Marketing Coordinator Job Description [Updated for 2025]

In today’s interconnected world, the demand for skilled Marketing Coordinators is significantly increasing.

As businesses strive to connect with their customers, the need for creative, strategic minds who can effectively manage and execute marketing strategies grows more urgent.

But what exactly does a Marketing Coordinator do?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A hiring manager outlining the perfect candidate,
• Or simply curious about the exciting world of marketing coordination,

You’ve come to the right place.

Today, we present a customizable Marketing Coordinator job description template, designed for easy posting on job boards or career sites.

Let’s dive right into it.

Marketing Coordinator Duties and Responsibilities

Marketing Coordinators play a critical role in the successful planning and execution of various marketing initiatives.

Their task is to support the marketing team with planning, implementing, and monitoring marketing campaigns.

The duties and responsibilities of a Marketing Coordinator include:

• Assisting in the development and implementation of the company’s brand strategy
• Ensuring all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
• Preparing marketing activity reports and metrics for measuring program success
• Providing market research, forecasts, competitive analyses, and consumer trends
• Supporting the maintenance and design of internal and external marketing materials like brochures, blogs, marketing copy, etc.
• Coordinating advertising campaigns, exhibitions and promotional events
• Working with external agencies and vendors to execute marketing programs
• Conducting customer, brand, and product research initiatives
• Offering support to the marketing department in day-to-day operations

 

Marketing Coordinator Job Description Template

Job Brief

We are in search of a dynamic Marketing Coordinator to manage and execute our marketing campaigns.

The Marketing Coordinator responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.

To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

 

Responsibilities

• Conduct market research to find answers about consumer requirements, habits and trends
• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Liaise with external vendors to execute promotional events and campaigns
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
• Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Undertake individual tasks of a marketing plan as assigned

 

Qualifications

• Proven experience as a Marketing Coordinator or similar role
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Experience with research methods using data analytics software
• Expertise with SEO/SEM campaigns
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google AdWords etc.)
• Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
• Well-organized and detail oriented
• Exceptional communication and writing skills
• Commercial awareness partnered with a creative mind
• BSc/BA in marketing, business administration or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Marketing Coordinator
• Work Environment: Office setting with options for remote work. Some travel may be required for events, trade shows or client meetings.
• Reporting Structure: Reports to the Marketing Manager or Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $60,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Marketing Coordinator Do?

Marketing Coordinators play a critical role in helping businesses grow.

They work for a wide range of organizations, including corporations, non-profits, agencies, and small businesses.

Their primary responsibility is to support the marketing department by carrying out the daily tasks that keep the department functioning and facilitate the duties of the Marketing Manager and other Marketing Professionals.

They assist with the production of marketing materials and collateral, and help organize events, campaigns, and projects.

This can involve tasks like content creation, editing, data collection, market research, and competitor analysis.

Marketing Coordinators often liaise with clients, suppliers, and team members to coordinate marketing efforts and ensure that all deadlines are met.

They also analyze marketing data to help shape future marketing strategies.

This could include demographics, customer preferences, buying habits, and the effectiveness of past marketing campaigns.

In addition, Marketing Coordinators may also be involved in tracking budgets, coordinating with vendors, preparing presentations, and monitoring and reporting on the success of marketing initiatives.

The role of a Marketing Coordinator can vary greatly, depending on the size and needs of the organization, but the goal is always to support the marketing team and contribute to the overall success of the marketing initiatives.

 

Marketing Coordinator Qualifications and Skills

A proficient Marketing Coordinator should possess the following qualifications and skills that align with the job description:

• Excellent organizational skills to manage multiple projects and meet deadlines efficiently
• A strong understanding of marketing principles, trends and tools to develop effective marketing strategies
• Exceptional communication skills to effectively collaborate with team members, stakeholders and clients, and to develop compelling marketing content
• Problem-solving skills to identify and overcome potential challenges in the marketing campaigns
• Proficiency in digital marketing tools and platforms, including social media, SEO, and email marketing, to reach and engage the target audience
• Ability to analyze market trends and consumer behavior using analytical skills, and adjust marketing strategies accordingly
• Understanding of graphic design and multimedia software to create visually appealing marketing materials
• Strong customer service skills to build and maintain positive relationships with clients and partners

 

Marketing Coordinator Experience Requirements

Entry-level candidates for a Marketing Coordinator position may have 1 to 2 years of experience, typically obtained through internships or part-time roles in marketing, sales, or advertising.

