Marketing Strategist Job Description [Updated for 2025]

In the digital age, the spotlight on marketing strategists has never been brighter.

As businesses evolve, the demand for strategic thinkers who can develop, execute, and safeguard our marketing initiatives intensifies.

But let’s peel back the layers: What’s truly expected from a marketing strategist?

Whether you are:

• A job seeker trying to decode the essence of this role,
• A hiring manager sketching out the ideal candidate,
• Or simply intrigued by the inner workings of marketing strategy,

You’re in the right place.

Today, we unveil a customizable marketing strategist job description template, designed for easy posting on job boards or career sites.

Let’s jump right into it.

Marketing Strategist Duties and Responsibilities

Marketing Strategists oversee and implement the organization’s marketing initiatives by using market research, product understanding, and customer insight to guide marketing strategy development.

They have the following duties and responsibilities:

• Understand the product, target audience, and competitor activities in the market
• Conduct market research to identify trends, opportunities, and threats
• Create and implement marketing strategies aimed at achieving business goals
• Develop and oversee marketing campaigns and promotional activities
• Collaborate with other departments such as sales, product development, and public relations to align marketing strategies
• Monitor and analyze the performance of marketing campaigns and adjust strategies as needed
• Prepare detailed marketing forecasts and reports for management
• Manage marketing budgets and calculate return on investment and profit and loss
• Stay updated with the latest marketing trends and potential new channels and strategies

 

Marketing Strategist Job Description Template

Job Brief

We are looking for a talented Marketing Strategist to shape and implement our marketing campaigns.

The ideal candidate will be an expert in marketing strategies, able to drive creativity and enthusiasm in team members, and highly knowledgeable in various marketing trends.

Responsibilities will include interpreting client objectives, creating strategies that align with these goals, and working closely with various departments to ensure the successful execution of marketing campaigns.

The successful candidate must be able to provide creative strategies, have a hands-on approach, and be keen on analyzing data for improving marketing efforts.

 

Responsibilities

• Understand and interpret client objectives and consumer behavior
• Plan and execute marketing strategies and campaigns
• Lead and inspire marketing teams and external providers
• Supervise marketing projects from start to finish
• Organize and oversee advertising/communication campaigns
• Conduct market analysis and research to identify trends and opportunities
• Analyze marketing data to align marketing strategies to customer requirements
• Monitor and report on the effectiveness of marketing strategies
• Coordinate with sales, public relations, and product development teams

 

Qualifications

• Proven work experience as a Marketing Strategist or similar role
• Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)
• Understanding of SEO/SEM, data analysis, and Google Analytics
• Knowledge of CRM software and content management systems
• Familiarity with customer segmentation, marketing concepts, and product development
• Excellent communication skills (verbal and written)
• Strong analytical skills teamed with a creative mind
• BSc/BA in marketing or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Paid time off
• Professional development opportunities
• Work-from-home opportunities

 

Additional Information

• Job Title: Marketing Strategist
• Work Environment: Office setting with options for remote work. Some travel may be required for marketing events and client meetings.
• Reporting Structure: Reports to the Marketing Director or Chief Marketing Officer.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $70,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Marketing Strategist Do?

Marketing Strategists work in a variety of organizations, ranging from corporations to non-profit entities.

Some may also operate as self-employed consultants.

Their primary role is to identify market trends and customer needs in order to develop marketing strategies that increase brand awareness and drive revenue growth.

They work closely with other departments such as sales, product development, and public relations to ensure that these strategies align with the company’s overall objectives.

Marketing Strategists are responsible for conducting market research to understand customer behavior and preferences, and they use this data to determine potential markets for new product launches.

They also monitor and analyze the performance of marketing campaigns and adjust strategies as needed to achieve the best results.

Their role often involves coordinating with creative teams to design marketing materials and promotional campaigns that effectively communicate the brand’s message to the target audience.

In addition, Marketing Strategists may also be responsible for managing the marketing budget, planning events, and establishing partnerships with other businesses to reach a wider audience.

 

Marketing Strategist Qualifications and Skills

A proficient Marketing Strategist should possess the following skills and qualifications that are imperative for the job role:

• Excellent understanding of business and marketing strategies, trends and techniques.
• Ability to research, analyze and interpret complex data to identify target audience and determine market strategies.
• Exceptional communication skills to articulate ideas, strategies, and results to a diverse team of stakeholders.
• Creativity and vision to develop innovative and effective marketing strategies that align with company goals and objectives.
• Strong project management skills to oversee all aspects of a marketing strategy, including planning, execution, and evaluation.
• Collaboration and team management skills to work effectively with teams, inspire them and lead them towards achieving the marketing goals.
• Proficiency in digital marketing tools and software, including Google Analytics, CRM software, social media platforms, and content management systems.
• Experience with budget development and oversight, ensuring that all marketing strategies stay within budget while achieving optimal results.
• Problem-solving skills to identify issues with current marketing strategies and to develop solutions for improvement.

