How to Become an Engineering Sales Manager (Gears to Growth!)

If you’re intrigued by the idea of facilitating technological advancement or curious about how to become an engineering sales manager, then you’re on the right track.
In this comprehensive guide, we will delve into the SPECIFIC steps you need to undertake to kick-start your career as an engineering sales manager. Our discussion will revolve around:
- The essential skills you need.
- The educational background that can fast-track your journey.
- Strategies to secure a job as an engineering sales manager.
So, whether you’re new to the technical sales field or an experienced professional aiming to level up, stay with us.
We’re about to unfold the roadmap to becoming a successful engineering sales manager.
Let’s get started!
Steps to Become an Engineering Sales Manager
Step 1: Obtain a Bachelor’s Degree in Engineering
Earning a bachelor’s degree in engineering is the first crucial step towards becoming an Engineering Sales Manager.
Many universities offer a variety of engineering specializations such as mechanical, electrical, civil, or chemical engineering.
All of these fields equip you with the technical knowledge and problem-solving skills necessary in an engineering sales role.
The coursework in an engineering degree includes math, physics, and specialized engineering courses, which provide a solid technical foundation.
This background knowledge is vital because an Engineering Sales Manager needs to understand the products or services they are selling to effectively communicate their value to potential clients.
In addition to core engineering subjects, consider taking classes in business, marketing, or communication.
These classes can provide you with additional skills that are essential in a sales role, such as negotiation and presentation skills, understanding business operations, and building client relationships.
Moreover, many universities offer internships or co-op programs with engineering firms.
These opportunities can provide you with practical experience, a chance to apply the theoretical concepts you’ve learned, and potentially gain exposure to the sales side of engineering.
Step 2: Gain Experience in Engineering Field
After obtaining your degree in engineering, the next step is to gain practical experience in the engineering field.
This can be achieved by applying for internships, entry-level engineering jobs, or participating in co-op programs which will provide you with first-hand experience of what it’s like to work in this sector.
Being involved in engineering projects will give you an understanding of the technical aspects, the project lifecycle, and the challenges that come with it.
You will learn how to solve technical issues, work in teams, manage projects, and interact with clients.
Getting a feel for the different branches of engineering could also be beneficial.
For instance, you could work in civil, mechanical, electrical, or chemical engineering roles.
This could broaden your knowledge base and make you more versatile.
After gaining substantial experience, you could consider transitioning into engineering sales.
This would involve taking on roles that combine your technical knowledge with sales, such as technical sales engineer or sales consultant in an engineering firm.
You can then gradually progress to higher positions like sales team leader or sales manager.
Remember, as an Engineering Sales Manager, you will not only need technical expertise but also strong sales and leadership abilities.
Therefore, while gaining engineering experience, also focus on developing these skills.
Participate in sales training programs, develop communication and negotiation skills, and learn how to manage a team effectively.
Step 3: Develop Skills in Sales and Marketing
In your quest to become an Engineering Sales Manager, developing skills in sales and marketing is a crucial step.
This role often requires the ability to sell complex engineering products or services, understand the customer’s needs, and present solutions in a persuasive manner.
You can start developing sales skills by taking up entry-level sales roles or internships.
These experiences will provide exposure to the key aspects of sales, like identifying potential customers, understanding customer needs, and learning negotiation tactics.
Marketing skills are also vital as they help you understand how to position and promote your engineering products in the market.
You can learn marketing concepts by taking online courses or earning a degree in marketing.
This knowledge will help you analyze market trends, understand consumer behavior, and develop effective marketing strategies.
An understanding of digital marketing is also beneficial in today’s digital age.
This includes content marketing, SEO, and social media marketing.
These techniques can help drive the visibility of your products and can significantly increase sales.
Finally, networking is a vital skill for a sales manager.
Building relationships with potential clients and maintaining relationships with existing clients is key to ensuring repeat business and referrals.
Remember, excellent communication skills, a customer-centric approach, and an aptitude for building relationships are all important traits of a successful Engineering Sales Manager.
Step 4: Obtain Sales Experience, preferably in Technical or Industrial Products
Gaining sales experience is a crucial step in becoming an Engineering Sales Manager.
Ideally, you should gain experience selling technical or industrial products, as this will give you a solid grounding in the fundamentals of engineering sales.
