Keyword Strategy Consultant Job Description [Updated for 2025]

In the age of SEO, the focus on Keyword Strategy Consultants has never been sharper.

As digital marketing continues to evolve, the demand for skilled individuals who can sculpt, enhance, and protect our keyword strategies is on the rise.

But what exactly is expected from a Keyword Strategy Consultant?

Whether you are:

A job seeker trying to comprehend the core responsibilities of this role,
A hiring manager outlining the perfect candidate,
Or simply curious about the intricacies of keyword strategy,

You’re in the right place.

Today, we introduce a customizable Keyword Strategy Consultant job description template, designed for easy posting on job boards or career sites.

Let’s dive right into it.

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Keyword Strategy Consultant Duties and Responsibilities

Keyword Strategy Consultants specialize in understanding and utilizing keywords to improve a company’s online presence and visibility.

Their primary focus is enhancing the website’s search engine optimization (SEO), which increases the site’s ranking on search engines, resulting in higher traffic and potentially more business.

Their duties and responsibilities include:

Analyzing a company’s website and identifying areas for improvement regarding SEO
Researching, identifying, and implementing relevant keywords to boost website traffic
Working with content creation teams to ensure keywords are appropriately incorporated into website content, blog posts, and other marketing materials
Monitoring and analyzing keyword performance using various tools and analytics
Staying up-to-date with the latest SEO trends and practices to ensure the company’s keyword strategy remains relevant
Developing and presenting reports about keyword performance and web traffic statistics
Advising on changes in website design, content, linking, and other factors to improve SEO positions for target keywords
Working closely with other marketing professionals to align SEO strategies with overall marketing goals

Keyword Strategy Consultant Job Description Template

Job Brief

We are seeking a competent Keyword Strategy Consultant to help us optimize our content, increase organic search visibility and improve SEO effectiveness.

The Keyword Strategy Consultant will be responsible for conducting comprehensive keyword research, competitive analysis, and strategizing effective SEO initiatives.

They will also be required to provide insightful, actionable reports and recommendations to improve our overall SEO strategy.

The ideal candidate is an analytical thinker with a deep understanding of SEO concepts, trends, and tools.

Responsibilities

Conduct extensive keyword research and analysis
Develop and implement effective SEO strategies
Analyze competitors’ sites and SEO initiatives
Identify opportunities to improve search rankings
Monitor and analyze SEO performance and generate reports
Work with content and marketing teams to implement SEO strategies
Stay updated with the latest SEO and digital marketing trends and best practices
Provide SEO recommendations based on keyword research
Assist with link building strategies and implementation

Qualifications

Proven experience as a Keyword Strategy Consultant or similar SEO role
Knowledge of standard and current SEO practices
Experience with SEO reporting and keyword research tools
Experience with data analysis and reporting
Knowledge of HTML/CSS
Good understanding of digital marketing and how SEO fits into larger marketing initiatives
Ability to analyze competitors and adjust strategy as needed
BSc/BA in Marketing, Business or related field

Benefits

Competitive salary
Health insurance
Dental insurance
Retirement savings plan
Paid time off
Flexible work hours
Continual professional development opportunities

Additional Information

Job Title: Keyword Strategy Consultant
Work Environment: Primarily remote work with occasional visits to the office for meetings and workshops. Minimal travel required.
Reporting Structure: Reports to the SEO Manager.
Salary: Based on candidate’s experience and qualifications, as well as market and business considerations.
Location: [City, State] (specify the location or indicate if remote)
Employment Type: Full-time
Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

What Does a Keyword Strategy Consultant Do?

A Keyword Strategy Consultant is a professional who specializes in helping businesses improve their online visibility and reach their target audience effectively.

They usually work for digital marketing agencies, though some may be self-employed or work as freelancers.

Keyword Strategy Consultants are primarily focused on search engine optimization (SEO), specifically in the area of keyword research and strategy.

They identify, analyze and select the most appropriate keywords that potential customers might use when searching for the products or services offered by a business.

They regularly monitor and analyze the performance of the chosen keywords, modifying the strategy as necessary to achieve optimum results.

They also keep abreast of the latest trends and changes in search engine algorithms to ensure the keywords selected remain relevant and effective.

Keyword Strategy Consultants work closely with other digital marketing professionals, such as content creators and website developers, to ensure that the keywords are seamlessly integrated into the website’s content and structure, enhancing its search engine ranking.

They provide regular reports to clients on the performance of the keyword strategy, giving insights on website traffic, engagement, and conversion rates.

They also provide recommendations on how to enhance the keyword strategy and overall SEO performance.

Moreover, they may provide training or guidance to the client’s in-house team on best practices in keyword research and strategy, equipping them with the skills to maintain an effective keyword strategy in the long term.

