Online Advertising Coordinator Job Description [Updated for 2025]

In the era of digital marketing, the demand for Online Advertising Coordinators has never been more pronounced.

As the digital landscape evolves, there is a growing need for innovative professionals who can navigate, enhance, and protect our online advertising strategies.

But what exactly is expected from an Online Advertising Coordinator?

Whether you are:

• A job seeker aiming to grasp the specifics of this role,
• A recruiter outlining the perfect candidate,
• Or simply fascinated by the world of online advertising,

You’re in the right place.

Today, we reveal a tailor-made Online Advertising Coordinator job description template, crafted for convenient posting on job boards or career sites.

Let’s dive right into it.

Online Advertising Coordinator Duties and Responsibilities

Online Advertising Coordinators manage all aspects of online advertising, including the creation, placement, and performance of ads.

They work closely with other marketing teams to ensure that online advertising efforts align with overall company goals.

The duties and responsibilities of an Online Advertising Coordinator include:

• Developing and implementing online advertising strategies to increase brand visibility and sales
• Collaborating with design and content teams to create engaging and effective online advertisements
• Managing the placement and scheduling of online advertisements across various platforms
• Monitoring and analyzing the performance of online advertisements
• Making data-driven decisions to optimize and improve the performance of online advertising campaigns
• Maintaining budget for online advertising and ensuring all spending is within budget
• Staying updated on latest trends and technologies in online advertising
• Conducting market research to identify new advertising opportunities
• Ensuring all online advertisements comply with industry regulations and standards
• Reporting on advertising campaign results to senior management

 

Online Advertising Coordinator Job Description Template

Job Brief

We are seeking a talented and motivated Online Advertising Coordinator to manage our online marketing and advertising campaigns.

The ideal candidate will be responsible for planning, executing, and optimizing online advertising campaigns across various digital channels such as social media, search engines, and email marketing.

A successful Online Advertising Coordinator will have a strong understanding of current marketing tools and strategies, and be able to lead integrated digital marketing campaigns from concept to execution.

 

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

 

Qualifications

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• BSc/BA degree in marketing or a related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Online Advertising Coordinator
• Work Environment: Office setting with options for remote work. Some travel may be required for meetings or conferences.
• Reporting Structure: Reports to the Online Advertising Manager or Marketing Director.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $75,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Online Advertising Coordinator Do?

Online Advertising Coordinators typically work for advertising agencies, marketing firms, or within the marketing department of businesses across industries.

They can also work as freelance consultants.

They work closely with the marketing team, including Marketing Managers, Content Creators, Graphic Designers, and Social Media Managers, to create and implement digital advertising campaigns.

Their job is to manage the online advertising strategy of a company by planning, creating, and optimizing ads on various online platforms such as Google AdWords, Facebook, Instagram, LinkedIn, and Twitter.

Online Advertising Coordinators analyze data from previous campaigns to determine the success of the ad campaigns and use this information to improve future campaigns.

They are responsible for maintaining a budget, distributing costs effectively across different platforms, and calculating return on investment (ROI) for each campaign.

They may also collaborate with the sales team to coordinate marketing and sales efforts, and with the customer service team to ensure that the company’s branding and messaging are consistent across all customer touchpoints.

Online Advertising Coordinators need to stay updated with latest trends and changes in online advertising to keep their strategies effective and competitive.

 

Online Advertising Coordinator Qualifications and Skills

Online Advertising Coordinators should possess a combination of creative, technical, and interpersonal skills that align with the demands of the digital marketing landscape, such as:

• Demonstrating an understanding of online advertising platforms like Google AdWords, Facebook Ads Manager, and LinkedIn Campaign Manager to create and manage advertising campaigns.
• Using analytical skills to interpret campaign data, monitor ad performance, and make data-driven decisions to optimize campaigns.
• Applying creativity to develop engaging and effective ad content that resonates with the target audience and aligns with brand guidelines.
• Utilizing strong written and verbal communication skills to collaborate with team members, communicate with clients, and present campaign reports and strategies.
• Exhibiting strong organizational skills to manage multiple campaigns simultaneously, meet deadlines, and adhere to budgets.
• Having a solid understanding of SEO and SEM strategies to increase visibility and drive web traffic.
• Showing proficiency in using digital analytics tools like Google Analytics to track campaign performance and gather insights.
• Being adept at problem-solving to quickly identify and address issues that may affect campaign performance.

