How to Become an Education Materials Publisher (Paperback Your Pedagogy!)
If you’ve ever imagined creating educational materials that inspire learners or wondered what it takes to become an education materials publisher, you’re in the right place.
In this guide, we’ll uncover the EXACT steps you need to take to embark on your career as an education materials publisher. We’ll discuss:
- The skills you need.
- The education that can aid your journey.
- How to secure a job as an education materials publisher.
So, whether you’re a fresh entrant in the field of education or an experienced professional aiming to branch out, stay tuned.
We’re about to delve into the blueprint to become an education materials publisher.
Let’s get started!
Steps to Become an Education Materials Publisher
Step 1: Get a Solid Educational Background
To become an Education Materials Publisher, you need to have a strong educational foundation.
This usually involves obtaining a bachelor’s degree in a field related to education, publishing, or English.
For example, a degree in Education can provide a strong understanding of teaching methods, learning styles and curriculum standards, while a degree in English or Publishing can provide a solid base in writing, editing and literary analysis.
During your undergraduate studies, you may want to take courses in creative writing, editorial work, graphic design, digital publishing, and educational psychology to gain a well-rounded knowledge base.
These subjects will prepare you for the various aspects of the job, which can include editing manuscripts, working with authors, designing layouts, and understanding how people learn.
Additionally, you may also want to gain a deep understanding of the educational system and its standards.
This can be achieved by taking courses in educational policy or curriculum development, which will help you create materials that meet the educational needs of students and teachers.
Internships at publishing houses or educational institutions can also provide practical experience and help you understand the day-to-day operations in this field.
This hands-on experience can be crucial when you start working in the industry.
In some cases, a master’s degree in publishing, education, or a related field may be beneficial, especially if you want to advance to higher-level positions.
This degree can provide specialized knowledge and skills in areas such as digital publishing, copyright laws, and advanced editing techniques.
Remember that education for this role is not only about the degrees earned but also about continuous learning and staying updated with the latest trends in education and publishing.
Step 2: Gain Knowledge in Education and Publishing Industries
In order to be successful as an Education Materials Publisher, you will need a deep understanding of both the education and publishing industries.
This involves understanding the principles and practices of education, including curriculum design, learning theories, and student engagement strategies.
In addition to this, you need to familiarize yourself with the publishing industry.
This includes understanding the different stages of the publishing process such as editing, production, and distribution.
It’s also important to learn about market trends, marketing strategies, and copyright laws.
You can gain this knowledge through a combination of academic study and work experience.
Many Education Materials Publishers have a background in education or publishing, and may hold a degree in a relevant field like education, communications, or journalism.
Aside from formal education, internships or work experience in publishing houses or educational institutions can provide you with the practical experience needed.
You may also consider attending workshops, seminars, or courses focused on publishing or educational material development to supplement your knowledge.
Remember, the field of educational publishing is constantly evolving with technological advancements and changes in educational methodologies.
Therefore, continuous learning and staying updated with current trends and innovations is crucial in this role.
Step 3: Obtain Relevant Skills in Writing and Editing
Aspiring Education Materials Publishers must develop robust skills in writing and editing.
These skills are essential as they will be responsible for producing, reviewing, and refining educational content such as textbooks, online courses, study guides, and other learning resources.
One can obtain these skills through related university courses such as English, Journalism, or Communications.
Courses in these fields often provide both theoretical knowledge and practical experience in writing and editing.
This will help you understand the principles of effective communication, the rules of grammar and punctuation, and the strategies for creating engaging content.
Also, consider attending writing workshops or seminars to further enhance your skills.
They provide valuable opportunities to practice writing and receive feedback from professionals in the field.
In addition, getting practical experience is crucial.
You can work as a writer or editor for school publications, intern at publishing houses, or volunteer for nonprofits that need content creation.
These opportunities will allow you to apply your skills in real-world situations, understand the publishing process, and learn how to work within deadlines.
Remember, being an Education Materials Publisher is not just about having strong writing and editing skills.
You also need to understand educational theories and principles to create materials that effectively facilitate learning.
Therefore, taking courses in Education or Educational Psychology could also be beneficial.
Continuously improving your skills and keeping up-to-date with the latest trends in education, publishing, and technology will give you an edge in this competitive field.
