How to Become an Affiliate Manager (Synergy Sparks Success)

If you’ve ever dreamed of running successful affiliate programs or wondered what it takes to become an affiliate manager, you’re in the right place.

In this guide, we’ll explore the EXACT steps you need to take to launch your career as an affiliate manager. We’ll talk about:

The skills you need.
The education that can assist your journey.
How to land a job as an affiliate manager.

So, whether you’re a marketing novice or a seasoned professional looking to branch out, stay tuned.

We’re about to unravel the blueprint to become an affiliate manager.

Let’s get started!

Contents show

Steps to Become an Affiliate Manager

Step 1: Understand the Role of an Affiliate Manager

Before pursuing a career as an Affiliate Manager, it is crucial to have a clear understanding of what this role entails.

An Affiliate Manager is responsible for managing the strategy, implementation, and relationships of a company’s affiliate marketing program.

This includes overseeing the recruitment and retention of affiliate partners, negotiating contracts, monitoring affiliate practices, ensuring compliance, and analyzing and reporting on affiliate performance and program efficacy.

They may also be responsible for training affiliates and creating promotional materials to support them.

In this role, you’ll need to have a good grasp of digital marketing strategies and be comfortable with performance metrics and data analysis.

You’ll also need excellent communication and relationship-building skills, as you’ll be working closely with affiliates and other stakeholders.

Understanding the responsibilities and skills required can help you decide if this is the right career for you and guide your educational and professional development choices as you pursue this role.

Step 2: Get a Degree or Relevant Experience in Marketing or Business

To become an Affiliate Manager, it’s highly beneficial to have a bachelor’s degree in fields like Marketing, Business Administration, or a similar discipline.

These programs will equip you with the necessary knowledge about the principles of business and marketing, consumer behavior, market research, strategic planning, and other relevant subjects.

If you are unable to obtain a degree, gaining relevant experience in the field of marketing or business can be equally beneficial.

This could involve working in sales, customer service, or even in a lower-level affiliate marketing role.

In both circumstances, it’s imperative to understand the dynamics of online marketing, e-commerce, and the affiliate marketing industry.

Whether through formal education or practical experience, this foundational knowledge will be essential in your role as an Affiliate Manager.

Furthermore, it can also be advantageous to gain knowledge in specific industries where affiliate marketing is prominent such as retail, finance or gaming.

Understanding these industries and their trends can help you to better manage affiliates and maximize profits.

Whether you choose to pursue a degree or gather experience, remember that the goal is to understand how to effectively market to customers and manage relationships – two key aspects of the Affiliate Manager role.

Step 3: Develop Strong Interpersonal and Communication Skills

Developing strong interpersonal and communication skills is a crucial step in becoming an Affiliate Manager.

This role involves working with different affiliates, clients, and colleagues, so being able to effectively communicate is key.

You will be required to negotiate deals, resolve conflicts, and manage relationships, tasks that all require strong interpersonal skills.

To develop these skills, consider taking communication or public speaking courses.

You can also practice by participating in activities that require team collaboration, such as volunteering or joining a club.

Take advantage of opportunities to present ideas, negotiate, and receive feedback on your communication style.

Additionally, understanding the basics of body language can also be useful as it can help you better interpret the reactions of others and adjust your communication accordingly.

Being an Affiliate Manager also means you need to be able to listen effectively.

Good listening skills can help you understand the needs and concerns of your affiliates, making you better equipped to manage and support them.

Remember, strong interpersonal and communication skills not only help you in your role as an Affiliate Manager but are also advantageous for your overall career progression.

Step 4: Learn About Online Marketing Strategies

As you progress on your path to becoming an Affiliate Manager, a key step is to gain a comprehensive understanding of online marketing strategies.

This knowledge is paramount in driving affiliate programs and enhancing the performance of affiliate partners.

Online marketing strategies encompass various areas such as SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, content marketing, email marketing, and social media marketing.

Understanding these can help you identify the most effective platforms and methods to promote your affiliate programs.

You can learn about these strategies through various online courses, webinars, or by pursuing a degree in digital marketing.

The learning doesn’t stop at understanding the basics; it’s crucial to keep up-to-date with the latest trends and changes in the digital marketing landscape.

Being knowledgeable about online marketing strategies not only helps in executing effective affiliate programs, but also in recruiting and communicating with affiliate partners.

