Marketing Account Manager Job Description [Updated for 2025]

In today’s competitive business landscape, the role of a Marketing Account Manager is more crucial than ever.

The world of marketing is constantly evolving, and with each new trend or technological advancement, there is an increasing demand for skilled professionals who can effectively manage marketing accounts and strategies.

But what exactly is expected from a Marketing Account Manager?

Whether you are:

• A job seeker trying to understand the scope and responsibilities of this role,
• A hiring manager looking to define the perfect candidate,
• Or simply interested in the complex world of marketing account management,

You’re in the right place.

Today, we present a comprehensive Marketing Account Manager job description template, tailor-made for easy posting on job boards or career sites.

Let’s dive in.

Marketing Account Manager Duties and Responsibilities

Marketing Account Managers are responsible for managing client accounts, developing marketing strategies and campaigns, and ensuring that clients are satisfied with the marketing services provided.

They are often the bridge between the client and the marketing team.

Here are the key duties and responsibilities of a Marketing Account Manager:

• Manage client accounts and foster long-term relationships
• Develop marketing strategies based on client objectives and budget
• Coordinate with the marketing team to ensure all client needs are met and campaigns are executed smoothly
• Monitor the progress of marketing campaigns and provide updates and reports to clients
• Analyze campaign performance and propose strategic changes when necessary
• Identify opportunities for upselling or cross-selling services
• Resolve any issues or conflicts that arise within the client accounts
• Maintain a deep understanding of industry trends and competitive landscape
• Ensure all client communications and marketing materials adhere to brand guidelines

 

Marketing Account Manager Job Description Template

Job Brief

We are looking for a talented Marketing Account Manager to join our team.

The Marketing Account Manager will be responsible for managing and nurturing a number of our key client accounts.

Their main responsibilities will include understanding client needs, developing marketing strategies, overseeing campaigns, and reporting results.

Our ideal candidate is an excellent communicator with a flair for building strong relationships.

They should have a deep understanding of marketing principles and a track record of successful campaign management.

 

Responsibilities

• Manage and grow relationships with key clients
• Develop, implement, and manage marketing campaigns for clients
• Understand client objectives and marketing strategy
• Coordinate with the creative team to produce promotional materials
• Oversee the quality of the content created for the client (websites, blogs, newsletters, social media posts)
• Monitor and report on account performance and transactions
• Analyse data to provide customer insights and campaign improvements
• Identify growth opportunities for the client’s business

 

Qualifications

• Proven work experience as a Marketing Account Manager or similar role
• Experience in developing and managing marketing campaigns
• Strong understanding of marketing strategy and planning
• Excellent communication, interpersonal and customer service skills
• Strong analytical skills with a goal-oriented attitude
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• BSc degree in Marketing, Business Administration or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Marketing Account Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for client meetings.
• Reporting Structure: Reports to the Marketing Director or Account Management Lead.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $80,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Marketing Account Manager Do?

Marketing Account Managers primarily work in advertising agencies, public relations firms, or in the marketing departments of companies across various industries.

They can also work as freelancers or consultants.

Their main role is to manage relationships with specific clients or accounts.

They act as the primary point of contact between the client and the marketing team, ensuring that the client’s needs and goals are conveyed to the team accurately.

Marketing Account Managers work closely with other professionals such as copywriters, graphic designers, market researchers, and media planners to develop and implement marketing strategies that meet the client’s objectives.

Their job is to oversee the creation of marketing campaigns from concept to execution, ensuring that they align with the client’s brand identity and market position.

They also monitor the success of these campaigns, using analytics to measure their effectiveness and adjusting strategies as necessary.

They may also be responsible for pitching ideas and strategies to potential and existing clients, as well as negotiating contracts and budgets.

Marketing Account Managers are also tasked with keeping clients informed about the progress of their campaigns, addressing any concerns or issues that arise, and fostering long-term relationships that benefit both the client and the agency or company.

 

Marketing Account Manager Qualifications and Skills

A highly efficient Marketing Account Manager should possess the following qualifications and skills:

• Strong communication skills to liaise effectively with clients, understand their needs and objectives and communicate these to internal teams
• Strategic thinking and problem-solving skills to develop and implement effective marketing strategies
• Good organizational skills to manage multiple accounts and projects simultaneously
• Customer service skills to build and maintain long-term relationships with clients, ensuring their satisfaction and loyalty
• Understanding of marketing principles and techniques, including digital marketing, SEO, and content creation
• Ability to analyze and interpret data to measure the effectiveness of marketing campaigns and make necessary adjustments
• Leadership and team management skills to oversee and coordinate the work of internal teams and external partners
• Commercial awareness to understand the market trends and the competitive landscape
• Bachelor’s degree in Marketing, Business Administration, or relevant field is often required

 

Marketing Account Manager Experience Requirements

Entry-level Marketing Account Managers typically have 1 to 2 years of experience, often gained through internships or part-time roles in marketing, sales or customer service roles.

