Motorcycle Salesperson Job Description [Updated for 2025]

In the fast-paced world of motorcycling, the role of the motorcycle salesperson is more crucial than ever.

As the industry evolves, the demand for knowledgeable and passionate individuals who can sell, maintain, and champion our high-speed vehicles continues to grow.

But let’s dive deeper: What’s really expected from a motorcycle salesperson?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager designing the perfect candidate profile,
• Or simply fascinated by the dynamic world of motorcycle sales,

You’re in the right place.

Today, we present a customizable motorcycle salesperson job description template, crafted for easy posting on job boards or career websites.

Let’s accelerate right into it.

Motorcycle Salesperson Duties and Responsibilities

Motorcycle Salespersons are responsible for assisting customers in their motorcycle purchase journey and ensuring exceptional customer service.

They also provide knowledge about different motorcycle types and models, and ensure motorcycles are presented in a manner that highlights their features and benefits.

Their duties and responsibilities include:

• Greeting customers and understanding their motorcycle requirements and interests
• Presenting and explaining the features and benefits of different motorcycles to customers
• Providing detailed information about motorcycle specifications, prices, financing options, and warranties to the customers
• Negotiating prices and terms of sales and service agreements
• Performing test drives or arranging for customers to take motorcycles on test drives
• Maintaining up-to-date knowledge about motorcycles, accessories, and required maintenance services
• Following up with potential customers and processing necessary paperwork
• Arranging and assisting with the delivery of sold motorcycles to customers
• Meeting sales goals set by the dealership
• Building and maintaining relationships with customers to encourage repeat business

 

Motorcycle Salesperson Job Description Template

Job Brief

We are seeking an experienced and enthusiastic Motorcycle Salesperson to join our team.

In this role, you will be responsible for selling motorcycles, accessories, and related products to our customers.

Your tasks will include understanding the clients’ requirements, presenting and explaining features, and guiding them to make the best choices.

The ideal candidate is passionate about motorcycles, has excellent sales skills, and can provide high-quality customer service.

 

Responsibilities

• Assist customers in finding the motorcycle that suits their needs
• Explain product features and benefits, as well as technical aspects
• Process payments and handle paperwork for motorcycle sales
• Provide excellent customer service, including following up with previous customers
• Maintain up-to-date knowledge of motorcycles, accessories, and related products
• Meet and exceed sales targets
• Arrange and participate in test drives
• Ensure the showroom is kept to a high standard

 

Qualifications

• Proven experience in a sales role, preferably in the motorcycle or automotive industry
• Knowledge of motorcycles and technical specifications
• Excellent customer service skills
• Ability to persuade and negotiate
• Proficient in MS Office Suite and sales software
• Valid motorcycle license
• High school diploma or equivalent; degree in sales or marketing would be a plus

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Employee discounts on products and services

 

Additional Information

• Job Title: Motorcycle Salesperson
• Work Environment: This role requires working in a dealership setting and may include weekends and evenings.
• Reporting Structure: Reports to the Sales Manager.
• Salary: Salary is based on commission with a minimum guarantee. Exact amount depends on experience and qualifications.
• Pay Range: $30,000 minimum to $60,000 maximum (including commission)
• Location: [City, State] (specify the location)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Motorcycle Salesperson Do?

A Motorcycle Salesperson typically works for motorcycle dealerships or manufacturers.

They can also be self-employed or work as a part of online platforms dealing with motorcycle sales.

Their primary job is to sell motorcycles to customers, which includes understanding the customer’s needs and preferences, providing them with information about various models, their specifications, pricing, and financing options.

They are also responsible for demonstrating how to operate the motorcycle safely and explaining the various features of the motorcycle to the customer.

In addition to sales, a Motorcycle Salesperson may also be involved in promoting certain models or types of motorcycles at events, exhibitions, or through digital channels.

They often work closely with the sales management team to reach their sales targets and with the service department to ensure motorcycles are ready for delivery once a sale is made.

A Motorcycle Salesperson is also expected to take care of administrative tasks related to the sale, such as completing paperwork, arranging for financing, and coordinating delivery schedules.

They should also be able to manage customer relationships, resolve any customer complaints, and ensure high levels of customer satisfaction.

Their role may extend to keeping up with the latest trends and developments in the motorcycle industry to provide accurate and up-to-date information to customers.

 

Motorcycle Salesperson Qualifications and Skills

A qualified Motorcycle Salesperson should possess a combination of technical knowledge, customer service skills and a passion for motorcycles.

These include:

• Deep understanding and knowledge of motorcycles, including specifications, models, brands, and the latest industry trends.
• Excellent communication and interpersonal skills to effectively interact with customers, understand their needs and preferences, and provide suitable recommendations.
• Strong customer service skills to provide a positive and memorable buying experience, which includes handling customer queries, complaints, and ensuring customer satisfaction.
• Sales and negotiation skills to effectively close deals while ensuring profitability and meeting sales targets.
• Problem-solving skills to address and resolve any issues that may arise during the sales process.
• Ability to perform administrative tasks, such as paperwork processing, inventory management, and maintaining customer records.
• Physical stamina to stand for extended periods and perform tasks such as showing motorcycles to customers, performing demonstrations, etc.