 

Marketing Strategist Experience Requirements

For entry-level Marketing Strategist positions, candidates are typically expected to have 1 to 2 years of experience in the marketing field.

This experience can be gained through internships, co-op programs, or part-time roles in marketing or related disciplines, such as public relations or communications.

Candidates for a mid-level Marketing Strategist role should ideally have 3 to 5 years of experience.

This could involve roles in strategic planning, market research, advertising, or product development.

They should demonstrate a deep understanding of market trends and customer preferences and have experience in leveraging this information to develop effective marketing strategies.

For senior-level Marketing Strategist roles, organizations typically require more than 5 years of experience.

Candidates should have a proven track record in leading successful marketing campaigns and initiatives.

They may also be expected to have experience managing a team and collaborating with other departments such as sales, product, and customer service.

A strong understanding of digital marketing tools and analytics is also beneficial.

Regardless of the level, a Marketing Strategist should ideally have experience across various marketing channels, including social media, email marketing, SEO, and content marketing.

They should also have analytical skills and be adept at using data to drive decision-making.

 

Marketing Strategist Education and Training Requirements

Marketing Strategists usually hold a bachelor’s degree in marketing, business administration, or a similar field.

They should possess a solid understanding of market trends, consumer behavior, and the marketing process.

Coursework in market research, sales, advertising, brand management, and consumer behavior is beneficial.

For higher-level positions, many employers prefer candidates with a master’s degree in marketing, business administration (MBA), or a related field.

Marketing Strategists are also expected to be familiar with digital marketing tools and strategies, such as SEO, SEM, and content management systems.

In addition to formal education, experience in marketing, sales, or a related field is highly beneficial.

Certifications in areas like digital marketing, SEO, or Google Analytics can demonstrate a candidate’s dedication to staying current in the field and can give them an edge in the job market.

Moreover, soft skills such as creativity, analytical thinking, communication, and leadership are also crucial for a successful career as a Marketing Strategist.

 

Marketing Strategist Salary Expectations

A Marketing Strategist can expect to earn an average salary of $67,548 (USD) per year.

However, this figure can fluctuate based on factors like experience level, the industry in which they work, and their location.

Additional bonuses and profit sharing can also significantly impact overall earnings.

 

Marketing Strategist Job Description FAQs

What skills does a Marketing Strategist need?

A Marketing Strategist should have strong analytical skills to assess market trends and customer behavior.

They should also have excellent communication skills to effectively convey their strategies to clients and team members.

Creativity and problem-solving skills are important for developing innovative marketing strategies.

Furthermore, they should have a good understanding of digital marketing tools and platforms.

 

Do Marketing Strategists need a degree?

Most Marketing Strategist positions require a bachelor’s degree in marketing, business, or a related field.

However, relevant work experience can sometimes be accepted in lieu of formal education.

Additionally, advanced roles may require a master’s degree in marketing or business administration.

 

What should you look for in a Marketing Strategist resume?

When reviewing a Marketing Strategist’s resume, look for a degree in marketing or a related field and relevant work experience.

Evidence of successful marketing campaigns and knowledge of various marketing platforms is a bonus.

Moreover, certifications in digital marketing or related courses can be beneficial.

 

What qualities make a good Marketing Strategist?

A good Marketing Strategist is innovative, analytical, and resourceful.

They should have the ability to think creatively to develop unique marketing strategies.

They should also be able to analyze market trends and customer behavior to optimize these strategies.

Effective Marketing Strategists are proactive, keeping up with the latest marketing trends and technologies.

 

What does a typical day look like for a Marketing Strategist?

A typical day for a Marketing Strategist may involve conducting market research, analyzing data, and developing marketing plans.

They might also meet with clients or team members to discuss marketing strategies, monitor the performance of current marketing campaigns, and make adjustments as necessary.

Depending on the organization, they may also liaise with other departments such as sales or product development.

 

Is it difficult to hire a Marketing Strategist?

Hiring a Marketing Strategist can be challenging as it requires finding a candidate with a unique blend of creative thinking and analytical skills.

It’s crucial to find a strategist who is up-to-date with the latest marketing trends and technologies, and who has a proven track record of successful marketing campaigns.

This role often requires experience, making it even more difficult to find suitable entry-level candidates.

 

Conclusion

And there you have it.

Today, we’ve unraveled the intricacies of being a Marketing Strategist.

Guess what?

It’s not just about running campaigns.

It’s about sculpting the future of brand presence, one strategy at a time.

With our comprehensive marketing strategist job description template and real-world examples, you’re ready to take the next step.

But don’t just stop there.

Unearth more with our job description generator. It’s your key to creating razor-sharp listings or finessing your resume to perfection.

Remember:

Every marketing strategy is a piece of a larger puzzle.

Let’s construct that future. Together.

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