On-Campus Brand Ambassador Job Description [Updated for 2025]

In the dynamic world of campus marketing, the need for On-Campus Brand Ambassadors has never been greater.

As brands strive to connect directly with their key demographics, they turn to talented individuals who can engage, inspire, and represent their image on campus.

But let’s dig deeper: What’s truly expected from an On-Campus Brand Ambassador?

Whether you are:

• A student seeking to understand the nature of this role,
• A brand manager mapping out the ideal representative,
• Or simply fascinated by the world of campus marketing,

You’re in the right place.

Today, we present a customizable On-Campus Brand Ambassador job description template, designed for easy posting on job boards or career sites.

Let’s dive right in.

On-Campus Brand Ambassador Duties and Responsibilities

On-Campus Brand Ambassadors play a key role in promoting a company’s brand and products to their peers and within the campus community.

They act as a bridge between the company and their university, using their influence to increase brand awareness and drive sales.

Their duties and responsibilities include:

• Promoting the company’s products or services within the campus community
• Planning and hosting events on campus to create brand awareness
• Utilizing social media platforms to reach out to fellow students and share brand messages
• Gathering feedback from students about the company’s products or services
• Representing the company at university events and fairs
• Building and maintaining relationships with key influencers on campus
• Coordinating with the company’s marketing team to create effective campus marketing strategies
• Producing reports on campaign success and recommending improvements
• Staying informed about the company’s products or services and conveying this information to students

 

On-Campus Brand Ambassador Job Description Template

Job Brief

We are seeking a dedicated and enthusiastic On-Campus Brand Ambassador to represent our brand to the student population on a university campus.

Your role will be to promote our brand’s products and services, engage with students, and build a positive brand image.

You should have excellent communication skills, a strong passion for marketing, and an understanding of customer service principles.

Ultimately, you should be able to increase our brand’s visibility amongst the student population and attract new customers.

 

Responsibilities

• Represent our brand on campus, promoting our products and services
• Engage with students to explain our product and its benefits
• Organize and host events to create brand awareness
• Use word-of-mouth marketing techniques, like referral programs
• Collect student contact details for leads generation
• Report on feedback and insight from students
• Network with students and influential staff
• Identify opportunities to reach out to new students
• Coordinate with the marketing team to create resources for student outreach
• Implement and adhere to marketing campaigns and promotions

 

Qualifications

• Current student at the university
• Strong social media presence on multiple platforms
• Experience creating online content
• Excellent communication skills
• Professional attitude
• An outgoing, friendly personality, and a desire to meet new people
• Experience in retail sales, field sales, sales training, and/or promotional efforts is a plus
• Ability to work independently and take initiative

 

Benefits

• Flexible work schedule
• Great experience in marketing and sales
• Free merchandise and product discounts
• Building professional network
• Opportunities for advancement and professional development

 

Additional Information

• Job Title: On-Campus Brand Ambassador
• Work Environment: This role is located on a university campus. It may require moving around different parts of the campus and occasionally working during evenings and weekends for special events.
• Reporting Structure: Reports to the Marketing Manager.
• Salary: This is typically a part-time role, and compensation is often a mix of base pay and incentives, such as discounts, freebies, and commissions on sales generated.
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Part-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining why you’d make a great brand ambassador to [email address or application portal].

 

What Does an On-Campus Brand Ambassador Do?

On-Campus Brand Ambassadors typically work for companies seeking to increase product awareness and sales among the student population at a university or college.

They may be enrolled students themselves or professionals specifically hired for this role.

Their key responsibility is to represent the company’s brand on the campus by organizing promotional events, networking with student groups, and spreading positive word-of-mouth about the product or services.

Brand Ambassadors are expected to display a deep understanding of the company’s products or services and convey their features, benefits, and usability to their peers effectively.

They may also be tasked with distributing promotional materials, samples, or coupon codes, and gathering feedback from students about the product or service.

In some cases, they may be responsible for leveraging social media platforms to promote the brand and engage with the student community online.

Their role often involves reporting to the company’s marketing team, providing insights on campus trends, student needs, and feedback on the product or services.

Moreover, On-Campus Brand Ambassadors play a crucial role in strengthening the brand’s image among the student community, driving sales, and potentially fostering brand loyalty among this key demographic.

 

On-Campus Brand Ambassador Qualifications and Skills

An On-Campus Brand Ambassador should have the qualifications and skills that align with your job description, such as:

• Outstanding communication skills to convey the brand’s message to fellow students effectively and generate interest in the brand’s products or services.
• Interpersonal skills to connect with a wide range of students, faculty, and staff, and build strong relationships within the campus community.
• Sales and marketing skills to promote the brand’s products or services and persuade potential customers to make purchases.
• Public speaking abilities to give presentations about the brand to large groups of students and faculty.
• Event management skills to organize and host promotional events on campus that increase the brand’s visibility and popularity.
• Social media proficiency to increase the brand’s presence on popular platforms like Instagram, Facebook, and Twitter, and interact with potential customers online.
• Creativity to devise innovative strategies for promoting the brand on campus and making it stand out from its competitors.
• Leadership skills to inspire and motivate other students to participate in the brand’s promotional activities.

