieve this by promoting the hotel’s services, enhancing brand visibility, and driving customer engagement.

They work closely with the hotel management team to understand the unique selling propositions and offerings of the hotel.

They then use this information to create compelling marketing messages and campaigns.

They are also responsible for identifying and building relationships with potential clients, which may include individuals, corporations, or travel agencies.

They negotiate sales contracts and rates, ensuring all agreements are beneficial and profitable for the hotel.

They also analyze market trends and competitors to align the hotel’s marketing strategies accordingly.

In addition, they may oversee the hotel’s online presence, manage social media accounts, and ensure the hotel’s website is up to date and attractive to potential guests.

Hotel Sales and Marketing Managers also track the effectiveness of their marketing and sales strategies, make necessary adjustments, and provide regular performance reports to senior management.

Their ultimate goal is to attract guests, increase hotel occupancy rates, and maximize revenue.

 

Hotel Sales and Marketing Manager Qualifications and Skills

A successful Hotel Sales and Marketing Manager should possess the skills and qualifications that align with the job role, which include:

• Sales skills to negotiate and close deals with various clients, ensuring the hotel meets its revenue goals.
• Marketing expertise to effectively promote the hotel’s services and amenities, attracting new customers and retaining existing ones.
• Communication skills to clearly convey the hotel’s offerings and value proposition to potential clients, as well as to interact effectively with hotel staff and management.
• Customer service skills to understand and meet client needs, ensuring satisfaction and fostering long-term relationships.
• Analytical skills to interpret sales data, identify trends, and make informed decisions about marketing strategies and initiatives.
• Leadership skills to manage and motivate a sales and marketing team, fostering a positive and productive work environment.
• Organizational skills to manage multiple tasks and projects, keeping track of progress and ensuring timely completion.
• Knowledge of digital marketing tools and strategies, including social media, SEO, content marketing, and email marketing, to effectively reach and engage potential clients online.

 

Hotel Sales and Marketing Manager Experience Requirements

Entry-level candidates for the Hotel Sales and Marketing Manager role typically have 1-2 years of experience in the hospitality industry, often gained through internships or part-time roles in a hotel’s sales or marketing department.

Individuals with more than 3 years of experience usually have developed their skills and knowledge through roles such as Sales Coordinator, Marketing Coordinator, or Business Development Representative in a hotel or relevant hospitality establishment.

Candidates with more than 5 years of experience often have substantial experience in devising and implementing sales and marketing strategies within the hospitality industry.

They may have held positions such as Assistant Sales and Marketing Manager or Sales and Marketing Director, and may have proven their ability to lead a team and manage large-scale projects.

In addition to this, candidates who have had direct experience in customer service, event planning, or public relations may also be considered more favourably, as these experiences can provide valuable insights and skills for the Sales and Marketing Manager role.

 

Hotel Sales and Marketing Manager Education and Training Requirements

Hotel Sales and Marketing Managers typically hold a bachelor’s degree in marketing, hospitality management, business administration, or a related field.

In-depth knowledge of the hospitality industry, marketing strategies, and sales techniques is crucial.

Therefore, many aspiring professionals also take specialized courses in these areas.

Familiarity with modern sales tools, digital marketing platforms, and customer relationship management software is often highly desirable.

Some employers prefer candidates with a master’s degree in hospitality or business administration, especially for positions in larger hotel chains.

This advanced degree can demonstrate a candidate’s leadership abilities and commitment to the industry.

In addition to formal education, Hotel Sales and Marketing Managers often need several years of experience in the hotel industry, preferably in a sales or marketing role.

Certifications in sales and marketing, while not always required, can give candidates an edge.

These certifications, offered by professional organizations such as the American Marketing Association or the Hospitality Sales and Marketing Association International, validate a professional’s skills and commitment to continuous learning.

In summary, a combination of relevant education, practical experience, and industry-specific certifications often make for the most effective Hotel Sales and Marketing Managers.

 

Hotel Sales and Marketing Manager Salary Expectations

A Hotel Sales and Marketing Manager can expect to earn an average salary of $60,233 (USD) per year.

However, this figure can differ based on factors such as years of experience, the size and location of the hotel, and the success of their marketing campaigns.

 

Hotel Sales and Marketing Manager Job Description FAQs

What skills does a Hotel Sales and Marketing Manager need?

A Hotel Sales and Marketing Manager must have excellent communication and negotiation skills, as they will often be in contact with clients and potential customers.

They also need strong marketing skills to effectively promote the hotel’s services.

Strong leadership and management skills are also important, as they will be leading a team of sales and marketing staff.

 

Do Hotel Sales and Marketing Managers need a degree?

While it’s not always required, many employers prefer candidates with a degree in marketing, business, or a related field.

However, substantial experience in sales, marketing, or hospitality could also be considered.

An understanding of the hotel or hospitality industry is essential, and a degree in hospitality management could be particularly valuable.

 

What should you look for in a Hotel Sales and Marketing Manager’s resume?

Experience in sales and marketing, particularly within the hospitality industry, should be a major consideration.

Look for evidence of successful marketing campaigns and increased sales figures.

Leadership experience and the ability to manage a team are also important.

Finally, look for knowledge of current marketing trends and techniques, particularly digital marketing strategies.

 

What qualities make a good Hotel Sales and Marketing Manager?

A good Hotel Sales and Marketing Manager should be a confident leader with the ability to inspire and motivate their team.

They should be results-driven and focused on achieving sales targets.

Excellent communication skills are vital, both for dealing with their team and for interacting with clients.

They should also be creative and innovative, constantly looking for new ways to market the hotel and attract customers.

 

What are the daily duties of a Hotel Sales and Marketing Manager?

Daily duties may include developing and implementing sales and marketing strategies, meeting with potential clients, and overseeing promotional campaigns.

They may also be responsible for managing the sales and marketing team, setting sales targets, and ensuring these are met.

Other duties could include analyzing market trends, developing pricing strategies, and working closely with other departments to ensure a consistent and high-quality customer experience.

 

Conclusion

And there you have it.

Today, we’ve unveiled the true essence of being a Hotel Sales and Marketing Manager.

Surprised?

It’s not just about booking rooms and planning events.

It’s about crafting remarkable guest experiences and creating strategic marketing plans, one successful campaign at a time.

Armed with our reliable Hotel Sales and Marketing Manager job description template and real-world examples, you’re ready to conquer the hospitality industry.

But why stop there?

Immerse yourself further with our job description generator. It’s your key to creating meticulously-detailed job listings or refining your resume to perfection.

Remember:

Every successful campaign is a part of the larger success story.

Let’s shape that success. Together.

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