Step 4: Develop an Understanding of the Education System and Curriculum Standards
As an educational materials publisher, you must have a comprehensive understanding of the education system and the curriculum standards that are being followed.
This knowledge is crucial as it helps you create content that is relevant, accurate, and meets the educational needs of students and teachers.
Start by researching the education system of your target market.
Understand the various grades or levels, the subjects taught at each level, and the general teaching methodology.
Consider the different types of schools (public, private, charter, etc.) and the unique needs they might have.
Next, familiarize yourself with the curriculum standards.
In the United States, for example, common standards include the Common Core State Standards (CCSS) for K-12 and the Next Generation Science Standards (NGSS) for science education.
Curriculum standards guide what students should know and be able to do at each grade level.
They also often dictate the content, skills, and knowledge that textbooks and other educational materials should include.
You can learn about these standards by visiting the official websites, attending educational conferences and webinars, and reading related books and articles.
Remember, understanding the education system and curriculum standards is not a one-time task.
As standards change and evolve, you need to stay updated and adjust your publications accordingly.
This continuous learning and adaptation will ensure that your publications remain relevant and effective in fulfilling their educational purpose.
Step 5: Gain Experience through Internships in Educational Publishing Firms
If you want to become an Education Materials Publisher, it’s crucial to gain practical experience in the publishing industry.
This is where internships come in.
Many educational publishing firms offer internship programs that can provide you with hands-on experience in the field.
During an internship, you’ll learn how the publishing process works, from the initial manuscript to the final printed material.
This may include working on tasks such as editing, proofreading, layout design, and collaborating with writers and illustrators.
You may also get the chance to work on digital publishing platforms, as e-learning materials are becoming increasingly popular.
Moreover, an internship will allow you to build a professional network within the industry, which can be immensely helpful when you start looking for a full-time job.
Remember, the more experience you have, the better your chances of landing a job in this competitive field.
Even if you don’t secure a paid internship, consider volunteering or shadowing professionals in the field.
Any experience is beneficial and will add to your understanding and proficiency in educational materials publishing.
Step 6: Network with Professionals in the Education and Publishing Fields
Building a strong network is an essential part of pursuing a career as an Education Materials Publisher.
This network can provide you with valuable insights, mentorship, and opportunities in both the education and publishing industries.
Start by attending industry-specific events such as conferences, workshops, and seminars where you can meet and interact with professionals from both fields.
When attending these events, be proactive in introducing yourself, asking questions, and expressing your interest in educational publishing.
Join online forums, social media groups, and professional organizations to stay up-to-date on industry trends and opportunities.
Moreover, consider reaching out to professionals in these fields for informational interviews.
These interviews can provide you with first-hand knowledge of what it’s like to work in educational publishing, the skills needed, and the current challenges in the field.
Remember to follow up with these contacts and maintain these relationships over time.
Networking can also help you find mentors who can guide you in your career path.
They can provide advice, share their experiences, and even provide potential job opportunities.
Remember, networking is a two-way street, so be sure to offer your own help and insights when possible.
Step 7: Stay Updated with Current Trends in Education and Publishing Technologies
As an Education Materials Publisher, it’s crucial to stay updated with the latest trends in both education and publishing technologies.
This will enable you to create materials that are relevant, engaging, and in line with the current educational landscape.
Firstly, be aware of the current and emerging trends in education.
This can include new teaching methods, changes in curriculum, and shifts in educational policies.
You can stay updated by attending education conferences, subscribing to education journals, and participating in online discussion forums and social media groups related to education.
Secondly, keep yourself up-to-date with the latest publishing technologies.
These may include new software for layout and design, tools for digital publishing, and platforms for distribution and sales.
You can learn about these by attending publishing expos, joining publishing-related professional organizations, and subscribing to industry journals and newsletters.
In addition, it’s also beneficial to keep an eye on trends in learner engagement, such as gamification, interactive content, and personalized learning.
As an Education Materials Publisher, your goal is not just to inform, but also to engage and inspire learners.
By incorporating these elements into your materials, you can better achieve this goal.
Finally, consider taking courses or attending workshops related to educational trends and publishing technologies.
This will not only enhance your knowledge and skills but also provide opportunities to network with other professionals in the field.
Remember, continuous learning and staying abreast of new trends and technologies is key to your success as an Education Materials Publisher.
