IMC Campaign Planner Job Description [Updated for 2025]

In the dynamic field of marketing, the role of an IMC Campaign Planner has become increasingly significant.

As the marketing landscape evolves, the demand for skilled professionals capable of crafting, implementing, and managing comprehensive integrated marketing communication campaigns grows.

But let’s delve deeper: What’s truly expected from an IMC Campaign Planner?

Whether you are:

• A job seeker trying to grasp the essence of this role,
• A hiring manager defining the perfect candidate,
• Or simply fascinated by the intricacies of integrated marketing communication planning,

You’ve come to the right place.

Today, we introduce a customizable IMC Campaign Planner job description template, designed for effortless posting on job boards or career sites.

Without further ado, let’s dive in.

IMC Campaign Planner Duties and Responsibilities

Integrated Marketing Communication (IMC) Campaign Planners are responsible for the strategic planning, implementation, and management of marketing campaigns across various platforms and channels to ensure a consistent and effective brand message.

Their main duties and responsibilities include:

• Research and understand the target audience, market trends, and competitor activities
• Develop integrated marketing communication plans and strategies aligned with the company’s goals and objectives
• Coordinate with various teams and departments to implement marketing campaigns across different channels including traditional media, digital media, and social media
• Monitor and analyze the effectiveness of marketing campaigns, using metrics such as reach, engagement, and conversion rates
• Adjust campaign strategies based on analytics data and feedback
• Present reports and results of campaigns to stakeholders and senior management
• Manage campaign budgets to ensure cost-effectiveness
• Stay updated with the latest trends in marketing communication and adopt them as required
• Ensure all marketing communication is in line with the brand’s identity and message
• Work closely with creative teams to design marketing materials that effectively communicate the campaign message

 

IMC Campaign Planner Job Description Template

Job Brief

We are seeking a creative and strategic IMC (Integrated Marketing Communications) Campaign Planner to develop and execute multi-channel marketing campaigns for our organization.

The IMC Campaign Planner will be responsible for planning, developing, implementing, and tracking the effectiveness of marketing strategies across various communication channels.

Our ideal candidate has a strong understanding of current marketing tools and strategies and is able to lead integrated digital marketing campaigns from concept to execution.

 

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

 

Qualifications

• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: IMC Campaign Planner
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Marketing Director or Chief Marketing Officer.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an IMC Campaign Planner Do?

An IMC (Integrated Marketing Communications) Campaign Planner works in the field of advertising and marketing, often for advertising agencies, PR firms, or in-house marketing departments of large corporations.

Their main role is to coordinate and manage various forms of marketing communication channels within a campaign.

This could include advertising, public relations, direct marketing, social media, and sales promotions.

They conduct market research to understand consumer behavior and preferences.

This research helps them to plan effective campaigns that align with the company’s brand and target audience.

Once a campaign is live, the IMC Campaign Planner tracks its performance across all platforms.

They use data analytics to evaluate the campaign’s success and make necessary adjustments to improve results.

Furthermore, they are responsible for ensuring a consistent message across all marketing platforms, enhancing the overall brand experience for the consumer.

They may also work closely with creatives and other team members to develop compelling marketing content.

In addition to planning and managing campaigns, they may also be involved in budgeting for campaigns, negotiating contracts with media outlets, and presenting campaign strategies and results to clients or company executives.

 

IMC Campaign Planner Qualifications and Skills

An IMC (Integrated Marketing Communications) Campaign Planner should possess the following qualifications and skills to effectively create and manage marketing strategies:

• Strong understanding of marketing communications and how to integrate various marketing strategies to achieve business objectives.
• Excellent communication skills for presenting campaign ideas and strategies to clients, stakeholders, and team members, as well as for coordinating with different departments.
• Ability to conduct market research, consumer analysis, and competitor analysis to gather data and insights for planning and implementing campaigns.
• Strong analytical abilities to evaluate the effectiveness of marketing campaigns and make necessary adjustments.
• Proficiency in using various marketing software and tools, including digital and social media platforms.
• Exceptional project management skills to ensure campaigns are completed within budget and on time.
• Ability to work creatively to develop innovative and effective integrated marketing campaigns.
• Excellent problem-solving skills to identify and overcome challenges that could affect the success of a campaign.

 

IMC Campaign Planner Experience Requirements

Entry-level IMC Campaign Planners often have 1 to 2 years of experience, usually gained through internships or part-time roles in marketing, advertising, or communications.

Relevant experience can also be gained in roles such as Marketing Assistant, Communications Specialist, or Social Media Manager.