When you understand the intricacies of online marketing, you can better guide your affiliates, leading to improved performance and increased revenue for your organization.

Step 5: Familiarize Yourself with Affiliate Marketing Platforms and Tools

As an affiliate manager, you will be working on various affiliate marketing platforms and using multiple tools to track and monitor the performance of affiliate promotions.

To excel in your role, it’s important that you familiarize yourself with these platforms and tools.

Affiliate marketing platforms like CJ Affiliate, ClickBank, and Rakuten are some of the leading platforms that you should learn how to navigate.

Additionally, understanding how to use tools like Voluum or HasOffers, for tracking and analytics, is essential.

You should be comfortable in setting up campaigns, tracking their performance, analyzing the results, and making necessary changes for improvement.

Your ability to use these tools effectively can help in identifying successful affiliates, optimizing campaigns, and ultimately driving more sales for the business.

Taking online courses, attending webinars, and reading up-to-date industry blogs can help you stay informed about the latest trends and developments in affiliate marketing tools.

You may also consider getting certified in these tools as it can enhance your credibility and demonstrate your proficiency to potential employers.

Remember, the world of affiliate marketing is ever-evolving, and staying ahead means continuously learning and adapting to new technologies and tools.

Step 6: Gain Experience in Affiliate Marketing

In order to become an effective Affiliate Manager, you must first gain practical experience in the affiliate marketing field.

This could involve working in a junior or assistant role in an affiliate marketing team, or even setting up and managing your own affiliate marketing campaigns.

Having hands-on experience will provide you with a deep understanding of how affiliate marketing works, from how to choose the right affiliates, to understanding the technical aspects of tracking and managing affiliate links, to learning how to analyze and improve campaign performance.

While on-the-job experience is invaluable, you could also consider taking courses or gaining certifications in digital marketing or e-commerce to enhance your understanding of the field.

Internships can also provide a great way to get your foot in the door and gain experience.

Remember, successful Affiliate Managers have strong marketing, negotiation, and analytical skills.

So, any experience that helps you develop these skills will be extremely beneficial.

For instance, sales roles, marketing internships or working in a data-driven role could all provide valuable experience.

As you gain experience, keep up-to-date with industry trends and best practices.

Join online forums, attend industry events and webinars, and subscribe to relevant industry publications.

This will help you stay competitive and informed about the evolving landscape of affiliate marketing.

Step 7: Build a Network in the Affiliate Marketing Community

As an Affiliate Manager, building a robust network within the affiliate marketing community is crucial to your success.

This network can consist of affiliate marketers, advertisers, publishers, and other industry professionals.

You can connect with these individuals through social media platforms like LinkedIn, attending industry events, webinars, forums, and engaging in online communities dedicated to affiliate marketing.

Building relationships with affiliates is an integral part of this step.

Through your network, you’ll gain access to insights about the latest trends and best practices in affiliate marketing.

This knowledge will help you to effectively manage your affiliates and ensure the success of your campaigns.

Furthermore, having a good network in place can open doors for partnerships and collaborations.

You can also leverage your network for recommendations, advice, and support.

This step is ongoing and should be maintained throughout your career as an affiliate manager as the landscape of affiliate marketing continually evolves.

Step 8: Enhance Skills in Data Analysis and Performance Metrics

As an Affiliate Manager, you will be tasked with evaluating and optimizing the performance of your affiliate programs.

This will require a strong ability to analyze data and understand performance metrics.

Understanding metrics such as click-through rates, conversion rates, and average order value can help you identify successful affiliate partnerships and areas for improvement.

You can enhance your skills in data analysis and performance metrics through various online courses or workshops.

Not only will this give you a solid foundation in data analysis, but it will also introduce you to various tools and software used in the industry.

Furthermore, getting certified in Google Analytics or other similar data analysis tools can add value to your profile.

It’s also important to stay updated with the latest trends and advancements in the field.

Attend seminars, webinars, or conferences related to affiliate marketing and data analysis.

In addition, consider learning programming languages like SQL or Python, which are often used in data analysis.

These skills can help you automate data processing tasks, making you more efficient in your role.

Remember, the goal is to use data to make informed decisions about your affiliate programs.