Step 8: Build a Portfolio of Published Materials
Once you have gained some experience in the field of educational materials publishing, it’s important to start building a strong portfolio.
This portfolio should include all the educational materials you have worked on and published.
This could be textbooks, e-books, educational articles, research papers, worksheets, online tutorials, or curriculum guides.
Having a diverse portfolio will showcase your versatility and skills in different aspects of education publishing.
Remember to include materials for different age groups and educational levels.
This will demonstrate your ability to tailor content to various audiences.
Include any materials that you have created yourself, as well as those that you have edited or contributed to.
Your portfolio should not only include the final published versions but also drafts and revisions to show your thought process and evolution of the material.
This will give potential employers a glimpse of your work process and your ability to revise and improve content.
In addition to your print or digital portfolio, consider creating a website or online platform where your work can be showcased.
This makes it easily accessible to potential employers and allows you to reach a wider audience.
As you continue to grow in your career, remember to continually update your portfolio with your most recent work.
This can help you to showcase your ongoing commitment to professional development and your ability to keep up with trends and changes in the field of education.
Step 9: Understand the Legal Aspects Related to Copyrights and Intellectual Property
As an Education Materials Publisher, it is crucial to understand the legal aspects of copyrights and intellectual property.
These laws protect the original works of authors, illustrators, and other creators from unauthorized duplication or use.
Violations of these laws can result in severe legal and financial penalties.
Begin by familiarizing yourself with copyright laws and how they pertain to educational materials.
Understand the differences between fair use, public domain, and copyrighted materials.
You should know what constitutes plagiarism and the legal implications associated with it.
You should also learn about the process of obtaining permissions for copyrighted materials, how to negotiate licensing agreements, and the financial costs associated with these.
It is also important to understand how to handle international copyrights, especially if you plan to distribute materials outside your country.
In addition, familiarize yourself with the laws and practices around intellectual property.
This will include learning about patents, trademarks, and trade secrets, as well as understanding the difference between these.
You should also learn how to protect your own intellectual property, both within your country and internationally.
Consider attending workshops, seminars or short courses on these topics to deepen your understanding.
Professional advice from a legal expert specializing in intellectual property and copyright laws can be very beneficial.
Understanding these legal aspects is not only a crucial part of doing business ethically, but it also helps in ensuring the value of the educational materials you publish is protected.
Step 10: Apply for Positions in Education Materials Publishing Companies
After acquiring the necessary education, experience, and skills, it’s time to apply for positions in education materials publishing companies.
Spend time researching potential employers to understand their mission, the types of materials they publish, and their target audience.
This will allow you to tailor your application and demonstrate how your skills and experience align with their needs.
Craft a compelling resume, highlighting your relevant experiences, skills, and accomplishments.
Remember, your resume is often the first impression you make, so it needs to be professionally formatted, error-free, and effectively communicate why you’re an ideal candidate.
Along with your resume, write a tailored cover letter for each application.
Use this opportunity to showcase your passion for educational publishing and how your unique abilities will bring value to their company.
Be sure to mention any specific books or materials you’ve previously published or contributed to and how those experiences have prepared you for the role you’re applying for.
Applying for jobs also means preparing for potential interviews.
Research common interview questions in the publishing industry, and prepare articulate responses.
Reflect on past experiences that demonstrate your problem-solving skills, creativity, attention to detail, and ability to meet deadlines, as these are all crucial in this field.
Keep in mind that the job market can be highly competitive, so persistence is key.
If your applications don’t succeed at first, don’t be discouraged.
Continue refining your skills, networking, and applying to relevant positions.
Remember, every application and interview is an opportunity to learn and improve.
Step 11: Consider Further Studies or Certifications to Enhance Career Opportunities
Once you have established your career as an education materials publisher, you may wish to advance your knowledge and skills further.
Higher education degrees, such as a Master’s in Publishing, Education, or Business Administration, can provide you with advanced industry knowledge and skills that will make you more competitive in the job market.
Specialized certifications, like the Certified Professional Publisher (CPP) or the Certified Content Marketer (CCM), can also enhance your credibility and marketability.
These programs typically cover advanced topics such as digital publishing, strategic marketing, or content management, providing a deep dive into specific areas of the publishing industry.
In addition, attending industry conferences, webinars, and workshops can keep you updated with the latest trends, tools, and technologies in the educational materials publishing realm.
