How to Become a Cannabis Strain Reviewer (From Green to Gold!)
If you’ve ever contemplated reviewing different strains of cannabis or wondered what it takes to become a professional cannabis strain reviewer, you’re in the right place.
In this guide, we’ll walk you through the EXACT steps you need to take to kick-start your career as a cannabis strain reviewer. We’ll discuss:
- The necessary knowledge and skills you need.
- The appropriate education and training that can boost your career.
- How to secure a job as a cannabis strain reviewer.
So, whether you’re a novice to the cannabis world or a seasoned connoisseur aiming to level up, stay tuned.
We’re about to unfold the roadmap to becoming a cannabis strain reviewer.
Let’s get started!
Steps to Become a Cannabis Strain Reviewer
Step 1: Understand the Legal Landscape
Before diving into the role of a Cannabis Strain Reviewer, it’s crucial to fully understand the legalities associated with cannabis in your location.
Marijuana laws vary widely from place to place.
In some states and countries, it is fully legalized for recreational use, while in others it is only legal for medicinal purposes, and in still others, it is entirely illegal.
Research the laws surrounding cannabis use in your state or country, including possession, cultivation, and distribution.
Additionally, it’s important to understand the federal laws regarding cannabis.
Despite legalization in certain states, cannabis remains illegal at the federal level in the United States.
It’s also crucial to understand the regulations surrounding cannabis reviewing.
This could involve discussing with legal counsel or consulting with other professionals in the field.
Ensuring you’re in line with all relevant laws and regulations will protect you and your career as you move forward in the cannabis reviewing industry.
Remember, although cannabis is becoming more accepted and legal in various places, it is still a sensitive and controversial field, and you should approach it with caution and thorough understanding.
Step 2: Educate Yourself on Cannabis Varieties and Terpenes
In order to become a reputable cannabis strain reviewer, you need to educate yourself on the wide variety of cannabis strains available and the terpenes they produce.
This knowledge will lay the foundation for understanding the diverse flavors, aromas, and effects that different cannabis strains can provide.
Start by researching the basics of cannabis strains, including the differences between Sativa, Indica, and hybrid varieties.
Each of these has its own characteristics that can impact the effects and experience.
For example, Sativa is often associated with uplifting and energetic effects, while Indica is more likely to provide a relaxing and sedative effect.
Next, delve into learning about terpenes, the aromatic compounds produced by cannabis (and other plants) that contribute to their unique scents and flavors.
Some terpenes may also influence the overall effects of a cannabis strain.
For example, linalool, a terpene commonly found in lavender as well as certain cannabis strains, is known for its calming and relaxing properties.
There are also plenty of online courses, books, and seminars available that can help you to expand your knowledge.
Attending cannabis industry events can also provide opportunities to learn from experts and network with others in the field.
It’s important to remember that being a cannabis strain reviewer requires constant learning.
As new strains are developed and more research is conducted on the effects of cannabis and its components, you’ll need to continue updating and expanding your knowledge to stay informed and provide accurate reviews.
Step 3: Develop a Strong Sensory Palate
As a Cannabis Strain Reviewer, having a well-trained sensory palate is essential.
This involves having a keen sense of smell and taste, as the flavors and aromas of different cannabis strains are a significant part of their profiles.
You should be able to differentiate between subtle flavors and scents and describe them in a way that is understandable to others.
Building a strong sensory palate takes time and practice.
Regularly participating in tasting and smelling exercises can help to enhance your senses.
For example, you may want to familiarize yourself with the terpenes found in cannabis strains, as they are responsible for the distinct flavors and smells.
You can do this by smelling and tasting other products like fruits, spices, and herbs that share the same terpenes.
Additionally, develop your vocabulary to accurately describe what you’re experiencing.
Read reviews from established cannabis strain reviewers to learn the jargon and descriptors commonly used in the industry.
Keep in mind that responsible use is key.
Overconsumption can lead to desensitization, making it harder to distinguish between different strains.
Moderation in consumption and taking regular breaks can help maintain your sensory acuity.
Step 4: Start a Cannabis Review Blog or Vlog
One of the most effective ways to build your reputation and credibility as a Cannabis Strain Reviewer is by sharing your thoughts and opinions through a blog or video blog (vlog).
