Internal Communications Specialist Job Description [Updated for 2025]

In today’s interconnected business world, the role of Internal Communications Specialist has become increasingly crucial.

As organizations evolve, the need for skilled professionals who can streamline, enhance, and safeguard internal communication channels is more pressing than ever.

But what does being an Internal Communications Specialist truly entail?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A hiring manager crafting the profile of the ideal candidate,
• Or simply interested in the intricate dynamics of internal communications,

You’ve come to the right place.

Today, we present a fully customizable Internal Communications Specialist job description template, perfectly tailored for easy posting on job boards or career websites.

Without further ado, let’s delve into the details.

Internal Communications Specialist Duties and Responsibilities

Internal Communications Specialists are responsible for managing and directing the internal communications of a company.

They create, organize, plan and implement effective communication strategies to ensure that all staff are aware of the organization’s goals, projects, and developments.

Their duties and responsibilities include:

• Developing and implementing internal communications strategies
• Planning, editing and writing content for a variety of internal communications mediums, such as a staff intranet, monthly magazine or regular email bulletin
• Ensuring organizational initiatives and projects are successfully communicated to employees and stakeholders
• Ensuring internal communications messages are consistent across all mediums and for different departments of the organization
• Providing tools and materials for managers to cascade messages to their teams
• Ensuring internal communication messages are consistent with external communication messages
• Responding to feedback from staff and adjusting communications content accordingly
• Handling the internal communication response to crisis situations which affect organizational perception and reputation
• Advising senior executives of developments throughout the organization, either face to face or through regular written communication

 

Internal Communications Specialist Job Description Template

Job Brief

We are seeking a talented Internal Communications Specialist to manage and implement our internal communication strategies.

The Internal Communications Specialist will be responsible for developing and distributing internal communications, promoting corporate culture, and facilitating open communication within the organization.

Our ideal candidate is detail-oriented, has excellent writing skills, and is experienced in corporate communication strategies.

 

Responsibilities

• Create and implement internal communication strategies
• Plan, edit, and write content for a variety of internal communication mediums
• Ensure internal communication messages are consistent across all mediums and for different departments of the organization
• Ensure communication strategy is consistent with company’s brand and mission
• Respond to feedback from staff and adjust communications content accordingly
• Handle the internal communication response to crisis situations which affect organizational perception and reputation
• Advise senior executives of developments throughout the organization, either face to face or through regular written communication

 

Qualifications

• Proven experience as an Internal Communications Specialist or similar role
• Experience in web design and content production is a plus
• Exceptional writing skills
• Experience with social media management
• Strong presentation and leadership skills
• BSc/BA in PR, communications or similar relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Internal Communications Specialist
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or offsite events.
• Reporting Structure: Reports to the Director of Communications or similar role.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $60,000 minimum to $90,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Internal Communications Specialist Do?

An Internal Communications Specialist typically works for organizations across various industries, with a key role in maintaining effective communication within the company.

They are responsible for planning, editing, and distributing internal communications, such as email newsletters, company announcements, updates, policy changes, and other internal documents.

They ensure that all communication is clear, concise, and accurately conveys the desired message.

Their job also involves collaborating with different teams and departments within the organization to gather information and news that need to be communicated internally.

They may also work with the human resources department to create communication strategies for employee engagement programs or initiatives.

Internal Communications Specialists also monitor and measure the effectiveness of internal communications and seek feedback from employees to make necessary improvements.

They may use a variety of channels, such as intranet, email, social media, and face-to-face meetings, to facilitate communication.

Additionally, during times of change or crisis, they play a crucial role in managing and delivering sensitive information to employees, ensuring transparency and a clear understanding of the situation among all members of the organization.

They also assist in training staff on communication procedures and guidelines to ensure consistency and professionalism in all forms of internal communication.

 

Internal Communications Specialist Qualifications and Skills

An Internal Communications Specialist is a critical role in any organization, ensuring smooth and effective communication within the company.

They require a unique blend of skills and qualifications, including:

• Exceptional written and verbal communication skills to effectively convey information across all levels within the organization.
• Strong interpersonal skills to engage and build relationships with various stakeholders, including employees, management, and external partners.
• Strategic thinking and planning skills to develop and implement comprehensive internal communication strategies.
• Detail-oriented approach to create, proofread, and edit internal communications to ensure accuracy and clarity.
• Strong knowledge of internal communication platforms such as intranet, email newsletters, webcasts, and digital signage.
• Ability to work under pressure and manage multiple projects simultaneously, demonstrating efficient time management and organizational skills.
• Problem-solving skills to identify and address internal communication challenges and barriers effectively.
• Awareness of the latest trends in internal communication and ability to adapt to new technologies and tools for better communication.
• Understanding of change management principles and ability to communicate change effectively to employees.

