IT Sales Manager Job Description [Updated for 2025]

In this technological era, the role of IT Sales Managers has become more significant than ever.

As technology continues to evolve, the demand for skilled professionals who can effectively sell, manage, and promote our digital solutions continues to rise.

But let’s delve deeper: What’s truly expected from an IT Sales Manager?

Whether you are:

• A job seeker looking to understand the core responsibilities of this role,
• A hiring manager crafting the perfect candidate profile,
• Or simply intrigued by the strategic processes of IT sales management,

You’re in the right place.

Today, we present a customizable IT Sales Manager job description template, designed for seamless posting on job boards or career sites.

Let’s dive right in.

IT Sales Manager Duties and Responsibilities

IT Sales Managers are responsible for leading and guiding a team of salespeople in an organization.

They are responsible for setting sales goals, analyzing data, and developing training programs for the organization’s sales representatives.

The duties and responsibilities of an IT Sales Manager include:

• Overseeing the activities and performance of the sales team
• Coordinating with marketing department to ensure the sales strategies align with the marketing plans
• Establishing sales objectives by forecasting and developing annual sales quotas for regions and territories
• Monitoring and analyzing performance metrics and suggest improvements
• Maintaining professional and technical knowledge by attending educational workshops, reviewing professional publications, and participating in professional societies
• Preparing and reviewing the annual sales plan and strategy, and ensuring the sales team understand and work towards them
• Building and promoting strong, long-lasting customer relationships by understanding their needs and presenting appropriate software or IT solutions
• Providing detailed and accurate sales forecasting
• Collaborating with the product development department to understand and communicate client needs to influence the direction of product offerings
• Training and mentoring sales staff to improve their skills and performance

 

IT Sales Manager Job Description Template

Job Brief

We are looking for a high-performing IT Sales Manager to help us meet our customer acquisition and revenue growth targets.

You will be responsible for crafting sales plans and justifying those plans to upper management.

IT Sales Manager responsibilities include developing key growth sales strategies, tactics, and action plans.

Our ideal candidates are familiar with IT industry, including software, hardware, networks, and data centers, and have a proven sales track record.

Ultimately, the role of the IT Sales Manager is to own and hit/exceed annual sales targets within assigned territory and accounts.

 

Responsibilities

• Achieving growth and hitting sales targets by successfully managing the sales team.
• Designing and implementing a strategic sales plan that expands the company’s customer base and ensures its strong presence.
• Managing recruiting, objectives setting, coaching and performance monitoring of sales representatives.
• Build and maintain strong, long-lasting customer relationships by partnering with them and understanding their needs.
• Present sales, revenue and expenses reports and realistic forecasts to the management team.
• Identify emerging markets and market shifts while being fully aware of new products and competition status.

 

Qualifications

• Proven work experience as a sales representative or sales manager, consistently meeting or exceeding targets.
• Experience in planning and implementing sales strategies.
• Experience in customer relationship management.
• Experience managing and directing a sales team.
• Excellent written and verbal communication skills.
• Dedication to providing great customer service.
• Ability to lead a sales team.
• BA/BS degree or equivalent.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: IT Sales Manager
• Work Environment: Office setting with options for remote work. Travel may be required for client consultations.
• Reporting Structure: Reports to the Sales Director or Vice President of Sales.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $100,000 minimum to $150,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an IT Sales Manager Do?

An IT Sales Manager typically works for tech companies, software firms, or any corporation with a significant IT infrastructure.

They may also work as self-employed individuals or consultants.

Their primary role involves identifying potential clients, understanding their IT needs, and proposing solutions that will meet those needs.

They work closely with the IT team to develop and sell products or services that effectively solve the client’s problems.

They are responsible for creating sales strategies, setting sales targets, and managing a team of IT salespeople to ensure these targets are met.

This may involve training team members, offering guidance and support, and conducting performance reviews.

IT Sales Managers often act as the bridge between the technical team and the client, translating complex IT terminology into understandable language for non-technical clients.

They also negotiate contracts, build long-term client relationships, and stay updated on the latest IT trends and products.

Their job also involves providing feedback to the production team on client needs and market trends to help shape the development of new IT products and services.

They also analyze sales data to inform their strategies and identify areas for improvement.

 

IT Sales Manager Qualifications and Skills

An IT Sales Manager requires a unique blend of sales skills, technical knowledge, and leadership qualities, including:

• Excellent understanding of IT products and services to effectively sell to potential customers.
• Strong communication and interpersonal skills to build rapport with clients and maintain long-term business relationships.
• Solid leadership skills to manage and motivate the sales team to achieve sales targets.
• Strategic thinking and business acumen to design and implement effective sales strategies that align with company goals.
• Exceptional negotiation skills to close sales and secure profitable deals.
• Problem-solving skills to address customer concerns and issues effectively and promptly.
• Ability to work under pressure and meet sales targets within a competitive environment.
• Customer service skills to ensure that the needs of the customers are met and they are satisfied with the products and services.
• Proficiency in using customer relationship management (CRM) software to monitor sales activities and customer interactions.
• Good analytical skills to interpret sales data and market trends, and make informed decisions.

