Legal Marketing Intern Job Description [Updated for 2025]

In the fast-paced, competitive world of law, the emphasis on effective legal marketing has never been greater.

As the legal landscape evolves, so does the demand for dynamic individuals who can innovate, strategize, and amplify a firm’s presence in the marketplace.

But let’s delve deeper: What exactly is expected from a Legal Marketing Intern?

Whether you are:

• A job seeker eager to understand the core responsibilities of this role,
• A hiring manager drafting the profile of the perfect candidate,
• Or simply intrigued by the intricacies of legal marketing,

You’re in the right place.

Today, we present a customizable Legal Marketing Intern job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Legal Marketing Intern Duties and Responsibilities

Legal Marketing Interns assist in the implementation of the firm’s marketing strategy.

They may also be involved in various projects to support the growth and visibility of the firm’s legal services.

The duties and responsibilities of a Legal Marketing Intern may include:

• Supporting the creation and implementation of the firm’s marketing strategy
• Assisting in the development of marketing materials and campaigns
• Conducting market research to identify new opportunities
• Contributing to social media management and content creation
• Assisting in the organization of marketing events, webinars and seminars
• Participating in the creation and distribution of newsletters and press releases
• Maintaining and updating the firm’s website and legal directories
• Assisting in the tracking and analysis of marketing initiatives
• Conducting competitor analysis to identify trends and opportunities
• Supporting the team in daily administrative tasks

 

Legal Marketing Intern Job Description Template

Job Brief

We are seeking a dedicated Legal Marketing Intern to assist our team with various marketing and legal tasks.

The Legal Marketing Intern will be responsible for assisting with the creation of marketing materials, performing market research, assisting with legal documentation, and other related tasks.

The ideal candidate is a law student with a strong interest in marketing and excellent communication skills.

Our goal is to provide our intern with valuable experience that can be applied to their future career in either law or marketing.

 

Responsibilities

• Assist with the creation of marketing materials
• Conduct market research to identify new opportunities
• Help with the preparation of legal documentation
• Support social media campaigns and track their success
• Assist with event planning and execution
• Work with the legal team to understand client cases
• Provide administrative support as needed

 

Qualifications

• Current law student or recent graduate
• Interest in marketing and law
• Excellent communication and organizational skills
• Familiarity with social media platforms
• Ability to work independently and as part of a team
• Proficiency in Microsoft Office Suite

 

Benefits

• Real-world experience in legal marketing
• Mentorship and learning opportunities
• Potential for job offer upon graduation
• Flexible schedule
• Work in a dynamic, innovative environment

 

Additional Information

• Job Title: Legal Marketing Intern
• Work Environment: Office setting with the possibility of remote work. Occasional travel may be required for marketing events.
• Reporting Structure: Reports to the Marketing Manager and Legal Team.
• Stipend: A competitive stipend will be provided.
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Internship
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume, a cover letter outlining your qualifications and experience, and a writing sample to [email address or application portal].

 

What Does a Legal Marketing Intern Do?

A Legal Marketing Intern typically works in law firms, legal departments of corporations, or legal marketing agencies.

They assist the marketing team in promoting legal services to prospective clients and the public.

Legal Marketing Interns may conduct market research to identify potential clients, competitors, and market trends.

They help create, plan and execute marketing campaigns, utilizing strategies such as social media marketing, email marketing, and content marketing.

They may also be involved in designing promotional materials, drafting newsletters or blog posts, updating the company’s website, and maintaining the firm’s social media presence.

They might also assist in planning and coordinating legal seminars, webinars, and networking events.

Legal Marketing Interns often work closely with attorneys, marketing managers, and other team members to understand the legal services offered by the firm and how to effectively market them.

They may also be tasked with tracking the performance of marketing campaigns, analyzing data, and creating reports.

This helps in evaluating the effectiveness of marketing strategies and in making necessary adjustments.

Being an intern, they are also expected to learn from their experience, apply their academic knowledge, gain industry insights, and enhance their marketing skills in a legal context.

 

Legal Marketing Intern Qualifications and Skills

A Legal Marketing Intern should possess a mix of marketing knowledge, legal understanding, and interpersonal skills, including:

• Understanding of marketing principles to assist in creating and implementing marketing strategies targeted towards the legal sector.
• Basic knowledge of the legal industry to better align marketing strategies with the industry’s unique needs and challenges.
• Strong research skills to gather information about competitors, market trends, and customer demographics.
• Excellent communication skills to effectively share ideas with team members and present findings to supervisors.
• Good writing skills for preparing marketing content such as blog posts, social media updates, and email campaigns.
• Proficiency in digital tools and platforms, such as social media, email marketing software, and CRM systems.
• Ability to work collaboratively with other team members, including legal professionals, marketing staff, and senior management.
• Analytical skills to interpret marketing data and provide recommendations for improvement.
• Attention to detail and organizational skills for managing multiple tasks and meeting deadlines.
• Enthusiasm for learning about the intersection of law and marketing.

