Korean Social Media Manager Job Description [Updated for 2025]

In the era of globalization, the role of a Korean Social Media Manager is more crucial than ever.

As the world becomes more connected, the demand for proficient individuals who can navigate, enhance, and protect our online Korean social presence grows.

But let’s delve deeper: What’s truly expected from a Korean Social Media Manager?

Whether you are:

• A job seeker trying to understand the nuances of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the intricacies of managing Korean social media,

You’re in the right place.

Today, we unveil a customizable Korean Social Media Manager job description template, designed for straightforward posting on job boards or career sites.

Let’s dive right into it.

Korean Social Media Manager Duties and Responsibilities

A Korean Social Media Manager is responsible for overseeing a brand’s online presence on various Korean social media platforms.

They manage the creation, execution, and measurement of social media marketing campaigns and strategies to enhance brand awareness and loyalty.

The key duties and responsibilities of a Korean Social Media Manager include:

• Develop and implement social media marketing plans and strategies for platforms popular in Korea such as KakaoTalk, Naver, Daum, etc.
• Create, publish, and manage content that resonates with the brand’s Korean audience across various social media channels
• Monitor trends in Korean social media, identify opportunities, and generate creative ideas to promote brand engagement
• Communicate and engage with followers, respond to queries in a timely manner, and monitor customer reviews in Korean
• Collaborate with other teams (e.g., marketing, sales, customer service) to ensure brand consistency and to develop and optimize campaigns
• Prepare regular reports on social media campaigns’ performance and conduct a competitive analysis
• Adhere to rules and regulations concerning online marketing on Korean platforms
• Manage and oversee social advertising and ensure it aligns with the overall social media strategy

 

Korean Social Media Manager Job Description Template

Job Brief

We are looking for a seasoned Korean Social Media Manager to join our team.

The ideal candidate will be responsible for managing and developing engaging content for the company’s social media presence, including keeping social media channels updated and brand-focused.

They will also need to plan and execute digital marketing campaigns and track their success.

The Korean Social Media Manager must have extensive knowledge of popular Korean social media platforms, understand the latest social media trends in Korea, and have excellent communication skills in both Korean and English.

 

Responsibilities

• Develop, implement and manage our social media strategy in the Korean market
• Define most important social media KPIs
• Manage and oversee social media content in Korean
• Measure the success of every social media campaign
• Stay up-to-date with the latest social media best practices and technologies in Korea
• Use social media marketing tools such as Buffer
• Work with copywriters and designers to ensure content is informative and appealing
• Monitor user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Provide constructive feedback

 

Qualifications

• Proven work experience as a Social media manager in the Korean market
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills in Korean and English
• Analytical and multitasking skills
• BSc degree in Marketing or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities
• Opportunity to travel to Korea for team meetings and events

 

Additional Information

• Job Title: Korean Social Media Manager
• Work Environment: Office setting with options for remote work. Travel to Korea may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $85,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Korean Social Media Manager Do?

A Korean Social Media Manager works in the realm of digital marketing with a focus on social media platforms that are popular in Korea, such as Naver, KakaoTalk, and Band.

They can work for various industries, digital marketing agencies, or as self-employed individuals.

Their primary responsibility is to develop and implement social media strategies that align with the business goals of their clients or employers.

This involves creating and managing content for social media platforms, which includes text posts, videos, and images.

They engage with the online community by responding to comments and messages, managing customer service issues, and building relationships with potential clients, influencers, and industry professionals.

Korean Social Media Managers also analyze and interpret social media metrics to gauge the success of their strategies, making adjustments as necessary.

Their role also involves staying updated on the latest social media trends and technologies in Korea, and adapting their strategies accordingly.

They might also be involved in coordinating social media advertising campaigns.

Additionally, as they specialize in the Korean market, they need to have a strong understanding of Korean culture and language.

They often work closely with translators and content creators to ensure their social media content is culturally relevant and correctly localized for the Korean audience.

 

Korean Social Media Manager Qualifications and Skills

A proficient Korean Social Media Manager should possess the qualifications and skills that align with your job description, such as:

• Fluency in Korean language to effectively communicate and engage with the targeted audience
• Strong knowledge of social media platforms, technology, and trends popular in the Korean market
• Experience with content creation and graphic design tools to produce engaging posts and visuals
• Excellent communication skills to interact with followers, respond to queries in a timely manner and build a positive online presence
• Ability to develop and execute a comprehensive social media strategy that aligns with the company’s objectives
• Understanding of social media analytics and SEO to measure the success of campaigns and adjust strategies as needed
• Knowledge of Korean culture, consumer behavior, and current events to ensure relevance and appeal of content
• Teamwork and collaboration skills to work effectively with other departments such as marketing, public relations, and customer service
• Crisis management skills to handle any negative comments or reviews in a professional and effective manner
• Highly organized and able to manage multiple social media accounts simultaneously

 

Korean Social Media Manager Experience Requirements

Candidates for the role of a Korean Social Media Manager should ideally have a minimum of 1 to 2 years of experience in social media management, digital marketing, or a related field.

