How to Become a Fashion Event Planner (Buttoning Up Success)
If you’ve ever envisioned orchestrating high-profile fashion events or wondered what it takes to become a fashion event planner, you’ve landed at the right spot.
In this guide, we’ll delve into the EXACT steps you need to follow to kickstart your career as a fashion event planner. We’ll discuss:
- The skills you need.
- The education that can boost your prospects.
- How to secure a job in fashion event planning.
So, whether you’re a fashion enthusiast or a seasoned professional looking to elevate your career, stay tuned.
We’re about to unwrap the roadmap to becoming a successful fashion event planner.
Let’s get the ball rolling!
Steps to Become a Fashion Event Planner
Step 1: Understand the Fashion Industry
Understanding the fashion industry is the first step towards becoming a fashion event planner.
This involves learning about the different types of fashion events such as fashion shows, exhibitions, and photoshoots, and being aware of the current trends and significant figures in the industry.
You should also understand the target audience and what they expect from fashion events.
Getting experience in retail, fashion, design, or any other related field can also be beneficial.
This will help you understand how the industry operates and what makes a successful fashion event.
You can learn by attending fashion events, reading fashion magazines, and following influential people in the fashion industry on social media.
Knowledge about fashion history, fashion marketing, and basic design principles is also important.
You should also have an understanding of how to execute a fashion event, including planning, organization, and coordination.
It’s essential to understand how to work with various professionals involved in a fashion event, such as designers, models, photographers, and make-up artists.
Consider enrolling in a fashion course or earning a degree in fashion or event management.
This will provide you with a more in-depth understanding of the industry and equip you with the necessary skills to plan successful fashion events.
Step 2: Acquire Relevant Education
While a high school diploma may be enough to get started in the event planning field, obtaining a degree can give you a competitive edge in the fashion event planning industry.
Consider pursuing a bachelor’s degree in fields such as public relations, communications, marketing, or fashion management.
These programs often cover topics like fashion history, visual merchandising, brand management, and event planning, providing you with a comprehensive understanding of the industry.
While in school, look for electives and modules that center around event planning, fashion merchandising, or fashion promotion.
These modules will give you practical insights into organizing and promoting fashion events, and will allow you to apply what you’ve learned in real-world scenarios.
You could also consider pursuing a graduate degree or a professional certificate in event planning or fashion management for further specialization.
This higher-level education can provide you with advanced skills and knowledge, making you more attractive to potential employers.
In addition to traditional education, remember to consistently keep yourself updated with the latest trends and changes in the fashion industry.
This could be through reading industry magazines, attending fashion shows, or participating in relevant online forums and discussions.
Step 3: Gain Experience through Internships or Entry-Level Jobs
As you’re progressing in your educational journey, it’s important to start gaining practical experience in the field of fashion event planning.
This can be achieved through internships or entry-level jobs.
Internships provide a hands-on experience and an opportunity to learn from industry professionals.
You may find internships with fashion brands, event management companies, or even fashion magazines that frequently organize fashion events.
On the other hand, an entry-level job in a related field like public relations, marketing, or general event planning can also give you beneficial exposure to the industry.
These roles often involve elements of fashion event planning, such as organizing promotional events, dealing with vendors, and understanding the logistics of an event.
As you gain this experience, make sure to hone your skills in project management, communication, budgeting, and networking.
Each event that you contribute to is a learning opportunity that gets you one step closer to your goal of becoming a fashion event planner.
Remember to keep a portfolio of the events you’ve worked on as this can be a significant advantage when applying for a job in fashion event planning.
Step 4: Develop Strong Organizational Skills
In the dynamic world of fashion event planning, strong organizational skills are crucial.
As a fashion event planner, you will be in charge of coordinating multiple aspects of an event at once.
This can include everything from securing a venue and managing a budget, to coordinating with designers, stylists, models, and suppliers.
It is important that you are able to manage your time effectively, prioritize tasks, and keep track of numerous details at once.
To develop these skills, consider taking courses in project management or event planning.
Additionally, gaining hands-on experience by volunteering or interning at fashion events can be invaluable.
Using organizational tools like planners, scheduling software, and budgeting apps can also aid in developing these skills.
Remember, as a fashion event planner, your goal is to ensure that everything runs smoothly and on schedule, and that can only be achieved with meticulous organization.
