Marketing Project Manager Job Description [Updated for 2025]

In today’s interconnected world, the emphasis on marketing project managers has never been greater.

As the business landscape evolves, the demand for skilled professionals who can strategize, execute, and refine our marketing initiatives grows stronger.

But let’s delve deeper: What’s truly expected from a marketing project manager?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply curious about the inner workings of marketing project management,

You’ve come to the right place.

Today, we present a customizable marketing project manager job description template, designed for straightforward posting on job boards or career sites.

Let’s dive right into it.

Marketing Project Manager Duties and Responsibilities

Marketing Project Managers are responsible for overseeing and managing marketing projects from conception to completion, ensuring they are finished on time and within budget.

They also work closely with other departments and external clients to ensure all marketing efforts align with the company’s overall business goals.

Their duties and responsibilities include:

• Initiating, planning, and executing marketing projects
• Setting project goals and objectives
• Coordinating with the creative, digital, and sales teams to develop and implement marketing strategies
• Managing project budgets and timelines
• Tracking project performance using appropriate metrics, tools, and techniques
• Ensuring all project stakeholders are kept informed about project progress, deadlines, and potential issues
• Communicating with clients to understand their marketing needs and goals
• Organizing and managing resources, including the allocation of staff, equipment, and budgets, for specific projects
• Reporting on project outcomes and making recommendations for future projects
• Staying up-to-date with market trends and competition

 

Marketing Project Manager Job Description Template

Job Brief

We are seeking a detail-oriented and experienced Marketing Project Manager to coordinate and oversee our marketing projects.

This includes managing resources, setting deadlines, ensuring project adherence, and regularly communicating with all stakeholders to keep them updated on the project progress.

The Marketing Project Manager will need to possess a strong understanding of the marketing industry, with expertise in project management and the ability to identify and rectify problems efficiently.

 

Responsibilities

• Overseeing and managing all marketing projects within budget and on time.
• Developing detailed project plans and monitoring progress while delivering every project on time, within budget and scope.
• Communicating with stakeholders to keep them updated on the project progress.
• Conducting risk management to minimize project risks.
• Coordinating with cross-functional teams to ensure project success.
• Tracking project performance using appropriate KPIs, metrics, tools, and techniques.
• Reporting and escalating issues to management as needed.
• Creating and maintaining comprehensive project documentation.

 

Qualifications

• Proven work experience as a Marketing Project Manager.
• Strong knowledge of marketing industry, with a focus on project management and execution.
• Excellent client-facing and internal communication skills.
• Excellent written and verbal communication skills.
• Strong working knowledge of Microsoft Office and project management tools.
• Project Management Professional (PMP) certification is a plus.
• Bachelor’s degree in marketing, business administration or a related field.

 

Benefits

• 401(k) plan
• Comprehensive health insurance
• Dental and vision insurance
• Generous paid time off
• Professional development opportunities
• Work-life balance

 

Additional Information

• Job Title: Marketing Project Manager
• Work Environment: Office setting with options for remote work. Occasional travel may be required for off-site meetings and events.
• Reporting Structure: Reports to the Marketing Director or Head of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $85,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Marketing Project Manager Do?

Marketing Project Managers primarily work in the marketing departments of various companies across industries or in marketing agencies.

They play a crucial role in planning, organizing, and executing marketing projects from start to finish.

They oversee the entire life cycle of a project, from creating project plans to tracking progress and providing updates to stakeholders.

They work closely with marketing team members, including Marketing Analysts, Marketing Coordinators, and Graphic Designers, as well as other departments such as sales and operations.

Their job is to ensure that all marketing initiatives, such as advertising campaigns, product launches, and market research studies, are completed on time and within budget.

They also ensure that these initiatives meet the strategic goals of the organization.

Marketing Project Managers may also be responsible for analyzing the results of marketing campaigns, identifying areas for improvement, and implementing changes as necessary.

In addition, they may need to coordinate with external vendors and partners, such as advertising agencies or print vendors, to ensure the successful execution of marketing projects.

The role requires excellent communication and organizational skills, as well as a deep understanding of marketing strategies and tactics.

 

Marketing Project Manager Qualifications and Skills

A Marketing Project Manager needs a mix of hard and soft skills along with industry knowledge to effectively manage and execute marketing projects, such as:

• Project management skills to plan, organize, and manage resources to bring about the successful completion of specific project goals and objectives.
• Strong strategic and analytical thinking abilities to develop effective marketing strategies and interpret market data.
• Excellent communication and presentation skills to clearly convey marketing plans and strategies to clients and team members.
• Interpersonal skills to collaborate with internal teams, clients, and external partners.
• Understanding of current marketing trends and the ability to anticipate future trends in the industry.
• Experience with various marketing tools and software such as CRM systems, SEO tools, and data analysis programs.
• Problem-solving skills to tackle challenges that may arise during a project and find effective solutions.
• Leadership skills to motivate and guide the team towards achieving marketing goals.
• Understanding of finance management to develop and manage marketing budgets.
• Attention to detail to ensure that all components of the marketing project are in line with the set strategy and goals.

