Marketing Communications Manager Job Description [Updated for 2025]

In the world of business, the role of a Marketing Communications Manager has never been more crucial.

As businesses evolve, the demand for skilled individuals who can effectively communicate a brand’s message, expand its reach, and safeguard its reputation grows exponentially.

But let’s delve deeper: What’s truly expected from a Marketing Communications Manager?

Whether you are:

• A job seeker trying to understand the depth of this role,
• A hiring manager conceptualizing the ideal candidate,
• Or simply intrigued by the dynamics of marketing communications,

You’re in the right place.

Today, we present a customizable Marketing Communications Manager job description template, designed for effortless posting on job boards or career sites.

Let’s dive right into it.

Marketing Communications Manager Duties and Responsibilities

Marketing Communications Managers play a key role in managing and directing all communication-related activities within the organization.

They are responsible for developing and implementing effective communication strategies that align with the company’s business objectives.

Their duties and responsibilities include:

• Developing and implementing strategic communication plans to promote the company’s brand and products
• Managing the creation, distribution, and maintenance of print and electronic collateral including brochures, press releases, website content, annual reports, and other marketing material
• Overseeing the company’s social media strategy to ensure its effectiveness and encouraging adoption of relevant social media techniques
• Maintaining a consistent brand image throughout all product lines, promotional materials, and events
• Working with different teams to generate new ideas and strategies
• Coordinating with public relations and media representatives to deliver marketing messages to our audiences
• Monitoring and evaluating the performance of communication programs and making necessary adjustments
• Organizing and managing events such as product launches, conferences, and trade shows
• Managing the marketing communications budget

 

Marketing Communications Manager Job Description Template

Job Brief

We are seeking a skilled Marketing Communications Manager to lead our corporate communication efforts.

As a Marketing Communications Manager, your main duties will include creating marketing and promotional communications strategy and plans, identifying our customer base and current market trends.

The successful candidate will have a deep understanding of current marketing trends, excellent leadership skills, and the ability to make strategic decisions.

 

Responsibilities

• Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction.
• Prepare detailed media activity reports.
• Plan and manage the design, content, and production of all marketing materials.
• Work with different marketing teams to generate new ideas for social content to drive communications.
• Plan and implement promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Monitor, analyze, and report on the effectiveness of communications strategies.
• Manage the organization’s brand and reputation.
• Ensure brand messages are consistent.

 

Qualifications

• Proven work experience as a Marketing Communications Manager.
• Proficiency in MS Office and business software (e.g., CRM).
• A strong understanding of effective PR and Marketing Communications.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Excellent communication, presentation, and leadership skills.
• Demonstrable experience in marketing data analysis and reporting.
• BSc degree in Marketing, Communications, or relevant field.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Marketing Communications Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for meetings or presentations.
• Reporting Structure: Reports to the Chief Marketing Officer or Marketing Director.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $80,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Marketing Communications Manager Do?

A Marketing Communications Manager, often working in industries such as advertising, digital marketing, and public relations, is responsible for managing an organization’s internal and external communications.

They are tasked with developing and implementing strategic communications plans to promote the company’s brand, products, and services to its target audiences.

This involves creating promotional materials, press releases, and social media campaigns.

Marketing Communications Managers work closely with other departments, such as sales and marketing, to coordinate promotional efforts and ensure the communication strategy aligns with the company’s goals.

They may also oversee a team of marketing professionals, providing them with guidance and support to effectively execute the communication plans.

In addition, they monitor and analyze the performance of marketing campaigns, adjusting strategies as necessary based on the data collected.

Furthermore, a Marketing Communications Manager often serves as the company’s media liaison, managing relationships with media outlets and coordinating media coverage for company events or news.

They are also responsible for crisis communication, preparing statements and guiding the company’s response during a crisis to maintain its reputation.

 

Marketing Communications Manager Qualifications and Skills

A Marketing Communications Manager should have a range of technical skills, soft skills, and industry knowledge to effectively lead communications strategies, such as:

• Strategic planning skills to develop and implement effective marketing and communication strategies aligning with company goals.
• Exceptional written and verbal communication skills to produce compelling content for various media platforms, engage with different stakeholders, and present information clearly and effectively.
• Strong leadership and team management skills to lead a team of marketing professionals, providing guidance, fostering teamwork, and encouraging creativity.
• Proficiency in using digital marketing tools and platforms for email marketing, social media management, content creation, and data analysis.
• Excellent understanding of branding principles and tactics through multimedia including the web, social media, and print.
• Experience in budget management, ensuring all marketing activities are undertaken within the allocated budget.
• Strong analytical skills to evaluate marketing campaigns, track effectiveness, and report on key results.
• Problem-solving skills to swiftly identify and address challenges that may arise during the execution of marketing plans.
• Excellent organizational and project management skills to manage multiple projects at the same time while meeting deadlines.