So, the more comfortable you are with interpreting data and understanding performance metrics, the more successful you’ll be as an Affiliate Manager.

Step 9: Stay Up-to-Date with Industry Trends and Regulations

As an Affiliate Manager, it’s essential to stay current with the latest trends and regulations in the affiliate marketing industry.

This includes understanding new affiliate programs, payout models, marketing strategies, and technologies used within the industry.

You can stay updated by regularly reading industry-related publications, attending webinars, joining online forums, participating in relevant industry events and subscribing to newsletters.

Following regulatory developments is equally critical, as changes in legal standards, privacy policies, and data usage regulations can significantly impact affiliate marketing.

For instance, the introduction of GDPR in Europe has profound implications for how businesses collect, store, and use personal data.

Failing to stay compliant with these regulations can lead to severe fines and damage to a company’s reputation.

Networking with industry peers and participating in industry-specific training can also be beneficial.

These activities can provide insights into best practices and upcoming trends, allowing you to adapt your affiliate programs and strategies accordingly.

Remember, the affiliate marketing landscape is ever-changing, and as an Affiliate Manager, you must be adaptable, proactive, and willing to learn to stay ahead of the curve.

Step 10: Prepare an Outstanding Resume and Cover Letter

As an Affiliate Manager, your resume and cover letter are your first impressions on potential employers, so it’s crucial to make them as impressive as possible.

Your resume should highlight your experience in managing affiliate programs, creating promotional campaigns, and building relationships with affiliates.

Showcase specific accomplishments, such as any significant increase in revenue you contributed to via your affiliate programs.

In addition to your professional experience, your resume should also highlight any relevant skills.

These might include proficiency in affiliate marketing tools, analytics, and communication, negotiation, and strategic planning skills.

If you have any relevant certifications, such as those in digital marketing or e-commerce, be sure to include those as well.

Your cover letter should complement your resume by providing more personal insights into your work ethic, motivation, and dedication to the field of affiliate marketing.

It’s a chance for you to express your passion for the industry, discuss your approach to problem-solving, and explain how you’ve successfully managed and grown affiliate programs in the past.

Remember, both your resume and cover letter should be tailored to each specific job application, highlighting the key skills and experiences that make you the perfect candidate for that particular role.

Proofread them carefully for any errors and ensure they are clear, concise, and professional in tone.

Step 11: Apply for Affiliate Manager Positions

After gaining the necessary skills, expertise, and experience, the next step is to start applying for affiliate manager positions.

You can look for job openings on various job boards, networking events, or LinkedIn. Make sure your resume is up to date and highlights your skills, experiences, and achievements that make you an ideal candidate for this role.

Tailor your resume to reflect the job description and show how you can add value to the potential employer.

Make sure to include any affiliate networks or platforms you’ve managed, campaigns you’ve run, and metrics you’ve improved in past roles.

This would also include your understanding of digital marketing strategies, your analytical skills, and your ability to build and maintain relationships.

In your cover letter, express your enthusiasm for the role and explain why you’re interested in that particular company.

Describe how your skills align with the company’s needs and how you could contribute to their affiliate marketing efforts.

Prepare for interviews by familiarizing yourself with common affiliate marketing terminologies, latest trends, and potential challenges in the industry.

Also, be prepared to discuss your previous experiences, how you handled different scenarios, and how you plan to achieve success in the potential role.

Remember that becoming an affiliate manager is a journey that requires persistence, patience, and continuous learning.

Keep yourself updated with the latest industry trends and never stop networking.

Step 12: Continue Professional Development

As an Affiliate Manager, it’s essential to stay on top of the latest trends and changes in the affiliate marketing industry.

This can involve attending webinars, conferences, and workshops, as well as subscribing to industry newsletters.

These resources often provide valuable insights into new marketing strategies, technologies, and best practices.

In addition, it can be beneficial to pursue advanced certifications in digital marketing or management.

These courses can provide more in-depth knowledge about certain aspects of the job, such as data analytics, SEO, or leadership strategies.

Continuing professional development also involves networking with other professionals in the field.

This can lead to opportunities for collaboration, job opportunities, or simply a chance to learn from others’ experiences and perspectives.

Finally, it’s a good idea to routinely evaluate and reassess your skills and areas for improvement.

This could involve seeking feedback from colleagues, superiors, or the affiliates you manage.

