Marketing Video Editor Job Description [Updated for 2025]

In the era of digital marketing, the focus on Marketing Video Editors has never been more profound.

As visual content takes center stage, the demand for skilled professionals who can craft, enhance, and protect our digital imagery grows stronger.

But let’s delve deeper: What is truly expected from a Marketing Video Editor?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager formulating the perfect candidate,
• Or simply fascinated by the art of video editing in marketing,

You’ve come to the right place.

Today, we present a customizable Marketing Video Editor job description template, crafted for easy posting on job boards or career sites.

Let’s get started.

Marketing Video Editor Duties and Responsibilities

Marketing Video Editors are responsible for creating and editing videos that are used in marketing campaigns, social media platforms, and other outlets.

They work closely with other team members to produce high-quality content that fits the company’s branding and messaging strategies.

Their key duties and responsibilities include:

• Collaborating with the marketing and creative teams to plan video projects
• Shooting and editing film pieces in a way that is visually appealing to the audience
• Trimming footage segments and putting together the sequence of the video
• Applying special effects, animations, or other visual elements
• Adding music, dialogues, graphics and effects to the videos as needed
• Ensuring the project follows a logical sequence
• Reviewing and making necessary edits to video after receiving feedback
• Keeping up-to-date with advancements in animation and editing technologies
• Ensuring all editing cuts, sound assignments, effects, and graphics are in line with the brand’s guidelines and tone
• Creating rough and final cuts for the video project
• Managing and overseeing all technical aspects of video recording and editing

 

Marketing Video Editor Job Description Template

Job Brief

We are looking for a talented Marketing Video Editor to assemble recorded footage into a finished project that aligns with our marketing goals.

Your role will involve creating engaging and visually appealing videos for various platforms including social media, websites, and other marketing platforms.

The successful candidate will have a keen eye for detail, creative skills, and a strong understanding of storytelling techniques.

 

Responsibilities

• Manipulate and edit film pieces in a way that is invisible to the audience
• Review shooting script and raw material to create a shot decision list based on scenes’ value and contribution to continuity
• Trim footage segments and put together the sequence of the film
• Input music, dialogues, graphics and effects
• Create rough and final cuts
• Ensure logical sequencing and smooth running
• Consult with stakeholders from production to post-production process
• Continuously discover and implement new editing technologies and industry’s best practices to maximize efficiency

 

Qualifications

• Proven work experience as a video editor
• Solid experience with digital technology and editing software packages (e.g. Avid Media Composer, Lightworks, Premiere, After Effects and Final Cut)
• Demonstrable video editing ability with a strong portfolio
• Thorough knowledge of timing, motivation, continuity etc.
• Familiarity with special effects, 3D and compositing
• Creative mind and storytelling skills
• Degree in film studies, cinematography or related field is a plus

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Marketing Video Editor
• Work Environment: Office setting with options for remote work. Some travel may be required for shooting or meetings.
• Reporting Structure: Reports to the Marketing Manager or Creative Director.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $90,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Marketing Video Editor Do?

A Marketing Video Editor primarily works in the marketing and advertising industry, either as a member of a larger team or as a freelancer.

Their key responsibility is to edit raw video footage into a polished and engaging final product that effectively communicates the marketing message.

They work closely with creative directors, marketing specialists, and other team members to understand the desired outcome of the video.

Marketing Video Editors handle all aspects of post-production which includes cutting and arranging footage, adding music or sound effects, correcting color, and adding graphics or special effects.

They may also be responsible for ensuring the video adheres to brand guidelines and standards.

They are often tasked with creating different versions of the same video for various platforms such as social media, television, or the company’s website.

This means they must understand the unique requirements and best practices for each platform.

The Marketing Video Editor’s role also involves quality control, which includes checking for errors, ensuring smooth transitions, and verifying the video aligns with the overall marketing strategy and meets the project’s objectives.

In some cases, they may also participate in the planning stages of a video project, contributing ideas and providing technical guidance.

 

Marketing Video Editor Qualifications and Skills

A proficient Marketing Video Editor should possess the following skills and qualifications:

• Strong command over various video editing software such as Adobe Premiere Pro, After Effects, Final Cut Pro, and other editing tools to create impactful marketing videos.
• Strong sense of visual aesthetics to create compelling visual stories that align with the brand’s identity and marketing objectives.
• Excellent time management and organization skills to prioritize tasks, meet deadlines, and efficiently handle multiple projects simultaneously.
• Attention to detail to ensure the highest quality of production, and to spot and correct errors or inconsistencies in video content.
• Strong communication and interpersonal skills to effectively collaborate with marketing and production teams, and to understand and execute the creative vision accurately.
• Problem-solving skills to quickly identify and resolve technical issues that may arise during the editing process.
• Understanding of marketing strategies to create videos that drive engagement and action.
• Knowledge of digital media formats, file conversion, and digital content management.
• Creativity and innovation to bring fresh ideas and perspectives to video production.