This could involve working as a sales representative or account manager for a company that sells engineering products or services.
During this stage, you should focus on improving your understanding of the sales process, building relationships with clients, and learning how to negotiate and close deals effectively.
Additionally, it’s important to learn about the features and benefits of the products you’re selling, and how to communicate these to potential customers.
This will often involve translating complex technical information into terms that non-engineers can understand.
Remember, successful sales involve not just understanding the product, but also understanding the customer’s needs and tailoring your approach accordingly.
Therefore, it’s crucial to develop strong communication and interpersonal skills.
Furthermore, getting involved in the sales of technical or industrial products will expose you to the engineering industry, broadening your knowledge about its operations, trends, and key players.
This experience will be invaluable when you step into the role of an Engineering Sales Manager.
You could also consider gaining some experience in a technical role within an engineering firm to better understand the products you’ll be selling.
This can make you more credible and effective as a salesperson in this field.
Step 5: Seek Leadership Roles in Sales or Engineering Teams
As an engineering sales manager, you will be expected to lead a team of sales or engineering professionals.
To prepare for this, it’s crucial to gain experience in a leadership role in either a sales or engineering team.
These roles can be found within many organizations and can provide you with valuable leadership experience, as well as a deeper understanding of how sales and engineering teams operate.
You might consider volunteering for project management opportunities, applying for team leader positions, or seeking a promotion to a managerial role within your current company.
The goal is to develop your management skills, improve your understanding of team dynamics, and learn how to effectively motivate and guide a team towards achieving set targets.
In these roles, you should aim to develop strong communication, problem-solving and decision-making skills.
You’ll also need to be able to balance the technical understanding of engineering with the business acumen required in sales.
Once you have honed these skills in a leadership role, you will be well-prepared to step into an engineering sales manager position.
Step 6: Develop Strong Communication and Networking Skills
In the role of an Engineering Sales Manager, developing strong communication and networking skills are critical.
These skills not only enhance your ability to sell the company’s engineering products or services, but also form strong relationships with both existing and potential clients.
Communication is important in understanding the needs and requirements of your clients and in explaining the technical aspects of your products to non-technical clients effectively.
It’s also crucial in maintaining clear lines of communication within your sales team and other departments.
Networking, on the other hand, provides opportunities to connect with potential clients, industry professionals, and others who can provide support, insights, and resources for your role.
Attend industry events, conferences, and seminars to expand your network and stay up-to-date with the latest trends and developments in your field.
In addition to face-to-face communication and networking, you should also be proficient in using digital communication and networking tools such as LinkedIn, email, and video conferencing.
These tools are increasingly important in today’s digital-focused business world.
Remember, being a successful Engineering Sales Manager is not just about having strong engineering knowledge and sales ability.
It’s also about your people skills.
Therefore, continually improving your communication and networking skills is key to your success.
Step 7: Learn About Various Engineering Disciplines and Products
As an Engineering Sales Manager, a broad understanding of various engineering disciplines and products is essential.
This knowledge allows you to communicate effectively with both engineers and clients, understanding their needs and the technical specifications of the products you are selling.
You can gain this knowledge through various means.
If you have an engineering background, you will likely already have a foundation in various engineering disciplines.
However, if your background is primarily in sales, consider taking courses or attending seminars to get up to speed with the technical aspects.
It’s also essential to gain a deep understanding of the products your company offers.
Participate in product training sessions, read product manuals, and ask questions to engineers and product developers.
The more you know about these products, the better you can explain their benefits to potential customers and provide solutions to their problems.
Remember, the engineering industry is constantly evolving with new technologies and products continually entering the market.
As such, you should commit to continuous learning in order to stay up-to-date and maintain your competitive edge in the market.
Step 8: Understand Customer Needs and Market Trends
To excel as an Engineering Sales Manager, it’s vital that you have a deep understanding of your customers’ needs and the current market trends.
This requires regular engagement with customers to identify their problems, preferences, and feedback on your engineering products.
Understanding your customers’ needs will help you recommend suitable products or services, tailor your sales strategies, and potentially influence the development of new products.
It’s also a way to establish trusting relationships with your clients, making them more likely to choose your products over competitors.
In parallel, keep a keen eye on market trends.
This includes understanding the competitive landscape, technological advancements, regulatory changes, and shifts in customer behavior.