 

Marketing Project Manager Experience Requirements

Entry-level candidates for the position of Marketing Project Manager typically have 2 to 3 years of experience, often obtained through internships or part-time roles in marketing or project management.

This experience can also be accrued through full-time roles such as Marketing Coordinator, Account Executive, or other roles that involve marketing activities and project coordination.

Candidates with more than 3 years of experience have generally worked in a marketing or project management role, where they have gained a deeper understanding of marketing strategies, project management tools, and team leadership.

This experience can be in a variety of roles, such as Marketing Specialist, Project Coordinator, or even a more specialized role like Digital Marketing Strategist.

Those with over 5 years of experience are often ready to take on higher leadership roles.

They may have experience in managing teams, overseeing complex marketing campaigns, and implementing strategic marketing projects.

These professionals are typically seasoned marketing professionals who have worked in roles such as Senior Marketing Specialist, Marketing Operations Manager, or Senior Project Manager.

In addition to their professional experience, many Marketing Project Managers also have advanced degrees or professional certifications in marketing, business, or project management, which provide them with the theoretical knowledge to complement their practical experience.

 

Marketing Project Manager Education and Training Requirements

Marketing Project Managers typically hold a bachelor’s degree in marketing, business administration, or a related field.

They should have a strong understanding of marketing principles, advertising strategies, and consumer behavior.

Courses in business law, economics, and management are also helpful.

In addition to their degree, they often have several years of experience in a marketing or advertising role.

This hands-on experience can be critical in managing marketing projects and teams successfully.

Some positions may require or prefer candidates with a master’s degree in marketing or business administration (MBA).

This advanced education can provide a deeper understanding of marketing strategies and business operations.

Certifications in project management, such as the Project Management Professional (PMP) certification, can be beneficial.

Other beneficial certifications may include Certified Marketing Professional (CMP) or Certified Product Marketing Manager (CPMM).

Continuing education is important in this role due to the rapidly changing nature of marketing and advertising techniques, especially in digital spaces.

Therefore, ongoing learning, whether through additional courses, certifications, or self-study, is often expected.

 

Marketing Project Manager Salary Expectations

A Marketing Project Manager can expect to earn an average salary of $76,296 (USD) per year.

However, this can fluctuate based on factors such as years of experience in the field, the complexity of projects managed, education, and the geographical location of the job.

 

Marketing Project Manager Job Description FAQs

What skills does a Marketing Project Manager need?

A Marketing Project Manager should have strong organizational and planning skills to effectively manage multiple projects at once.

They should also have excellent communication skills to coordinate with different teams and articulate project goals and status.

Proficiency in marketing software and tools, as well as understanding of marketing strategies and trends, is also necessary.

 

Do Marketing Project Managers need a degree?

Most Marketing Project Managers have a bachelor’s degree in Marketing, Business, or a related field.

Some positions may prefer candidates with an MBA or other advanced degree.

Relevant experience in marketing and project management is often required as well.

 

What should you look for in a Marketing Project Manager resume?

In a Marketing Project Manager resume, look for a degree in a relevant field, prior experience in marketing and project management, and familiarity with marketing tools and software.

Evidence of successful marketing projects or campaigns they’ve managed can also be a plus.

Soft skills like leadership, communication, and problem-solving are also important.

 

What qualities make a good Marketing Project Manager?

A good Marketing Project Manager is a strong leader who can motivate and coordinate diverse teams.

They have excellent problem-solving skills to handle any issues that arise during a project and a keen attention to detail to ensure projects stay on track.

They’re also creative, able to think strategically about marketing campaigns, and up-to-date on the latest marketing trends.

 

How do Marketing Project Managers measure success?

Marketing Project Managers typically measure success through key performance indicators (KPIs) related to the marketing projects they oversee.

These could include metrics like lead generation, conversion rates, website traffic, or social media engagement.

They may also consider the timeliness and budget of projects in their success metrics.

 

Conclusion

And there you have it.

Today, we’ve shed light on the intricate role of a marketing project manager.

Surprised?

It’s not just about crafting clever campaigns.

It’s about orchestrating the symphony of strategies that make businesses thrive, one project at a time.

Armed with our comprehensive marketing project manager job description template and real-world examples, you’re ready for action.

But why stop there?

Dig deeper with our job description generator. It’s your next step towards creating impeccable job listings or polishing your resume to perfection.

Remember:

Every marketing project is a piece of the bigger brand puzzle.

Let’s shape that future. Together.

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