Marketing Communications Writer Job Description [Updated for 2025]

In the ever-evolving world of marketing, the emphasis on Marketing Communications Writers is steadily growing.

As the business landscape broadens, so does the demand for skilled professionals who can craft, refine, and enhance our marketing messages.

But let’s delve deeper: What does a Marketing Communications Writer truly do?

Whether you are:

• An aspiring writer seeking to understand the intricacies of this role,
• A hiring manager outlining the perfect candidate,
• Or simply curious about the behind-the-scenes of marketing communications,

You’ve landed at the right spot.

Today, we’re presenting a customizable Marketing Communications Writer job description template, created for effortless posting on job boards or career sites.

Let’s dive right into it.

Marketing Communications Writer Duties and Responsibilities

Marketing Communications Writers are primarily responsible for creating, editing, and distributing content that effectively communicates a company’s marketing message to its target audience.

This could be through a variety of mediums such as blogs, social media posts, press releases, emails, and more.

They have the following duties and responsibilities:

• Research and understand the target audience and their needs to create relevant and compelling content
• Write clear, concise, and persuasive copy for various marketing channels, including website content, newsletters, social media posts, and advertisements
• Collaborate with the marketing and design teams to develop a content calendar and ensure timely delivery of materials
• Proofread and edit all content for grammar, punctuation, and spelling errors, ensuring consistency in style and tone
• Ensure that all content aligns with the brand’s voice and mission, as well as marketing and SEO strategies
• Assist in the development and execution of communication strategies for launches, events, and promotions
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Stay updated on industry trends and adjust the content strategy as needed

 

Marketing Communications Writer Job Description Template

Job Brief

We are looking for a talented Marketing Communications Writer to generate engaging, original content that drives traffic and leads for our company.

The Marketing Communications Writer will be responsible for producing high-quality, in-depth content that promotes our products and services while engaging customers.

Our ideal candidate is a creative marketing professional, preferably with a writing background.

You should be able to develop engaging content to attract and retain customers.

For this position, it’s also essential to be up-to-date with new technologies and marketing trends.

Ultimately, you should be able to expand our company’s digital footprint and brand awareness.

 

Responsibilities

• Create and promote engaging, SEO-optimized content for various digital channels
• Collaborate with the marketing team to develop content strategies aligned with short-term and long-term marketing targets
• Research industry-related topics and identify gaps in our content
• Write, edit and proofread marketing and blog content
• Manage the distribution of content through our various channels, including social media
• Monitor web traffic and user engagement (e.g. bounce rates)
• Ensure all-around consistency (style, fonts, images and tone)
• Stay up-to-date with developments and generate new ideas to draw the audience’s attention

 

Qualifications

• Proven work experience as a Content Writer, Copywriter or similar role
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• An ability to fact-check long-form content pieces
• Time-management skills
• Familiarity with SEO
• BSc in Marketing, English, Journalism or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Marketing Communications Writer
• Work Environment: Office setting with options for remote work. Occasional travel may be required for industry conferences or client meetings.
• Reporting Structure: Reports to the Marketing Communications Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $75,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume, a cover letter outlining your qualifications and experience, and at least three writing samples to [email address or application portal].

 

What Does a Marketing Communications Writer Do?

A Marketing Communications Writer is typically employed in various sectors such as advertising agencies, corporations, non-profit organizations, or they can also work as freelancers.

Their main role involves crafting compelling content that effectively conveys a company’s message, promotes their products or services, and engages target audiences.

This content can range from press releases, blog posts, and social media updates to product descriptions, newsletters, and marketing collateral.

They work closely with the marketing team, graphic designers, and other stakeholders to ensure that all written content aligns with the brand’s voice and marketing strategies.

They participate in brainstorming sessions, contribute creative ideas, and ensure that all content is SEO-friendly to increase visibility and reach.

Marketing Communications Writers are also responsible for editing and proofreading their work to eliminate errors and enhance readability.

They often have to adapt their writing style to fit different platforms and audiences, and keep themselves updated with the latest industry trends and customer preferences.

They are expected to conduct extensive research to understand the product or service they are writing about, the competitive landscape, and the target audience’s needs and desires.

This helps them create content that not only informs but also persuades and motivates action.

Finally, they also track the effectiveness of their content, using tools and analytics to monitor engagement rates, conversion rates, and other key performance indicators.

Based on this data, they continually refine and optimize their content to improve results.

 

Marketing Communications Writer Qualifications and Skills

A proficient Marketing Communications Writer should have the skills and qualifications that align with your job description, such as:

• Exceptional writing and editing skills to create clear, compelling, and brand-consistent communications.
• Understanding of marketing strategies and principles to create content that aligns with company objectives and customer needs.
• Strong research skills to gather necessary information and data to support written content.
• Ability to translate complex ideas into easily understandable content for a variety of audiences.
• Knowledge of SEO principles and keyword research techniques to optimize content for online visibility and engagement.
• Detail-oriented with excellent organizational skills to manage multiple projects and meet deadlines.
• Proficiency in using content management systems, social media platforms, and basic HTML.
• Creativity and ability to think outside the box for creating engaging and innovative content.
• Interpersonal skills to collaborate with various teams such as marketing, design, and sales to create cohesive and effective content.