In addition, honing your problem-solving skills is also a part of this step.
You will inevitably face unexpected challenges in the course of planning an event, and being able to quickly and effectively find solutions is key to success in this role.
Step 5: Learn about Event Planning and Management
As you are building your foundation in fashion, it’s critical to gain knowledge and understanding of event planning and management.
This can be done by taking courses in event management, participating in internships, or getting hands-on experience in the field.
This will help you understand the logistics, planning, and execution of different types of events.
In these courses, you will learn about event marketing, budget management, venue selection, and coordination with various vendors.
You will also learn about event design, which will be particularly important for fashion events, as aesthetics and presentation are key.
Apart from theoretical knowledge, practical experience is equally important.
Try to assist with organizing events at your school, local community, or even internships.
This practical experience will give you an understanding of how to handle real-time issues and challenges that come up during event planning and execution.
Moreover, try to attend as many fashion events as possible to get a sense of what works, what doesn’t, and what you might do differently.
This will also provide you with an opportunity to network with professionals in the field, which can open up more opportunities for learning and career advancement in the future.
Remember, a successful fashion event planner is not just about understanding fashion, but also about creating memorable and well-managed events.
Step 6: Network with Fashion Professionals
Networking is an essential part of becoming a successful Fashion Event Planner.
Since this role involves coordinating with various stakeholders in the fashion industry, having a strong network can significantly enhance your ability to plan and manage events effectively.
Start by attending fashion events, shows, and seminars in your city or even in other parts of the world.
These events provide an excellent opportunity to meet designers, models, photographers, fashion influencers, and other event planners.
Engage in conversations, take an interest in others’ work, and share about your passion and goals as an aspiring Fashion Event Planner.
Social media platforms, especially LinkedIn and Instagram, can also serve as effective networking tools.
Follow and interact with fashion professionals, join fashion-focused groups, and participate in relevant discussions.
Don’t hesitate to share your projects, ideas, and successes.
This will not only strengthen your online presence but also attract potential collaborators or employers.
Remember, networking is not a one-time task but an ongoing process.
Keep in touch with the contacts you make.
You never know when a connection might lead to a new opportunity.
However, ensure your approach to networking is genuine and not solely for personal gain.
You should also be willing to offer help and support to others in your network.
In addition, consider finding a mentor in the industry.
A mentor can provide valuable advice, guidance, and resources that can accelerate your journey in becoming a successful Fashion Event Planner.
Step 7: Develop a Portfolio of Fashion Events
As an aspiring Fashion Event Planner, it’s crucial to create a comprehensive portfolio showcasing your practical experience and expertise in organizing fashion events.
This will not only demonstrate your ability to handle logistics, but also your creative flair and taste for aesthetics, which are essential for a career in this industry.
Begin by documenting every event you’ve planned or assisted in – whether it’s a small local show, a charity fashion show, a college fashion week, or a large-scale professional event.
Include photographs that capture the essence of the event, press releases, promotional materials, floor plans, guest lists and other relevant documents.
Each event description should highlight your role, the objectives of the event, the challenges you faced and how you tackled them, and the eventual outcome.
If possible, also collect testimonials from satisfied clients, colleagues, and vendors to reinforce your skills and reliability.
Remember to update your portfolio regularly with recent events.
Your portfolio is an opportunity to tell your story as a fashion event planner, illustrating your growth, skills, creativity, and versatility.
It’s often the first thing potential employers or clients will want to see, so make sure it’s professionally presented, either as a physical book or a digital website.
Remember to share your portfolio on professional networking sites and social media to broaden your reach.
Step 8: Stay Current with Fashion Trends
Keeping up-to-date with the latest fashion trends is crucial for a fashion event planner.
Trends are what drives the fashion industry, and as an event planner, you will need to incorporate these trends into every facet of your events.
To stay current with fashion trends, you should regularly read fashion magazines, blogs, and other industry publications.
Attending fashion shows, exhibitions, and trade fairs can also help you gain insights into the latest styles and designers.
There are several online platforms such as Vogue, Elle, Harper’s Bazaar where you can stay updated on what’s happening in the fashion world.
Following notable fashion influencers and designers on social media platforms like Instagram and Twitter also helps, as they often showcase the latest styles and trends in their posts.