Starting a blog or vlog allows you to reach a wide audience and demonstrate your knowledge about different cannabis strains.
First, choose a platform that suits your style.
If you’re a confident speaker, a vlog might be best for you.
Platforms such as YouTube or Instagram TV are ideal for video content.
If you’re more comfortable writing, then a blog might be a better fit, using platforms like WordPress or Blogger.
Ensure you create high-quality content and post regularly.
Your reviews should be detailed, accurate, and informative.
Discuss the strain’s origin, flavor profile, potency, effects, and any other relevant details.
Adding personal anecdotes about your experience with the strain can make your content more engaging.
Consider incorporating different forms of media such as photos and videos to make your blog or vlog more interesting.
For instance, you could show close-up shots of the cannabis strain you are reviewing, or a video of you explaining your experience.
Finally, encourage viewer interaction.
Ask for comments or strain suggestions, respond to your readers, and build a community.
This interaction can help increase your visibility and credibility in the field.
Always remember to remind your viewers that cannabis consumption should be done responsibly and in accordance with local laws and regulations.
Step 5: Network With Industry Insiders and Attend Cannabis Events
To increase your exposure and knowledge in the cannabis industry, it’s essential to connect with industry insiders and attend cannabis events.
This could include conferences, seminars, workshops, expos, and even casual meetups.
These gatherings will give you the opportunity to meet growers, dispensary owners, cannabis breeders, and other strain reviewers.
Networking with these professionals will provide you with invaluable insights into the industry and the latest trends, as well as offer the chance to understand the nuances of reviewing various cannabis strains.
This will not only help you to increase your knowledge and skills but also to establish your reputation and credibility as a strain reviewer.
Attending cannabis events can also allow you to try out different strains and broaden your understanding of their unique attributes.
You could get first-hand information about the cultivation methods, the growers’ experiences, and the specific characteristics of each strain.
Furthermore, it could provide opportunities to secure sample strains for your reviews.
Remember, growing your network within the cannabis community can increase your opportunities to collaborate with different organizations, access exclusive strain releases, and stay updated on industry changes.
It’s a critical step in establishing your career as a Cannabis Strain Reviewer.
Step 6: Familiarize With Cannabis Cultivation and Processing
As you grow in your role as a Cannabis Strain Reviewer, it’s crucial to gain a deeper understanding of the cultivation and processing of cannabis.
This will enable you to accurately evaluate the quality of different strains and provide insightful reviews.
Take a course or conduct self-study to learn about the various methods of growing cannabis, the factors affecting the quality of the plant like soil type, lighting, and climate conditions, and the different processing techniques like curing and extraction.
Also, get familiar with the various cannabis products on the market, such as edibles, oils, and tinctures, and understand how they are produced.
This will help you understand the different effects that various strains can have when consumed in these forms.
In addition, visit farms and processing facilities if you can.
This will provide you with first-hand knowledge about the cultivation and production processes, which can greatly enhance your credibility as a reviewer.
Remember, the more you know about the cannabis plant and its products, the more competent you’ll become in your reviews.
Lastly, always stay updated on the latest innovations and trends in the cannabis industry.
This will keep your knowledge fresh and help you provide your audience with up-to-date information.
Step 7: Establish a Transparent and Ethical Review Policy
As a Cannabis Strain Reviewer, it is crucial to develop and adhere to a transparent and ethical review policy.
This policy should outline how you will ensure your reviews are honest, unbiased, and fair to all parties involved.
It should also explain how you will handle any potential conflicts of interest.
Being transparent about your review process helps build trust with your audience and the companies whose strains you are reviewing.
Honesty and integrity are paramount in this role, as they not only contribute to your reputation but also influence the decisions of consumers and stakeholders in the cannabis industry.
Your policy should include guidelines on how you will select strains for review, how you will evaluate them, and how you will present your findings.
It should also cover what you will do if a strain does not meet your standards or if a company attempts to influence your review.
Remember that as a reviewer, you have a responsibility to provide accurate and useful information to your audience.
Your ethical review policy is not just a set of rules, but a commitment to uphold these standards in every review you publish.
Make your review policy public and accessible so that anyone can see it.
