Nonprofit Communications Manager Job Description [Updated for 2025]

In the world of philanthropy, the focus on Nonprofit Communications Managers has never been stronger.

As society progresses, the demand for skilled communicators who can effectively articulate, promote, and protect our organization’s mission deepens.

But let’s delve deeper: What is truly expected from a Nonprofit Communications Manager?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply curious about the intricacies of nonprofit communications,

You’ve come to the right place.

Today, we present a customizable Nonprofit Communications Manager job description template, designed for effortless posting on job boards or career sites.

Let’s dive right into it.

Nonprofit Communications Manager Duties and Responsibilities

Nonprofit Communications Managers are responsible for managing all communications and public relations efforts for a nonprofit organization.

They create communication strategies to promote the mission and goals of the organization and engage donors, volunteers, and the community.

The duties and responsibilities of a Nonprofit Communications Manager include:

• Developing and implementing communication strategies that increase the organization’s visibility and promote its mission
• Writing and editing press releases, newsletters, annual reports, speeches, and other communication materials
• Coordinating media relations activities, including pitching stories to media outlets and handling media inquiries
• Managing the organization’s social media accounts and website content to engage the public and promote the organization’s work
• Organizing and promoting events that enhance the organization’s image and reach
• Working with the development team to create fundraising campaigns and communication materials
• Monitoring the effectiveness of communication strategies and making adjustments as needed
• Collaborating with staff, board members, volunteers, and other stakeholders to gather information and tell the organization’s story
• Ensuring all communications adhere to brand standards and guidelines

 

Nonprofit Communications Manager Job Description Template

Job Brief

We are seeking a dedicated and professional Nonprofit Communications Manager to lead our communications department.

Your duties will primarily involve developing and implementing communication strategies, maintaining positive relationships with the media, coordinating promotional events, and managing our agency’s branding.

Our ideal candidate is an innovative, strategic thinker with excellent leadership qualities and a passion for communicating the mission and impact of our organization to the public.

 

Responsibilities

• Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction.
• Prepare detailed media activity reports.
• Plan and manage the design, content, and production of all marketing materials.
• Work with different marketing departments to generate new ideas and strategies.
• Supervise projects to guarantee all content is publication-ready.
• Create communication and marketing strategies for new products, launches, events, and promotions.
• Respond to communication-related issues in a timely manner.
• Lead the marketing and public relations staff.
• Manage media relations and develop contacts with media members, influencers, and community leaders.

 

Qualifications

• Bachelor’s degree in communications, Journalism, Public Relations, or relevant field.
• A minimum of 5 years’ experience in a similar role.
• Proficient in Microsoft Office, content management systems, and social media platforms.
• Knowledge of copywriting, proofreading, and editing.
• Experience with technologies and best practices for campaigns across multiple platforms.
• Excellent understanding of brand management.
• Strong knowledge of communication practices and techniques.
• Outstanding written and verbal communication skills.
• Must be able to multitask and work well under pressure.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Opportunities for professional development

 

Additional Information

• Job Title: Nonprofit Communications Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for events or meetings.
• Reporting Structure: Reports to the Executive Director or Chief Operations Officer.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $58,000 minimum to $82,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Nonprofit Communications Manager Do?

A Nonprofit Communications Manager typically works for nonprofit organizations across various sectors.

Their primary responsibility is to oversee the communications strategies of the organization.

This can involve developing and implementing communication plans, managing the organization’s brand and reputation, and ensuring all communication is in line with the organization’s mission and goals.

The role involves drafting, editing, and distributing content such as press releases, newsletters, emails, speeches, and social media posts.

They also manage public relations and can be the organization’s spokesperson dealing with the media.

Moreover, Nonprofit Communications Managers often work closely with other departments, such as fundraising and programming, to coordinate messaging and campaign efforts.

They might also be responsible for managing the organization’s website content, ensuring it is up-to-date, engaging, and user-friendly.

They play a critical role in crisis management, preparing statements, and coordinating responses to maintain the organization’s reputation.

Additionally, they are responsible for tracking and analyzing the performance of communications strategies to optimize engagement and reach.

In some cases, a Nonprofit Communications Manager may also be involved in planning and executing events, like fundraisers or awareness campaigns.

 

Nonprofit Communications Manager Qualifications and Skills

A competent Nonprofit Communications Manager should possess a variety of skills and qualifications to effectively manage an organization’s communication strategies, such as:

• Strong written and verbal communication skills to create and distribute clear, concise and engaging messages across various platforms
• Excellent interpersonal skills to build relationships with diverse stakeholders including donors, volunteers, community members, and staff
• Strategic thinking and planning abilities to develop and implement effective communication strategies that align with the organization’s mission and goals
• Ability to use digital and social media tools effectively to increase the organization’s visibility and engagement with the target audience
• Experience in media relations and crisis management to protect the reputation of the organization
• Attention to detail and strong organizational skills to manage multiple projects and meet deadlines
• Understanding of nonprofit sector and commitment to the organization’s cause, displaying empathy and passion for the mission
• Proficiency in using various software such as content management systems, graphic design software, and data analytics tools

 

Nonprofit Communications Manager Experience Requirements

A Nonprofit Communications Manager typically requires a minimum of 3 to 5 years of experience in a similar role, demonstrating strong skills in strategic communications, public relations, and marketing.

