Marketing and Promotions Manager Job Description [Updated for 2025]

In the dynamic world of business, the demand for Marketing and Promotions Managers is becoming increasingly prominent.

As business landscapes evolve, the need for skilled professionals who can navigate, enhance, and protect our brand image escalates.

But let’s delve deeper: What’s actually required from a Marketing and Promotions Manager?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply interested in the ins and outs of marketing and promotions management,

You’ve come to the right place.

Today, we present a comprehensive Marketing and Promotions Manager job description template, designed for effortless posting on job boards or career sites.

Let’s dive right into it.

Marketing and Promotions Manager Duties and Responsibilities

Marketing and Promotions Managers are responsible for planning, directing, and coordinating marketing and promotional activities for a company.

They employ a range of strategies and marketing principles to ensure that their company’s brand is well-represented and highly visible.

Their duties and responsibilities include:

• Developing and implementing marketing and promotional strategies that align with the company’s business goals
• Collaborating with the sales team to develop tactical marketing plans
• Overseeing and managing marketing budgets
• Conducting market research to identify opportunities for promotion and growth
• Monitoring and analyzing the performance of marketing campaigns and promotions, making necessary adjustments for effectiveness
• Coordinating advertising and promotional activities, including print, online, electronic media, and direct mail
• Managing the production of promotional materials and marketing campaigns
• Establishing and maintaining relationships with key strategic partners
• Ensuring the organization’s brand message is consistent across all channels and marketing efforts
• Assessing the impact of marketing and promotional strategies on sales and customer perception
• Leading and managing the marketing team, providing guidance and feedback as needed

 

Marketing and Promotions Manager Job Description Template

Job Brief

We are searching for a dynamic Marketing and Promotions Manager to spearhead our marketing campaigns and promotional strategies.

The ideal candidate will be skilled in creating engaging advertising content, managing marketing campaigns, and promoting our products and services effectively.

Responsibilities include analyzing market trends, overseeing promotional activities, implementing marketing strategies, and tracking marketing and sales data.

Our ideal candidate will have extensive experience in marketing, a creative mindset, and the ability to lead and inspire a team.

The goal is to maximize customer engagement and promote our brand by planning and implementing innovative marketing strategies.

 

Responsibilities

• Develop and implement creative marketing and promotional strategies
• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback
• Coordinate with sales, public relations, and product development departments
• Oversee all promotional activities
• Prepare and adhere to budgets
• Analyze and track marketing and sales data
• Prepare marketing reports by collecting, analyzing, and summarizing sales data
• Measure and report on the performance of all marketing campaigns
• Manage and inspire marketing team members

 

Qualifications

• Proven experience as a Marketing and Promotions Manager
• Strong understanding of current online marketing concepts, strategy, and best practice
• Experience in ecommerce, SEO, PPC, Email marketing, and social media
• Experience in identifying target audiences and devising campaigns that engage, inform, and motivate
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Excellent communication and leadership skills
• BSc/MSc degree in Marketing or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Marketing and Promotions Manager
• Work Environment: Office setting with occasional travel for events and client meetings. Remote work options may be available.
• Reporting Structure: Reports to the Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $70,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Marketing and Promotions Manager Do?

Marketing and Promotions Managers typically work in corporations, advertising or marketing firms, or as independent consultants across various industries.

They are primarily responsible for planning, directing, and coordinating marketing policies and programs.

They identify potential customers, develop pricing strategies, and oversee product development to ensure the success of their organization’s products or services.

These professionals also work closely with sales, public relations, and product development teams to understand and determine the demand for products and services.

They analyze customer research, market conditions, and competitor data to develop marketing and advertising campaigns.

Marketing and Promotions Managers may also negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.

In the realm of promotions, they plan promotional campaigns such as contests, coupons, or giveaways, and coordinate with creative teams to design promotional materials.

They also monitor and analyze the effectiveness of marketing and promotional campaigns, making necessary adjustments for optimal results.

These managers are also involved in building brand awareness and positioning, ensuring a consistent brand message across all channels.

They often use customer feedback to ensure the satisfaction of the marketing tactics used.

Overall, a Marketing and Promotions Manager plays a vital role in driving business growth and increasing market share for their organization.

 

Marketing and Promotions Manager Qualifications and Skills

A proficient Marketing and Promotions Manager should have the skills and qualifications that correspond with your job description, such as:

• Strong creative outlook to formulate and implement innovative marketing strategies and campaigns
• Exceptional communication skills to effectively collaborate with team members, stakeholders, and customers
• Excellent leadership skills to guide and motivate the marketing team towards achieving the company’s marketing goals
• Interpersonal skills to build and maintain beneficial relationships with suppliers, vendors, and media professionals
• Proficiency in digital marketing tools and techniques for effective online promotions and campaigns
• Ability to use analytical skills to assess the effectiveness of marketing campaigns and strategies, and to make necessary adjustments
• Good project management skills to oversee multiple projects simultaneously and ensure they are completed within set deadlines
• Understanding of customer behavior, market trends, and competitor strategies to make informed marketing decisions
• Experience in budget management to ensure all marketing activities are within the allocated budget

 

Marketing and Promotions Manager Experience Requirements

Marketing and Promotions Managers typically need a minimum of 3-5 years of experience in marketing, advertising, promotions, or sales to be considered for the role.

