Korean Marketing Specialist Job Description [Updated for 2025]

In the global business landscape, the demand for Korean Marketing Specialists is at an all-time high.

As South Korea becomes a major player in the global marketplace, the need for professionals who can navigate, enhance, and protect our marketing interests in this region is growing rapidly.

But let’s dig deeper: What does a Korean Marketing Specialist truly do?

Whether you are:

• A job applicant attempting to understand the core of this role,
• A recruiter crafting the profile of the perfect candidate,
• Or simply curious about the intricacies of marketing in the Korean context,

You’ve come to the right place.

Today, we present a customizable Korean Marketing Specialist job description template, created for effortless posting on job boards or career sites.

Let’s dive right in.

Korean Marketing Specialist Duties and Responsibilities

Korean Marketing Specialists perform various tasks related to promoting products or services specifically to a Korean target market.

They are usually fluent in Korean language and have a deep understanding of Korean culture, consumer habits, and trends.

The duties and responsibilities of a Korean Marketing Specialist include:

• Creating, implementing, and overseeing marketing campaigns specifically tailored for a Korean audience
• Collaborating with sales, marketing, and product teams to develop and execute marketing strategies
• Conducting market research to understand the Korean consumer behavior, preferences, and trends
• Translating marketing materials, such as advertisements, websites, and product descriptions, into Korean
• Utilizing digital marketing platforms popular in Korea, such as Naver and KakaoTalk
• Establishing relationships with Korean media outlets and influencers for promotional activities
• Monitoring and analyzing campaign performance and making necessary adjustments to achieve marketing goals
• Ensuring all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
• Adhering to and implementing branding guidelines across all marketing channels
• Adapting strategies based on the feedback and response from the Korean audience

 

Korean Marketing Specialist Job Description Template

Job Brief

We are seeking a dedicated Korean Marketing Specialist to support and develop our marketing projects and campaigns in the Korean market.

This role includes developing marketing strategies, market research, digital marketing, and social media strategy, all tailored to the Korean market.

The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

 

Responsibilities

• Develop and execute marketing strategies for the Korean market
• Conduct market research to identify marketing opportunities and negotiate media coverage
• Translate and adapt marketing materials for the Korean market
• Manage social media platforms and ensure brand consistency
• Measure and report performance of marketing campaigns and assess against goals (ROI and KPIs)
• Coordinate with advertising and media experts to improve marketing results
• Collaborate with design teams to produce promotional materials
• Plan and execute initiatives to reach the target audience through appropriate channels

 

Qualifications

• Proven experience as a Marketing Specialist or similar role in the Korean market
• Bilingual proficiency in Korean and English is essential
• Experience in market analysis
• Understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.)
• Knowledge of market research methods and analysis
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google AdWords etc.)
• BSc/BA in marketing, business administration or relevant discipline

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Korean Marketing Specialist
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Marketing Director or Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $85,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Korean Marketing Specialist Do?

A Korean Marketing Specialist is a professional who designs and implements marketing strategies to target the Korean market.

They understand the unique cultural, economic, and consumer trends in Korea and use this knowledge to tailor promotional campaigns accordingly.

They work closely with the broader marketing team to develop strategic marketing plans and campaigns that resonate with Korean audiences.

These can range from digital marketing initiatives to traditional advertising and events.

A significant part of their role involves conducting market research and analysis to understand consumer behavior and preferences in the Korean market.

They utilize various tools and methodologies to gather data and translate it into actionable insights.

They also create and manage content that is culturally relevant and appealing to Korean consumers.

This can involve overseeing the production of advertisements, social media posts, blog articles, and other types of marketing material in the Korean language.

Furthermore, a Korean Marketing Specialist is often responsible for establishing and maintaining relationships with Korean media outlets, influencers, and other key industry players.

They also liaise with internal stakeholders, such as the sales team, to ensure alignment and effectiveness of marketing efforts.

In some cases, the role may also require the specialist to manage or coordinate events, product launches, or promotional activities specifically designed for the Korean market.

A Korean Marketing Specialist plays a crucial role in ensuring that the company’s products or services are effectively communicated and well-received in the Korean market.

 

Korean Marketing Specialist Qualifications and Skills

A Korean Marketing Specialist should have a range of skills and qualifications to meet the demands of the role, which include:

• Fluency in Korean and English, both written and spoken, to effectively communicate with the target audience and internal teams.
• Understanding of the Korean market trends, consumer behavior, and culture to create relevant and engaging marketing strategies.
• Strong interpersonal skills to connect with clients, colleagues, and stakeholders, fostering productive relationships.
• Excellent communication skills to clearly convey marketing objectives, campaign details, and performance results to various team members and stakeholders.
• Project management skills to oversee multiple marketing campaigns at once, ensuring they are completed on time and within budget.
• Proficiency in digital marketing tools and platforms to implement and monitor online marketing campaigns.
• Creativity and problem-solving skills to innovate and adapt marketing approaches in response to market trends and challenges.
• Experience with SEO, content creation, and social media management to boost brand visibility and engagement in the Korean market.
• Analytical skills to evaluate campaign performance, interpret data, and make informed marketing decisions.