This experience can come from a diverse range of roles, including Public Relations Specialist, Marketing Coordinator, or even Journalist, as long as the individual has had exposure to nonprofit sector communications.

Candidates with a background in journalism or public relations are often preferred, as these skills are transferable to the responsibilities of a Nonprofit Communications Manager.

Those with experience in social media management, event planning, and project management may also meet the qualifications for this role.

Additionally, many organizations value experience with grant writing, fundraising, and donor relations, as these skills often play a critical role in the success of a nonprofit’s communication strategy.

For those looking to step into a senior or director-level role, more than 7 years of experience, along with evidence of effective leadership, strategic planning, and team management, is typically required.

Further, individuals with a track record of success in developing and implementing communications campaigns, as well as managing relationships with media, donors, and community leaders, will be considered highly qualified for this role.

 

Nonprofit Communications Manager Education and Training Requirements

Nonprofit Communications Managers typically have a bachelor’s degree in communications, journalism, public relations, marketing or a related field.

They should have strong written and verbal communication skills, along with a good understanding of digital and traditional media platforms.

Experience or knowledge in the nonprofit sector could also be beneficial, while advanced degrees such as a master’s degree in nonprofit management or public relations can provide candidates with a more specialized skill set.

Some positions may require Nonprofit Communications Managers to have proven project management experience, as well as a solid understanding of social media marketing and strategic communication planning.

There are also certification programs available that focus on nonprofit management and communications.

These can enhance a candidate’s skills and demonstrate their commitment to the sector.

Continuing education through professional development courses, seminars, and workshops in nonprofit communications, leadership, or fundraising is also valued in this role.

 

Nonprofit Communications Manager Salary Expectations

A Nonprofit Communications Manager earns an average salary of $53,267 (USD) per year.

The actual earnings may fluctuate based on the size and budget of the nonprofit organization, individual work experience, and geographical location.

 

Nonprofit Communications Manager Job Description FAQs

What skills does a Nonprofit Communications Manager need?

A Nonprofit Communications Manager should possess strong written and oral communication skills to present the organization’s mission and goals effectively.

They should have excellent project management abilities and be able to handle multiple tasks simultaneously.

Proficiency in public relations, content creation, social media management, and event coordination are also important.

An understanding of nonprofit operations and the ability to work with a diverse team are crucial as well.

 

Do Nonprofit Communications Managers need a degree?

While it’s not a strict requirement, most Nonprofit Communications Managers hold a bachelor’s degree in communications, public relations, journalism, or a related field.

Some organizations might prefer candidates with a master’s degree or those who have completed specialized courses in nonprofit management.

Experience in the nonprofit sector can also be a strong asset.

 

What should you look for in a Nonprofit Communications Manager’s resume?

An impressive resume for a Nonprofit Communications Manager would highlight their experience in strategic communications planning and implementation, social media management, event planning, and public relations.

Proven success in managing communications for a nonprofit organization or a similar role would be a significant advantage.

Look for candidates who have demonstrated the ability to work within budgets, meet deadlines, and effectively communicate an organization’s mission.

 

What qualities make a good Nonprofit Communications Manager?

A good Nonprofit Communications Manager is a strategic thinker, capable of developing and implementing effective communication strategies that align with the organization’s goals.

They should be creative, able to produce engaging content that resonates with diverse audiences.

They must be a team player, working collaboratively with various departments within the organization.

Strong leadership skills and the ability to manage others is also key for this role.

 

How important is a Nonprofit Communications Manager to a nonprofit organization?

A Nonprofit Communications Manager is crucial to a nonprofit organization as they shape the public and internal perception of the organization.

They create and manage the organization’s message and its communication to various stakeholders, including donors, volunteers, staff, and the community.

 

Conclusion

And there you have it.

Today, we’ve given you an insider’s view into the world of a Nonprofit Communications Manager.

Surprise!

It’s not just about sending emails or crafting newsletters.

It’s about shaping narratives and making a real impact, one strategic message at a time.

With our trusted Nonprofit Communications Manager job description template and authentic examples, you’re ready to take action.

But why stop there?

Embark on a deeper journey with our job description generator. It’s your next stage to meticulously designed job postings or fine-tuning your resume to stand out.

Remember:

Every strategic message contributes to a greater cause.

Let’s create that impact. Together.

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