 

Internal Communications Specialist Experience Requirements

Entry-level Internal Communications Specialists may possess 1 to 2 years of experience, often acquired through internships or part-time roles in corporate communications or a related field such as journalism or public relations.

This experience may involve developing and implementing communication strategies, writing corporate announcements, managing intranet content, or other tasks related to internal communications.

Candidates with over 3 years of experience typically have a deeper understanding of how to strategically use various communication channels, organize corporate events, handle crisis communications, and measure the impact of internal communication initiatives.

They may have also gained experience in project management and working with cross-functional teams.

Those with more than 5 years of experience in internal communications are often considered for senior roles.

They may have extensive experience in leading complex communication strategies, managing team members, coordinating with top management, and training others on effective communication practices.

They may also have a proven track record of successfully managing internal communications during significant organizational changes or crises.

 

Internal Communications Specialist Education and Training Requirements

Internal Communications Specialists typically need a bachelor’s degree in communications, public relations, journalism, or a related field.

These programs train individuals to effectively communicate and interact with different organizational levels and departments, preparing them for tasks such as drafting company-wide announcements, newsletters, and bulletins.

In addition to their degree, these specialists often require several years of experience in communications or a related field.

Some employers may prefer candidates with a master’s degree in a related field or relevant professional certifications.

A strong knowledge of various communications channels, digital platforms, and tools, including email, intranet, social media, and content management systems, is also essential.

Soft skills, such as interpersonal, problem-solving, and leadership abilities, are also paramount in this role.

Continued professional development through workshops, seminars, or advanced courses can provide updated knowledge on the latest communication tools and strategies, indicating a candidate’s dedication to ongoing learning.

 

Internal Communications Specialist Salary Expectations

An Internal Communications Specialist earns an average salary of $69,392 (USD) per year.

However, the actual salary can be influenced by factors such as years of experience, level of education, the size of the company, and the geographical location.

 

Internal Communications Specialist Job Description FAQs

What skills are required for an Internal Communications Specialist?

An Internal Communications Specialist should possess excellent verbal and written communication skills, as they are responsible for crafting and distributing internal messages.

They should have good interpersonal skills to work with different departments and levels of management.

The ability to strategically plan and organize events, manage multiple projects, and understand the latest communication technology and digital platforms is also crucial.

 

Do Internal Communications Specialists need a degree?

Most Internal Communications Specialists hold a bachelor’s degree in Communications, Journalism, Public Relations or a related field.

Some positions might require a master’s degree or relevant work experience.

Further qualifications in business administration or organizational development can also be advantageous.

 

What should you look for in an Internal Communications Specialist resume?

An Internal Communications Specialist’s resume should demonstrate their ability to effectively communicate and engage with various audiences.

Experience with coordinating and managing internal communications campaigns, familiarity with digital platforms, and evidence of strong writing skills are key.

Further, experience in change management communications, event planning, and survey creation can be beneficial.

 

What qualities make a good Internal Communications Specialist?

A good Internal Communications Specialist is a strategic thinker with excellent organizational skills.

They should be detail-oriented and possess the ability to manage multiple projects simultaneously.

Having a creative mindset is important for developing engaging communication strategies.

They should also be approachable and have the ability to build strong relationships across the organization.

 

What is the role of an Internal Communications Specialist in change management?

In change management, an Internal Communications Specialist plays a crucial role in communicating any changes in the organization to employees.

They develop strategies and messages to ensure the transition is well understood and accepted.

This involves crafting appropriate messaging, selecting the best communication channels, and gauging employee sentiment through feedback.

It’s their responsibility to help employees understand why the changes are happening and how they will be personally impacted.

 

Conclusion

And there we have it.

Today, we’ve unveiled the true essence of being an Internal Communications Specialist.

Surprise, surprise?

It’s not just about sending emails.

It’s about shaping the communication landscape within an organization, one message at a time.

Equipped with our handy Internal Communications Specialist job description template and real-world examples, you’re ready to leap forward.

But why halt the momentum?

Delve deeper with our job description generator. It’s your next stop towards meticulously crafted job listings or refining your CV to perfection.

Always remember:

Every message sent is a step towards a harmonious workplace.

Let’s create that harmony. Together.

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