These individuals usually gain hands-on experience in areas such as content creation, market research, SEO, and social media management.

Candidates with 3 to 5 years of experience are often expected to have a comprehensive understanding of marketing strategies and tools, including digital marketing, email marketing, and customer relationship management software.

Their experience may also extend to coordinating marketing campaigns, tracking marketing metrics, and event planning.

Those with more than 5 years of experience often possess advanced skills in marketing analytics, strategic planning, and project management.

They may also have experience leading a team or managing large-scale marketing projects.

With this level of experience, candidates may be ready to take on senior roles or leadership positions within a marketing department.

 

Marketing Coordinator Education and Training Requirements

Marketing Coordinators typically have a bachelor’s degree in marketing, business administration, communications or a similar field.

They also need a strong understanding of marketing concepts and strategies, as well as excellent communication, organizational, and analytical skills.

Knowledge of digital marketing tools and techniques, including social media platforms, SEO/SEM, and content management systems is often required.

Some positions, especially those in larger or specialized firms, may require Marketing Coordinators to have a master’s degree in marketing or a related discipline.

Many Marketing Coordinators also hold certifications in specific areas of marketing such as content marketing, SEO, social media marketing, Google Analytics, and more.

Obtaining a master’s degree or certification not only shows a candidate’s commitment to their profession, but it can also enhance their chances of career advancement.

Furthermore, due to the rapidly changing nature of the marketing landscape, continuing education and staying up-to-date with the latest marketing trends and technologies is key for success in this role.

 

Marketing Coordinator Salary Expectations

A Marketing Coordinator earns an average salary of $45,827 (USD) per year.

This salary can vary depending on factors such as experience, industry, level of responsibility, and geographical location.

 

Marketing Coordinator Job Description FAQs

What skills are essential for a Marketing Coordinator?

Marketing Coordinators should be equipped with strong communication and organizational skills as they often manage multiple tasks at once.

They must be able to analyze market trends and customer preferences.

Creative thinking and problem-solving skills are also crucial to develop and implement effective marketing strategies.

In addition, knowledge of marketing software and online applications is beneficial.

 

Do Marketing Coordinators require specific qualifications or degrees?

Typically, Marketing Coordinators have a bachelor’s degree in Marketing, Business, or a related field.

Some companies may require additional certification or professional training in digital marketing, content development, or SEO.

However, extensive experience in a marketing role may sometimes compensate for the lack of formal education.

 

What should be included in a Marketing Coordinator’s resume?

A Marketing Coordinator’s resume should highlight their experience with marketing campaigns, content creation, and social media management.

It should also list their proficiency with marketing software and data analysis tools.

Evidence of strong communication, project management skills, and a successful track record in coordinating marketing initiatives is also valuable.

 

What qualities make a good Marketing Coordinator?

A good Marketing Coordinator is detail-oriented, innovative, and able to juggle multiple projects simultaneously.

They should also be a team player, able to collaborate effectively with various departments to achieve the company’s marketing goals.

A keen understanding of customer needs, market trends, and the competitive landscape is also important.

 

Is it challenging to hire a Marketing Coordinator?

Hiring a Marketing Coordinator can be challenging due to the demand for experienced, talented individuals who can adapt to the rapidly evolving nature of digital marketing.

However, with a competitive salary package, opportunities for professional growth, and a positive work culture, companies can attract the right candidates.

 

Conclusion

So there you have it.

Today, we’ve delved into the real-world dynamics of being a marketing coordinator.

And guess what?

It’s not just about advertising products.

It’s about shaping customer perception, one campaign at a time.

With our go-to marketing coordinator job description template and practical examples, you’re fully equipped to take the leap.

But why limit yourself?

Explore further with our job description generator. It’s your stepping stone to creating well-detailed job listings or refining your resume to perfection.

Remember:

Every campaign is a part of the bigger brand story.

Let’s shape that narrative. Together.

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