In addition, you might want to consider taking continuing education courses in fashion design or merchandising.
These can provide you with a more in-depth understanding of the fashion industry and help you predict future trends.
Remember, the ability to stay ahead of fashion trends can give you a competitive edge in the industry and make your events more appealing and memorable to your clients and their guests.
Step 9: Establish Relationships with Vendors and Designers
As a fashion event planner, it is essential to establish relationships with vendors and designers.
This network can be beneficial when you need to source clothing, accessories, or decor for your events.
Vendors can offer a wide range of services such as catering, sound and lighting, decor, and venue rental.
Having a good relationship with vendors can ensure you get the best prices and services for your events.
It can also make the planning process much smoother as they can assist you in executing your vision for the event.
Designers, on the other hand, are crucial to a fashion event.
Establishing a good relationship with them can help you get access to their latest collections for your shows.
They can provide unique insights into upcoming trends and can significantly influence the success of your event.
To establish these relationships, you can attend fashion shows, trade shows, and networking events.
Participate actively in these events and introduce yourself to vendors and designers.
You can also reach out to them directly via social media or email to introduce yourself and express your interest in their products or services.
Remember, creating and maintaining these relationships requires regular communication and mutual respect.
Show genuine interest in their work, offer your assistance when needed, and always follow through on your commitments.
By doing so, you’ll not only gain valuable contacts but also build a reputation as a reliable and professional event planner in the fashion industry.
Step 10: Start Planning Small Fashion Events
After you’ve honed your skills and gained a foundational understanding of the industry, it’s time to start planning small fashion events.
These can be local fashion shows, pop-up shops, or even personal styling sessions.
This step is crucial as it allows you to put theory into practice, enabling you to understand the realities of the trade.
Start by identifying what type of event you want to plan.
It could be a runway show featuring local designers or a launch party for a fashion brand.
Once you’ve decided, create a detailed plan that includes the budget, venue, invite list, decor, and any other important aspects.
Remember, even though these are smaller events, the stakes are still high.
They can serve as your portfolio, helping you gain credibility in the industry.
Therefore, ensure to maintain a high standard of professionalism and creativity in each event.
Don’t forget to network during these events.
Make connections with fashion designers, models, photographers, and other industry professionals who can potentially provide you with future opportunities.
Finally, always ask for feedback after every event.
This will help you identify areas that need improvement, thus aiding your professional growth.
As you gain more experience and confidence, gradually increase the scale of the events you manage.
This step-by-step progression will eventually lead to planning larger, more high-profile fashion events.
Step 11: Apply for Jobs as a Fashion Event Planner
Once you have gained the necessary experience and honed your skills, it’s time to start applying for jobs as a Fashion Event Planner.
Begin by browsing job listings on career sites and company websites.
Look for roles that match your skill set and interest.
Pay attention to the details in each job description to understand what the employer is seeking in a candidate.
Make sure your resume is current and highlights your relevant experience in fashion event planning.
Detail the types of events you have planned, your role in the process, the scale of the events, and any specific accomplishments or successful outcomes.
Tailor your resume to each job application, highlighting the most relevant skills and experience based on the job description.
Write a cover letter that succinctly explains why you are the best candidate for the job.
Be sure to showcase your passion for fashion and event planning, as well as your ability to handle the pressure and solve problems creatively.
Networking is also crucial in this industry.
Attend fashion and event planning industry events to connect with potential employers and stay updated on industry trends.
Don’t forget to follow up on your applications.
Show the employers your enthusiasm for the role and your proactive approach.
Finally, be prepared for the interview.
Research the company and its events, be ready to discuss your experience, and have a list of thoughtful questions to ask.
Consider creating a portfolio showcasing your work on fashion events, which can be presented during interviews.
Remember, each application and interview is a learning experience.
Keep refining your approach until you land the job that’s right for you.
Step 12: Continue Learning and Evolving in the Field.
As a Fashion Event Planner, the industry is always evolving with new trends and styles, and it is essential for you to keep up with this fast-paced industry.
Continual learning and evolution in your knowledge and skills will not only keep your events fresh and exciting but will also ensure that you remain in demand in your field.
Attend fashion shows, exhibitions, and industry conferences regularly to stay updated on current fashion trends and event planning techniques.
Networking at these events can also provide opportunities to meet and learn from other experienced professionals in the field.