By staying up to date with these trends, you can adjust your sales strategies, identify opportunities for growth, and anticipate challenges.
You can gain these insights through a combination of market research, attending industry events, networking, and customer interactions.
Remember that this is a continuous learning process, as customer needs and market trends are always evolving.
Step 9: Pursue a Master’s Degree or Certifications in Business or Sales Management
For an Engineering Sales Manager, having an advanced degree or certification can be beneficial and increase chances of advancement.
This is not obligatory, but it can provide the essential business and managerial skills that are crucial to excel in this role.
You may consider pursuing a Master’s degree in Business Administration (MBA) with a concentration in Sales or Marketing.
This program will not only augment your technical skills with business acumen but will also allow you to understand the mechanics of sales, strategic planning, market analysis, and customer relationship management.
Alternatively, you can pursue professional certifications in sales or business management.
Organizations such as the Sales Management Association and the National Association of Sales Professionals offer certificate programs that can help you enhance your sales and leadership skills.
You can also consider a Master’s in Engineering Management (MEM) as it merges the technical and managerial aspects, providing a holistic perspective of an organization.
In either case, remember to choose a program that aligns with your long-term career goals.
This advanced education or certification can help you stand out among job candidates and demonstrate your commitment to the field.
Step 10: Apply for the Position of Engineering Sales Manager
After you’ve built up your work experience, enhanced your sales and technical skills, and gained a solid understanding of your target industry, you’re ready to apply for the position of Engineering Sales Manager.
Identify the companies that you want to work for and research their current job openings.
It’s important to take your time tailoring your resume and cover letter to each specific position.
Highlight your sales achievements, project management skills, and your technical expertise.
In addition to applying for jobs online, networking is an essential part of the job search process.
Reach out to your contacts in the industry, attend job fairs, and leverage professional networking sites like LinkedIn to connect with potential employers.
Once you have secured an interview, prepare to articulate your sales strategies, leadership style, and understanding of technical products or services.
Showcase your communication skills and your ability to build strong relationships with clients.
Remember to follow up after the interview, showing your interest and determination for the role.
With the right preparation and determination, you’ll be well on your way to landing the job of an Engineering Sales Manager.
Step 11: Maintain and Expand Industry Knowledge Through Continuous Learning
In order to stay relevant and competitive as an Engineering Sales Manager, it is essential to continuously update and expand your knowledge of the industry.
This is a rapidly evolving field with new technologies and methodologies emerging often.
Regularly participating in professional development courses, attending industry conferences, and keeping up-to-date with the latest research and innovations can provide you with the knowledge needed to effectively manage and lead your sales team.
Continuous learning also involves becoming well-versed in the latest trends in sales strategies and techniques.
You can do this by reading relevant publications, joining professional sales management associations, and networking with other professionals in your field.
Remember, having an in-depth understanding of the engineering products or services you are selling is crucial for success.
Therefore, strive to always be learning and growing in your understanding of both your company’s offerings and the broader industry.
It can also be beneficial to understand the markets in which your products or services are sold, as well as the key competitors.
Lastly, consider obtaining certifications relevant to your role.
This not only enhances your knowledge but also elevates your professional standing in the eyes of potential employers and clients.
Step 12: Foster Strong Relationships with Clients and Engineering Teams
To excel as an Engineering Sales Manager, you must foster strong relationships with both your clients and your engineering teams.
Maintaining effective communication and collaboration is crucial in ensuring the success of your sales team and the satisfaction of your clients.
On the client side, you should establish a trusted advisor status.
This means being able to understand your client’s needs, offer suitable engineering solutions, and follow up on sales, ensuring that the client is satisfied with the product or service.
This requires excellent interpersonal skills, as well as a deep understanding of the products or services you are selling.
On the team side, it’s essential to establish good relationships with your engineering teams as well.
They are the ones who will develop the products or implement the services that you’re selling.
Having a strong relationship with them can help you understand the technical aspects of the products or services better, which will enable you to sell more effectively.
Encourage open communication, provide constructive feedback, and promote a collaborative environment.
Remember, as an Engineering Sales Manager, you are the link between the client and the engineering team.
Establishing and maintaining strong relationships on both ends will lead to better sales outcomes, higher client satisfaction, and a more productive team.
Step 13: Strategically Plan and Drive Sales Goals.