It’s also helpful to set professional goals for yourself, which can guide your ongoing learning and development efforts.

Remember, the more you know and learn about affiliate marketing and management, the better you can serve your affiliates and boost your company’s success.

Affiliate Manager Roles and Responsibilities

Affiliate Managers are responsible for managing the development and growth of an affiliate marketing program.

They ensure that the program is profitable, meets company goals, and maintains strong relationships with affiliates.

They have the following roles and responsibilities:

Affiliate Recruitment and Management

Identify, recruit, and onboard new affiliates.
Manage relationships with affiliates and ensure they are satisfied and supported.
Negotiate contracts and commission structures with affiliates.

Affiliate Program Strategy

Develop strategies to increase the number and quality of affiliates.
Analyze program performance and suggest improvements.
Stay updated with affiliate marketing trends and best practices.

Monitoring and Reporting

Monitor affiliates’ marketing activities to ensure compliance with company policies.
Track, report, and analyze program statistics.
Regularly provide program performance updates to senior management.

Promotion and Communication

Create promotional materials and affiliate communications.
Provide affiliates with regular updates on products, promotions, and best practices.
Organize affiliate events and webinars to improve engagement.

Budgeting and Forecasting

Manage the affiliate budget, including commission payouts.
Forecast program growth and ROI.
Ensure the affiliate program is profitable and aligns with company goals.

Partnership Building

Build strong relationships with key affiliates and partners.
Maintain open lines of communication with affiliates.
Resolve affiliate issues and disputes in a timely manner.

Training and Education

Provide training and educational resources to affiliates.
Ensure affiliates understand company products and marketing techniques.

Compliance and Regulation

Ensure affiliate marketing activities comply with company policies and legal regulations.
Address any compliance issues and take corrective actions as needed.

Collaboration

Work closely with cross-functional teams (marketing, sales, product, legal, etc).
Collaborate with the marketing team to align affiliate promotions with other marketing campaigns.

Continuous Learning

Stay updated with the latest trends, technologies, and best practices in affiliate marketing.
Attend industry conferences, webinars, and training programs.

What Does an Affiliate Manager Do?

An Affiliate Manager primarily works for companies that run affiliate programs, digital marketing agencies, or they can also work as freelancers.

Their main role is to help grow and manage the affiliate programs of a company.

They are responsible for recruiting new affiliates, negotiating deals, and building a strong relationship with key affiliates.

An Affiliate Manager also monitors and reports on the performance of affiliates, using various metrics to measure success and identify areas of improvement.

They use these reports to develop strategies to enhance the productivity and profitability of the affiliate program.

They are often in charge of creating promotional materials and providing affiliates with the necessary resources to promote the company’s products or services effectively.

Additionally, they collaborate with the marketing team to align the affiliate program with the company’s overall marketing strategy.

They may also be responsible for ensuring that all affiliate marketing activities adhere to the company’s policies and legal requirements.

Essential Affiliate Manager Skills

Communication: Affiliate managers must be able to effectively communicate with various parties such as affiliates, vendors, and team members. They should be able to explain complex concepts clearly and persuasively.
Negotiation: A key part of affiliate management is negotiation. This skill is essential for creating the best deals with affiliates and vendors, aiming for a win-win situation.
Relationship Building: Affiliate managers need to build and maintain strong relationships with affiliates. This involves understanding their needs, offering support, and maintaining regular communication.
Analytical Skills: Affiliate managers should be able to analyze data and use it to make strategic decisions. This can involve analyzing performance metrics, interpreting trends, and using data to improve campaign performance.
Digital Marketing Knowledge: A strong understanding of digital marketing is crucial for affiliate managers. They need to understand SEO, PPC, email marketing, content marketing, and social media strategies.
Project Management: Affiliate managers often manage multiple campaigns and partners at once. Project management skills, including task prioritization and time management, are crucial for ensuring campaigns run smoothly and meet objectives.
Affiliate Marketing Platforms: Familiarity with various affiliate platforms and networks is necessary. Affiliate managers should be able to navigate these systems to monitor campaign performance, track commissions, and manage affiliate partnerships.
Recruitment: Affiliate managers need to be able to identify and recruit potential affiliates. This requires an understanding of the industry, competitor analysis, and the ability to sell the benefits of the affiliate program.
Financial Acumen: Understanding of financial terms and calculations is important, as affiliate managers need to determine the profitability of affiliate partnerships and manage budgets.
Problem-Solving: Affiliate managers must be able to identify and solve problems that may arise in affiliate campaigns. They should be adept at troubleshooting and finding effective solutions to issues.
Understanding of Legal Requirements: Affiliate marketing involves several legalities. Knowledge about these laws and regulations, including data protection and privacy, is crucial.
Technical Skills: Basic understanding of HTML and web design can be useful. Affiliate managers may often have to deal with website issues, tracking pixels, and banner ads.
Adaptability: The affiliate marketing industry is dynamic and constantly changing. Affiliate managers need to be adaptable and capable of learning new techniques and strategies.
Strategic Planning: Affiliate managers need to be able to develop, implement, and assess marketing strategies to attract and retain affiliates, and to increase the brand’s presence and sales.
Teamwork: Collaboration is key in affiliate management. Managers need to work well with affiliates, team members, and other departments to achieve the organization’s goals.

