Mobile Crane Sales Representative Job Description [Updated for 2025]

In the evolving world of construction and infrastructure, the demand for mobile crane sales representatives has never been greater.

As industries advance, the need for skilled individuals who can effectively sell, maintain, and adapt our mobile crane solutions grows stronger.

But let’s delve deeper: What’s truly expected from a mobile crane sales representative?

Whether you are:

• A job seeker aiming to understand the intricacies of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the dynamics of mobile crane sales,

You’re in the right place.

Today, we present a customizable mobile crane sales representative job description template, designed for easy posting on job boards or career sites.

Let’s dive right into it.

Mobile Crane Sales Representative Duties and Responsibilities

Mobile Crane Sales Representatives use their specialized knowledge of mobile cranes and market trends to sell products to customers.

They also have a strong understanding of customer needs and build relationships to promote sales.

The duties and responsibilities of a Mobile Crane Sales Representative include:

• Assess the client’s needs and recommend the appropriate mobile crane model
• Promote and sell mobile cranes to potential and existing customers
• Provide detailed information about the specifications and features of the mobile crane
• Conduct market research to stay updated on the latest industry trends and competitive products
• Maintain a strong knowledge of different mobile crane models, their applications, and benefits
• Prepare and deliver sales presentations and demonstrations to clients
• Negotiate contracts and pricing with customers, ensuring they understand the terms and conditions
• Follow up with customers to ensure satisfaction and resolve any complaints or queries
• Develop long-term relationships with clients and provide personalized service
• Complete sales reports and documentation, including sales volumes and potential sales

 

Mobile Crane Sales Representative Job Description Template

Job Brief

We are seeking a knowledgeable and persuasive Mobile Crane Sales Representative to increase our customer base.

The Mobile Crane Sales Representative responsibilities include identifying potential customers, presenting our mobile crane products, and negotiating contracts with clients.

Our ideal candidate is familiar with the technical aspects of mobile cranes and has a strong background in sales.

The goal of the role is to drive sustainable financial growth through boosting sales and forging strong relationships with clients.

 

Responsibilities

• Identify potential clients and decision-makers within the client organization.
• Present and sell company mobile crane products to current and potential clients.
• Develop and maintain sales materials and current product knowledge.
• Negotiate contract terms with clients and communicate terms to stakeholders.
• Collaborate with colleagues in the sales team to reach sales quotas.
• Provide after-sales support to enhance the customers’ usage experience.
• Monitor market conditions, product innovations, and competitors’ products, prices, and sales.
• Prepare periodic sales reports showing sales volume, potential sales, and areas of proposed client base expansion.

 

Qualifications

• Proven work experience as a sales representative in the crane or construction equipment industry.
• Technical knowledge of mobile cranes and their operation.
• Excellent verbal and written communication skills.
• Ability to negotiate and understanding of marketing skills.
• Self-motivated and goal-oriented, with a drive to exceed sales targets.
• Ability to develop in-depth knowledge about your products and markets.
• BSc degree in Business Administration, Marketing or a relevant field.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Mobile Crane Sales Representative
• Work Environment: This position requires regular travel to meet with potential clients and attend industry events.
• Reporting Structure: Reports to the Sales Manager or Director of Sales.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $80,000 minimum to $150,000 maximum, plus commission
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Mobile Crane Sales Representative Do?

A Mobile Crane Sales Representative typically works for crane manufacturing companies, rental firms, or industrial equipment suppliers.

They could also work as independent brokers in the heavy machinery industry.

Their primary responsibility is to sell mobile cranes to businesses in construction, logistics, manufacturing, and other sectors where heavy lifting and transportation are required.

They work closely with clients to understand their specific needs and recommend the most appropriate mobile crane solutions based on factors like load capacity, mobility, and safety features.

In addition to selling cranes, a Mobile Crane Sales Representative may also be involved in negotiating rental contracts, organizing demonstrations, and arranging for equipment financing options.

They work in tandem with the company’s technical team, often translating complex technical specifications into understandable benefits for their clients.

The role also involves maintaining a good relationship with existing clients, providing after-sales support, and handling customer complaints or technical queries.

They may also be responsible for meeting sales targets, reporting on market trends, and contributing to the company’s marketing and promotional activities.

To succeed in this role, a Mobile Crane Sales Representative must have a thorough understanding of the products they sell, excellent communication skills, and the ability to build strong relationships with clients.

 

Mobile Crane Sales Representative Qualifications and Skills

A proficient Mobile Crane Sales Representative should have the skills and qualifications that align with your job description, such as:

• Strong knowledge of mobile crane products, their features, and functionalities to effectively showcase and sell to potential customers.
• Excellent communication skills to convey product specifications, negotiate deals, and address customer inquiries or concerns.
• Customer service skills to establish and maintain strong relationships with customers, ensuring their needs are met and maintaining customer loyalty.
• Sales and marketing skills to identify potential customers, understand their needs and offer suitable crane products.
• Negotiation skills to discuss pricing and terms of sales or service agreements with customers.
• Technical understanding to assess the condition of the equipment and guide customers on its usage and maintenance.
• Problem-solving skills to identify issues that customers may have and provide effective solutions.
• Ability to work collaboratively with team members, including sales managers and technical support teams, to ensure the customer’s needs are met.