This adds another layer of transparency and shows that you are serious about maintaining ethical standards.
It also allows for feedback and suggestions, which can help you refine your policy and your review process.
Step 8: Create Engaging Content and Build an Audience
As a Cannabis Strain Reviewer, one of your primary tasks is to inform and educate your audience about different cannabis strains.
This step requires you to create engaging content that appeals to a wide range of people, from novices to experts in cannabis use.
Start by planning out your content.
This can involve researching different strains, their effects, and their uses, as well as understanding your audience’s interests and needs.
You may want to create written content, such as blog posts or articles, videos, podcasts, or social media posts.
The type of content you produce will depend on your audience’s preferences and where they typically consume content.
When writing or recording your reviews, make sure to be thorough and honest.
Describe the strain’s appearance, smell, flavor, and effects in detail.
Include any potential medicinal uses and side effects.
Remember that your goal is to provide useful and accurate information to your audience.
Once you have created your content, it’s time to share it with the world.
Use social media platforms, blogs, YouTube, or any other platform where your target audience is likely to be.
Engage with your audience by responding to comments or questions they might have.
This will help you build a loyal following and establish yourself as a trusted source of information on cannabis strains.
Remember to always be respectful of differing opinions and abide by all local and national laws regarding cannabis use and promotion.
Step 9: Stay Informed on New Strains and Cannabis Research
In the rapidly evolving world of cannabis, new strains and research are constantly emerging.
As a Cannabis Strain Reviewer, your credibility and effectiveness will significantly depend on your knowledge and understanding of the most recent developments in the field.
Make it a daily habit to read about the industry from trusted sources.
Attend webinars, conferences, and workshops to learn from industry experts.
Engage with growers, dispensaries, and other cannabis enthusiasts to stay updated on new strains coming into the market.
If a new strain is released, try to review it as soon as possible to maintain relevance and timeliness in your work.
You should also be familiar with the latest research on the medicinal properties, usage, and effects of different strains.
Understanding the scientific aspects of cannabis can add depth and authority to your reviews.
Remember, your audience relies on your expertise to make informed choices.
Their trust in your reviews will grow as they see your commitment to staying up-to-date and providing the most relevant, accurate information.
Step 10: Seek Partnerships with Dispensaries and Cannabis Brands
As a Cannabis Strain Reviewer, establishing relationships with dispensaries and cannabis brands is a crucial step in your career.
These partnerships can provide you with a steady supply of new and diverse cannabis strains to review, ensuring your content remains fresh and relevant.
One approach is to reach out to local dispensaries and cannabis brands directly.
Introduce yourself, explain your role as a strain reviewer, and express your interest in their products.
You may also offer to feature their products in your reviews, which could serve as a form of advertisement for them.
Another strategy is to attend industry events and conventions.
These events can provide opportunities to network with industry professionals and potentially secure partnerships.
You can also stay informed about the latest trends and developments in the cannabis industry, which can enhance the quality of your reviews.
Remember, your reviews should remain unbiased regardless of any partnerships.
It’s important to maintain your credibility and trustworthiness as a strain reviewer.
Always disclose any partnerships to your audience and be honest in your evaluations.
Finally, don’t forget to keep track of all the strains you’ve reviewed from each partner.
This will not only help in maintaining a good relationship with them but will also serve as a reference for your future reviews.
Cannabis Strain Reviewer Roles and Responsibilities
Cannabis Strain Reviewers provide detailed reviews and professional evaluations of various strains of cannabis, making it easier for consumers to make informed decisions.
They use their knowledge of cannabis and its effects to assess the quality, potency, and overall experience of different strains.
They have the following roles and responsibilities:
Strain Evaluation
- Sample different cannabis strains and assess their quality, potency, and effects.
- Consider the strain’s aroma, flavor, and appearance in the review.
- Understand and identify different cannabis strains, including their individual properties and effects.
Review Writing
- Write clear, concise and accurate reviews that include the strain’s effect, flavor, and overall experience.
- Include potential medical benefits or drawbacks in reviews.
- Communicate effectively to a diverse audience with varying levels of cannabis knowledge.
Research
- Stay current on industry trends and emerging strains.