Consider subscribing to fashion and event planning magazines and online publications.
Follow influential fashion bloggers and designers on social media.
These resources can provide you with a wealth of information about the latest trends and innovative event ideas.
In addition to keeping up with fashion trends, it’s also essential to continually enhance your event planning skills.
Consider attending workshops, online courses, or obtaining certifications in related areas such as digital marketing, public relations, or project management.
These additional skills can make you more versatile and open up new opportunities in your career.
Moreover, technology plays a significant role in the event planning industry.
Stay updated with the latest event planning software, tools, and technologies.
Utilizing these resources can streamline your work, increase your efficiency, and ensure your events are executed seamlessly.
Finally, remember that evolution in this field also involves learning from your experiences.
Each event you plan will offer a unique learning opportunity.
Reflect on your successes, and more importantly, learn from any challenges or mistakes.
This ongoing process of learning and evolving will ensure your growth and success as a Fashion Event Planner.
Fashion Event Planner Roles and Responsibilities
Fashion Event Planners are responsible for planning, organizing, and executing fashion-related events such as fashion shows, exhibitions, and product launches.
They liaise with clients, designers, models, and vendors, ensuring that all aspects of the event align with the client’s vision and objectives.
They have the following roles and responsibilities:
Event Planning and Management
- Plan, organize, and execute fashion events according to client requirements.
- Manage event budgets and timelines.
- Coordinate with vendors and suppliers for event logistics.
- Oversee the setup and breakdown of event venues.
Vendor Liaising
- Negotiate contracts with vendors such as caterers, florists, and audio-visual technicians.
- Ensure contracted services are delivered on time and within budget.
Design Coordination
- Liaise with fashion designers to align their collections with the event theme.
- Coordinate dress rehearsals and fittings.
Model Coordination
- Coordinate model casting, scheduling, and rehearsals.
- Ensure models adhere to event protocols and guidelines.
Public Relations and Promotion
- Develop and execute promotional strategies to generate interest and attendance at the event.
- Liaise with media and press for event coverage.
Client Servicing
- Meet with clients to discuss their event requirements.
- Provide status updates and manage client expectations throughout the event planning process.
Risk Management
- Identify potential risks and create contingency plans.
- Ensure compliance with health and safety regulations.
Post-Event Analysis
- Collect and analyze feedback from attendees, clients, and vendors after the event.
- Prepare post-event reports detailing event outcomes and areas for improvement.
Team Management
- Lead and manage a team of event staff and volunteers.
- Delegate tasks and responsibilities effectively.
Continuous Learning
- Keep up-to-date with latest fashion trends, event planning techniques, and technologies.
- Attend industry networking events, workshops, and conferences.
What Does a Fashion Event Planner Do?
Fashion Event Planners are professionals who specialize in coordinating and managing events within the fashion industry.
These may range from fashion shows, brand launch events, designer showcases to fashion weeks and more.
They are responsible for overseeing all aspects of event planning and execution, which includes conceptualizing the event, setting budgets, finding suitable venues, coordinating with designers, models, stylists, and makeup artists, and managing technical aspects like lighting and sound.
Fashion Event Planners also work closely with PR teams to ensure appropriate media coverage and guest relations.
They negotiate contracts with vendors and suppliers, and manage logistics such as transportation, accommodation and catering.
A crucial part of their job involves problem-solving during unforeseen circumstances and ensuring the event runs smoothly and meets the client’s objectives.
They also oversee the creation of marketing materials such as invitations or catalogs, manage guest lists, and handle post-event tasks such as feedback collection and event evaluation.
Being in a fast-paced industry, a Fashion Event Planner must stay updated on the latest trends in fashion and events planning, and must be able to incorporate these trends into their work to create memorable experiences for attendees and participants.
Essential Fashion Event Planner Skills
- Communication: Fashion event planners need to articulate ideas, liaise with designers, clients, and vendors, and coordinate a team to ensure a successful event.
- Problem-solving: The ability to quickly identify and resolve problems is crucial. Unanticipated issues can arise during an event, and a successful planner should handle these smoothly without disrupting the event.
- Time Management: Managing multiple tasks and deadlines simultaneously is a constant in the life of a fashion event planner. Excellent time management skills will ensure all tasks are completed on time and to the highest standards.