As an Engineering Sales Manager, your primary responsibility will be to develop a strategic plan to meet and exceed sales targets.
You need to understand the market trends, competitor strategies, and customer needs in your specific engineering sector.
This understanding will guide you in setting realistic but challenging sales goals for your team.
Start by analyzing the market potential and business opportunities in the industry and build a plan that targets the most lucrative segments.
Your sales plan should also consider the unique selling points of your products or services, the resources available, and the skills of your sales team.
Regularly monitoring and adjusting these sales targets is crucial.
You will need to work closely with the sales team to assess their progress towards these goals and to provide them with the necessary tools, training, and support.
Your role will involve troubleshooting any issues that arise and making necessary adjustments to the plan to ensure sales targets are achieved.
Remember, as a manager, your role extends beyond mere planning.
You will need to motivate and drive your team towards achieving these sales goals.
Regularly communicating the importance of these goals and celebrating achievements can help foster a motivated and results-oriented sales team.
Finally, you will also need to work collaboratively with other departments, such as marketing and production, to align your sales strategies and ensure that customer needs are met effectively.
This cross-functional collaboration will not only improve overall business performance but also enhance customer satisfaction and loyalty.
Engineering Sales Manager Roles and Responsibilities
An Engineering Sales Manager leverages their understanding of engineering principles and knowledge of the company’s products or services to develop and implement sales strategies.
They work closely with the sales team and clients, guiding the sales process to meet revenue goals.
They have the following roles and responsibilities:
Sales Strategy Development
- Create and implement strategic sales plans that expand the company’s customer base.
- Ensure the sales team understands and follows the strategic plans.
- Analyze market trends and competitor strategies.
Customer Relationship Management
- Maintain and strengthen relationships with key clients.
- Identify new potential clients and establish relationships with them.
- Resolve any issues and problems faced by customers and handle complaints to maintain trust.
Product Knowledge
- Understand the technical aspects of the company’s products or services.
- Explain complex technical ideas to customers in a way that is easy to understand.
- Stay updated with product developments and updates.
Team Management
- Recruit, train, and support sales engineers.
- Set and track sales targets for the team.
- Monitor team’s performance and motivate them to reach targets.
Financial Planning and Strategy
- Forecast sales targets and ensure they are met by the team.
- Manage budgets and allocate resources among projects.
- Participate in the setting of product or service prices.
Reporting
- Provide detailed and accurate sales forecasts to the management.
- Track, collate, and interpret sales figures and reporting.
Communication
- Liaise with other company functions to ensure achievement of sales objectives.
- Communicate effectively with team members, customers, and senior management.
Continuous Learning
- Stay current with latest developments in marketplace and competitor activities.
- Attend industry conferences, networking events, and sales training programs.
Negotiation
- Negotiate contracts with clients and establish a timeline of performance.
- Work with legal and contract teams to finalize contracts.
Technical Support
- Provide technical support and advice to the sales team.
- Assist in the development of technical presentations and demos.
What Does an Engineering Sales Manager Do?
An Engineering Sales Manager typically works for engineering or manufacturing companies across various industries.
They often act as the bridge between the company’s engineering, manufacturing, and sales departments.
They closely coordinate with the engineering team to understand the technical aspects of the company’s products or services and identify their unique selling points.
They then convey this information to the sales team, providing them with the necessary product knowledge and sales strategies.
Their primary role is to enhance the sales performance by leveraging the technical advantages of the product or service.
To achieve this, they conduct product presentations, demos, and training for the sales team.
They may also be directly involved in high-level negotiations with key clients.
They are usually part of the product development process, providing insights on market needs and customer preferences to the engineering team.
They also work with the marketing department to develop promotional materials and campaigns.
Engineering Sales Managers are also responsible for setting and achieving sales targets, developing sales plans, and monitoring market trends.
They often handle major client accounts, ensuring a high level of customer satisfaction.
They often provide technical support to the sales team during client meetings, trade shows, and other events.
Their understanding of the technical and sales aspects of the business plays a key role in driving the company’s revenue growth.
Essential Engineering Sales Manager Skills
- Communication: As with most jobs, strong communication is key. An Engineering Sales Manager must effectively discuss technical information with customers, communicate sales goals with their team, and collaborate with other departments.