- Research and understand the origins and genetics of the strains being reviewed.
- Understand and communicate the different methods of cannabis consumption and how they might affect the strain’s potency and effects.
Consumer Education
- Provide educational content to consumers about cannabis consumption, effects, and safety.
- Help consumers understand the difference between different strains and their potential effects.
- Advise consumers on how to select strains based on their personal needs or desired experiences.
Industry Relations
- Establish and maintain relationships with cannabis growers and suppliers for product sourcing.
- Attend industry events and network with other industry professionals.
- Communicate with industry professionals to learn about new strains and developments.
Compliance
- Ensure all reviews and activities comply with relevant laws and industry guidelines.
- Respect and maintain confidentiality regarding supplier information and review processes.
Safety
- Adhere to safety guidelines and best practices for cannabis consumption.
- Promote safe and responsible cannabis consumption in reviews and educational content.
Content Creation
- May produce related content such as blog posts, videos, or social media posts about strain reviews.
- Ensure content is engaging, accurate, and informative.
Quality Control
- Review and revise content to ensure it is error-free and meets high-quality standards.
- Ensure all information presented is accurate and up-to-date.
Continuous Learning
- Maintain and improve knowledge of cannabis strains, effects, and industry trends.
- Attend training programs, workshops, and conferences to expand industry knowledge.
What Does a Cannabis Strain Reviewer Do?
Cannabis Strain Reviewers are professionals who specialize in evaluating and giving feedback on different strains of cannabis.
This role usually exists within the cannabis industry, either working for a cannabis company or publication, or as independent reviewers.
Their primary responsibility is to sample various strains of cannabis and provide detailed reviews about their properties.
This includes evaluating the strain’s aroma, flavor, appearance, and most importantly, its effects when consumed.
They also compare different strains, noting their strengths and weaknesses.
They describe the overall experience, from the onset of effects to their duration and intensity.
They may also comment on the type of experience a particular strain might provide, such as relaxation, creativity, or pain relief.
Cannabis Strain Reviewers often also consider the product’s packaging and branding in their assessments, providing feedback to growers and producers on these aspects as well.
They are expected to have an in-depth understanding of cannabis genetics, cultivation, and consumption methods.
Many Cannabis Strain Reviewers also share their reviews through written articles, blogs, video content, or social media to educate consumers and guide them towards the strains best suited for their needs.
The role of a Cannabis Strain Reviewer is critical in the cannabis industry as their reviews influence consumer choices and can impact the reputation and sales of specific strains.
Essential Cannabis Strain Reviewer Skills
- Knowledge of Cannabis: An understanding of different strains, their effects, and the science behind cannabis is critical. This includes knowledge of Indica, Sativa, and Hybrid strains, as well as their unique properties and effects.
- Communication: Reviewers must effectively describe their experiences, the smell, taste, and effects of the cannabis strain. This requires strong writing and storytelling skills to create engaging, informative reviews.
- Sensory Evaluation: The ability to differentiate and describe smells, tastes, and visual appearances is crucial. Reviewers should have a keen sense of smell and taste and be able to identify subtle differences between strains.
- Objectivity: Reviewers must remain objective in their assessments, avoiding personal bias. This entails giving honest reviews even if the strain might not be to their personal liking.
- Research: In-depth knowledge about the strain’s lineage, history, and the cultivation process can be beneficial. This requires good research skills to gather accurate information.
- Experience with Cannabis: Firsthand experience with cannabis can be beneficial. Understanding the effects of different strains, methods of consumption, and the general culture surrounding cannabis can enhance the quality of reviews.
- Understanding of Medical Benefits: Knowledge of the medicinal properties of cannabis, including potential benefits and risks, is important. This involves keeping up-to-date with the latest scientific studies and research.
- Regulatory Compliance: Familiarity with the laws and regulations surrounding cannabis use and review in their locality is essential. This includes understanding legalities around potency, packaging, and marketing.
- Social Media Savvy: Today, many reviews are shared on social media platforms. Skills in creating engaging content for platforms like Instagram, YouTube, and blogs can be a plus.
- Professionalism and Ethics: Reviewers must maintain professionalism, adhere to ethical standards, and respect confidentiality when required. This includes avoiding promoting irresponsible or illegal use of cannabis.