 

Marketing Communications Manager Experience Requirements

Marketing Communications Managers are typically required to have at least 5 to 7 years of experience in marketing, public relations, or a related field.

This experience should include strategic planning, communications planning and management, marketing, and public relations.

Entry-level roles in marketing or communications departments, such as Marketing Assistant or Communications Coordinator, often provide the foundational experience needed for this role.

These professionals can also gain useful experience in roles such as Copywriter, Public Relations Specialist, or Marketing Specialist.

Candidates with more than 3 years of experience may have developed specialized skills in areas like content development, social media management, event planning, or market research.

They may also have gained exposure to project management and team leadership.

Those with more than 5 years of experience often have a solid understanding of the marketing and communications industry and have honed their strategic thinking, planning, and execution skills.

They may also have experience supervising teams and managing multiple projects simultaneously.

In addition to this, a Marketing Communications Manager may need to have experience with specific tools or platforms, such as digital marketing tools, customer relationship management (CRM) systems, and social media platforms.

Experience with data analysis and reporting is also often required, as these professionals need to assess the effectiveness of their marketing and communication strategies.

 

Marketing Communications Manager Education and Training Requirements

Marketing Communications Managers typically hold a bachelor’s degree in marketing, communications, business administration, or a related field.

Their degree program should include coursework in advertising, business law, management, writing, and market research.

Understanding consumer behavior, digital marketing, and brand management is also beneficial.

Some roles may demand a master’s degree in marketing or business administration (MBA) with a concentration in marketing.

This advanced degree can be particularly useful for those aspiring to take on a strategic role, as it provides a broader understanding of business operations and management.

Proficiency in digital marketing tools such as SEO, social media marketing, content management, and analytics is often a prerequisite.

Knowledge of graphic design software like Adobe Photoshop or Illustrator can also be beneficial.

Certifications, while not always required, can enhance a candidate’s credibility.

These can include certifications in content marketing, digital marketing, SEO, or Google Adwords.

Further, experience in marketing communications, preferably in a managerial role, is typically required.

This could involve experience in creating and implementing marketing campaigns, managing a marketing team, or working with other departments to ensure the consistency of a brand’s message.

Continuous learning is key in this role, as marketing trends and communication methods are constantly evolving.

Thus, a dedication to professional development and staying updated with the latest industry trends is essential.

 

Marketing Communications Manager Salary Expectations

A Marketing Communications Manager earns an average salary of $81,056 (USD) per year.

However, this salary can fluctuate based on factors such as years of experience, the complexity of the role, the size of the company, and the location of the job.

 

Marketing Communications Manager Job Description FAQs

What skills does a Marketing Communications Manager need?

A Marketing Communications Manager should have excellent written and verbal communication skills to effectively disseminate a company’s message.

They should possess strong leadership skills to manage a team and strategic thinking capabilities to develop and implement marketing communication plans.

Understanding various marketing channels, including social media and PR, is crucial.

Analytical skills to evaluate the success of marketing efforts are also needed.

 

Do Marketing Communications Managers need a degree?

Marketing Communications Managers typically need a bachelor’s degree in marketing, communications, business, or a related field.

However, significant related work experience can sometimes substitute for educational qualifications.

Some employers may prefer candidates with a master’s degree in business administration or marketing.

 

What should you look for in a Marketing Communications Manager resume?

Look for a strong background in marketing and communications.

This should include experience in crafting and implementing marketing communication strategies and managing a team.

Also, look for proficiency in digital marketing tools and analytics, knowledge of customer relationship management (CRM) systems, and content creation.

 

What qualities make a good Marketing Communications Manager?

A good Marketing Communications Manager should be a creative thinker, capable of devising innovative marketing strategies.

They should also be a strong leader, as they often have to manage a team.

They should have excellent communication skills, both in presenting ideas and listening to others.

They also need to be adaptable, as the world of marketing is always evolving.

A strong analytical mind to interpret marketing data and make informed decisions is also valuable.

 

Is it difficult to hire a Marketing Communications Manager?

Finding the right Marketing Communications Manager can be a challenge.

The role requires a unique blend of creativity, leadership, communication skills, and understanding of the constantly changing marketing landscape.

The high demand for experienced professionals in this field may also make the recruitment process competitive.

Offering a competitive salary and opportunities for growth can help attract top candidates.

 

Conclusion

And there you have it.

Today, we’ve revealed the true essence of what it means to be a Marketing Communications Manager.

But guess what?

It’s not just about creating eye-catching campaigns.

It’s about shaping the narrative of a brand, one message at a time.

With our comprehensive Marketing Communications Manager job description template and real-world examples, you’re ready to take on the challenge.

But why limit yourself?

Go further with our job description generator. It’s your ultimate tool for creating precision-focused job listings or fine-tuning your resume to perfection.

Remember:

Every message is a part of the bigger brand story.

Let’s write that story. Together.

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