 

Motorcycle Salesperson Experience Requirements

Motorcycle salespeople generally start their career in the field of sales, gaining experience and understanding of customer service, negotiation, and persuasive communication.

Entry-level salespeople may have 1 to 2 years of experience, often gained through part-time jobs, internships, or trainee roles in retail or sales.

This could also include roles in related industries such as automotive sales or customer service roles where they’ve developed the necessary skillset.

Candidates with more than 3 years of experience often have a deep understanding of the sales process, can handle customer complaints efficiently, and have knowledge of different motorcycle models, their specifications, and features.

They may have also developed some technical knowledge about motorcycle maintenance and repair.

Those with more than 5 years of experience in motorcycle sales may have a proven track record of achieving sales targets and delivering excellent customer service.

They may also have experience in team leadership or management roles.

Additionally, these professionals may possess in-depth knowledge about the industry trends, new models, and technical advancements in motorcycles.

Moreover, established relationships with customers and motorcycle communities would be an added advantage for seasoned motorcycle salespeople.

They may also be expected to have experience in organizing promotional events, product launches, and participating in motorcycle trade shows.

 

Motorcycle Salesperson Education and Training Requirements

There are no specific educational requirements to become a Motorcycle Salesperson, although having a high school diploma or GED is often preferred by employers.

Having knowledge or a strong interest in motorcycles can be highly beneficial.

This could be gained through personal interest, mechanical experience, or through specific training programs.

Sales training or experience can also be extremely beneficial.

This may be gained through previous sales roles, or through courses in sales, business, or customer service.

A Motorcycle Salesperson often needs to have a driver’s license, and in some cases, a motorcycle license may also be required.

Some motorcycle manufacturers and dealerships may offer product-specific training to help salespeople learn about the specific models and features of the motorcycles they will be selling.

Although not required, gaining certification in sales or customer service can demonstrate a commitment to the profession and may provide an advantage in securing a role.

To be successful in this role, a Motorcycle Salesperson needs to have excellent communication skills, a passion for motorcycles, and a customer-focused approach.

 

Motorcycle Salesperson Salary Expectations

A Motorcycle Salesperson can expect to earn an average salary of $41,250 (USD) per year.

However, the actual compensation can fluctuate depending on the individual’s sales skills, experience, the location of the dealership, and the brand of motorcycles being sold.

 

Motorcycle Salesperson Job Description FAQs

What skills does a Motorcycle Salesperson need?

A Motorcycle Salesperson should possess excellent customer service skills and a solid understanding of sales principles.

They should be able to communicate effectively, listen actively to customer needs and preferences, and have a thorough knowledge of the motorcycles they are selling.

Additionally, basic mechanical knowledge can be beneficial to answer more technical queries about the products.

 

Do Motorcycle Salespeople need a degree?

While a degree is not typically required to become a Motorcycle Salesperson, some employers may prefer candidates with a diploma or degree in Business, Marketing, Sales, or a related field.

Most importantly, Motorcycle Salespeople need a deep understanding of motorcycles, which can be gained through experience, training, or self-education.

 

What should you look for in a Motorcycle Salesperson resume?

A Motorcycle Salesperson’s resume should highlight their sales experience, familiarity with motorcycles, and customer service skills.

Look for previous sales roles, particularly if they involve selling motorcycles or related products.

Any evidence of achieving sales targets or awards for excellent customer service should also stand out.

 

What qualities make a good Motorcycle Salesperson?

A good Motorcycle Salesperson should be enthusiastic, customer-oriented, and have a passion for motorcycles.

They should have strong interpersonal skills, with the ability to build rapport with customers quickly.

A high level of product knowledge is also crucial, allowing them to make accurate recommendations based on customer needs.

 

What are the daily duties of a Motorcycle Salesperson?

A Motorcycle Salesperson typically spends their day interacting with customers, demonstrating products, answering queries, and processing sales.

They may also handle phone inquiries or follow up on leads.

Other duties can include maintaining the showroom, arranging displays, managing inventory, and keeping up-to-date with the latest motorcycle models and features.

 

Conclusion

And there you have it.

Today, we’ve lifted the visor to reveal what it truly means to be a motorcycle salesperson.

Surprised?

It’s not just about pushing sales.

It’s about fueling the spirit of adventure, one motorcycle at a time.

With our handy motorcycle salesperson job description template and concrete examples, you’re all geared up to hit the road.

But why put on the brakes now?

Throttle up with our job description generator. It’s your next pit stop to precision-crafted listings or revving up your resume to perfection.

Remember:

Every sale is a part of the bigger journey.

Let’s ride into the future. Together.

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