Industrial Equipment Sales Representative Job Description [Updated for 2025]

In the industrial age, the emphasis on industrial equipment sales representatives is more crucial than ever.

As industries expand and modernize, the demand for skilled professionals who can effectively sell, negotiate, and secure the necessary equipment grows exponentially.

But let’s delve deeper: What’s truly expected from an industrial equipment sales representative?

Whether you are:

• A job seeker attempting to understand the core of this role,
• A hiring manager crafting the perfect job specification,
• Or simply curious about the intricacies of industrial equipment sales,

You’ve come to the right place.

Today, we present a customizable industrial equipment sales representative job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Industrial Equipment Sales Representative Duties and Responsibilities

Industrial Equipment Sales Representatives play a crucial role in marketing and selling heavy machinery and equipment to clients in various industries.

They have a deep understanding of the technical aspects of industrial equipment and use this knowledge to persuade potential buyers.

The duties and responsibilities of an Industrial Equipment Sales Representative include:

• Identifying and reaching out to potential clients for business expansion
• Promoting and selling industrial equipment to prospective customers
• Developing a deep understanding of the features, advantages, and disadvantages of the products they represent
• Maintaining a current knowledge of industry trends, opportunities, and competitor products
• Providing technical support and product information to customers
• Demonstrating how equipment operates and explaining its use to potential buyers
• Preparing and submitting sales contracts, proposals, and quotes
• Establishing and maintaining relationships with current and potential clients
• Attending trade shows and industry events to showcase products and expand client network
• Coordinating with customer service teams to ensure customer satisfaction post-sale
• Meeting or exceeding sales targets set by management

 

Industrial Equipment Sales Representative Job Description Template

Job Brief

We are searching for a self-motivated and experienced Industrial Equipment Sales Representative to join our team.

The candidate will be responsible for selling heavy-duty machinery and equipment used in various industrial sectors.

The Industrial Equipment Sales Representative’s responsibilities will include understanding customer needs, providing product information, presenting suitable solutions, and closing sales deals.

Our ideal candidate has a technical background, excellent communication skills, and a proven track record in industrial equipment sales.

 

Responsibilities

• Promote and sell company’s industrial equipment and machinery.
• Identify prospective customers by using business directories, following leads from existing clients, participating in organizations and clubs, and attending trade shows and conferences.
• Prepare sales contracts and order forms.
• Ensure customer satisfaction through excellent sales service.
• Maintain knowledge of current industry trends and competitor offerings.
• Negotiate prices and terms of sales and service agreements.
• Present and explain technical product information to customers.
• Prepare reports of business transactions and maintain expense accounts.
• Work with customers to find what they want, create solutions and ensure a smooth sales process.

 

Qualifications

• Proven work experience as an Industrial Equipment Sales Representative or a similar role in sales.
• Technical understanding of industrial equipment and machinery.
• Excellent communication, negotiation and sales skills.
• Strong customer service and rapport building skills.
• Ability to work independently and as part of a team.
• High school diploma is required; Bachelor’s degree in business, marketing, economics or related field would be a plus.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Commission on sales
• Professional development opportunities

 

Additional Information

• Job Title: Industrial Equipment Sales Representative
• Work Environment: This position involves travel to client sites. A mix of office and field work can be expected.
• Reporting Structure: Reports to the Sales Manager or Director of Sales.
• Salary: Base salary plus commission. Exact salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $120,000 maximum (including commissions)
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Industrial Equipment Sales Representative Do?

Industrial Equipment Sales Representatives typically work for manufacturers or wholesalers of industrial equipment.

They can also work as independent sales agents who represent various companies.

Their primary responsibility is to sell industrial equipment to businesses and organizations.

This includes machinery, tools, and other forms of heavy-duty equipment that are used in manufacturing, construction, and various other industries.

They are expected to have a comprehensive understanding of the products they sell to effectively demonstrate the features and benefits to potential clients.

This can involve explaining complex technical specifications and how the equipment can meet a client’s specific needs.

Industrial Equipment Sales Representatives spend a lot of their time developing and maintaining relationships with clients.

This includes identifying potential new customers, preparing and delivering sales presentations, negotiating contracts, and providing after-sales support.

They also track sales trends in their market, monitor the activities of competitors, and provide feedback to their company about possible improvements to the products they sell.

In addition, they often attend industry events and trade shows to network with potential clients and stay current on industry trends and new products.

 

Industrial Equipment Sales Representative Qualifications and Skills

An Industrial Equipment Sales Representative should have the qualifications and skills that are suitable for the role, including:

• Technical knowledge of industrial equipment to be able to inform and advise customers on the right products to meet their needs.
• Strong sales skills to promote and sell industrial equipment, with the ability to close deals and reach sales targets.
• Excellent communication and interpersonal skills to build and maintain relationships with clients, and to effectively negotiate and persuade potential customers.
• Customer service skills to handle clients’ inquiries, complaints, and provide after-sales support.
• Attention to detail to understand complex product specifications and convey these details to clients in a simplified manner.
• Problem-solving skills to identify customer needs and propose solutions that benefit both the client and the company.
• Organization and time management skills to manage multiple tasks, follow up with potential leads, and meet sales targets within set deadlines.
• Computer literacy to use CRM software and other digital tools for record keeping, client management, and communication.