- Technical Knowledge: A deep understanding of the products or services being sold is crucial. This includes knowledge of engineering concepts, product features, and potential applications.
- Sales Expertise: Experience in sales strategies, techniques, and methodologies is essential. This includes knowing how to identify potential leads, negotiate deals, and close sales.
- Leadership: As a manager, it’s vital to motivate and lead the team to meet sales targets. This includes mentoring, coaching, and resolving conflicts if necessary.
- Customer Service: Maintaining excellent customer relationships is important. This includes understanding customer needs, providing solutions, and handling complaints or queries effectively.
- Product Demonstration: Ability to effectively demonstrate and explain the product’s functionality and benefits to the customer is essential.
- Market Analysis: Understanding market trends, competitor products, and customer needs helps in formulating effective sales strategies.
- Networking: Building and maintaining relationships with potential clients and business partners is key to generating leads and increasing sales.
- Financial Acumen: Ability to manage budgets, set sales goals, and understand financial concepts like revenue, profit, and margins.
- Project Management: Overseeing sales projects from concept to completion, including coordinating with other departments and managing resources.
- Teamwork: Ability to work effectively within a team, fostering a collaborative environment and contributing to shared success.
- Time Management: Prioritizing tasks, managing multiple projects simultaneously, and ensuring all work is completed in a timely manner is vital.
- Problem-solving: Identifying potential issues, analyzing them, and developing effective solutions is an important part of the role.
- Presentation Skills: Ability to deliver compelling presentations to customers, stakeholders, and team members is critical.
- Adaptability: Markets and customer needs can change rapidly. The ability to adapt sales strategies and approaches accordingly is important.
Engineering Sales Manager Career Path Progression
The Foundation: Sales Engineer
At the start of your journey, you’ll likely begin as a Sales Engineer.
Here, you will serve as the link between customers and the engineering team, using your technical knowledge to assist in the selling of engineering products or services.
Here are a few tips for excelling in this role:
- Master the Product: Understand the technical aspects of the product inside out.
- Customer Communication: Establish strong communication channels with customers and be receptive to their needs and queries.
- Collaboration: Work closely with the engineering and sales teams to deliver effective solutions to customers.
The Ascent: Senior Sales Engineer
After gaining sufficient experience and expertise, you’ll move up to the position of a Senior Sales Engineer.
In this role, you’ll take on more responsibilities, handle larger clients, and may even lead a small team.
Here’s how to succeed in this position:
- Relationship Building: Foster strong relationships with key customers and stakeholders.
- Technical Expertise: Keep refining your technical knowledge to provide better solutions and make more sales.
- Leadership: Develop your leadership skills to manage and guide your team effectively.
Reaching New Heights: Engineering Sales Manager
As an Engineering Sales Manager, you take on a leadership role, overseeing the sales engineers, meeting sales goals, and working closely with the engineering team.
Here’s what you need to focus on to be successful:
- Strategic Planning: Develop sales strategies that align with business objectives.
- Team Management: Lead and motivate your team to meet sales targets.
- Customer Relationship: Maintain excellent customer relationships, and handle any escalated issues or concerns.
Beyond the Horizon: Director of Sales Engineering
With further progression, you could become the Director of Sales Engineering.
This role involves strategic management, with a focus on driving sales, improving processes, and leading larger teams.
Here’s what to concentrate on:
- Big Picture Thinking: Always keep the larger business objectives in mind while making decisions.
- Team Building: Assemble and nurture high-performing sales engineering teams.
- Continuous Learning: Stay updated with market trends, competitor strategies, and new technologies.
Pinnacle of Success: VP of Sales Engineering
At the very top, you may become the VP of Sales Engineering.
In this role, you’ll be responsible for shaping the overall sales strategy, making critical decisions, and ensuring the growth and success of the sales engineering department.
Engineering Sales Manager Salary
Entry-Level Engineering Sales Manager
- Median Salary: $60,000 – $90,000 per year
- Entry-level engineering sales managers typically have 0-2 years of experience. Their background may involve both engineering and sales, and they often hold bachelor’s degrees in engineering or business related fields.
Mid-Level Engineering Sales Manager
- Median Salary: $90,000 – $130,000 per year
- Mid-level engineering sales managers have 2-5 years of experience. They often handle larger accounts, develop sales strategies, and oversee a team of sales representatives.