These professionals can also gain on-the-job experience in roles such as Marketing Assistant, Sales Representative, or Customer Service Specialist.

This hands-on experience will equip them with the skills to manage client accounts, develop marketing strategies, and coordinate with other teams to meet client needs.

Candidates with 3 to 5 years of experience often further develop their strategic planning and client relationship management skills in previous Marketing Account Manager or similar roles.

They also commonly have experience in project management and team collaboration.

Those with more than 5 years of experience may have held leadership roles and managed larger, more strategic client accounts.

They are typically ready for senior Marketing Account Manager positions or managerial roles where they can oversee and guide a team of marketing professionals.

In addition to work experience, a proven track record of successful account management, strong communication skills, and the ability to deliver results under pressure are also essential for this role.

 

Marketing Account Manager Education and Training Requirements

Marketing Account Managers generally need a bachelor’s degree in marketing, business administration, or a related field.

Their education typically includes courses in business law, management, economics, accounting, finance, mathematics, and statistics.

A strong understanding of consumer behavior and market dynamics is also essential.

In addition to the degree, work experience in marketing or sales can be beneficial for this role.

This experience can be gained through internships, cooperative education programs, or relevant part-time jobs.

Some positions may prefer candidates with a master’s degree in business administration (MBA) or marketing.

An MBA program with a focus on marketing provides advanced knowledge of marketing research, strategy, and management.

Additionally, certification in digital marketing or related areas can add value to a candidate’s profile.

Certifications from recognized institutions or organizations demonstrate a commitment to the field and a deep understanding of marketing strategies and tools.

Continued learning and staying updated with the latest marketing trends and technologies is also crucial in this rapidly evolving field.

 

Marketing Account Manager Salary Expectations

A Marketing Account Manager earns an average salary of $62,960 (USD) per year.

The actual earnings may vary based on factors such as level of experience, size of the managing account, the industry sector, and geographical location.

 

Marketing Account Manager Job Description FAQs

What skills does a Marketing Account Manager need?

Marketing Account Managers need to have excellent interpersonal skills to build and maintain relationships with clients.

They should possess strong communication skills to convey the client’s requirements to the creative team accurately.

Problem-solving skills and strategic thinking are also important as they will be responsible for creating marketing strategies based on the client’s needs and market trends.

Moreover, a good understanding of digital marketing and social media platforms is crucial for this role.

 

Do Marketing Account Managers need a degree?

Most employers prefer Marketing Account Managers with a bachelor’s degree in Marketing, Business, or a related field.

Some companies might also prefer individuals with a Master’s degree in Business Administration (MBA).

However, relevant work experience in marketing and account management can be considered in lieu of a degree.

 

What should you look for in a Marketing Account Manager resume?

A Marketing Account Manager’s resume should demonstrate strong communication and negotiation skills.

It should highlight their experience in managing client accounts and developing successful marketing campaigns.

Familiarity with digital marketing tools and techniques, as well as experience in market research and data analysis, can be a big plus.

Any certifications related to marketing or account management should also be noted.

 

What qualities make a good Marketing Account Manager?

A good Marketing Account Manager is proactive and has a customer-oriented mindset.

They should be excellent problem solvers and have the ability to work under pressure and manage multiple accounts at the same time.

Good negotiation skills and the ability to build strong relationships with clients are key qualities.

They should also be up-to-date with the latest marketing trends and willing to continuously learn and adapt.

 

Is it challenging to hire Marketing Account Managers?

Finding the right Marketing Account Manager can be challenging due to the combination of skills and experience required for the role.

A successful candidate needs a balance of creative thinking, strategic planning, people skills, and a solid understanding of the marketing industry.

Therefore, it is crucial to have a comprehensive hiring strategy that includes a detailed job description, competitive salary offerings, and a thorough interview process.

 

Conclusion

And there we have it.

Today, we’ve unveiled the true essence of being a Marketing Account Manager.

Surprise, surprise!

It’s not just about selling products or services.

It’s about shaping the future of businesses, one marketing strategy at a time.

Armed with our comprehensive Marketing Account Manager job description template and real-world examples, you’re ready to make your next career move.

But why not go the extra mile?

Delve deeper with our job description generator. It’s your ideal tool for creating spot-on job listings or polishing your resume to perfection.

Remember:

Every marketing strategy contributes to the bigger picture.

Let’s shape the business landscape. Together.

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