Marketing Copywriter Job Description [Updated for 2025]

In the modern business landscape, the demand for talented marketing copywriters has never been higher.

As businesses strive for effective messaging and persuasive communication, the need for skilled wordsmiths who can create, enhance, and protect our brand narrative grows stronger.

But let’s delve deeper: What’s truly expected from a marketing copywriter?

Whether you are:

• A job seeker looking to understand the core of this role,
• A hiring manager crafting the profile of the perfect candidate,
• Or simply fascinated by the craft of marketing copywriting,

You’re in the right place.

Today, we present a customizable marketing copywriter job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Marketing Copywriter Duties and Responsibilities

Marketing Copywriters use their creativity, language proficiency, and understanding of customer psychology to create engaging and persuasive copy that supports a company’s marketing and advertising initiatives.

Their duties and responsibilities include:

• Developing creative ideas and concepts, often in partnership with the art director
• Writing clear, persuasive, original copy for print, digital, and broadcast channels
• Understanding the product, audience, and competitor activities in the market
• Translating the marketing objectives into clear and persuasive copy
• Updating digital media with timely content
• Presenting initial ideas to the creative team and/or clients, often in pitch meetings
• Modifying copy until the stakeholders are satisfied
• Overseeing the production phase, collaborating with designers, illustrators, printers, photographers and production companies
• Working on several campaigns at once, under pressure and on tight deadlines
• Maintaining an up-to-date knowledge of cultural, business, and consumer trends to inform their writing

 

Marketing Copywriter Job Description Template

Job Brief

We are looking for an experienced and dynamic Marketing Copywriter to join our team.

The ideal candidate will be responsible for creating compelling and innovative content that aligns with our brand’s voice and marketing goals.

As a Marketing Copywriter, you will work closely with our Marketing team to develop engaging content for various marketing campaigns, including but not limited to, website copy, emails, social media posts, and print advertisements.

Your goal will be to craft content that is both persuasive and informative, capturing the attention of our target audience and driving them to action.

 

Responsibilities

• Create compelling and innovative copy for various marketing channels
• Collaborate with the Marketing team to develop content strategies that align with company goals
• Ensure all copy aligns with brand voice and message
• Edit and proofread copy to ensure clarity and accuracy
• Conduct SEO keyword research to optimize content and increase visibility
• Participate in brainstorming sessions and creative briefs
• Coordinate with graphic designers to complement text with visuals
• Revise copy based on internal and client feedback
• Keep up-to-date with industry trends and competitors’ strategies

 

Qualifications

• Proven experience as a Copywriter or related role
• Excellent writing, editing and proofreading skills
• Creativity and ability to conceptualize innovative ideas
• Knowledge of SEO and keyword research
• Strong research skills
• Ability to meet deadlines and manage multiple projects simultaneously
• BSc/BA in Marketing, English, Journalism or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Marketing Copywriter
• Work Environment: Office setting with flexibility for remote work.
• Reporting Structure: Reports to the Marketing Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $85,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume, a cover letter, and a portfolio of your writing samples to [email address or application portal].

 

What Does a Marketing Copywriter Do?

Marketing Copywriters are key players in advertising and marketing agencies, corporate marketing departments, or they can work as self-employed freelancers.

Their main role is to generate persuasive and engaging copy that sells or promotes a product, service, or concept.

They create compelling headlines, slogans, and body copy for various types of marketing materials, such as brochures, websites, emails, advertisements, press releases, and social media posts.

Marketing Copywriters collaborate closely with marketing managers, creative directors, graphic designers, and other team members to ensure that their content aligns with the visual elements and overall marketing strategies.

They conduct in-depth research to understand their target audience’s needs, preferences, and pain points.

This helps them craft a message that resonates with the target group and convinces them to take a desired action, such as purchasing a product or subscribing to a service.

They often need to revise and edit their work based on feedback and are responsible for ensuring their writing is free from errors, meets brand guidelines, and aligns with legal requirements.

Furthermore, they may also write SEO-friendly content, meaning their writing is structured and worded to achieve high rankings on search engine results pages.

In all cases, a Marketing Copywriter must be able to capture a brand’s voice and identity, and translate it into compelling and persuasive language that drives consumer behavior.

 

Marketing Copywriter Qualifications and Skills

A Marketing Copywriter should possess a unique mix of creativity, technical skills, and understanding of the market to create compelling and effective marketing content.

These may include:

• Exceptional writing and editing skills to craft clear, concise, and compelling copy that effectively communicates marketing messages.
• Strong research skills to understand the product/service, target audience, market trends, and competitor activities.
• Creativity and imagination to develop innovative ideas and content that engage customers and build brand awareness.
• Understanding of SEO principles and keyword application to increase web traffic and visibility.
• Knowledge of various media channels such as social media, print, and digital advertising to tailor content according to platform requirements.
• Attention to detail to maintain accuracy and consistency in brand voice, style, and message across all marketing materials.
• Ability to collaborate with marketing teams, graphic designers, and product managers to align copy with visual elements and overall campaign goals.
• Experience with content management systems (CMS) and familiarity with industry tools such as Google Analytics.
• Ability to work under tight deadlines and manage multiple projects simultaneously.