This continuous learning and professional development can make a significant difference in the progression of your career.
Remember that the goal of pursuing further studies or certifications is not just about gaining paper qualifications but, more importantly, about acquiring new skills, knowledge, and insights that can help you excel in your role and contribute more effectively to the field of education materials publishing.
Step 12: Seek Opportunities to Collaborate with Educators and Authors.
To excel as an Educational Materials Publisher, it is essential to build relationships and collaborate with educators, authors, and other industry professionals.
These partnerships can provide a deeper understanding of the needs of the educational system, and the materials that would benefit students and teachers the most.
To find opportunities for collaboration, you can attend education conferences, join professional organizations and participate in industry forums.
Being active in these networks will not only provide you with a platform for discussions about latest industry trends and issues, but also help to establish your name in the field.
Working directly with educators and authors can provide firsthand insight into what works and what does not in the educational materials being published.
For instance, you can invite educators to review your materials and provide feedback or even co-develop products with authors for more targeted and effective materials.
In addition, collaborating with educators and authors could potentially lead to partnerships for future projects.
This can help streamline the process of content creation, as you will have a ready pool of professionals to work with.
Overall, seeking opportunities to collaborate will help you publish materials that are not only accurate, but also relevant and useful in the current educational landscape.
Education Materials Publisher Roles and Responsibilities
Education Materials Publishers are responsible for overseeing and coordinating the entire publishing process for educational materials.
They work with writers, illustrators, and educators to create engaging, informative, and accurate educational content.
They have the following roles and responsibilities:
Content Creation and Development
- Develop and implement content strategies for educational materials.
- Work with writers, illustrators, and subject matter experts to create high-quality content.
- Edit and proofread content to ensure accuracy and consistency.
Project Management
- Oversee the entire publishing process, from concept development to distribution.
- Coordinate with different departments, including editorial, design, and production.
- Set project deadlines and ensure they are met.
Market Research
- Conduct market research to understand trends and demands in educational content.
- Use insights from research to inform content strategies and decisions.
Quality Assurance
- Ensure all published materials meet quality standards and align with educational requirements.
- Review and approve final proofs before printing.
Collaboration
- Work closely with cross-functional teams, including writers, designers, educators, and marketers.
Regulation Compliance
- Ensure all content complies with regulations and standards in educational publishing.
- Stay updated with changes in regulations and incorporate them into content strategies.
Cost Management
- Manage budgets for content development and production.
- Negotiate contracts with writers, illustrators, and other contributors.
Distribution and Marketing
- Coordinate with marketing and distribution teams to promote and distribute educational materials.
- Monitor sales and feedback to inform future content strategies.
Documentation
- Maintain records of all publishing projects, including budgets, contracts, and production schedules.
Communication
- Communicate progress and issues effectively to stakeholders.
- Provide clear briefs and feedback to writers, illustrators, and other contributors.
Continuous Learning
- Stay updated with the latest trends, technologies, and best practices in educational publishing.
- Participate in workshops, conferences, and professional development programs.
What Does an Education Materials Publisher Do?
Education Materials Publishers work primarily within publishing companies that specialize in educational content.
They may also work in educational institutions, non-profit organizations, or as self-employed individuals.
Their key responsibility is to develop, curate, and publish various education materials.
These can range from textbooks, study guides, and workbooks to digital interactive content, educational games, and online learning modules.
They work closely with authors, editors, illustrators, and other publishing professionals to ensure the material is accurate, engaging, and conforms to the relevant curriculum or educational standards.
Education Materials Publishers may also collaborate with teachers, professors, and other education professionals to understand the needs of the learners and ensure the materials are effective in conveying the educational content.
Additionally, they are often involved in the marketing and distribution of the published materials, ensuring they reach the target audience – which can include schools, colleges, libraries, educators, and students.
Their role also includes revising and updating existing publications to improve quality, incorporate new research findings, or respond to feedback from the users of the materials.
Essential Education Materials Publisher Skills
- Communication: Education materials publishers must be able to articulate ideas clearly, collaborate with authors, educators and designers, and discuss effectively with various stakeholders involved.
- Content Development: Publishers need to understand how to develop quality educational content, ensuring it’s accurate, engaging, and meets the target learning objectives.
