Marketing and Advertising Copywriter Job Description [Updated for 2025]

In the fast-paced world of digital marketing, the demand for skilled marketing and advertising copywriters has never been greater.

As the digital landscape continues to evolve, so too does the need for creative wordsmiths who can craft, enhance and promote our brand messaging.

But let’s delve deeper: What’s truly expected from a marketing and advertising copywriter?

Whether you are:

• A job seeker trying to understand the crux of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the art of persuasive writing,

You’re in the right place.

Today, we present a customizable marketing and advertising copywriter job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Marketing and Advertising Copywriter Duties and Responsibilities

Marketing and Advertising Copywriters are responsible for creating engaging and persuasive copy to promote a company’s products or services.

They require strong creative writing skills and a deep understanding of the target audience to craft messages that effectively communicate and resonate with consumers.

The duties and responsibilities of a Marketing and Advertising Copywriter include:

• Developing creative ideas and concepts, often in partnership with the marketing team
• Writing clear, compelling copy for various mediums such as ads, brochures, websites, and email campaigns
• Conducting thorough research to understand the product/service, competition and target audience
• Working with creative directors to develop advertising concepts
• Collaborating with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)
• Editing and proof-reading all copy to ensure it is free of errors
• Presenting copy concepts and final deliverables to internal team, and to clients when needed
• Revise copy based on internal and client feedback/direction
• Stay updated on industry trends and consumer market behavior
• Ensuring all written content aligns with brand identity and guidelines

 

Marketing and Advertising Copywriter Job Description Template

Job Brief

We are seeking a creative and detail-oriented Marketing and Advertising Copywriter to develop compelling and effective advertising content.

The responsibilities of the Copywriter include creating original copy for marketing campaigns, editing and publishing articles, and promoting products and services on various media platforms.

Our ideal candidate has a strong understanding of marketing trends, excellent writing skills, and is able to meet deadlines.

Ultimately, the role of the Marketing and Advertising Copywriter is to craft engaging content that drives brand awareness and boosts sales.

 

Responsibilities

• Create copy for various marketing and advertising campaigns
• Edit and proofread content to ensure clarity and accuracy
• Coordinate with graphic designers and marketing teams to complement text with visual elements
• Develop creative ideas and concepts to meet the brand’s objectives
• Understand target audience and market trends to tailor messages accordingly
• Ensure all content aligns with brand voice, style and tone
• Monitor campaign effectiveness and adjust content as needed
• Manage multiple projects and meet deadlines

 

Qualifications

• Proven work experience as a copywriter or related role
• Experience with digital and print marketing campaigns
• Excellent writing, editing and proofreading skills
• Creative thinker with strong conceptual and research skills
• Ability to understand and target specific audience groups
• Familiarity with SEO and keyword research
• Bachelor’s degree in Marketing, Communications, or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Marketing and Advertising Copywriter
• Work Environment: Office setting with options for remote work. Occasional travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Marketing Manager or Creative Director.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $55,000 minimum to $85,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume, a cover letter outlining your qualifications and experience, and a portfolio of your work to [email address or application portal].

 

What Does a Marketing and Advertising Copywriter Do?

A Marketing and Advertising Copywriter creates engaging, compelling written content for various marketing and advertising channels.

They typically work for advertising agencies, marketing companies, or in-house marketing departments of various organizations.

Their primary role involves creating clear, persuasive copy to promote a product, service or brand.

This can include writing text for print ads, online advertisements, promotional emails, blog posts, social media updates, catalog descriptions, brochures, and other marketing materials.

They work closely with other members of the marketing team, including graphic designers, digital marketers, and product managers to create cohesive and effective advertising campaigns.

A critical part of their job is understanding the target audience and tailoring their messages accordingly.

They must be able to write in different styles to appeal to various demographic groups, always focusing on driving consumer behavior and brand engagement.

Additionally, a Marketing and Advertising Copywriter is often involved in editing and proofreading their own work, as well as that of others, ensuring all copy is error-free and aligns with brand guidelines and marketing objectives.

They might also be required to analyze the success of their copy through metrics such as engagement rates, click-through rates, and sales conversions to refine their writing strategies accordingly.

 

Marketing and Advertising Copywriter Qualifications and Skills

A proficient Marketing and Advertising Copywriter should possess the qualifications and skills that align with the role, such as:

• Strong writing skills to create compelling and effective advertising copy that engages the target audience and persuades them to take a desired action.
• Creativity and imagination to develop fresh, original ideas for campaigns that stand out in the competitive marketing landscape.
• Understanding of marketing principles and advertising strategies to create copy that aligns with the overall brand message and marketing goals.
• Excellent research skills to gather information about the target audience, industry trends, and product features, and incorporate this data into the copywriting process.
• Ability to work under pressure and meet tight deadlines while maintaining high-quality work.
• Excellent communication and presentation skills to interact with clients and team members and present ideas effectively.
• Proficiency in digital platforms and social media, understanding how to create copy that maximizes reach and engagement on these channels.
• Good understanding of SEO principles to create copy that is search engine friendly and increases web traffic.
• Detail-oriented approach to proofread and edit their own work to ensure it is free of errors, and aligns with the brand’s tone and style guide.