 

On-Campus Brand Ambassador Experience Requirements

On-Campus Brand Ambassadors are often current students, so they may not have years of traditional work experience to bring to the table.

However, they should be very familiar with the campus, student life, and be active in student communities.

Candidates can gain relevant experience by being an active member in clubs, student government, sports teams, or other organizations on campus.

Having prior experience in a public-facing role, such as a tour guide or student council representative, is also beneficial as it demonstrates the ability to effectively represent and promote a brand.

Candidates with experience in marketing, communications, or sales may have a competitive edge for this role.

This could include anything from running a social media campaign for a club to working a summer job in retail or customer service.

On-Campus Brand Ambassadors should also have a strong online presence, as they will often be tasked with managing and creating content for the brand’s social media accounts.

Experience with content creation, blogging, or running a successful personal social media account can be considered relevant experience.

Finally, experience planning and hosting events is a major plus for this role, as On-Campus Brand Ambassadors often organize and host promotional events on behalf of the brand they represent.

This could be experience with anything from small club meetings to large-scale campus events.

Overall, the most successful On-Campus Brand Ambassadors are those who are genuinely passionate about the brand they are representing, and who have a wide array of experiences demonstrating their ability to engage and connect with the student body.

 

On-Campus Brand Ambassador Education and Training Requirements

On-Campus Brand Ambassadors are typically current students pursuing a bachelor’s degree in any field.

However, degrees in marketing, business, public relations, or a related field could be advantageous.

Brand Ambassadors need to have strong communication and interpersonal skills, which can be developed and honed through various academic, extracurricular, and volunteer activities.

Knowledge of marketing principles is beneficial but not always necessary, as many companies provide specific brand training to their ambassadors.

This training often covers product knowledge, brand values, and marketing strategies.

Some companies may prefer Brand Ambassadors with previous marketing or sales experience, although this is not a strict requirement.

They should also be familiar with social media platforms and content creation, as part of their role may include promoting the brand online.

Leadership experience, such as in student government or club organizations, can also be advantageous as it demonstrates the ability to influence others – a key aspect of the Brand Ambassador role.

Finally, a strong passion for and understanding of the brand they will be representing is essential.

This passion is often more important than formal education or training, as it drives the ambassador’s ability to authentically promote the brand.

 

On-Campus Brand Ambassador Salary Expectations

An On-Campus Brand Ambassador generally earns an average wage of $13.30 (USD) per hour.

The final income can vary based on the ambassador’s experience, the specific university, and the company they are representing.

 

On-Campus Brand Ambassador Job Description FAQs

What skills does an On-Campus Brand Ambassador need?

On-Campus Brand Ambassadors need to be excellent communicators with strong interpersonal skills, as they will be interacting with various people on a daily basis.

They should have a good understanding of marketing principles, social media platforms and have a high level of enthusiasm for the brand they represent.

They must also be reliable, approachable and have the ability to influence others.

 

Do On-Campus Brand Ambassadors need any specific qualifications?

On-Campus Brand Ambassadors typically do not need specific qualifications, but they should be currently enrolled in the university where they will be representing the brand.

Some companies may prefer candidates who are studying marketing, business, or a related field.

Previous experience in marketing, sales, or promotional work can also be beneficial.

 

What does an On-Campus Brand Ambassador’s day look like?

On-Campus Brand Ambassadors spend their day interacting with students, organizing and hosting promotional events, posting on social media, and representing the brand at various campus activities and events.

They also provide feedback to the company about the brand’s performance on campus and suggest improvements.

 

What qualities make a good On-Campus Brand Ambassador?

A good On-Campus Brand Ambassador is passionate about the brand they represent and is able to effectively communicate this passion to others.

They are charismatic and outgoing, with the ability to engage with a wide range of people.

They are also organized, reliable, and able to work independently.

 

What should you look for in an On-Campus Brand Ambassador resume?

When looking at an On-Campus Brand Ambassador’s resume, you should look for evidence of strong communication skills, previous experience in marketing or promotional roles, and involvement in campus activities or societies.

Also, check for skills in social media management, event planning, and customer service.

 

Conclusion

And there you have it.

Today, we’ve unveiled the nuts and bolts of what it truly means to be an On-Campus Brand Ambassador.

Surprise, surprise!

It’s not just about distributing flyers and hosting events.

It’s about shaping brand perception and building impactful relationships, one interaction at a time.

With our comprehensive On-Campus Brand Ambassador job description template and real-life examples, you’re primed to take action.

But why limit yourself?

Dig deeper with our job description generator. It’s your next step to creating compelling job listings or perfecting your resume to the hilt.

Remember:

Every interaction is a step towards building a robust brand image.

Let’s shape the future. Together.

How to Become an On-Campus Brand Ambassador (Complete Guide)

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