Keyword Strategy Consultant Qualifications and Skills

A proficient Keyword Strategy Consultant should possess the following skills and qualifications to effectively perform their role:

Expertise in keyword research and analysis to identify opportunities and optimize SEO.
Strong analytical skills to evaluate keyword performance, track SEO trends, and assess competitive market strategies.
Proficient in using SEO tools and software for keyword research, website audits, and competitor analysis.
Understanding of SEO principles and digital marketing strategies to maximize online visibility and organic search ranking.
Excellent communication and presentation skills to explain complex SEO concepts to clients and stakeholders.
Problem-solving skills to overcome SEO challenges and develop effective keyword strategies.
Strong project management skills to handle multiple SEO projects simultaneously and meet deadlines.
Ability to stay updated with the latest SEO and digital marketing trends and algorithm changes.

Keyword Strategy Consultant Experience Requirements

Keyword Strategy Consultants typically have 2 to 3 years of experience in digital marketing, specifically in SEO (Search Engine Optimization), keyword research, and content optimization.

This experience can be gained through roles such as SEO Specialist, Content Marketer, or Digital Marketer.

Those with 1 year of experience or less might still be eligible for entry-level positions, especially if they have gained practical experience through internships or relevant academic coursework.

Candidates with more than 3 years of experience often have a deep understanding of SEO strategies, keyword research tools, and analytics.

They are expected to have honed their skills in previous roles such as SEO Manager, Digital Marketing Specialist, or Content Strategist.

For those with more than 5 years of experience in the field, they are likely to have leadership skills and experience managing a team.

These candidates are suitable for senior roles or positions that require managing a team of keyword strategists, SEO specialists, and digital marketers.

Keyword Strategy Consultant Education and Training Requirements

Keyword Strategy Consultants typically have a bachelor’s degree in marketing, business, communications, or a related field.

They must have a strong understanding of SEO, digital marketing, and analytics tools, as well as solid experience with keyword research and content strategy.

In addition to their degree, it would be beneficial for a Keyword Strategy Consultant to have certification in Google Analytics, Google Ads, or other SEO tools that are relevant to the role.

Some positions, especially in bigger organizations or those requiring specialized knowledge, may require Keyword Strategy Consultants with a master’s degree in digital marketing or business administration.

Experience with data analysis and project management is often preferred.

Having a master’s degree and/or certification not only enhances a candidate’s skills and expertise but also signifies their commitment to the profession and continuous learning.

Additionally, staying updated with the latest trends and changes in the search algorithm, digital marketing, and consumer behavior is crucial for this role.

Keyword Strategy Consultant Salary Expectations

A Keyword Strategy Consultant can expect to earn an average salary of $60,000 (USD) per year.

This salary can vary based on factors such as experience, level of expertise in SEO and SEM, and the geographical location of the job.

Larger corporations or businesses in high cost-of-living areas may offer higher compensation.

Keyword Strategy Consultant Job Description FAQs

What skills does a Keyword Strategy Consultant need?

Keyword Strategy Consultants should possess strong analytical skills to understand the latest SEO trends and algorithms.

They need to have excellent research skills to identify the most effective keywords for a client’s industry.

Additionally, they should have strong communication and presentation skills to explain their strategies to clients and team members.

Do Keyword Strategy Consultants need a degree?

While there’s no specific degree required to become a Keyword Strategy Consultant, a degree in Marketing, Business, or a related field can be beneficial.

Most importantly, they should have a strong understanding of SEO, digital marketing, and keyword research.

What should you look for in a Keyword Strategy Consultant resume?

Look for a proven track record in increasing search engine rankings and website traffic.

The resume should demonstrate expertise in SEO, keyword research, and digital marketing.

They should have experience with SEO tools like Google Adwords, Keyword Planner, SEMrush, or Moz.

Certifications in Google Analytics or AdWords can also be beneficial.

What qualities make a good Keyword Strategy Consultant?

A good Keyword Strategy Consultant is always up-to-date with the latest SEO trends and changes in algorithms.

They’re analytical, detail-oriented, and able to interpret complex data.

They have excellent problem-solving skills, and can devise effective keyword strategies tailored to a client’s specific needs.

Good consultants also have strong communication skills and can effectively articulate their strategies to clients.

Is it difficult to hire a Keyword Strategy Consultant?

Hiring a Keyword Strategy Consultant can be challenging due to the specific and technical nature of the role.

It requires someone with a deep understanding of SEO, keyword research, and digital marketing strategies.

The demand for these professionals is high, and finding someone with the right skill set can take some time.

However, by providing a competitive salary and opportunities for growth, you can attract top talent in the field.

Conclusion

And there you have it.

Today, we’ve shed light on the true essence of being a keyword strategy consultant.

And guess what?

It’s not just about identifying optimal keywords.

It’s about constructing the roadmap of online visibility, one keyword at a time.

With our go-to keyword strategy consultant job description template and real-world examples, you’re ready to take the next step.

But why limit yourself?

Delve deeper with our job description generator. It’s your go-to resource for creating precision-crafted job listings or fine-tuning your resume to perfection.

Remember:

Every keyword is a stepping stone to the wider digital landscape.

Let’s navigate that path. Together.

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Keyword Strategy Consultant Job Description [Updated for 2025]

Keyword Strategy Consultant Duties and Responsibilities