This experience can be gained from internships, part-time, or full-time roles that have involved managing social media platforms, creating content, and engaging with online communities.

Candidates should also have a strong understanding of popular social media platforms in Korea, such as KakaoTalk, Naver, Daum, and others.

Experience in managing these specific platforms is highly preferred.

Candidates with 3 to 5 years of experience should ideally have demonstrated ability to develop and implement social media strategies that increase online presence and improve marketing efforts.

They may also have experience in overseeing and managing a social media team.

Those with more than 5 years of experience are likely to have a solid background in managing large scale social media campaigns, overseeing a team of social media specialists, and coordinating with other departments such as marketing and public relations.

They may also have a proven track record in enhancing brand visibility and customer engagement through creative and innovative social media strategies.

Additionally, fluency or native proficiency in Korean language is a must for this role, as it involves engaging with Korean-speaking audiences and understanding cultural nuances of the Korean digital landscape.

 

Korean Social Media Manager Education and Training Requirements

A Korean Social Media Manager generally holds a bachelor’s degree in marketing, communications, journalism, or a related field.

Fluency in both Korean and English is essential for this role to communicate and engage effectively with the targeted audience.

They are expected to have a thorough understanding of various social media platforms such as Facebook, Instagram, Twitter, YouTube, and LinkedIn. In the context of the Korean market, familiarity with locally popular platforms such as KakaoTalk, Naver, Daum, and Cyworld can be highly beneficial.

Prior experience in social media marketing, content creation, SEO, and analytics is often sought after.

Knowledge of digital advertising tools such as Google AdWords and Facebook Ads Manager is also beneficial.

A successful Korean Social Media Manager should also be knowledgeable about current trends in Korean pop culture, consumer habits, and social issues.

Advanced courses and certifications in digital marketing, social media management, content creation, or similar areas can strengthen a candidate’s portfolio and are often looked upon favorably.

Apart from formal education and training, a Korean Social Media Manager should have excellent communication skills, creativity, and the ability to work in a fast-paced, dynamic environment.

They should also be able to strategize and implement social media campaigns tailored for the Korean market to maximize brand visibility and customer engagement.

 

Korean Social Media Manager Salary Expectations

A Korean Social Media Manager can expect to earn an average salary of $51,000 (USD) per year.

This figure can fluctuate based on the individual’s expertise, location, the size and industry of the company, and the overall responsibility of the social media campaigns.

 

Korean Social Media Manager Job Description FAQs

What skills does a Korean Social Media Manager need?

A Korean Social Media Manager needs a deep understanding of Korean culture and language.

They should be well-versed in digital marketing and social media trends, and be able to create compelling content that appeals to Korean audiences.

They should have strong communication, analytical, and project management skills.

Proficiency in using social media platforms and analytics tools are also important.

 

Do Korean Social Media Managers need a degree?

While not always required, a degree in marketing, communications, or a related field can be beneficial.

However, relevant work experience and a proven track record in social media management are often more important.

Knowledge of the Korean language and culture is a must.

 

What should you look for in a Korean Social Media Manager’s resume?

Look for candidates with a solid understanding of Korean culture and language proficiency, along with experience in managing social media accounts.

Digital marketing certifications and experience in SEO, content creation, and analytics are a plus.

It’s also beneficial if they have experience in targeting and engaging a Korean audience.

 

What qualities make a good Korean Social Media Manager?

A good Korean Social Media Manager is creative, proactive, and culturally sensitive.

They should be able to create engaging content, analyze social media metrics, and adapt strategies accordingly.

Strong communication skills, both in Korean and English, are a must.

They should also have a good understanding of Korean consumer behavior and social trends.

 

What are the daily duties of a Korean Social Media Manager?

On a typical day, a Korean Social Media Manager will plan and schedule posts, monitor social media channels for trends and feedback, create and review content, respond to comments or customer inquiries, and analyze performance data to optimize strategies.

They may also coordinate with other teams to ensure brand consistency.

 

Conclusion

And there you have it.

Today, we’ve unraveled the intricacies of being a Korean Social Media Manager.

Surprised?

It’s not just about posting updates and interacting with followers.

It’s about shaping an authentic narrative, one post at a time, in the dynamic landscape of Korean social media.

With our definitive Korean Social Media Manager job description template and real-world examples, you’re ready to step into the role.

But why not go a step further?

Immerse yourself more with our job description generator. It’s your go-to platform for crafting meticulous job listings or optimizing your resume to stand out.

Remember:

Every post, every interaction, contributes to a larger narrative.

Let’s create those stories. Together.

How to Become a Korean Social Media Manager (Complete Guide)

AI’s Workforce Wave: Jobs That Are Riding the Robot Revolution

Work from the World: Remote Jobs with Salaries That Travel with You!

Salary Shock: The Jobs With the Most Disappointing Paychecks Unveiled

Trendsetting Careers: The Jobs That Are Leading the Pack