 

Legal Marketing Intern Experience Requirements

Legal Marketing Interns usually require a basic understanding and interest in both law and marketing.

This can be gained through relevant university courses or extracurricular activities.

Internship candidates are often in their final years of a Bachelor’s degree or in a postgraduate program in Marketing, Business, Law or a similar field.

Some positions may require a basic understanding of the legal field, which can be obtained through coursework or previous internships in a legal setting.

Practical experience in marketing, such as prior internships or part-time roles in marketing or public relations, is also beneficial.

Familiarity with digital marketing tools and strategies including social media, SEO, content creation, and email marketing is often preferred.

Though not mandatory, exposure to event planning, brand development, and market research can also provide additional benefits for the role.

While the role is an intern position and therefore not requiring extensive professional experience, candidates should demonstrate enthusiasm, creativity, and a willingness to learn about both marketing strategies and the legal industry.

Finally, strong communication skills, both written and oral, are crucial as the intern will be expected to interact with various stakeholders, create engaging content, and potentially assist in client communication.

 

Legal Marketing Intern Education and Training Requirements

Legal Marketing Interns are typically undergraduate students pursuing a degree in marketing, business, communications, or a related field.

Some organizations may also consider law students with a strong interest in marketing.

Basic knowledge of marketing concepts, digital marketing tools and strategies, and strong communication skills are typically required for this role.

Previous coursework or internships in marketing, business administration, or public relations can be advantageous.

Familiarity with the legal industry is a plus, as the role may involve creating marketing materials targeted towards law firms or legal professionals.

Therefore, coursework or experience in law, legal studies, or a related field can be beneficial.

Interns are expected to be keen learners, as this role often offers on-the-job training in legal marketing strategies, client communication, and project management.

Many legal marketing internships also prefer candidates with strong computer skills, especially in Microsoft Office Suite, Adobe Creative Suite, and various social media platforms.

Certifications in digital marketing, content creation, social media marketing, or related areas, while not necessary, can make a candidate more competitive.

Additionally, strong written and verbal communication skills, creativity, and a proactive attitude are essential for success in this role.

 

Legal Marketing Intern Salary Expectations

The average pay for a Legal Marketing Intern is approximately $15.70 (USD) per hour.

However, the actual wage may vary depending on factors such as experience, location, and the company for which they are interning.

 

Legal Marketing Intern Job Description FAQs

What skills does a Legal Marketing Intern need?

A Legal Marketing Intern should possess excellent communication and organizational skills, as they often juggle multiple tasks and deadlines.

They should also be proficient in using social media platforms, email marketing software, and content creation tools.

Basic knowledge of legal terminology and practices is highly beneficial.

Critical thinking and problem-solving skills are also essential in this role.

 

Do Legal Marketing Interns need a degree?

While not always necessary, most employers prefer Legal Marketing Interns who are pursuing or have completed a degree in Marketing, Business, Law, or a related field.

The role demands a basic understanding of legal principles, so coursework in law can be beneficial.

Some companies may also require interns to have taken certain courses in marketing or business.

 

What should you look for in a Legal Marketing Intern resume?

Look for evidence of marketing knowledge and experience, such as coursework, previous internships, or participation in marketing clubs or competitions.

Familiarity with social media management, content creation, and digital marketing tools is a plus.

If the candidate has any experience in a legal setting, even if it’s not directly related to marketing, it can also be beneficial.

 

What qualities make a good Legal Marketing Intern?

A good Legal Marketing Intern is proactive, resourceful, and eager to learn.

They must be able to work effectively in a team as well as independently.

They should have a keen eye for detail and an understanding of legal ethical standards.

Additionally, they should be creative and innovative, able to brainstorm and implement effective marketing strategies for the firm.

 

What are the daily duties of a Legal Marketing Intern?

A Legal Marketing Intern’s day typically includes assisting in the creation and implementation of marketing campaigns, researching and analyzing market trends, and supporting the development of social media strategies.

They may also help in writing and editing marketing materials, such as brochures, blog posts, and newsletters.

They may be asked to assist in organizing events, maintaining databases, and performing administrative tasks.

 

Conclusion

And there we have it.

Today, we’ve shed some light on what it truly means to be a legal marketing intern.

And you know what?

It’s not just about conducting research or preparing presentations.

It’s about shaping the future of legal marketing, one strategic campaign at a time.

Equipped with our comprehensive legal marketing intern job description template and concrete examples, you’re ready to take the next step.

But why not go even further?

Expand your understanding with our job description generator. It’s your invaluable companion for creating razor-sharp job listings or polishing your resume to utmost perfection.

Just remember:

Every strategic campaign is a part of the larger marketing plan.

Let’s shape the future of legal marketing. Together.

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