Senior Engineering Sales Manager
- Median Salary: $130,000 – $170,000 per year
- Senior engineering sales managers possess 5+ years of experience and are responsible for leading the sales team, developing key growth strategies, and building relationships with major clients.
Director of Engineering Sales
- Median Salary: $170,000 – $210,000+ per year
- This role requires significant sales experience and often involves strategic planning, forecasting and managing large sales teams across different regions.
VP of Engineering Sales
- Median Salary: $200,000 – $300,000+ per year
- These top-level positions require extensive experience and a proven track record in sales leadership. They often involve setting sales strategies, building customer relationships, and collaborating with other top executives to drive company growth.
Engineering Sales Manager Work Environment
Engineering Sales Managers typically work in an office setting, but their role often requires extensive travel to meet with clients or to attend trade shows, conventions, and conferences.
They can find employment in a wide range of industries, such as manufacturing, technology, pharmaceuticals, and energy sectors.
They often work closely with engineers, research and development teams, and sales personnel to understand technical aspects of products and to develop effective sales strategies.
This role may require working long hours, especially when striving to meet sales targets or preparing for presentations.
After gaining substantial experience and industry contacts, an Engineering Sales Manager may choose to set up their own sales consulting business.
Regular interaction with clients, excellent communication skills, and a deep understanding of engineering principles and products are critical aspects of the job.
FAQs About Becoming an Engineering Sales Manager
What qualifications do I need to become an Engineering Sales Manager?
To become an Engineering Sales Manager, you typically need a strong foundation in engineering, sales, and management principles.
This can be achieved through a combination of formal education (such as a bachelor’s degree in an engineering field), sales experience, and leadership roles.
A master’s degree in business administration (MBA) can be beneficial but not mandatory.
Key skills include technical understanding of engineering products or services, ability to develop and implement sales strategies, strong communication skills, and ability to lead and manage teams.
How long does it take to become an Engineering Sales Manager?
The timeline to become an Engineering Sales Manager can vary greatly depending on your educational and career path.
It generally takes four years to earn a bachelor’s degree in engineering, followed by several years gaining experience in sales and engineering roles.
The transition to a management position can happen after gaining significant experience, often around 5-10 years, but this can be faster with exceptional performance or additional qualifications like an MBA.
Do I need a background in engineering to become an Engineering Sales Manager?
Yes, having a background in engineering is usually beneficial for this role, as it provides the technical knowledge required to understand and sell engineering products or services.
However, if you have extensive experience in sales and a strong understanding of the industry, you may be able to succeed without an engineering degree.
Many employers value experience and proven sales skills as much as or even more than formal engineering qualifications.
Is the role of an Engineering Sales Manager stressful?
Like any management role, being an Engineering Sales Manager can be stressful at times.
The job often involves meeting sales targets, managing a team, traveling frequently, and dealing with customer or team issues.
However, good time management, delegation, and stress management skills can help manage the workload effectively.
Many Engineering Sales Managers find the role rewarding due to the direct impact they can have on company revenue and team development.
What are the career prospects for an Engineering Sales Manager?
Career prospects for Engineering Sales Managers are expected to remain strong, particularly in high-tech industries like IT, telecommunications, and renewable energy.
With experience and a successful track record, Engineering Sales Managers may advance to higher executive roles such as Director of Sales, Vice President of Sales, or even Chief Executive Officer (CEO).
Some may also choose to leverage their skills and experience to start their own engineering sales consultancy or firm.
Conclusion
And there you have it.
Setting sail on the voyage to become an engineering sales manager is by no means an easy task, but it is certainly rewarding.
Equipped with the right blend of technical knowledge, sales acumen, and relentless resolve, you’re well positioned to make a substantial impact in the dynamic field of engineering sales.
Remember, the journey may be strenuous, but the potential for growth is boundless. Your strategic insights could drive the next big breakthrough that transforms how we produce, operate, and innovate.
So, take the plunge. Dive deep into industry knowledge. Build connections with experts. And above all, never stop honing your sales and engineering skills.
Because the world is eager for the solutions you can bring to the table.
And if you’re seeking personalized advice on kick-starting or propelling your career in engineering sales management, look no further than our AI Career Path Advisor.
This complimentary tool is expertly crafted to provide tailored advice and resources to help you effectively navigate your career trajectory.
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