- Understanding of Fashion: A deep understanding of fashion trends, designers, and the fashion industry as a whole is essential. This knowledge allows the planner to create events that are relevant and engaging.
- Project Management: Planning an event is a project in itself, requiring organization, resource allocation, and deadline tracking. Skills in project management, therefore, are very important.
- Networking: Good networking skills will enable the planner to maintain relationships with vendors, designers, and clients, which is vital for securing contracts for future events.
- Detail-oriented: Paying attention to every minute detail, from decor to seating arrangements, is necessary to ensure all elements of the event run smoothly.
- Leadership: A fashion event planner should have the ability to lead a team, make quick decisions, and ensure everyone is working toward the same goal.
- Budgeting: An understanding of how to create and manage budgets is vital. This includes negotiating with vendors to get the best prices and keeping costs within the client’s budget.
- Creativity: Coming up with innovative and unique ideas for each event is an essential skill. This creativity extends to themes, decor, and overall event design.
- Negotiation: Whether it’s securing a venue or hiring a designer, negotiation skills are crucial to getting the best deal for your client.
- Marketing and Promotion: Skills in marketing and promotion can help ensure that the event is well-attended and that it reaches its target audience effectively.
- Flexibility: Events can be unpredictable and requirements can change at the last minute. Being adaptable and flexible is a must in this role.
- Technical Skills: Basic understanding of staging, lighting, and sound systems can be very beneficial. Knowledge of event software and platforms is also important.
- Stress Management: Event planning can be high-pressure and stressful. The ability to stay calm under pressure and manage stress effectively is essential.
Fashion Event Planner Career Path Progression
The Foundation: Junior Fashion Event Planner
Starting your journey as a Junior Fashion Event Planner, you will support senior planners in organizing fashion events.
During this stage, you will coordinate with various vendors, assist in designing the layout, and help in managing timelines.
Here are some tips for success in this role:
- Educate Yourself: Stay updated with the latest fashion trends and the basics of event planning.
- Build Connections: Networking is key in this industry. So, connect with vendors, designers, and other professionals in the fashion industry.
- Attention to Detail: Pay attention to small details to ensure smooth execution of events.
The Ascent: Fashion Event Planner
With gained experience and skills, you will transition into the role of a Fashion Event Planner.
You will take full charge of organizing fashion events, coordinating with clients and vendors, overseeing budgets, and ensuring successful execution of events.
Here’s how to thrive in this stage:
- Creative Thinking: Bring out your creativity to design unique and attractive event layouts.
- Problem-Solving Skills: Be ready to face unexpected challenges and resolve them efficiently.
- Time Management: Manage your time effectively to meet deadlines and ensure smooth execution of events.
Reaching New Heights: Senior Fashion Event Planner
Your expertise and leadership skills will lead you to the Senior Fashion Event Planner position.
In this role, you will lead event planning teams, make major decisions, negotiate with clients and vendors, and ensure successful execution of large-scale events.
Here’s how to excel in this stage:
- Leadership Skills: Lead your team effectively and inspire them with your work ethics and problem-solving skills.
- Negotiation Skills: Negotiate with vendors and clients to secure the best deals.
- Customer Service: Keep your clients satisfied by understanding their needs and exceeding their expectations.
Beyond the Horizon: Fashion Event Director
As you progress further, you may step into the role of a Fashion Event Director, where you will oversee the planning and execution of all the fashion events in an organization.
You will set event strategies, manage large teams, and make high-level decisions.
Here’s what to focus on:
- Strategic Planning: Develop event strategies that align with the organization’s objectives.
- Team Management: Manage large teams and guide them towards successful execution of events.
- Client Relationships: Maintain strong relationships with clients to ensure repeat business.
Pinnacle of Success: VP of Fashion Events
The top position in this career path is the VP of Fashion Events.
In this role, you will set the vision for the company’s events, make critical decisions, manage a large portfolio of clients, and be responsible for the overall success of the event division within the organization.
Fashion Event Planner Salary
Entry-Level Fashion Event Planner
- Median Salary: $35,000 – $50,000 per year
- Entry-level fashion event planners typically have 0-2 years of experience and may hold degrees in fashion marketing, event management, or related fields. Their roles often include assisting in event planning and coordination under the supervision of experienced planners.