Cannabis Strain Reviewer Career Path Progression
The Foundation: Cannabis Strain Review Intern
The journey typically begins as a Cannabis Strain Review Intern.
This entry-level role is about learning the ropes, understanding the intricacies of different cannabis strains, and gaining hands-on experience.
Your responsibilities may include assisting in strain reviews, understanding cannabis testing procedures, and learning about the industry.
Here are some tips for success in this role:
- Expand Your Knowledge: Familiarize yourself with various cannabis strains, their effects, and the science behind them.
- Stay Updated: Keep abreast of the latest cannabis research, legislations, and industry trends.
- Communication Skills: Learn to articulate your experiences and observations accurately and engagingly.
The Ascent: Associate Cannabis Strain Reviewer
With experience and increased industry knowledge, you’ll transition into the role of an Associate Cannabis Strain Reviewer.
You’ll be entrusted with more responsibilities like conducting independent strain reviews, interacting with industry experts, and attending cannabis events.
Here’s how to thrive in this stage:
- Building Network: Forge relationships with industry professionals and cannabis growers.
- Writing Skills: Enhance your writing skills to deliver engaging and informative reviews.
- Detail-Oriented: Focus on the subtle nuances of each cannabis strain and articulate them effectively in your reviews.
Reaching New Heights: Senior Cannabis Strain Reviewer
The next rung on the ladder is the Senior Cannabis Strain Reviewer position.
At this stage, your expertise and knowledge are recognized within the industry.
You may take on mentoring roles, guide review procedures, and represent your organization at major events.
To excel as a Senior Cannabis Strain Reviewer:
- Mentorship: Share your expertise and help junior reviewers develop their skills.
- Brand Management: Enhance your brand’s reputation through insightful reviews and strong industry relationships.
- Leadership: Lead by example and inspire others with your dedication and passion for the industry.
Beyond the Horizon: Review Editor and Beyond
As your career progresses, you may transition into a Review Editor role or specialize in a particular type of cannabis strain or product.
These roles involve greater responsibilities, leadership, and strategic decision-making.
Here’s what to focus on:
- Editorial Leadership: Oversee the review process, manage a team of reviewers, and maintain high-quality standards.
- Strategic Planning: Plan content strategies, identify key trends, and stay ahead of the industry curve.
- Innovation: Continue to innovate in the way reviews are presented and information is shared with the public.
Pinnacle of Success: Director of Reviews or Chief Cannabis Connoisseur
You may reach roles like Director of Reviews or Chief Cannabis Connoisseur at the highest echelons of the cannabis reviewing career ladder.
Here, you’ll be responsible for shaping the overall review strategy, making critical decisions, and leading larger teams.
You’ll also be a respected industry voice and an influential advocate for responsible cannabis use.
Cannabis Strain Reviewer Salary
Entry-Level Cannabis Strain Reviewer
- Median Salary: $30,000 – $40,000 per year
- Entry-level Cannabis Strain Reviewers typically have 0-2 years of experience, and might possess certifications in related fields. Their job primarily involves reviewing different strains of cannabis for their aroma, flavor, effect, and other features.
Mid-Level Cannabis Strain Reviewer
- Median Salary: $40,000 – $60,000 per year
- Mid-level Cannabis Strain Reviewers have 2-5 years of experience and often take on more complex reviews, which could include evaluating new or experimental strains. They may also be expected to contribute their knowledge to product development and marketing efforts.
Senior Cannabis Strain Reviewer
- Median Salary: $60,000 – $80,000 per year
- Senior reviewers have 5+ years of experience and are responsible for leading review projects, making recommendations for product development, and mentoring junior reviewers. They are highly knowledgeable about the effects and characteristics of a wide range of cannabis strains.
Cannabis Strain Review Editor / Review Team Lead
- Median Salary: $80,000 – $100,000+ per year
- These roles require significant experience and often involve overseeing a team of reviewers, editing and approving reviews, and making critical decisions about what strains to review and feature.
Principal Reviewer / Review Director / VP of Strain Reviews
- Median Salary: $100,000 – $150,000+ per year
- These high-level positions require extensive experience, a deep understanding of the cannabis industry, and often involve setting review strategies for a company, ensuring compliance with regulations, and representing the company at industry events.