Candidates with around 3 years of experience typically have a solid understanding of integrated marketing communication strategies and have had hands-on experience in planning, coordinating, and implementing campaigns.

They may have worked in roles like Marketing Coordinator, Account Executive, or Brand Manager.

Those with more than 5 years of experience are often well-versed in managing multiple campaigns, leading cross-functional teams, and working with a variety of stakeholders.

They likely have a history of successful campaign planning and implementation with measurable results, and are ready for senior or managerial roles in IMC campaign planning.

In addition, some employers may require a background in specific industries, proficiency in certain marketing tools and software, or experience with specific types of campaigns.

 

IMC Campaign Planner Education and Training Requirements

An IMC (Integrated Marketing Communications) Campaign Planner typically holds a bachelor’s degree in marketing, advertising, communications, or a related field.

In-depth knowledge of marketing strategies, market research, and consumer behavior is required.

This can be achieved through coursework or relevant work experience.

Many roles require experience with digital marketing tools and platforms such as social media, email marketing, content management systems, and analytics tools.

For advanced positions, a master’s degree in marketing or business administration (MBA) with a focus on marketing can be beneficial.

Training in project management can also be helpful, as IMC Campaign Planners often need to manage multiple projects at once.

Certifications in digital marketing, such as Google Ads or HubSpot Certification, can also enhance an IMC Campaign Planner’s credibility and expertise.

Continual professional development is important in this rapidly-evolving field, so IMC Campaign Planners should be committed to learning about new marketing trends and technologies.

 

IMC Campaign Planner Salary Expectations

An IMC Campaign Planner can expect an average salary of $63,000 (USD) per year.

The actual salary may fluctuate depending on the individual’s level of experience, educational background, and the location of the job.

The industry of the employing company may also significantly impact the salary.

 

IMC Campaign Planner Job Description FAQs

What skills does an IMC Campaign Planner need?

IMC Campaign Planners should have strong analytical and strategic thinking skills to identify and understand market trends and consumer behavior.

They must be proficient in using different marketing tools and platforms.

Excellent communication and interpersonal skills are also vital to effectively collaborate with various teams and present marketing plans to clients or stakeholders.

Additionally, creativity and problem-solving abilities are essential in developing innovative and effective integrated marketing campaigns.

 

Do IMC Campaign Planners need a degree?

Yes, most IMC Campaign Planners hold a bachelor’s degree in Marketing, Business, or a related field.

Some employers might prefer candidates with a master’s degree or additional certifications in marketing or advertising.

It’s also beneficial to have a solid understanding of digital marketing trends and strategies, which can be gained through formal education or on-the-job experience.

 

What should you look for in an IMC Campaign Planner resume?

An IMC Campaign Planner’s resume should highlight their experience in planning and executing integrated marketing campaigns across various channels.

Look for a strong background in market research, data analysis, and strategic planning.

Their resume should also demonstrate their knowledge and proficiency in using different marketing tools and platforms.

Experience in working with cross-functional teams and strong project management skills are also important.

 

What qualities make a good IMC Campaign Planner?

A good IMC Campaign Planner is detail-oriented, allowing them to manage multiple components of a campaign effectively.

They need to be strategic thinkers, able to understand and interpret market trends and consumer behavior to develop effective campaigns.

Creativity is also crucial as it enables them to devise innovative marketing strategies that stand out in a crowded market.

Lastly, strong communication and interpersonal skills are important for interacting with various teams and stakeholders.

 

What are the typical daily duties of an IMC Campaign Planner?

An IMC Campaign Planner’s daily duties may include conducting market research, analyzing consumer behavior, and developing integrated marketing strategies.

They may also coordinate with various teams to ensure the campaign’s smooth execution across different channels.

They could be involved in monitoring the campaign’s performance, making necessary adjustments for optimization, and presenting reports to clients or stakeholders.

Additionally, staying updated with the latest marketing trends and technologies is a part of their daily routine.

 

Conclusion

And there you have it.

Today, we’ve unveiled the fascinating world of an IMC Campaign Planner.

And guess what?

It’s not just about creating marketing strategies.

It’s about shaping the narrative of businesses, one campaign at a time.

With our comprehensive IMC Campaign Planner job description template and real-world examples, you’re ready to step into this dynamic role.

But why limit yourself there?

Explore further with our job description generator. It’s your next step in crafting precise job listings or honing your resume to perfection.

Remember:

Every campaign is a piece of the broader business tapestry.

Let’s weave that tapestry. Together.

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