How to Become a Model (Casting Calls, Cash Calls)

If you’ve ever dreamed of strutting down the runway or wondered what it takes to become a model, you’re in the right place.

In this guide, we’ll explore the EXACT steps you need to take to launch your career as a model. We’ll talk about:

The skills you need.
The training that can help you shine.
How to land a job in the modelling industry.

So, whether you’re an aspiring model or a fashion enthusiast looking to elevate your career, stay tuned.

We’re about to unfold the roadmap to becoming a model.

Let’s get started!

Contents show

Steps to Become a Model

Step 1: Research the Industry

Before starting a career as a model, it’s important to do thorough research about the industry.

Modeling is more than just posing in front of a camera; it’s a business that requires a certain level of knowledge and understanding to succeed.

Start by learning about the different types of modeling such as runway, commercial, and editorial modeling.

Each of these modeling types has its own set of requirements and expectations.

For example, runway models are usually required to be a certain height, whereas commercial models might need to have a more versatile look.

It’s also crucial to understand how the modeling industry works.

This includes knowing about model scouting, agency representation, casting calls, and contracts.

Furthermore, learn about the various fashion markets and how they operate differently.

Major markets include New York, Paris, Milan, and London, and each has its own distinct style and trends.

Additionally, familiarize yourself with key figures in the industry such as successful models, renowned photographers, influential designers, and top modeling agencies.

By doing so, you can gain insight into their career paths and get a sense of the potential opportunities and challenges in the modeling world.

Lastly, it’s recommended to stay informed about the latest fashion trends and industry news.

This not only helps you stay current, but also provides insight into what clients and agencies might be looking for in a model.

Remember, knowledge is power.

The more you know about the modeling industry, the better prepared you’ll be to navigate your way to success.

Step 2: Assess Your Strengths and Type of Modeling

Before jumping into the modeling industry, it is important to assess your strengths and determine the type of modeling that suits you best.

The modeling industry is broad and has various categories to consider like fashion, commercial, plus-size, petite, child, foot, and parts modeling, among others.

Each category requires different sets of skills and physical attributes.

For instance, runway modeling often requires models to be of a certain height, usually around 5’9 for females, and have a very slim build.

Alternatively, commercial modeling is more varied and can include a range of body types and ages.

Meanwhile, parts modeling focuses on specific body parts like hands or feet.

You should be honest with yourself about your strengths and how you align with different modeling types.

It’s essential to evaluate your physical attributes, personality, and ability to adapt to various situations.

Practice in front of a mirror, or take snapshots of yourself to understand your angles and expressions.

You can also attend local open calls or talent searches to get a feel for what type of modeling suits you best.

Remember, confidence is key in this industry.

So, embrace your unique attributes and focus on enhancing your strengths.

Additionally, research about the industry norms, successful models in your desired category, and the kind of commitment required to excel.

This will help you set realistic expectations and prepare for the challenges ahead.

Once you’ve figured out where you fit best, you can start to tailor your portfolio and approach to that specific segment of modeling.

Step 3: Get Professional Photos and Create a Portfolio

As an aspiring model, it’s crucial to have professional photos to showcase your modeling talent to potential agencies and clients.

These photos should highlight your versatility and ability to fit into various roles.

Often, a headshot, full-length shot, and a variety of poses in different outfits are essential components of a modeling portfolio.

Invest in a professional photographer who specializes in fashion or modeling photography to ensure the best results.

Remember, these photographs are effectively your resume, and high-quality images can make a significant difference.

Once you have a collection of professional photos, compile them into a comprehensive portfolio.

This should not only include your best shots but also show your range and diversity as a model.

Include pictures that display various expressions, poses, outfits, and environments.

Show that you can play different roles, from commercial to high fashion.

Some models also include their modeling resumes in their portfolios, detailing any experience, training, and any relevant skills, such as dance or acting.

A well-curated and professional portfolio can significantly improve your chances of being signed by a modeling agency or being booked for jobs.

Keep your portfolio updated as you gain more experience and improve your skills.

This way, you can always present your best, most recent work to potential clients or agencies.

Step 4: Maintain a Healthy Lifestyle and Physical Appearance

Maintaining a healthy lifestyle and physical appearance is a key step in pursuing a career as a model.