Affiliate Manager Career Path Progression

The Foundation: Junior Affiliate Manager

Your journey will typically begin as a Junior Affiliate Manager.

This initial role is all about learning the ropes of the affiliate marketing industry and gaining practical knowledge.

Responsibilities may include managing existing affiliate partnerships, monitoring affiliate practices, recruiting new affiliates, and contributing to the promotional strategies.

Here are some tips for success in this role:

Learn Continuously: Stay up-to-date with the latest affiliate marketing trends and technologies.
Networking: Build strong relationships with affiliates and understand their needs and expectations.
Proactivity: Take ownership of your tasks and show initiative in reaching out to potential affiliates.

The Ascent: Affiliate Manager

With experience and a proven track record, you’ll progress to the position of Affiliate Manager.

In this role, you’ll manage a portfolio of affiliate partnerships, negotiate deals, and develop marketing strategies to increase revenue.

Here’s how to excel in this stage:

Strategy Development: Develop effective affiliate marketing strategies to drive traffic and generate sales.
Communication: Maintain strong relationships with your affiliates through excellent communication and support.
Data Analysis: Use data to measure the success of your strategies, make improvements, and identify new opportunities.

Reaching New Heights: Senior Affiliate Manager

As a Senior Affiliate Manager, you’re recognized for your leadership, strategic thinking, and ability to drive significant growth.

You may oversee a team of affiliate managers, develop high-level partnership strategies, and make key decisions that impact the company’s revenue.

To thrive as a Senior Affiliate Manager:

Leadership: Lead and inspire your team to meet and exceed their targets.
Strategic Planning: Develop long-term strategies to grow the affiliate program and increase revenue.
Partnership Management: Foster high-value partnerships with key affiliates and negotiate advantageous deals.

Beyond the Horizon: Affiliate Director and Beyond

As your career advances, you may step into roles such as Affiliate Director or Head of Affiliates.

These positions entail greater responsibilities, leadership, and strategic decision-making.

Here’s what to focus on:

Team Management: Motivate and manage your team effectively to reach the company’s goals.
Strategic Leadership: Set the strategic direction of the affiliate program and make critical decisions.
Innovation: Stay abreast of the latest industry trends to keep your program innovative and competitive.

Pinnacle of Success: VP of Affiliates

In the highest level of the affiliate management career ladder, you may become the VP of Affiliates.

This role involves shaping the overall strategy of the affiliate department, making key business decisions, and managing a large team of affiliate professionals.

Affiliate Manager Salary

Entry-Level Affiliate Manager

Median Salary: $40,000 – $60,000 per year
Entry-level affiliate managers typically have 0-2 years of experience and may hold a bachelor’s degree in marketing, sales, or related fields. They are generally responsible for developing and implementing affiliate marketing plans.

Mid-Level Affiliate Manager

Median Salary: $60,000 – $80,000 per year
Mid-level affiliate managers have 2-5 years of experience and often handle relationship management with affiliate partners, negotiation of deals, and tracking of marketing campaigns.

Senior Affiliate Manager

Median Salary: $80,000 – $100,000 per year
Senior affiliate managers typically have 5+ years of experience and are responsible for leading the affiliate marketing team, strategizing and executing affiliate marketing plans, and optimizing the affiliate program and partnerships.