Cannabis Strain Reviewer Work Environment
Cannabis Strain Reviewers typically work in either home offices or in a professional setting, such as a cannabis dispensary, depending on the laws surrounding cannabis in their area.
The role generally offers a lot of flexibility, as reviewers are often contracted on a freelance basis.
This means they can set their own schedules and control their workload based on the number of strains they wish to review.
However, the work involves more than just smoking or consuming cannabis.
Reviewers are expected to have a deep understanding of the plant and its different strains.
This means spending time studying and researching, in addition to the actual testing.
This job also requires a high degree of responsibility, as it involves the use of a controlled substance.
Reviewers must be aware of and strictly abide by the legal regulations in their area.
Given the nature of the job, it is important that the working environment is comfortable, private, and conducive to focus and relaxation.
This could be a well-ventilated home office or a dedicated space in a cannabis testing facility.
As the industry grows, so too do the opportunities for Cannabis Strain Reviewers.
Some may choose to start their own consulting business, offering their expertise to growers, dispensaries and consumers alike.
FAQs About Becoming a Cannabis Strain Reviewer
What qualifications do I need to become a Cannabis Strain Reviewer?
There are no specific educational requirements for becoming a Cannabis Strain Reviewer.
However, a strong knowledge and understanding of different cannabis strains, their effects, cultivation methods, and legal regulations surrounding cannabis use is crucial.
This knowledge can be gained through personal experience, research, attending relevant workshops or seminars, or through formal education in fields like botany or horticulture.
Good writing and communication skills are also essential to effectively convey your reviews.
How do I start my career as a Cannabis Strain Reviewer?
You can start by familiarizing yourself with different strains of cannabis and their effects.
This could involve growing your own plants if it’s legal in your area, visiting dispensaries to learn more about different strains, or even volunteering at a local grow operation.
Start writing reviews on your own, either on a personal blog or on social media, to hone your review skills and build a portfolio.
Networking with individuals and businesses in the cannabis industry can also be beneficial to finding opportunities.
Is a Cannabis Strain Reviewer’s job legal?
Yes, a Cannabis Strain Reviewer’s job is legal, but the legality of cannabis varies widely depending on your location.
In countries or states where recreational or medicinal use of cannabis is legal, it is also legal to review different strains.
However, in places where cannabis is illegal, reviewing cannabis may also be illegal.
Always ensure you are aware of and comply with your local laws and regulations regarding cannabis.
Is being a Cannabis Strain Reviewer a full-time job?
Being a Cannabis Strain Reviewer can be a full-time job, but many reviewers start off part-time or as a hobby.
As the cannabis industry continues to grow, there may be increased opportunities for full-time employment.
This role could be paired with other jobs within the cannabis industry such as a budtender, grower, or consultant to create a full-time schedule.
What are the prospects for Cannabis Strain Reviewers in the next decade?
As more states and countries legalize cannabis, the demand for knowledgeable Cannabis Strain Reviewers is likely to increase.
This role has the potential to play a significant part in the industry, helping consumers navigate the vast array of available strains and products.
Additionally, with continuous research and the development of new strains, the need for reviewers will continue to grow.
However, the exact prospects will largely depend on the evolving legal landscape and societal attitudes towards cannabis.
Conclusion
And there you have it.
Venturing into the unique world of becoming a cannabis strain reviewer is a distinctive endeavor, but it’s certainly rewarding.
Equipped with the right knowledge, discernment, and passion, you’re just a puff away from making a significant mark in the ever-growing cannabis industry.
Remember, the road may be unconventional, but the opportunities are boundless. Your detailed reviews could lead to the discovery of the next favorite strain that changes how we perceive, enjoy, and utilize cannabis.
So, take that first step. Plunge into the world of cannabis education. Connect with industry experts. And most importantly, never stop exploring new strains.
Because the world is waiting for your insightful reviews.
And if you’re looking for personalized guidance on kick-starting or advancing your career as a cannabis strain reviewer, explore our AI Career Path Advisor.
This complimentary tool is designed to offer tailored advice and resources to help you effectively navigate your career path.
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