This doesn’t just mean staying thin; it’s about overall wellness, clear skin, healthy hair, and good physical fitness.

Good nutrition is essential, which means eating a balanced diet full of fruits, vegetables, lean proteins, and whole grains.

Regular exercise is also crucial to keep your body in shape and stay fit.

Physical appearance is important in the modeling industry, so taking care of your skin and hair is a must.

Drinking plenty of water, getting enough sleep, and using suitable skincare products will help keep your skin glowing.

Regular hair care, including trimming split ends, deep conditioning, and avoiding excessive heat or chemical treatments, will maintain the health of your hair.

Moreover, avoid harmful habits such as smoking or excessive drinking, as these can negatively impact your skin and overall health.

It’s also important to maintain good mental health as the modeling industry can be stressful.

Regular relaxation and mindfulness practices can support emotional wellbeing.

Remember, different modeling jobs may require different looks, but a healthy lifestyle and taking care of your physical appearance will provide a solid foundation for any modeling career.

Step 5: Take Basic Modeling Classes or Workshops

Before you dive headfirst into a modeling career, it’s recommended to take some basic modeling classes or attend workshops.

These will give you a solid understanding of the industry, from posing and walking to understanding how to work with photographers and stylists.

You’ll also learn the ins and outs of the fashion industry, including how to prepare for auditions and what to expect on a photoshoot.

Models are not just clothes hangers.

They are an integral part of the creative process in fashion, and need to understand their role in bringing a designer’s vision to life.

Knowing how to pose, how to work the camera, and understanding your best angles will give you an edge over other aspiring models.

Additionally, these classes or workshops provide you with the opportunity to network with industry professionals and other aspiring models.

It can also help build your confidence, which is crucial in the world of modeling.

The more knowledge and experience you have, the better prepared you’ll be for the ups and downs of this challenging industry.

Remember, the modeling industry is highly competitive, so investing in your skills and understanding of the industry can make you stand out from the crowd.

It can also help you decide if this is the right career path for you.

Step 6: Choose the Right Agency and Understand Contracts

Choosing the right modeling agency is critical to establishing a strong and successful career in modeling.

The agency you choose should have a good reputation and a track record of establishing successful careers for their models.

Research different agencies, review their client lists, and consider the type of work their models are doing.

You can schedule a meeting or open call with agencies that interest you.

They will assess your suitability for their agency and the modeling industry.

If they believe you are a good fit, they may offer you a contract.

It’s important to remember that legitimate agencies will not ask for money up front.

Understanding contracts is another key step in becoming a model.

Before signing any contract, ensure you fully understand the terms and conditions.

It’s recommended to have a lawyer or experienced professional review the contract with you.

They can explain the terms, the commission rate, exclusivity clauses, and any other stipulations.

Remember, a contract can make or break your career, so take your time to understand what you are agreeing to.

Be prepared to negotiate terms that you’re not comfortable with or that don’t seem fair.

This step is very important as it shapes your career and protects your rights as a model.

Step 7: Build a Professional Network

Building a strong professional network can be extremely beneficial for a modeling career.

This could involve connecting with photographers, designers, makeup artists, and other models.

You can use social media platforms like Instagram, LinkedIn, or Twitter to network with industry professionals.

Attend industry events, fashion shows, and parties to meet industry insiders in person.

Networking can lead to collaborations, job offers, and can be a great way to learn about upcoming opportunities or get advice from established professionals in the field.

Remember to be professional and respectful when networking.

Building strong, positive relationships with key people in the industry will help you gain visibility and can fast-track your modeling career.

Additionally, working with a reputable modeling agency can also help in expanding your network as they have connections with a variety of industry professionals.

Regularly communicate with your agent about your career goals, so they can help you get the right exposure.

Remember, networking is a continuous process, it doesn’t end once you’ve established a connection.

Keep in touch with your contacts and maintain those relationships.

Step 8: Develop Social Media Presence and Personal Brand

In the modeling industry, a strong social media presence and personal brand are crucial.

They not only allow you to showcase your work and personality to potential employers, but also connect with fans and other industry professionals.

Start by identifying the social media platforms that are most relevant to the modeling industry.

Instagram, for example, is particularly popular due to its visual nature.

Twitter and Facebook can also be effective for sharing updates, networking and engaging with your audience.