 

Korean Marketing Specialist Experience Requirements

Entry-level Korean Marketing Specialists may have 1 to 2 years of experience, possibly gained through internships or part-time roles in marketing or related fields.

These professionals can also gain valuable on-the-job experience in roles such as Social Media Coordinator, Content Creator, or Advertising Assistant.

Aspiring Korean Marketing Specialists may find it beneficial to gain experience in roles that require bilingual communication, understanding of Korean culture, and marketing strategies.

This could include positions in international organizations, Korean-based companies, or roles that target the Korean market.

Candidates with more than 3 years of experience often develop their skills in integrated marketing communication, digital marketing, and social media marketing, often in roles such as Marketing Associate or Marketing Coordinator.

Those with more than 5 years of experience may possess in-depth knowledge of the Korean market, consumer behavior, and have a track record of creating successful marketing campaigns.

They may also have some managerial experience and may be prepared to take on leadership roles such as Marketing Manager or Director of Marketing.

Being fluent in both Korean and English, and having a strong understanding of Korean culture, consumer trends, and business etiquette are often essential requirements for this role.

 

Korean Marketing Specialist Education and Training Requirements

A Korean Marketing Specialist typically holds a bachelor’s degree in marketing, business administration, international business, or a related field.

They must have a strong understanding of the Korean market, consumer behavior, and culture.

This means being proficient in the Korean language and having spent significant time in the country is highly beneficial.

A deep understanding of digital marketing strategies and tools is also essential.

Familiarity with SEO/SEM, content management systems, and social media platforms is usually expected.

Some positions might require a master’s degree in marketing or business administration, particularly for more senior roles.

Specialization in international marketing or a related field could give candidates an edge.

Many Korean Marketing Specialists also pursue professional certifications in digital marketing, content marketing, SEO, or social media marketing to enhance their skills and broaden their knowledge.

Being bilingual or multilingual, especially in English and Korean, is often a requirement for this role.

This ensures effective communication with both the target market and the global team.

Continuous learning about the ever-changing Korean market and consumer trends is crucial to stay relevant in this role.

 

Korean Marketing Specialist Salary Expectations

A Korean Marketing Specialist earns an average salary of $59,468 (USD) per year.

However, the actual earnings may differ based on factors such as industry experience, the size and type of the employing company, and the job location.

 

Korean Marketing Specialist Job Description FAQs

What skills does a Korean Marketing Specialist need?

A Korean Marketing Specialist should have strong communication skills, both in Korean and English, to effectively convey marketing messages.

They should have an understanding of marketing strategies, digital marketing, and content creation.

They should be highly creative with excellent analytical abilities and a strong knowledge of the Korean market, culture, and consumer behavior.

 

Do Korean Marketing Specialists need a degree?

While a degree is not always necessary, most employers prefer candidates with a bachelor’s degree in marketing, communications, business, or a related field.

Knowledge of the Korean language, culture, and market is essential.

Additional qualifications in digital marketing or related areas can also be beneficial.

 

What should you look for in a Korean Marketing Specialist resume?

A Korean Marketing Specialist’s resume should reflect their experience in creating and implementing marketing campaigns specifically for the Korean market.

It should highlight their knowledge of Korean culture and market trends, fluency in Korean and English, and their ability to use digital marketing tools effectively.

Their resume may also include successful marketing campaigns they have managed, showing their ability to drive sales and engagement.

 

What qualities make a good Korean Marketing Specialist?

A good Korean Marketing Specialist is culturally aware and understands the nuances of the Korean market.

They should be creative, strategic thinkers with the ability to analyze market trends and consumer behavior.

They should have excellent communication skills to effectively convey marketing messages and possess strong interpersonal skills to build relationships with clients and team members.

They should also be adaptable and able to keep up with the fast-paced nature of the marketing industry.

 

Is it difficult to hire a Korean Marketing Specialist?

Hiring a Korean Marketing Specialist can be challenging if you’re looking for someone who is not only experienced in marketing but also has a deep understanding of the Korean market and culture.

It’s important to ensure that the candidate has the necessary language skills and cultural awareness to effectively market to the Korean audience.

 

Conclusion

And there we have it.

Today, we’ve lifted the veil on the dynamic world of being a Korean marketing specialist.

But guess what?

It’s not just about designing campaigns or understanding market trends.

It’s about creating the future of global communications, one innovative strategy at a time.

Armed with our ready-to-use Korean marketing specialist job description template and real-life examples, you’re ready to take the leap.

But why stop there?

Dive further into the fascinating world of job descriptions with our job description generator. It’s your stepping stone to crafting accurate job postings or refining your resume to absolute precision.

Remember:

Every marketing strategy is a piece of a larger puzzle.

Let’s shape that future. Together.

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