Integrated Marketing Manager Job Description [Updated for 2025]

In the era of digital transformation, the demand for Integrated Marketing Managers is at an all-time high.

The world of marketing is constantly evolving, and with every innovation, the need for skilled professionals who can formulate, execute, and manage a seamless marketing strategy grows even more urgent.

But what exactly does an Integrated Marketing Manager do?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A recruiter looking to draft the perfect job description,
• Or simply curious about the complexities of integrated marketing,

You’ve come to the right place.

Today, we present a customizable Integrated Marketing Manager job description template, designed for effortless posting on job boards or career sites.

Let’s dive right into it.

Integrated Marketing Manager Duties and Responsibilities

Integrated Marketing Managers work at the intersection of all major business areas, such as sales, product development, and customer service, to ensure that all marketing efforts align with the company’s overall objectives and targets.

They have the following duties and responsibilities:

• Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
• Supervise the department and provide guidance and feedback to other marketing professionals
• Produce ideas for promotional events or activities and organize them efficiently
• Plan and execute campaigns for corporate promotion, launching of new product lines, etc.
• Monitor progress and submit performance reports
• Conduct general market research to keep abreast of trends and competitors’ marketing movements
• Control budgets and allocate resources amongst projects as needed
• Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
• Analyze the effectiveness of marketing campaigns and adjust strategies as needed

 

Integrated Marketing Manager Job Description Template

Job Brief

We are looking for an experienced Integrated Marketing Manager to join our team.

This role will lead the development and execution of integrated marketing strategies to drive brand awareness, customer engagement, and sales.

The Integrated Marketing Manager will coordinate with various teams to ensure consistency in our company’s messaging and to create a seamless customer experience across all marketing channels.

Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques.

 

Responsibilities

• Develop and implement comprehensive integrated marketing strategies to create awareness of the company’s business activities
• Supervise the department and provide guidance and feedback to other marketing professionals
• Produce ideas for promotional events or activities and organize them efficiently
• Plan and execute campaigns for corporate promotion, launching of new product lines etc.
• Monitor progress and submit performance reports
• Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications
• Conduct general market research to keep abreast of trends and competitor’s marketing movements
• Control budgets and allocate resources amongst projects
• Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships

 

Qualifications

• Proven experience as a marketing manager or similar role
• Good understanding of market research techniques, data analysis and statistics methods
• Thorough knowledge of strategic planning principles and marketing best practices
• Proficient in MS Office and marketing software (e.g. CRM)
• Familiarity with social media and web analytics (e.g. WebTrends)
• Excellent communication and people skills
• Strong organizational and time-management abilities
• Creativity and commercial awareness
• BSc/BA in business administration, marketing and communications or relevant field

 

Benefits

• Competitive salary
• Healthcare benefits
• Dental and vision coverage
• 401(k) retirement plan
• Paid vacation and holidays
• Professional development opportunities

 

Additional Information

• Job Title: Integrated Marketing Manager
• Work Environment: This role operates in a professional office environment and routinely uses standard office equipment. The ability to travel for business needs may be required.
• Reporting Structure: This position reports directly to the Director of Marketing.
• Salary: Salary is commensurate with experience and qualifications, and is subject to market and business considerations.
• Pay Range: $80,000 to $120,000 per year
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Integrated Marketing Manager Do?

An Integrated Marketing Manager is a professional who works in the sphere of marketing and advertising.

They are usually hired by corporations, marketing agencies, or work as self-employed professionals.

Their primary role is to develop, implement, and manage marketing campaigns that promote the products and services of a company.

This involves creating strategies that integrate different facets of marketing such as social media, direct mail, digital marketing, and traditional marketing, to provide a consistent and coherent brand message across various channels.

An Integrated Marketing Manager works closely with different teams such as sales, creative, and PR, to ensure the execution of marketing campaigns is in line with the company’s objectives and targets.

They are also responsible for analyzing and tracking the performance of different marketing campaigns to assess their effectiveness and make necessary adjustments for improvement.

In addition, Integrated Marketing Managers often engage in market research to understand customer behavior, preferences, and trends to guide their marketing strategies.

They collaborate with external agencies and vendors, negotiate contracts, and ensure timely delivery of marketing materials.

Finally, they also play a key role in budgeting and allocation of resources for various marketing initiatives, ensuring the best return on investment for the company’s marketing spend.

 

Integrated Marketing Manager Qualifications and Skills

An Integrated Marketing Manager should have a blend of creative, analytical and leadership skills and qualifications to effectively lead and execute integrated marketing strategies, such as:

• Proven experience in creating and executing integrated marketing campaigns across various media platforms.
• Strong understanding of current online marketing concepts, strategies, and best practices.
• Excellent leadership skills to manage a team of marketing professionals and guide them towards achieving the company’s marketing goals.
• Exceptional analytical skills to evaluate the effectiveness of marketing campaigns and make necessary adjustments for better results.
• Strong communication skills to present marketing strategies and results to stakeholders, team members, and other departments within the organization.
• Proficiency in using marketing software and tools to execute and analyze marketing campaigns.
• Creativity and strategic thinking to develop innovative marketing strategies that can drive customer engagement and business growth.
• Customer-oriented mindset to understand the target audience and design marketing campaigns that cater to their needs and preferences.