 

IT Sales Manager Experience Requirements

IT Sales Managers typically begin their career in an entry-level sales or IT role.

With about 1 to 3 years of experience, they may have worked as an IT Sales Representative, Account Manager, or Business Development Representative in the technology sector.

These professionals gain essential skills such as customer relationship management, negotiation, and an understanding of IT products and services.

This foundational experience is often a prerequisite for more advanced roles in IT sales.

Candidates with more than 3 to 5 years of experience are often considered for senior sales roles.

They usually have a track record of meeting or exceeding sales targets and have established strong customer relationships.

At this stage, they may have taken on some team-leading responsibilities, coaching junior sales representatives, or managed key accounts.

Those with over 5 years of experience in IT sales, including experience in a leadership or managerial role, are prime candidates for the IT Sales Manager position.

Such individuals have usually shown consistent sales performance, have a deep understanding of the IT market and trends, and have demonstrated the ability to manage and motivate a sales team.

In addition to sales experience, they may also need to have a strong technical background, often gained through a degree in Computer Science, Information Systems, or a related field.

Prospective IT Sales Managers may also be required to have experience with specific software or technology used in their industry.

 

IT Sales Manager Education and Training Requirements

IT Sales Managers typically have a bachelor’s degree in a field such as business administration, sales, marketing, or information technology.

They are expected to have knowledge of IT products and services, along with strong selling and negotiation skills.

In addition to this, several years of experience in sales, marketing or a related field is usually required, with prior experience in IT sales being highly beneficial.

Some positions may require IT Sales Managers to have a master’s degree in business administration (MBA) or a related field, which can provide advanced training in sales strategies and techniques.

There are also numerous certificates available that can help demonstrate a candidate’s proficiency in certain IT products or services.

These are often offered by software or hardware manufacturers and can serve to validate a candidate’s technical skills to potential employers.

Continued education and training to stay updated with the latest IT trends and product offerings is also essential for an IT Sales Manager.

Ultimately, an IT Sales Manager should not only be adept at managing and driving sales but also have an in-depth understanding of the technical aspects of the products or services they are selling.

 

IT Sales Manager Salary Expectations

An IT Sales Manager can expect an average salary of $126,323 (USD) per year.

This figure can fluctuate based on factors such as years of relevant experience, the complexity of sales, location, and the size and type of the employing company.

 

IT Sales Manager Job Description FAQs

What skills does an IT Sales Manager need?

An IT Sales Manager needs to have excellent communication and leadership skills as they are responsible for leading a sales team.

They need to have good understanding of IT products and services, and should be able to explain them to non-technical customers.

They should have strong analytical abilities to forecast and identify sales trends.

Negotiation, presentation, and problem-solving skills are also critical for this role.

 

Do IT Sales Managers need a degree?

While it’s not a strict requirement, most IT Sales Managers have a bachelor’s degree in Business Administration, Marketing, Information Technology, or a related field.

Some companies may prefer candidates with a master’s degree in business administration (MBA).

Important is the understanding of IT products and services, which can be gained through work experience or additional training.

 

What should you look for in an IT Sales Manager resume?

When reviewing an IT Sales Manager’s resume, look for a solid sales track record and experience in managing sales teams.

Familiarity with CRM software and Microsoft Office Suite is usually required.

It’s also important to see if they have experience in the IT industry, and if they have a proven ability to meet or exceed sales goals.

 

What qualities make a good IT Sales Manager?

A good IT Sales Manager is motivated, results-driven, and has a deep understanding of the IT industry.

They need to be capable of driving their sales team to achieve and exceed sales targets.

They should have excellent interpersonal skills to build and maintain strong relationships with clients.

Strong analytical abilities are also essential for forecasting sales trends and identifying new market opportunities.

 

Is it difficult to hire IT Sales Managers?

Hiring IT Sales Managers can be a challenge due to the specific combination of skills and experience needed for the role.

A good IT Sales Manager not only needs to have strong sales and leadership skills, but also a deep understanding of the IT industry and its products.

Therefore, finding a candidate that meets all these requirements can be time-consuming.

 

Conclusion

And so, we have it.

Today, we’ve unraveled the fabric of what it really means to be an IT Sales Manager.

Here’s the deal:

It’s not just about selling technology.

It’s about driving the digital future, one successful sale at a time.

With our comprehensive IT Sales Manager job description template and real-world examples, you’re prepared for your next career move.

But why limit yourself?

Explore further with our job description generator. It’s your key to meticulously crafted job listings or refining your resume to excellence.

Just remember:

Every successful sale is a step towards the broader vision.

Let’s shape that future. Together.

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