Lead Affiliate Manager / Affiliate Program Manager

Median Salary: $100,000 – $130,000+ per year
These roles require significant experience and involve leadership in affiliate marketing, managing multiple affiliate programs, and decision-making on affiliate partnerships and strategies.

Director of Affiliate Marketing / VP of Affiliate Marketing

Median Salary: $120,000 – $160,000+ per year
These high-level positions require extensive experience and deep expertise in affiliate marketing. They involve setting strategies for a company’s overall affiliate program, developing and managing high-value partnerships, and overseeing a team of affiliate managers.

Affiliate Manager Work Environment

Affiliate Managers typically work in office settings, often within the marketing department of a company.

Their role primarily revolves around online platforms, so a significant part of their job can be accomplished remotely or through telecommuting.

The work schedule of an Affiliate Manager can be traditional office hours; however, it might require flexibility depending on the different time zones of affiliates.

This job role demands a lot of interaction with business partners, which can be done through virtual meetings, email communication, or occasionally, in-person meetings.

Affiliate Managers may also travel for conferences or networking events to meet potential affiliates and learn about new trends in the industry.

After gaining significant experience and industry connections, an Affiliate Manager may choose to work as a freelance consultant or start their own affiliate marketing agency.

FAQs About Becoming an Affiliate Manager

What qualifications do I need to become an affiliate manager?

Becoming an affiliate manager generally requires a bachelor’s degree in business, marketing, advertising, or a related field.

However, what’s even more important is the experience in digital marketing, especially in affiliate marketing.

This is a role that requires strong communication, negotiation, and relationship building skills.

Additionally, a solid understanding of web analytics, SEO, PPC, email marketing, and other online marketing channels is crucial.

Knowledge of affiliate software and platforms can also be beneficial.

How long does it take to become an affiliate manager?

The time it takes to become an affiliate manager can vary based on your background and experience.

Typically, you would spend four years earning a bachelor’s degree and then gain a few years of experience in digital marketing or sales.

If you already have experience in affiliate marketing, you might be ready for the role sooner.

However, it’s important to note that this is a dynamic field, and ongoing learning and skill development are key to success.

Can I be an affiliate manager without a degree?

Yes, it’s possible to become an affiliate manager without a degree, although having one might open up more opportunities.

What’s critical in this field is practical experience and demonstrable skills.

If you have a strong track record in sales, digital marketing, or specifically affiliate marketing, you may qualify for an affiliate manager role.

Be prepared to show your achievements, such as successful campaigns you’ve run, relationships you’ve built with affiliates, or revenue you’ve generated.

Is being an affiliate manager a stressful job?

Being an affiliate manager can be challenging, as it requires juggling many relationships, managing campaigns, and meeting revenue targets.

The field is also continuously evolving, so staying on top of industry trends and changes can be demanding.

However, the level of stress can vary depending on your organizational skills, the support you have from your team, and the company culture.

Moreover, many affiliate managers find the job rewarding and enjoy the dynamic and creative aspects of the role.

What are the prospects for affiliate managers in the future?

The prospects for affiliate managers are positive, as affiliate marketing continues to grow.

As more businesses recognize the power of affiliate marketing for reaching customers and driving sales, the demand for skilled affiliate managers is likely to increase.

Future opportunities could include leadership roles within larger affiliate programs, consulting roles, or even starting your own affiliate network.

Continuous learning and adapting to the changing digital landscape will be key to long-term success.

Conclusion

Voila!

Venturing into the exciting world of becoming an affiliate manager is not for the faint-hearted, but the rewards can be truly gratifying.

Equipped with the right set of skills, relevant knowledge, and unwavering determination, you’re all set to create a significant impact in the ever-evolving affiliate marketing industry.

Remember, the path may be challenging, but the possibilities are endless. Your strategies could be the driving force behind the next big affiliate marketing success, altering the way businesses grow and thrive.

So, take that initial step. Immerse yourself in learning. Connect with industry professionals. And most importantly, never stop strategizing.

Because the affiliate marketing world is eagerly awaiting your contributions.

And if you’re searching for personalized guidance on initiating or advancing your career as an affiliate manager, explore our AI Career Path Advisor.

This complimentary tool is tailored to offer personalized advice and resources to help you maneuver your career path efficiently.

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