 

Integrated Marketing Manager Experience Requirements

Entry-level Integrated Marketing Managers often have 2 to 3 years of experience in marketing-related roles such as Marketing Coordinator, Marketing Analyst, or Social Media Specialist.

They often gain foundational knowledge of integrated marketing strategies during this time, gaining hands-on experience in coordinating and managing marketing campaigns across various channels.

Candidates with 3 to 5 years of experience have typically worked in more specific roles such as Content Marketing Manager, SEO Specialist, or Digital Marketing Strategist.

This allows them to develop deeper knowledge and expertise in specific marketing channels and techniques.

They may also have some project or team management experience.

Those with over 5 years of experience usually have a strong background in leading marketing campaigns, managing teams, and working with a range of stakeholders.

They might have held senior roles such as Senior Marketing Strategist, Marketing Director, or even previous experience as an Integrated Marketing Manager.

In addition to the above, experience with data analysis, budget management, strategic planning, and a strong understanding of consumer behavior are usually required to excel in the role of Integrated Marketing Manager.

 

Integrated Marketing Manager Education and Training Requirements

Integrated Marketing Managers typically have a bachelor’s degree in marketing, business administration, or a related field.

They should have a strong understanding of marketing principles, advertising strategies, market research, and consumer behavior.

Digital marketing knowledge including SEO, SEM, and social media strategies is a significant asset in this role.

Some positions may prefer or even require an Integrated Marketing Manager with a master’s degree in marketing or a related field.

This additional education can provide a deeper understanding of strategic marketing concepts, consumer behavior, and data analysis.

Continuing education is also beneficial in this rapidly evolving field.

Many professionals pursue certifications in digital marketing, social media strategy, or data analysis to stay ahead of industry trends and developments.

Proficiency in marketing software and tools, such as CRM systems and data analytics software, is also an important requirement for an Integrated Marketing Manager.

In addition, some roles may demand significant work experience in marketing or sales roles, with a particular emphasis on integrated marketing campaigns, to ensure that the individual has the practical understanding required to excel in this managerial position.

 

Integrated Marketing Manager Salary Expectations

An Integrated Marketing Manager can expect to earn an average salary of $76,806 (USD) per year.

The actual salary can fluctuate based on factors such as the manager’s level of expertise, education, location, and the size and scope of the hiring company.

 

Integrated Marketing Manager Job Description FAQs

What skills does an Integrated Marketing Manager need?

An Integrated Marketing Manager must possess strong communication and project management skills.

They should be adept at market research, marketing strategy planning, and have a good understanding of traditional and digital marketing channels.

Additionally, they need to be comfortable with data analysis to measure the success of marketing campaigns and adjust strategies accordingly.

 

What is the educational requirement for an Integrated Marketing Manager?

While not always required, a bachelor’s degree in marketing, advertising, business administration, or a related field is typically preferred for this role.

Some companies may value experience in marketing or advertising over educational qualifications.

However, a Master’s degree or certifications in marketing management or related fields can increase job prospects and earning potential.

 

What should you look for in an Integrated Marketing Manager resume?

A strong Integrated Marketing Manager resume should demonstrate a solid background in marketing or advertising, ideally across multiple channels.

Look for demonstrated skills in project management, strategic planning, and market research.

Experience with data analysis, digital marketing, and social media strategy can also be beneficial.

The candidate should also show a track record of successful marketing campaigns and projects.

 

What qualities make a good Integrated Marketing Manager?

A good Integrated Marketing Manager is both creative and analytical.

They should be able to develop innovative marketing strategies and also analyze data to determine the effectiveness of these strategies.

Strong leadership and teamwork skills are also essential, as they will often be coordinating with various teams and stakeholders.

They should also be adaptable, as they need to adjust marketing strategies based on market trends and customer feedback.

 

Is it challenging to hire an Integrated Marketing Manager?

The challenge in hiring an Integrated Marketing Manager lies in finding a candidate with the right balance of creativity and analytical skills.

They need to be able to develop innovative marketing strategies and also understand data to measure the success of these strategies.

In addition, they should have experience across various marketing channels.

Offering competitive salary and benefits, opportunities for growth, and a positive work environment can attract top candidates.

 

Conclusion

And there you have it.

Today, we’ve given you an insightful peek into what it truly means to be an Integrated Marketing Manager.

Surprised?

It’s not just about blending different marketing strategies.

It’s about orchestrating a symphony of tactics that resonate with your audience and drives business growth.

Armed with our comprehensive Integrated Marketing Manager job description template and real-world examples, you’re ready to take the plunge.

But don’t just stop there.

Venture further with our job description generator. It’s your key to creating precision-crafted job listings or meticulously fine-tuning your resume.

Remember:

Every marketing strategy is a piece in a larger puzzle.

Let’s solve that puzzle. Together.

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