- Editorial Skills: Publishers must have an eye for detail, ensuring error-free and high-quality learning materials. This includes strong grammar, spelling, and punctuation skills.
- Graphic Design: Familiarity with graphic design principles and software is important for creating visually appealing and easy-to-understand materials. This can include illustrations, diagrams, and charts.
- Project Management: Coordinating with various teams and individuals, tracking deadlines, and managing multiple projects simultaneously are all crucial skills for education materials publishers.
- Knowledge of Learning Styles: An understanding of different learning styles can help publishers create materials that cater to a wide range of learners, including visual, auditory, kinesthetic, and reading/writing learners.
- Curriculum Knowledge: Familiarity with the educational curriculum and standards is crucial to ensure that the published materials align with educational goals and requirements.
- Technology Skills: Publishers should be familiar with digital publishing tools, content management systems, and other relevant software. They should also keep up with the latest trends in educational technology.
- Research Skills: Publishers must be able to conduct effective research to ensure the accuracy of the content and to stay updated on the latest trends and changes in the field of education.
- Marketing: Understanding marketing trends and strategies can help publishers effectively promote their educational materials to reach a wider audience.
- Legal Knowledge: Familiarity with copyright laws and intellectual property rights is crucial in the publishing industry to avoid legal issues and protect the interests of all parties involved.
- Adaptability: With the constantly evolving nature of education, publishers should be adaptable, ready to modify content as per changing educational standards, student needs, or technological advancements.
- Problem-solving: Publishers often need to navigate challenges like tight deadlines, resource constraints, or content issues. Good problem-solving skills can help them find effective solutions and ensure the successful completion of projects.
- Teamwork: Collaboration is key in publishing. Publishers must be able to work effectively with authors, designers, sales teams, and other professionals to produce high-quality educational materials.
- Networking: Building strong professional relationships with educators, authors, and other industry professionals can open up opportunities for collaboration and growth.
Education Materials Publisher Career Path Progression
The Foundation: Entry-Level Publisher
The journey begins as an Entry-Level Publisher.
At this stage, you’re involved in the basic aspects of publishing such as proofreading, editing, and assisting with project management.
Here’s what you need to focus on:
- Learn Continuously: Stay updated with the latest trends in educational content and publishing technologies.
- Attention to Detail: Develop meticulous proofreading and editing skills.
- Project Coordination: Understand the basics of project management and coordination.
The Ascent: Publisher
Once you’ve gained enough experience and skills, you’ll transition into the role of a Publisher.
Here, you’ll be entrusted with more responsibilities like managing projects, coordinating with authors, and overseeing the production process.
Tips for this stage:
- Networking: Establish strong relationships with authors, illustrators, and other industry professionals.
- Quality Assurance: Ensure the quality of educational content, from accuracy to accessibility.
- Time Management: Handle multiple projects and timelines simultaneously.
Reaching New Heights: Senior Publisher
The next step is the Senior Publisher role.
You’ll be recognized for your expertise and leadership within the team.
You might take on mentoring roles, make key decisions in content and design, and drive projects to success.
To excel as a Senior Publisher:
- Mentorship: Share your knowledge and help younger publishers grow.
- Strategic Planning: Contribute to strategic planning and decision making in the publishing process.
- Leadership: Lead by example and inspire others with your work ethic and problem-solving abilities.
Beyond the Horizon: Editorial Director and Beyond
As your career progresses, you may choose to become an Editorial Director or even a Publishing Manager.
These roles involve greater responsibilities, leadership, and strategic decision-making.
Here’s what to focus on:
- Editorial Leadership: Drive editorial initiatives and shape the content strategy of your projects and teams.
- Management Skills: Develop strong leadership and communication skills to guide your team effectively.
- Innovation: Stay at the forefront of educational trends and technological innovations in publishing.
Pinnacle of Success: Publisher Director or VP of Publishing
Reaching the top of the ladder, you may become a Publishing Director or VP of Publishing.
Here, you’ll be responsible for shaping the overall publishing strategy of the organization, making critical decisions, and managing larger teams.
Education Materials Publisher Salary
Entry-Level Education Materials Publisher
- Median Salary: $35,000 – $50,000 per year
- Entry-level education materials publishers typically have 0-2 years of experience and may hold bachelor’s degrees in education, publishing, or related fields.