 

Marketing Video Editor Experience Requirements

Entry-level Marketing Video Editor candidates are usually expected to have 1 to 2 years of experience.

This experience can be gained from internships, freelance projects or part-time roles that involve editing promotional, educational or documentary videos.

In addition, these professionals can also gain relevant experience by working in roles such as Assistant Video Editor, Multimedia Artist, Graphic Designer, or other media-related roles where they can enhance their video editing skills.

Candidates with more than 3 years of experience often have developed their skills in various video editing software such as Adobe Premiere Pro, Final Cut Pro, and After Effects.

They should also have experience in working with different types of video content formats and a keen understanding of visual storytelling.

Those with more than 5 years of experience may have additional skills such as animation, motion graphics, sound editing, and color grading.

They may also have experience in leading projects, managing a team of junior editors, and working closely with directors and producers.

These candidates are often considered for senior or managerial roles within a marketing team.

 

Marketing Video Editor Education and Training Requirements

A Marketing Video Editor generally requires a bachelor’s degree in film editing, video production, communications or a related field.

They need to have a robust understanding of editing software such as Adobe Premiere Pro, Final Cut Pro, and Avid Media Composer.

Knowledge of graphic design software like Adobe Photoshop and Illustrator is also beneficial.

Aside from technical skills, a solid foundation in storytelling techniques and visual communication strategies is crucial in this role.

Therefore, courses in advertising, marketing, and even psychology can be beneficial.

Some positions may require Marketing Video Editors to have a master’s degree in film editing or a related field, particularly those with a focus on marketing and advertising strategies.

Certifications from recognized institutions in the use of editing software and related technologies can enhance a candidate’s profile.

Keeping up with the latest trends in video marketing and continually learning new tools and techniques are also essential in this role.

Therefore, a commitment to ongoing learning is highly valued.

 

Marketing Video Editor Salary Expectations

A Marketing Video Editor earns an average salary of $58,210 (USD) per year.

The actual income can vary based on factors such as years of experience, the complexity of the projects, geographical location, and the size of the employing company.

 

Marketing Video Editor Job Description FAQs

What skills does a Marketing Video Editor need?

A Marketing Video Editor should have a strong command over video editing software like Adobe Premiere Pro, Final Cut Pro or Avid Media Composer.

They should possess a keen eye for detail, the ability to work under tight deadlines, and strong communication skills.

Knowledge of animation, graphic design and sound design is also highly beneficial.

Creativity and a good understanding of marketing and storytelling are essential to create compelling videos that engage the target audience.

 

Do Marketing Video Editors need a degree?

While a degree in film production, video editing, multimedia arts or a related field can be beneficial, it is not always mandatory.

Practical experience and a portfolio showcasing the ability to create engaging videos are often more important to employers.

However, courses or certifications in marketing or related fields could make a candidate more attractive to employers.

 

What should you look for in a Marketing Video Editor’s resume?

Look for experience with video editing software and other related tools.

A well-rounded Marketing Video Editor may also have skills in sound editing, special effects, and animation.

Experience in marketing or advertising campaigns is a big plus, as is any experience with social media platforms.

A strong portfolio is a must.

Finally, look for evidence of project management skills, as Marketing Video Editors often need to manage multiple projects at once.

 

What qualities make a good Marketing Video Editor?

A good Marketing Video Editor is creative, adaptable, and has a keen eye for detail.

They understand the power of visual storytelling and how to use it to engage audiences and drive marketing results.

They can work under tight deadlines and are able to manage multiple projects simultaneously.

Good communication skills are essential, as they will need to collaborate with other members of the marketing team.

 

How important is a portfolio for a Marketing Video Editor?

A portfolio is extremely important for a Marketing Video Editor.

It allows potential employers to assess their creativity, storytelling skills, and technical expertise.

A strong portfolio can often make up for a lack of formal education or experience in the field.

It should include examples of different types of projects, demonstrating their ability to handle a variety of tasks and styles.

 

Conclusion

There you have it.

Today, we’ve given you a sneak peek into the dynamic world of a marketing video editor.

Surprise!

It’s not just about trimming clips and adding effects.

It’s about storytelling, captivating audiences, and shaping brand narratives, one frame at a time.

Armed with our ready-to-use marketing video editor job description template and real-world examples, you’re prepared to take the leap.

But don’t stop there!

Dig deeper with our job description generator. It’s your go-to tool for creating precise job listings or refining your resume to perfection.

Remember:

Every frame you edit contributes to the bigger story.

Let’s craft those stories. Together.

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