Post regularly and consistently.

Include behind-the-scenes photos from shoots, workouts, diet tips, travel experiences, or anything else that fits your brand.

Make sure the content you post is high quality – clear, well-lit photos and well-written captions are a must.

Engage with your followers by responding to comments and messages.

This helps to build a community around your brand and shows potential employers that you can maintain a positive public image.

In terms of personal branding, think about what makes you unique as a model and person.

What sets you apart from others?

What’s your story?

Use this to guide the content you share and how you present yourself online.

It might be beneficial to hire a social media manager or publicist who can help you maintain your online image and build your brand.

Remember, everything you post online is a reflection of you, so keep it professional and consistent with the image you want to portray.

Step 9: Attend Castings and Go-Sees

Attending castings and go-sees is an important part of launching your career as a model.

These are essentially job interviews for models where you have the opportunity to meet with potential clients, show them your portfolio, and present your look and personality.

It’s crucial to always be professional and on time for these appointments.

You should dress appropriately, usually in simple, form-fitting clothing so your body shape can be clearly seen.

A clean, natural look is also recommended, so avoid heavy makeup or distracting accessories.

Go-sees will allow you to make a first impression on casting directors, so it’s essential to be approachable and friendly.

Remember, it’s not just about your appearance, but also your demeanor and professionalism.

Keep in mind that you may not get booked for every job, but don’t be discouraged.

The more go-sees you attend, the more exposure you get, which increases your chances of being selected for modeling jobs.

It’s advisable to keep track of all your go-sees, the clients you meet, and any feedback you receive.

This information can help you improve and increase your chances of getting booked in the future.

Always remember, persistence and patience are keys in the modeling industry.

Step 10: Be Persistent and Adaptable to Industry Changes

The modeling industry can be highly competitive and demands a great deal of resilience and adaptability.

Persistence is vital in the face of rejection, as even the most successful models face obstacles and setbacks throughout their careers.

It’s important to remember that a rejection isn’t a judgement on your worth, but a decision based on many factors, including the specific needs of the client.

Being adaptable to industry changes is also important.

Fashion and beauty trends constantly evolve and so does the demand for different types of models.

Ensure you stay current and relevant by following industry trends, updating your portfolio regularly, and being open to diversifying your skills.

This could mean venturing into other areas of modeling such as commercial, fitness or plus-size modeling, or developing parallel skills such as acting.

In addition, the modeling industry is increasingly focusing on digital platforms and social media.

Embrace these changes by maintaining a strong online presence and using these platforms to showcase your portfolio and connect with potential clients and other industry professionals.

Model Roles and Responsibilities

Models represent brands and designers by participating in a variety of media formats, including photoshoots, commercials, runway shows, and live events.

Their primary goal is to help sell products and services by presenting a certain image.

They have the following roles and responsibilities:

Physical Representation

Pose for photographers and artists in a variety of settings.
Walk the runway to present clothing and accessory lines during fashion shows.
Display clothing items and accessories in print and digital advertisements.

Preparation

Prepare for photoshoots or shows by applying makeup and styling hair.
Work with stylists to prepare outfits and accessories.
Practice walking, poses, and facial expressions to effectively convey the brand’s image.

Collaboration

Work closely with photographers, hair and makeup artists, designers, and directors.
Follow instructions from designers and photographers while adding personal style.

Branding

Represent the brand’s image and ethos in all work.
Participate in promotional activities such as press conferences and product launches.

Physical Fitness and Health

Maintain a high level of fitness, healthy weight, and overall well-being.
Follow strict dietary and exercise regimens.

Travel

Travel to various locations for photoshoots, shows, and events.
Adapt quickly to changing environments and schedules.

Communication

Communicate effectively with the team and clients.
Accept feedback and make necessary adjustments.

Professional Development

Attend model castings and auditions.
Keep up-to-date with the latest fashion trends and designer work.

What Does a Model Do?

Models work in the fashion industry, typically for designers, fashion houses, retail brands, or photographers.

They can also work as independent freelancers.

Their primary role is to showcase products, often clothing or accessories, in various settings such as fashion shows, commercials, print advertisements, and photo shoots.

Models are often required to pose in different ways for the camera, requiring a good understanding of body movement, facial expressions, and angles to best showcase the product.