Mid-Level Education Materials Publisher
- Median Salary: $50,000 – $70,000 per year
- Mid-level publishers have 2-5 years of experience and often take on more complex projects, including curriculum design and multimedia content development.
Senior Education Materials Publisher
- Median Salary: $70,000 – $90,000 per year
- Senior publishers possess 5+ years of experience and are responsible for leading publishing projects, coordinating with educators, and mentoring junior publishers.
Lead Education Materials Publisher / Publishing Manager
- Median Salary: $90,000 – $120,000+ per year
- These roles require significant experience and often involve overseeing a team of publishers, project management, and making strategic decisions about content and distribution.
Principal Publisher / Director of Publishing / VP of Publishing
- Median Salary: $120,000 – $160,000+ per year
- These high-level positions require extensive experience, deep publishing expertise, and often involve setting publishing strategies for educational institutions or companies.
Education Materials Publisher Work Environment
Education Materials Publishers typically work in an office environment, although many may have the flexibility to work remotely, especially with advancements in digital publishing technologies.
They are often employed by educational publishing companies, universities, schools, or non-profit organizations focused on education.
Their work involves coordinating with educators, writers, illustrators, and designers to produce educational materials such as textbooks, workbooks, online learning modules, and other educational resources.
They may also be required to attend meetings with authors, educational consultants, and marketing teams, and to travel occasionally for industry events or conferences.
With the rise of e-learning, some Education Materials Publishers might also work closely with technical teams in developing interactive digital learning materials.
The work schedule of Education Materials Publishers can sometimes be demanding, especially when working on multiple projects with tight deadlines.
However, some publishers might have more flexible schedules, particularly those who work on a freelance basis or those who work remotely.
FAQs About Becoming an Education Materials Publisher
What is needed to become an Education Materials Publisher?
Becoming an Education Materials Publisher typically requires a bachelor’s degree in Education, English, or a related field, although a degree in Publishing can also be beneficial.
Key skills include strong written and oral communication, critical thinking, attention to detail, project management, and the ability to work well under deadlines.
Knowledge of the educational field, including curriculum standards, teaching methodologies, and student needs is also important.
Experience in publishing, writing, or education can be helpful.
How long does it take to become an Education Materials Publisher?
The time it takes to become an Education Materials Publisher can vary depending on your educational path and experience level.
If you pursue a traditional four-year degree in Education, English, or Publishing, it typically takes four years.
Gaining practical experience through internships, working in an educational institution, or contributing to publishing projects can also help you become job-ready faster.
Can I become an Education Materials Publisher without a degree?
While it’s possible to become an Education Materials Publisher without a traditional four-year degree, many employers do prefer candidates with higher education.
However, skills and experience can also be highly valued.
You can acquire the necessary skills through self-study, online courses, or practical experience in education or publishing.
Building a strong portfolio of published works and networking within the education and publishing communities can also enhance your prospects.
Is Education Materials Publishing a stressful job?
The level of stress in Education Materials Publishing can vary depending on the workload, deadlines, and specific demands of each project.
The role often requires balancing multiple projects at once, working with various stakeholders, and meeting tight deadlines, which can be challenging.
However, many people in this field find the work fulfilling and rewarding, especially when their materials positively impact students’ learning experiences.
What are the prospects for Education Materials Publishers in the next decade?
The demand for Education Materials Publishers is expected to remain steady or grow in the next decade.
With the rise of digital learning and online education platforms, there is an increasing need for high-quality, engaging, and tailored educational materials.
In addition, the ongoing evolution of educational standards and teaching methodologies creates a continual need for updated and innovative resources.
Conclusion
And that’s a wrap.
Embarking on a journey to become an education materials publisher is no small undertaking, but it’s undeniably gratifying.
Equipped with the right skills, education, and perseverance, you’re well on your way to making a meaningful impact in the realm of education.
Remember, the path may be challenging, but the possibilities are boundless. Your innovative educational materials could be the next revolution that changes how we teach, learn, and interact.
So, take that first step. Immerse yourself in constant learning. Connect with industry professionals. And most crucially, never stop creating.
Because the world of education is eagerly waiting for what you can create.
And if you’re looking for personalized guidance on starting or advancing your career in education materials publishing, don’t hesitate to explore our AI Career Path Advisor.
This complimentary tool is designed to provide customized advice and resources to help you navigate your career journey effectively.
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