 

Mobile Crane Sales Representative Experience Requirements

For the role of a Mobile Crane Sales Representative, it’s typically expected that candidates have a minimum of 2 to 3 years of experience in sales, preferably within the construction or heavy machinery industry.

This could have been gained via a full-time sales role or through a relevant internship or traineeship.

Experience with customer relationship management (CRM) systems, such as Salesforce or Zoho, is often beneficial as it demonstrates familiarity with tracking sales and customer interactions.

Candidates with more than 5 years of experience generally possess a strong understanding of the mobile crane market, including the various types and their applications.

This expertise could have been built through roles such as a Mobile Crane Operator, Technician or Sales Associate.

Those with over 7 years of experience may have developed high-level negotiation and leadership skills, indicating their readiness for a managerial or team-lead position within the sales department.

Additionally, individuals with extensive experience often have established relationships with key industry contacts, which can be advantageous in a sales role.

Furthermore, some employers may look for candidates with additional qualifications, such as a degree in business or engineering, which can further enhance their understanding of the industry and the sales process.

 

Mobile Crane Sales Representative Education and Training Requirements

A Mobile Crane Sales Representative typically requires a high school diploma or equivalent, but a bachelor’s degree in business administration, marketing, or a related field is often preferred.

Candidates should possess strong knowledge of mobile cranes and other heavy equipment, which can be obtained through a vocational school or on-the-job training.

This includes understanding their specifications, capabilities, and safety requirements.

Sales experience, particularly in heavy equipment or industrial sales, is usually necessary.

This can be acquired through internships, co-op programs, or entry-level sales positions.

Strong communication and negotiation skills are essential for this role.

Some positions may require the candidate to hold a valid driver’s license due to the travel involved.

For those looking to advance in their careers, certification in sales or heavy equipment operations from a recognized industry association can be beneficial.

Additionally, ongoing training to stay updated with new products and industry trends is often encouraged and may be provided by the employer.

 

Mobile Crane Sales Representative Salary Expectations

A Mobile Crane Sales Representative earns an average salary of $64,000 (USD) per year.

However, this figure can vary significantly based on factors such as industry experience, the size and location of the company, and the complexity of the sales involved.

Additionally, commission based on sales may also significantly impact the overall earnings of a Mobile Crane Sales Representative.

 

Mobile Crane Sales Representative Job Description FAQs

What skills does a Mobile Crane Sales Representative need?

Mobile Crane Sales Representatives should have excellent communication and interpersonal skills to effectively interact with potential clients.

They also need to have an extensive knowledge of the product and its features to offer the best solutions.

Moreover, they should have great negotiation skills and be able to work under pressure to meet sales goals.

 

Do Mobile Crane Sales Representatives need a degree?

A degree is not always required for the role of a Mobile Crane Sales Representative.

However, having a degree in business, marketing, or a related field may be beneficial.

Most importantly, representatives should have a thorough understanding of the product and the industry, which can be gained through experience, training, or relevant education.

 

What should you look for in a Mobile Crane Sales Representative resume?

Look for evidence of sales experience, particularly in the construction or industrial sector, as this can demonstrate an understanding of the product and the industry.

Also, strong negotiation and customer service skills, as well as a proven track record of meeting or exceeding sales targets, are also important.

If the candidate has experience with CRM software, that can be another valuable asset.

 

What qualities make a good Mobile Crane Sales Representative?

A successful Mobile Crane Sales Representative is self-motivated, goal-oriented, and possesses excellent communication skills.

They should have a strong customer service orientation, be able to build relationships, and have a thorough understanding of the product.

Also, they need to be able to handle rejection and stay motivated to meet sales targets.

 

Is it difficult to hire Mobile Crane Sales Representatives?

Hiring Mobile Crane Sales Representatives can be challenging due to the specific knowledge and skills required for this role.

You need someone who not only has strong sales skills but also understands the technical aspects of mobile cranes.

Finding the right balance between these can be tricky, making the hiring process potentially time-consuming and difficult.

 

Conclusion

And there you have it.

Today, we’ve given you an inside look into what it truly means to be a mobile crane sales representative.

Surprised?

It’s not just about selling cranes.

It’s about shaping the future of the construction industry, one crane sale at a time.

Armed with our comprehensive mobile crane sales representative job description template and real-world examples, you’re ready to make your move.

But why stop at just that?

Explore further with our job description generator. It’s your ultimate tool for creating precision-crafted job listings or refining your resume to match your dream job perfectly.

Keep in mind:

Every sale you make contributes to the grander scheme of things.

Let’s construct that future. Together.

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