 

Marketing Communications Writer Experience Requirements

Entry-level Marketing Communications Writers may have 1 to 2 years of experience, often acquired through internships, freelance work or part-time roles in marketing, communications or related fields.

They should have a strong understanding of marketing principles, excellent communication skills and a talent for crafting compelling content.

Candidates with 2 to 5 years of experience typically have honed their writing skills, developed a keen understanding of brand voice and tone, and are proficient in creating various types of content such as blog posts, articles, press releases, and social media updates.

Experience in search engine optimization (SEO) and knowledge of content management systems (CMS) is also highly valued.

Those with more than 5 years of experience are often skilled in creating strategic content plans, leading campaigns and managing other writers.

They may have experience working with public relations, advertising agencies or in-house marketing teams.

These candidates might be ready for senior roles such as Content Manager, Communications Director or Editor-in-Chief.

 

Marketing Communications Writer Education and Training Requirements

A Marketing Communications Writer typically requires a bachelor’s degree in Marketing, Communications, Journalism, English or related field.

Strong written and verbal communication skills, as well as exceptional copywriting and proofreading skills, are critical for this role.

Knowledge of marketing techniques and branding strategies is also essential.

In addition, proficiency in digital marketing tools, including social media platforms, SEO practices, and content management systems, is highly desirable.

Certain roles may require a master’s degree in Marketing, Communications, or Business.

This higher degree, while not always necessary, often signifies a broader understanding of the business and marketing landscape.

Marketing Communications Writers may also choose to earn certifications in digital marketing, content marketing, or copywriting to enhance their skills and increase their employability.

Continuing education in the form of workshops, seminars, and courses is also beneficial to stay updated with the latest trends in the dynamic field of marketing communication.

 

Marketing Communications Writer Salary Expectations

A Marketing Communications Writer earns an average salary of $58,025 (USD) per year.

The actual salary can vary significantly depending on the writer’s level of experience, their specialized skills, industry, and geographical location.

 

Marketing Communications Writer Job Description FAQs

What skills does a Marketing Communications Writer need?

Marketing Communications Writers should have strong writing, editing, and proofreading skills to ensure their work is free from errors and compelling to the audience.

They should also possess excellent research abilities to gather the necessary information for their content.

Furthermore, they need to have good understanding of marketing strategies and the ability to tailor their writing to match a brand’s voice and target audience.

 

Do Marketing Communications Writers need a degree?

While not always required, many employers prefer Marketing Communications Writers to have a degree in communications, marketing, journalism, or a related field.

These programs provide foundational skills in writing and communications which are essential for the role.

However, relevant work experience and a solid portfolio of writing samples can sometimes outweigh the need for formal education.

 

What should you look for in a Marketing Communications Writer’s resume?

Firstly, check for experience in creating content for various types of marketing communications, like blogs, social media posts, email campaigns, and press releases.

Also, look for evidence of successful content strategies that have led to measurable results, such as increased web traffic or lead generation.

Proficiency in marketing software, SEO, and social media platforms is a huge plus.

Finally, a well-rounded Marketing Communications Writer should have a strong understanding of customer psychology and branding.

 

What qualities make a good Marketing Communications Writer?

A good Marketing Communications Writer is creative, with the ability to generate unique ideas for content that resonates with the target audience.

They should also be detail-oriented to ensure their work is accurate and well-structured.

Good time management skills are important for meeting deadlines, and they should be adaptable, as they often have to adjust their writing style to match different brands and platforms.

 

Is it difficult to hire a Marketing Communications Writer?

The challenge in hiring a Marketing Communications Writer lies in finding a candidate who not only has excellent writing skills, but also a strong understanding of marketing strategies and consumer behavior.

It can be especially challenging to find a writer who can adapt their style to align with your brand’s voice and resonate with your target audience.

To attract top talent, you should highlight opportunities for career growth and the impact they can make in shaping the brand’s communication strategy.

 

Conclusion

So there you have it.

Today, we’ve unveiled the magic behind the role of a marketing communications writer.

Surprise, surprise?

It’s not just about drafting compelling content.

It’s about painting a vivid picture of your brand’s story, one word at a time.

With our reliable marketing communications writer job description template and real-life examples, you’re ready to make your mark.

But why limit yourself?

Explore further with our job description generator. It’s your ultimate resource for curating impeccable job listings or refining your resume to perfection.

Remember:

Every word you pen creates a ripple in your brand’s narrative.

Let’s write that story. Together.

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