This experience can be gained through full-time roles, part-time positions, internships, or even relevant project work during their studies.

For entry-level candidates, experience in roles such as Marketing Assistant, Sales Representative, or Public Relations Coordinator can provide a valuable foundation for the job.

During this period, they can gain necessary skills like market research, consumer behavior analysis, content creation, and campaign management.

Candidates with more than 5 years of experience often hold previous roles such as Marketing Specialist, Marketing Analyst, or Brand Manager.

In these roles, they would have refined their strategic planning abilities, client relationship management, and understanding of promotional tactics.

For those with more than 8 years of experience, they may have gained substantial leadership and decision-making experience, often through roles such as Senior Marketing Manager or Director of Marketing.

At this stage, candidates are expected to have a proven track record of managing and executing successful marketing campaigns and strategies.

Additionally, to excel in this role, it is critical for Marketing and Promotions Managers to continually update their skills and knowledge through professional development courses, staying informed of the latest market trends and technological advancements in the field.

 

Marketing and Promotions Manager Education and Training Requirements

Marketing and Promotions Managers typically require a bachelor’s degree in marketing, business, or a related field.

Their coursework should ideally cover areas such as consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Understanding digital marketing strategies for social media, content marketing, and website SEO are also essential skills for this role.

Some roles may require a master’s degree, especially those in leadership or strategic positions.

An MBA with a focus on marketing can be particularly beneficial.

In addition to formal education, marketing and promotions managers need significant experience in advertising, marketing, promotions, or sales.

Certification, while not always required, may help with career advancement.

The American Marketing Association offers several professional certification programs for marketers.

Ongoing training is important in this role, given the rapidly evolving nature of marketing and promotional channels, especially digital platforms.

 

Marketing and Promotions Manager Salary Expectations

The average salary for a Marketing and Promotions Manager is $65,539 (USD) per year.

However, the salary can range widely depending on factors like the industry, years of experience, level of education, and the geographical location of the job.

 

Marketing and Promotions Manager Job Description FAQs

What skills does a Marketing and Promotions Manager need?

Marketing and Promotions Managers need to have strong communication and leadership skills to effectively coordinate their team and present ideas to executives.

They should have excellent analytical skills to forecast market trends and identify target demographics.

Creativity and problem-solving skills are also important to develop innovative marketing strategies.

Additionally, knowledge of digital marketing tools and strategies is a must in today’s digital age.

 

Do Marketing and Promotions Managers need a degree?

Yes, most Marketing and Promotions Managers have a bachelor’s degree in marketing, business, or a related field.

Some professionals in this role may also have a master’s degree in business administration (MBA) or marketing.

Aside from formal education, relevant work experience in marketing or sales is usually required.

 

What should you look for in a Marketing and Promotions Manager resume?

Look for a mix of formal education, relevant work experience, and proven results from their previous roles.

A strong candidate will have a degree in marketing or a related field and several years of experience managing marketing campaigns.

Pay attention to their accomplishments, such as increased sales or improved brand visibility, which demonstrate their ability to effectively implement marketing strategies.

 

What qualities make a good Marketing and Promotions Manager?

A good Marketing and Promotions Manager is an excellent communicator, both verbally and in writing, as they need to convey their ideas clearly and inspire their team.

They are creative and analytical, able to come up with innovative strategies and assess their effectiveness.

Being adaptable and having a keen understanding of consumer behavior are also essential qualities for this role.

 

What is the role of a Marketing and Promotions Manager in a company’s growth?

Marketing and Promotions Managers play a crucial role in a company’s growth.

They develop strategies to promote the company’s products or services, increase brand visibility, and attract new customers.

They analyze market trends, understand consumer behavior, and target specific demographics to maximize sales.

Their efforts directly impact a company’s revenue and market share.

 

Conclusion

So there you have it.

Today, we’ve unraveled the intricacies of what it truly means to be a Marketing and Promotions Manager.

And guess what?

It’s not merely about selling products.

It’s about shaping the commercial landscape, one strategic campaign at a time.

With our reliable Marketing and Promotions Manager job description template and real-world examples, you’re fully prepared to make a strategic move.

But why stop there?

Delve further with our job description generator. It’s your subsequent step to meticulously crafted job postings or honing your resume to perfection.

Remember:

Every marketing campaign is a part of a larger business narrative.

Let’s shape that narrative. Together.

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