 

Marketing and Advertising Copywriter Experience Requirements

Entry-level candidates for a Marketing and Advertising Copywriter role may have 1 to 2 years of experience, often gained through internships, part-time roles or even freelancing in marketing, advertising, communications, or related fields.

They may have experience in creating advertising copy, blog posts, social media content, product descriptions, or other types of written content.

Candidates with 2 to 3 years of experience often have a strong understanding of marketing strategies and principles, as well as a portfolio of work that showcases their ability to write persuasive and engaging copy.

They may also have experience with SEO and content marketing, and can demonstrate their ability to write copy that generates leads and conversions.

Those with more than 5 years of experience often have a proven track record of success in creating effective advertising campaigns, and they may have experience leading a team of copywriters or managing large-scale projects.

These candidates are often skilled at creating a distinctive brand voice, understanding consumer behavior, and using analytics to measure the success of their copy.

They may also have experience in a specialized type of copywriting, such as direct response advertising or digital marketing.

Many companies also value copywriters who have specific industry experience or subject matter expertise.

For example, a technology company may prefer a copywriter who has a background in writing about tech topics.

Some roles may also require a bachelor’s degree in marketing, communications, English, or a related field.

 

Marketing and Advertising Copywriter Education and Training Requirements

Marketing and Advertising Copywriters typically have a bachelor’s degree in marketing, advertising, English, journalism, or a related field.

The role involves creating engaging and persuasive content, so courses in creative writing and copywriting are highly beneficial.

They also need to have a strong understanding of marketing principles and advertising strategies.

Some positions may require copywriters to have a background in a specific industry or knowledge of certain products.

This might involve additional education or experience.

In addition to formal education, hands-on experience through internships or entry-level jobs is often essential.

This gives aspiring copywriters the opportunity to build a portfolio of work, which is a critical component in the hiring process.

Continuing education is also important in this field.

Copywriters can pursue advanced courses, attend workshops, or seek certifications from organizations such as the American Writers and Artists Institute (AWAI) to stay updated with industry trends and improve their skills.

While not necessarily a requirement, having a master’s degree in a related field or a certification in a specific area of copywriting can demonstrate a candidate’s commitment to their profession and can set them apart from other candidates.

 

Marketing and Advertising Copywriter Salary Expectations

A Marketing and Advertising Copywriter earns an average salary of $58,465 (USD) per year.

The salary can fluctuate based on factors such as the writer’s years of experience, the size of the company employing them, the industry in which they work, and the geographical location of their job.

 

Marketing and Advertising Copywriter Job Description FAQs

What skills does a Marketing and Advertising Copywriter need?

Marketing and Advertising Copywriters must have excellent writing skills, including grammar and punctuation.

They should be creative and able to craft compelling, engaging copy that drives consumer action.

They also need to have research skills to understand the target audience, the product, and the market.

Being knowledgeable about SEO, social media trends, and digital marketing tactics is also beneficial.

 

Do Marketing and Advertising Copywriters need a degree?

While not necessarily required, most Marketing and Advertising Copywriters hold a degree in Marketing, Communications, English, Journalism or a related field.

However, a strong portfolio of writing samples can sometimes outweigh formal education.

Some roles may also require knowledge of specific industries, necessitating relevant work experience or additional education.

 

What should you look for in a Marketing and Advertising Copywriter resume?

Aside from verifying their qualifications and experience, you should look for a strong portfolio showcasing their ability to write compelling copy.

This could include examples of advertisements, blog posts, social media content, and more.

Also, look for evidence of their ability to work within a team, meet deadlines, and handle multiple projects simultaneously.

 

What qualities make a good Marketing and Advertising Copywriter?

Good Marketing and Advertising Copywriters are creative, detail-oriented, and excellent communicators.

They can translate complex information into easily understandable and engaging content.

They should also be adaptive and able to pivot their writing style to match different brands, audiences, and platforms.

A passion for learning about new industries and trends can also be beneficial.

 

Is it difficult to hire Marketing and Advertising Copywriters?

The difficulty in hiring a Marketing and Advertising Copywriter can vary depending on your specific needs.

While there are many talented writers out there, finding one who understands your brand, your audience, and the platforms you use can be a challenge.

Additionally, good copywriters are in high demand, so you may need to offer competitive pay and benefits to attract the best candidates.

 

Conclusion

So there you have it.

Today, we’ve shed light on the intriguing world of a marketing and advertising copywriter.

And guess what?

It’s not just about writing catchy taglines.

It’s about telling compelling brand stories, one word at a time.

With our comprehensive marketing and advertising copywriter job description template and hands-on examples, you’re ready to make your mark.

But why stop there?

Go further with our job description generator. It’s your next step to creating meticulously tailored job listings or perfecting your resume to a tee.

Remember:

Every word you write contributes to the bigger narrative.

Let’s create those captivating stories. Together.

How to Become a Marketing and Advertising Copywriter (Complete Guide)

Freedom to Work: Careers That Offer the Ultimate Flexibility

Unshakeable Employment: Jobs That Stay Strong in Tough Times

Who Said Work Can’t Be a Joy? Fun Jobs with Serious Earning Potential

Weird Work World: The Most Unconventional Jobs Ever