 

Marketing Copywriter Experience Requirements

Entry-level candidates for a Marketing Copywriter position typically have 1 to 2 years of experience in content writing or marketing, often acquired through internships, part-time roles, or freelance work.

Some companies may accept candidates with extensive relevant coursework in lieu of work experience.

At this level, it’s often expected that candidates will have a solid understanding of marketing fundamentals, exceptional writing and communication skills, and the ability to create engaging and persuasive content.

Candidates with 3 to 5 years of experience usually have worked in more specialized roles such as SEO Copywriter, Social Media Copywriter, or Content Strategist.

They tend to have a deeper understanding of different types of copywriting including emails, blogs, social media posts, and product descriptions, and are skilled at tailoring their writing to different target audiences.

Copywriters with more than 5 years of experience usually have a proven track record of producing effective and innovative copy for various marketing campaigns.

They often have some experience managing projects or leading teams.

At this level, they might be suited for a Senior Copywriter or Creative Director role, overseeing a team of copywriters or a company’s overall content strategy.

 

Marketing Copywriter Education and Training Requirements

Marketing Copywriters typically hold a bachelor’s degree in marketing, communications, English, or a related field.

Their education often involves courses in advertising, marketing strategies, creative writing, and digital media.

Some copywriters may even have a background in journalism or mass media.

Knowledge of SEO principles and digital marketing trends is beneficial, and familiarity with content management systems (CMS) is often required.

Many Marketing Copywriters also have a portfolio that showcases their writing ability and creative thinking.

This portfolio may contain examples of blog posts, marketing collateral, social media posts, and other relevant written content.

While not always required, some employers may prefer candidates with a master’s degree in a related field or professional certifications in copywriting or digital marketing.

Continuing education and staying up to date with marketing trends and changes in consumer behavior is also important in this role.

Experience in the specific industry the company operates in may also be advantageous, as it provides a deeper understanding of the target audience and the specific terminology used.

 

Marketing Copywriter Salary Expectations

A Marketing Copywriter can expect to earn an average salary of $57,764 (USD) per year.

The actual earnings can vary significantly based on the professional’s experience, industry, and geographic location.

 

Marketing Copywriter Job Description FAQs

What are the essential skills a Marketing Copywriter needs?

A Marketing Copywriter needs excellent writing skills, including a strong command of grammar and punctuation.

They should also have a creative mindset to produce engaging and persuasive copy.

Understanding of SEO, keyword research, and digital marketing trends is highly beneficial.

They should also have excellent research skills to understand products, target audiences, and competitor activities.

 

Do Marketing Copywriters need a degree?

A degree is not always necessary but having a bachelor’s degree in Marketing, English, Journalism, or a related field can be advantageous.

However, employers often value experience and writing skills over formal education.

Therefore, having a portfolio of written work can be very useful for aspiring Marketing Copywriters.

 

What should you look for in a Marketing Copywriter’s resume?

In a Marketing Copywriter’s resume, look for experience in copywriting, content creation, and digital marketing.

Also, look for knowledge of SEO and keyword research.

Examples of their work, either published articles, blog posts, or advertising copy, should be included.

Also, any experience with specific industries or marketing campaigns can be a plus.

 

What qualities make a good Marketing Copywriter?

A good Marketing Copywriter is creative, adaptable, and detail-oriented.

They can create engaging, persuasive content tailored to specific audiences.

They should be able to work under tight deadlines and manage multiple projects simultaneously.

Also, a good copywriter is a team player, ready to collaborate with other marketing professionals to create cohesive and effective campaigns.

 

Is it challenging to hire a Marketing Copywriter?

Finding a skilled Marketing Copywriter can be a challenge because writing is a skill that can take years to master.

It can be especially difficult to find a writer who also has an understanding of marketing strategies, SEO, and the ability to write for various mediums.

Employers often have to sift through many applications to find candidates with the right mix of creativity, technical knowledge, and writing ability.

 

Conclusion

And there we have it.

Today, we’ve delved into the intriguing world of a marketing copywriter.

Surprised?

It’s not just about creating advertisements.

It’s about shaping consumer behavior and building brand loyalty, one compelling copy at a time.

With our comprehensive marketing copywriter job description template and real-world examples, you’re ready to make your next move.

But why stop here?

Dig deeper with our job description generator. It’s your go-to resource for creating precise, engaging job listings or refining your resume to perfection.

Remember:

Every word penned down by a copywriter contributes to the larger brand narrative.

Let’s shape that narrative. Together.

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