They collaborate closely with fashion designers, photographers, stylists, makeup artists, and other industry professionals to achieve the desired look and theme for a specific shoot or show.

In addition to posing for photo shoots or walking on runways, models may also be involved in promotional events, trade shows, and product launches.

Many models also work with agencies that help them find work and manage their professional image and brand.

Besides physical attributes, a successful model must also have good communication skills, be able to take direction well, have a positive attitude, and be professional at all times.

Essential Model Skills

Physical Fitness: Being a model usually requires maintaining a certain physical appearance. This includes staying fit and healthy and may also include specific criteria like height or size, depending on the type of modeling.
Presentation Skills: A model should know how to present themselves in the best light. This includes understanding how to pose, how to walk on a runway, and how to show off a product or clothing item effectively.
Communication: Good communication skills are essential for understanding instructions from photographers, designers, and directors, and for representing brands and products effectively.
Patience and Resilience: Photoshoots and fashion shows can be long and tiring. Models need to have the patience to wait for their turn and the resilience to keep giving their best performance, even under pressure or after long hours.
Adaptability: Fashion trends change rapidly and each job may require a different look or style. Models need to be adaptable and ready to change their appearance or learn new skills as required.
Professionalism: Being professional involves punctuality, respecting others’ time, following instructions accurately, and maintaining a positive attitude even in challenging situations.
Marketing: Models often need to market themselves to find work, especially when they’re starting out. This can include social media marketing, networking, and building a portfolio.
Knowledge of Fashion: An understanding of fashion trends, designers, and brands can be a big advantage in the modeling industry.
Posing Techniques: Knowing how to pose for the camera or strut on the runway is crucial. This requires good body awareness and control.
Emotional Intelligence: Models need to convey emotions through their expressions and body language, which requires emotional intelligence and acting abilities.
Confidence: Confidence is key in modeling. Models need to be comfortable in front of the camera and have the confidence to carry off different outfits and looks.

Model Career Path Progression

The Foundation: New Face Model

The first step in your journey is typically as a New Face Model.

During this stage, you’ll primarily focus on building your portfolio, attending castings, and improving your modeling skills.

Your responsibilities may include participating in test shoots, attending modeling classes, and networking with industry professionals.

Here are some tips for success in this role:

Get Trained: Acquire basic modeling skills through modeling classes.
Portfolio Building: Invest in creating a diverse and high-quality portfolio that highlights your versatility.
Networking: Attend industry events to meet potential clients and other models.

The Ascent: Commercial Model

As you gain experience and exposure, you’ll transition into the role of a Commercial Model.

This phase involves participating in various commercial campaigns, ranging from print to television ads.

Here’s how to thrive in this stage:

Versatility: Be adaptable and willing to take on diverse roles in different campaigns.
Professionalism: Show up on time, prepared, and with a positive attitude for every job.
Health and Fitness: Maintain an optimal level of fitness and a healthy lifestyle to stay camera-ready.

Reaching New Heights: Fashion Model

The next step in your modeling career could be the role of a Fashion Model, where you walk the runway for fashion designers and brands.

To excel as a Fashion Model:

Confidence: Be confident and own the runway during fashion shows.
Style Sense: Develop a strong understanding of fashion trends and styles.
Networking: Build relationships with designers, stylists, and makeup artists.

Beyond the Horizon: Supermodel

As you become more established, you may ascend to the level of a Supermodel.

This is a prestigious position that often involves global recognition, high-profile campaigns, and significant influence within the fashion industry.

Here’s what to focus on:

Brand Building: Work on establishing a personal brand that resonates with your fans and clients.
Media Relations: Develop strong media relations and maintain a positive public image.
Philanthropy: Use your influence to make a positive impact through charity work or advocacy.

Pinnacle of Success: Icon

The highest point in the modeling industry is often becoming an Icon.

This position recognizes models who have made significant contributions to the industry and maintained a successful career over an extended period.

In this role, you may serve as an ambassador for fashion brands, mentor upcoming models, and even venture into other industries like acting or entrepreneurship.

Model Salary

Entry-Level Model

Median Salary: $20,000 – $30,000 per year
Entry-level models typically have less than a year of experience. They mostly work in local assignments to build up their portfolio. It’s not a necessity but many may have attended modeling schools.