Mid-Level Fashion Event Planner
- Median Salary: $50,000 – $70,000 per year
- Mid-level fashion event planners have 2-5 years of experience and often take on more complex responsibilities in planning and managing fashion events. They may also be responsible for coordinating with clients, vendors, and teams.
Senior Fashion Event Planner
- Median Salary: $70,000 – $95,000 per year
- Senior fashion event planners possess 5+ years of experience and are responsible for leading event planning, making significant planning decisions, and mentoring junior event planners. They have extensive knowledge of the fashion industry and event management.
Fashion Event Planning Manager / Director
- Median Salary: $95,000 – $130,000+ per year
- These roles require significant experience and often involve leadership, strategic planning, and decision-making. They are responsible for overseeing the entire event planning team and ensuring the success of fashion events.
Principal Event Planner / VP of Event Planning
- Median Salary: $130,000 – $200,000+ per year
- These high-level positions require extensive experience, and deep event planning expertise. They often involve setting event strategies for a company or a fashion brand, and overseeing all aspects of event planning and execution.
Fashion Event Planner Work Environment
Fashion Event Planners often work in various environments, as the nature of their job entails planning and coordinating events in different locations.
They may work in event planning agencies, fashion houses, freelance, or may even be self-employed.
Their work environment can range from an office setting – where they manage calls, emails, and handle the coordination and planning of the event – to onsite locations where the events are held.
These locations can include venues like hotels, fashion show runways, art galleries, or outdoor spaces.
The job of a fashion event planner often requires travel, working on weekends, or during evenings to oversee the events.
The work can be high-pressure and fast-paced, especially during the event execution phase.
However, it can also be very rewarding for those passionate about fashion, design, and event management.
After gaining substantial experience and building a robust network of contacts, a fashion event planner may opt to start their own event planning business.
FAQs About Becoming a Fashion Event Planner
What qualifications do I need to become a Fashion Event Planner?
Becoming a Fashion Event Planner usually requires a degree in Event Management, Fashion, Business, or a related field.
However, relevant work experience can also be valuable.
Essential skills for this role include organization, communication, creativity, problem-solving, and understanding of fashion trends.
A strong network within the fashion industry can also be beneficial.
How long does it take to become a Fashion Event Planner?
The time it takes to become a Fashion Event Planner can vary.
If you pursue a bachelor’s degree in a related field, it typically takes four years.
However, gaining practical experience through internships, volunteering, or part-time jobs in the fashion or event planning industry can also contribute to your readiness for this role.
It’s important to note that establishing a reputation and network in the fashion industry can take additional time.
Can I be a Fashion Event Planner without a degree?
Yes, it is possible to become a Fashion Event Planner without a traditional degree.
Many employers prioritize experience, skills, and a proven track record over formal education.
You can acquire necessary skills through self-study, online courses, or by gaining experience in related roles.
Networking within the fashion industry and showing a deep understanding and passion for fashion can also enhance your prospects.
Is being a Fashion Event Planner a stressful job?
Being a Fashion Event Planner can be stressful, as it often involves tight deadlines, managing multiple tasks simultaneously, and dealing with unexpected challenges.
However, the stress levels can vary depending on the scale of the event, the client, and individual coping strategies.
Many planners find the job exciting and rewarding, especially if they have a passion for fashion.
What are the job prospects for Fashion Event Planners in the next decade?
The job prospects for Fashion Event Planners are expected to grow in the next decade.
As the fashion industry continues to evolve and expand, there will be a greater demand for professionals who can plan and manage industry events.
The rise of digital platforms also opens up new opportunities for virtual and hybrid events.
Conclusion
And there you have it.
Setting out on the path to become a fashion event planner is no easy task, but it’s undoubtedly rewarding.
Equipped with the right skills, education, and tenacity, you’re well on your way to making a significant mark in the fashion industry.
Remember, the road may be challenging, but the possibilities are endless. Your creations could lead to the next big trend or event that changes how we perceive, wear, and live fashion.
So, take that first step. Immerse yourself in fashion knowledge. Connect with industry experts. And most importantly, never stop innovating.
Because the world is waiting for your unique fashion statement.
And if you’re seeking personalized guidance on initiating or advancing your career as a fashion event planner, explore our AI Career Path Advisor.
This complimentary tool is crafted to provide customized advice and resources to help you navigate your career path effectively.
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