 

Industrial Equipment Sales Representative Experience Requirements

Entry-level industrial equipment sales representatives may have 1 to 2 years of experience, which is typically gained through internships, part-time roles, or trainee positions in sales or marketing.

Many also gain foundational knowledge in industrial equipment through roles such as equipment technician, warehouse associate, or production worker, which allows them to understand the products they will be selling.

Candidates with 2 to 5 years of experience often have developed a strong understanding of the industrial equipment sector, as well as honing their sales and customer service skills.

They may have worked in sales roles within industrial companies, or have experience selling complex technical products in a related field.

Those with more than 5 years of experience in selling industrial equipment often have advanced knowledge of the sector, and may have experience negotiating large deals, managing key accounts, and leading sales teams.

They may also have a proven track record in meeting sales targets and a deep understanding of the market and customer needs.

Advanced roles may require additional experience or credentials, such as a degree in engineering or business, or professional sales certifications.

These roles may involve strategy development, team leadership, or key account management, and as such, require a high level of expertise and experience in the field.

 

Industrial Equipment Sales Representative Education and Training Requirements

Industrial Equipment Sales Representatives typically require a high school diploma as a minimum educational qualification.

However, more and more employers are beginning to prefer candidates who possess a bachelor’s degree in business, marketing, economics, or a related field.

A background in industrial technology or mechanical engineering can be advantageous as it equips representatives with the necessary knowledge to understand complex industrial equipment and effectively explain their benefits to potential customers.

Apart from academic qualifications, training in sales techniques and customer relations is crucial.

This can be gained through on-the-job experience or through specific sales training programs.

Many employers provide product-specific training to ensure their sales representatives have a thorough understanding of what they’re selling.

Moreover, knowledge in specific industrial sectors where the equipment will be used, such as manufacturing, construction, or agriculture, may be highly beneficial.

Some Industrial Equipment Sales Representatives choose to obtain certifications from recognized professional bodies such as the Manufacturers’ Representatives Educational Research Foundation (MRERF).

This certification can enhance a representative’s credibility and could open doors to higher-level opportunities.

Overall, along with education and training, excellent communication skills, the ability to understand technical information, and a knack for persuasive selling are vital for success in this role.

 

Industrial Equipment Sales Representative Salary Expectations

The average salary for an Industrial Equipment Sales Representative is $66,000 (USD) per year.

However, the actual income can fluctuate based on factors such as individual experience, the location of work, the size and reputation of the employing company, and the complexity of the equipment being sold.

 

Industrial Equipment Sales Representative Job Description FAQs

What skills does an Industrial Equipment Sales Representative need?

Industrial Equipment Sales Representatives should possess excellent communication and interpersonal skills as they frequently interact with customers, discussing the technical aspects of industrial equipment.

They must also have a strong understanding of the products they are selling, which often involves technical knowledge and mechanical comprehension.

Other important skills include problem-solving, negotiation, and strong customer service abilities.

 

Do Industrial Equipment Sales Representatives need a degree?

While a high school diploma is often sufficient for entry-level positions, many employers prefer Industrial Equipment Sales Representatives to have a Bachelor’s degree, particularly in Business, Marketing, or a related field.

However, practical experience in a sales role or knowledge of the industry can sometimes substitute formal education.

 

What should you look for in an Industrial Equipment Sales Representative resume?

Look for a strong sales background, ideally in the industrial equipment or a related field.

Experience in working with the types of equipment being sold can be particularly beneficial.

The resume should demonstrate their ability to meet or exceed sales targets.

Additionally, strong interpersonal and communication skills should be evident, as well as a high degree of professionalism and reliability.

 

What qualities make a good Industrial Equipment Sales Representative?

A good Industrial Equipment Sales Representative should be self-motivated, with the drive to meet sales goals.

They should have excellent customer service skills and the ability to establish and maintain relationships with clients.

They should also have strong problem-solving skills, be able to handle objections and negotiate effectively.

Familiarity with the industrial equipment they are selling and the ability to explain complex technical concepts in a way that is easy to understand is also beneficial.

 

Is it difficult to hire Industrial Equipment Sales Representatives?

Hiring Industrial Equipment Sales Representatives can be challenging due to the specific technical knowledge required for this role.

Employers often look for candidates with prior experience in the industry, which can limit the pool of potential applicants.

It’s important to highlight the benefits and opportunities offered by your company to attract quality candidates.

 

Conclusion

And there you have it.

Today, we’ve delved into the nuts and bolts of being an industrial equipment sales representative.

Guess what?

It’s not just about making sales.

It’s about strategically shaping the industrial landscape, one equipment sale at a time.

With our all-inclusive industrial equipment sales representative job description template and real-world examples, you’re prepared to take the next step.

But why limit yourself?

Dive deeper with our job description generator. It’s your secret weapon to crafting pinpoint-accurate listings or refining your resume to perfection.

Remember:

Every sale is a vital cog in the larger industrial machinery.

Let’s shape that industrial future. Together.

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