Mid-Level Model

Median Salary: $30,000 – $60,000 per year
Mid-level models have 1-3 years of experience. They may have established connections in the industry and started getting more lucrative assignments, possibly even at an international level.

Senior Model

Median Salary: $60,000 – $100,000+ per year
Senior models possess 3+ years of experience. They may have a well-recognized face in the industry and often work on high-profile assignments, including leading fashion weeks, and magazine covers.

Supermodel / Top Model

Median Salary: $100,000 – $500,000+ per year
Supermodels have a high level of recognition in the industry and the public. Their salary varies greatly, depending on their fame and demand. They often work with high-end brands and have exclusive contracts.

Victoria’s Secret Angels / Elite Models

Median Salary: $1,000,000 – $10,000,000+ per year
These roles are often considered the pinnacle of a model’s career. These models are internationally recognized, work with top-tier brands and designers, and often have significant influence in the fashion industry.

Model Work Environment

Models often work in various environments depending on the nature of their assignments.

They might find themselves in photographic studios for photoshoots, on runways for fashion shows, in outdoor locations for specific shoots, or even in live television studios.

Their work schedules can be quite unpredictable and they may need to travel frequently, sometimes internationally, depending on their assignments.

This can be both exciting and demanding, requiring models to be highly adaptable to different cultures, climates, and working conditions.

Models also often work closely with photographers, makeup artists, fashion designers, and stylists.

The job may require long hours of standing or posing, which can be physically challenging.

In addition to their physical work, models also need to spend a significant amount of time maintaining their physical appearance, through regular workouts, strict diets, and skincare routines.

After gaining recognition and building a strong portfolio, a model may choose to branch out into other areas of the industry such as acting, fashion designing, or even launching their own brand.

FAQs About Becoming a Model

What is needed to become a model?

To become a model, you generally need a unique look, height, and body type that aligns with industry standards for various types of modelling such as fashion, commercial, or plus-size.

However, these standards can be flexible and many agencies look for diversity.

Good physical health, skin care, and fitness habits are often important.

You should also have strong interpersonal skills, resilience, and the ability to handle rejection.

No formal education is required, but training in modelling etiquette, runway techniques, and posing can be beneficial.

How long does it take to be a model?

The timeline for becoming a model can vary widely.

Some people get signed by an agency and start booking jobs fairly quickly, while others may take months or even years to break into the industry.

It largely depends on factors such as your look, the market for your type of modelling, your networking abilities, and a bit of luck.

Can I be a model without any experience?

Yes, it is possible to become a model without any prior experience.

Many successful models have been discovered by scouts or have simply approached agencies themselves with no professional experience.

However, having some experience, such as local modelling jobs or workshops, can help you develop your skills, build a portfolio, and get a better understanding of the industry.

Is modelling a stressful job?

Modelling can be a stressful job at times.

It often involves long hours, a lot of travel, and constant pressure to maintain your physical appearance.

There can also be a lot of rejection and criticism, which can be emotionally challenging.

However, many models find the job to be exciting, glamorous, and rewarding, which can offset the stress.

It’s important to have good coping strategies and a strong support network.

What are the prospects for models in the next decade?

The modelling industry is constantly evolving, and diversity and inclusion have become increasingly important.

This opens up opportunities for a wider range of people to pursue modelling.

With the growth of digital media and online marketing, there is a steady demand for models.

However, competition is intense, and success often requires not just the right look, but also professionalism, a good work ethic, and adaptability.

Conclusion

And there you have it.

Embarking on a journey to become a model is no small feat, but it’s undoubtedly rewarding.

With the right look, attitude, and resilience, you’re well on your way to making a significant impact in the fashion industry.

Remember, the journey may be demanding, but the opportunities are boundless. Your unique style and charisma could lead to the next iconic fashion trend that changes how we perceive beauty and style.

So, take that first step. Immerse yourself in fashion. Network with industry professionals. And most importantly, never stop pushing your boundaries.

Because the world is waiting for what you can bring to the runway.

And if you’re looking for personalized guidance on starting or advancing your career in modeling, check out our AI Career Path Advisor.

This free tool is designed to offer customized advice and resources to help you navigate your career path effectively.

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