 

Online Advertising Coordinator Experience Requirements

As an entry-level Online Advertising Coordinator, candidates might possess about 1 to 2 years of experience, usually earned via internships or part-time roles in digital marketing or advertising agencies.

These individuals will typically have experience working with social media platforms, online ad servers, and other digital marketing tools.

They should also possess a basic understanding of SEO, SEM, and PPC advertising strategies.

Candidates with around 3 years of experience in the field, often have a more advanced knowledge of online advertising strategies and tools.

They may have previously worked in roles such as Social Media Coordinator, Digital Marketing Specialist, or Content Marketer, and have enhanced their skills in areas like data analytics, ad copywriting, and campaign management.

Those with over 5 years of experience might have prior experience in managing digital advertising campaigns or leading a team of marketers.

They may also have experience in dealing with larger budgets and developing comprehensive advertising strategies.

These candidates are often considered for higher managerial positions within online advertising.

 

Online Advertising Coordinator Education and Training Requirements

An Online Advertising Coordinator usually holds a bachelor’s degree in Marketing, Business, or a similar field.

Understanding of digital marketing tools and online promotion methods is essential for this role.

They must have knowledge of advertising platforms like Google Ads, Facebook Ads, and Instagram Ads, and familiarity with SEO and content management systems.

Training in graphic design and knowledge of Adobe Creative Suite, Canva, or other graphic design software can also be beneficial.

Some employers may prefer candidates with a master’s degree in Business Administration, Marketing, or Digital Advertising.

In addition, industry certifications such as Google Ads Certification, Facebook Blueprint Certification, or HubSpot Content Marketing Certification can strengthen a candidate’s profile and demonstrate their commitment to staying updated in the field.

Hands-on experience with creating online ad campaigns, tracking and analyzing results is often required.

Ongoing learning and keeping up with latest trends in digital marketing is also a crucial aspect of this role.

 

Online Advertising Coordinator Salary Expectations

An Online Advertising Coordinator earns an average salary of $47,500 (USD) per year.

The salary may fluctuate depending on the individual’s years of experience, the size of the company, and the location of employment.

 

Online Advertising Coordinator Job Description FAQs

What skills does an Online Advertising Coordinator need?

Online Advertising Coordinators need to have excellent communication and writing skills as they are responsible for creating compelling online advertisements.

They should also possess strong analytical skills to assess the performance of these ads and make necessary adjustments.

Proficiency in digital advertising platforms and tools, basic graphic design, and understanding of SEO and keywords are also essential.

 

Do Online Advertising Coordinators need a degree?

While some employers may accept experience in lieu of education, many prefer candidates who have a bachelor’s degree in marketing, advertising, communications, or a related field.

A strong understanding of digital marketing is essential, and coursework or certifications in this area can be beneficial.

 

What should you look for in an Online Advertising Coordinator resume?

Look for a combination of educational qualifications and practical experience.

The candidate should have experience with social media platforms, Google AdWords, SEO, and content creation.

Evidence of successful ad campaigns, such as increased web traffic or sales, would be a bonus.

Any certifications in digital marketing, like Google Ads certification, can also be a positive sign.

 

What qualities make a good Online Advertising Coordinator?

A good Online Advertising Coordinator is creative, able to create engaging and compelling advertisements that capture the attention of the target audience.

They are analytical, able to assess the success of their campaigns and make adjustments as necessary.

They should also be organized and able to manage multiple campaigns simultaneously.

Excellent communication skills are also vital as they frequently liaise with clients and other team members.

 

Is it difficult to hire an Online Advertising Coordinator?

Hiring an Online Advertising Coordinator can be challenging due to the specific skills and experience required.

The demand for digital marketing professionals has grown with the rise of online advertising, making the market competitive.

To attract the best candidates, employers need to offer competitive salaries, professional development opportunities, and a clear career progression path.

 

Conclusion

And there you have it.

Today, we’ve unveiled the intricate world of being an Online Advertising Coordinator.

Surprising, isn’t it?

It’s not just about placing ads.

It’s about weaving the fabric of digital marketing, one ad campaign at a time.

With our go-to Online Advertising Coordinator job description template and practical illustrations, you’re well on your way.

But why limit yourself?

Plunge deeper with our job description generator. It’s your ally in drafting detailed job listings or refining your resume to perfection.

Never forget:

Every ad campaign contributes to the broader marketing strategy.

Let’s mold that future. Together.

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