Online Marketing Professional Job Description [Updated for 2025]

In the rapidly evolving digital landscape, the emphasis on online marketing professionals has reached unprecedented heights.

As the world of e-commerce and digital marketing continues to evolve, the demand for skilled professionals who can navigate, enhance, and protect our online presence grows exponentially.

But let’s delve deeper: What does an online marketing professional role truly entail?

Whether you are:

• A job seeker wanting to understand the intricacies of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the realm of online marketing,

You’ve come to the right place.

Today, we present a customizable online marketing professional job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Online Marketing Professional Duties and Responsibilities

Online Marketing Professionals use their knowledge of digital platforms and marketing strategies to increase brand awareness, improve customer engagement, and drive sales.

They are responsible for designing and implementing online marketing campaigns to meet business objectives.

They have the following duties and responsibilities:

• Develop and implement effective search engine optimization (SEO) strategies
• Coordinate with social media, design, and content teams to create engaging content for the company’s social media presence
• Conduct keyword research and web statistics reporting
• Monitor and analyse the success of online marketing efforts using various analytics tools
• Manage paid online advertising campaigns, including pay-per-click (PPC)
• Stay up-to-date with the latest trends and best practices in online marketing and measurement
• Develop email marketing campaigns and manage customer email databases
• Work with web developers and graphic designers to optimize website functionality, site navigation, and other on-site details
• Conduct market research to find answers about consumer requirements, habits and trends
• Collaborate with marketing, sales and other professionals to coordinate brand awareness and marketing efforts

 

Online Marketing Professional Job Description Template

Job Brief

We are seeking a skilled Online Marketing Professional to join our team.

The ideal candidate will have a strong understanding of digital marketing strategies and techniques, including SEO, PPC, content marketing, social media, and email marketing.

The successful candidate will be responsible for planning and executing digital marketing campaigns, and for measuring and analyzing the performance of these campaigns to optimize ROI.

 

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

 

Qualifications

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• BS/MS degree in marketing or a related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Online Marketing Professional
• Work Environment: Office setting with potential for remote work. Some travel may be required for conferences and professional development.
• Reporting Structure: Reports to the Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $80,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Online Marketing Professional Do?

Online Marketing Professionals are key players in digital media, typically working for corporations across a wide range of industries, marketing agencies, or as freelance consultants.

Their primary role is to drive traffic to their client’s websites, increase brand awareness, and generate sales.

They do this by developing and implementing online marketing strategies, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing.

Online Marketing Professionals constantly monitor and analyze the performance of these marketing campaigns, using tools such as Google Analytics, to measure their effectiveness and return on investment (ROI).

They work closely with other team members, such as content creators and web designers, to ensure all online marketing materials align with the client’s brand identity and meet their marketing objectives.

They stay updated on the latest digital marketing trends and technologies, and may also be responsible for managing the online reputation of their clients.

The role of an Online Marketing Professional is dynamic and requires creativity, analytical skills, and a thorough understanding of the digital marketing landscape.

 

Online Marketing Professional Qualifications and Skills

An Online Marketing Professional should possess a mixture of technical and soft skills that align with the job description, these may include:

• Proficiency in marketing automation software and platforms to create, automate, measure and optimize marketing campaigns and processes.
• Knowledge of SEO, SEM and PPC campaigns, to improve website visibility, drive traffic, and boost sales.
• Strong data analysis skills to evaluate marketing campaign performance and ROI, adjust strategies as needed, and present results to management.
• Content creation skills for designing, writing and editing high-quality content that aligns with brand voice and appeals to target audiences.
• Ability to utilize social media platforms effectively to engage with audiences, promote content, and expand digital presence.
• Excellent communication skills to coordinate with team members, stakeholders, and clients, and to create compelling brand messaging.
• Understanding of web design and development principles to ensure user-friendly website experiences and successful marketing campaign execution.
• Creative thinking and problem-solving abilities to design innovative marketing strategies and overcome challenges.

 

Online Marketing Professional Experience Requirements

Entry-level candidates for Online Marketing Professional roles may have 1 to 2 years of experience, often acquired through an internship or part-time role in digital marketing.

They may have hands-on experience with SEO, PPC, email marketing, social media marketing, and content marketing.

Candidates with 2 to 3 years of experience are typically expected to have a good understanding of various digital marketing strategies, marketing analytics, and tools.

They may have worked in roles such as Social Media Specialist, Content Marketer, or SEO Specialist.

Those with more than 5 years of experience in online marketing are usually expected to have a proven track record of developing and implementing successful marketing strategies.

They may have experience in managing large marketing budgets, leading teams, and working with cross-functional teams.

Such candidates may be ready for a managerial or leadership position within the marketing department.

All levels of Online Marketing Professionals are generally expected to keep up with the latest digital marketing trends and technological advancements in order to provide the most effective marketing strategies.

 

Online Marketing Professional Education and Training Requirements

Online Marketing Professionals typically hold a bachelor’s degree in marketing, business, or a related field.

They should have a comprehensive understanding of digital marketing principles, such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), Social Media Marketing, Email Marketing, and Content Marketing.

In addition to a degree, employers often value practical experience.

Therefore, internships or previous job roles involving online marketing can be beneficial.

Many employers also appreciate Online Marketing Professionals who have completed advanced training or have certifications in platforms like Google Ads, Google Analytics, Facebook Advertising, or HubSpot.

Continuing education is essential in this field due to the constant evolution of digital marketing trends and technologies.

Therefore, a successful Online Marketing Professional should demonstrate a commitment to ongoing learning.

Master’s degrees in marketing or business administration can further enhance a candidate’s qualifications, especially for leadership roles.

In addition, a solid understanding of web design and development, graphic design, and familiarity with coding languages like HTML and CSS can provide an edge in this competitive field.

 

Online Marketing Professional Salary Expectations

The average salary for an Online Marketing Professional is approximately $52,114 (USD) per year.

However, the actual earnings may vary depending on factors such as the individual’s level of experience, the size and industry of the employing company, and the specific location.

 

Online Marketing Professional Job Description FAQs

What skills does an Online Marketing Professional need?

Online Marketing Professionals should have strong analytical skills to assess and interpret marketing data.

They must be creative and have a solid understanding of different marketing techniques and principles.

Proficiency in digital advertising platforms and web analytics tools is crucial.

They should have excellent communication skills for collaboration with team members and to convey marketing strategies to clients or executives.

 

Do Online Marketing Professionals need a degree?

Although not always necessary, most Online Marketing Professionals have a bachelor’s degree in marketing, business, or a related field.

Some roles may require further specialization through certifications in Google Ads, social media marketing, or SEO.

Work experience in a marketing role can also be very beneficial.

 

What should you look for in an Online Marketing Professional resume?

Look for a combination of education, certifications, and relevant work experience.

Candidates should demonstrate knowledge of online marketing channels like social media, email, and SEO.

Familiarity with digital tools and platforms for ad creation, analytics, and content management is also important.

Evidence of successful marketing campaigns or strategies they’ve implemented can be a strong selling point.

 

What qualities make a good Online Marketing Professional?

A good Online Marketing Professional is both analytical and creative, able to use data to inform their marketing strategies while also thinking outside the box to engage audiences.

They should be detail-oriented and organized, able to manage multiple campaigns at once.

Good communication skills are critical for presenting ideas and results to clients or team members.

They should also be adaptable, ready to keep up with the fast-paced, ever-changing digital marketing landscape.

 

Is it difficult to hire Online Marketing Professionals?

Hiring an Online Marketing Professional can be challenging due to the broad range of skills required and the fast-paced evolution of digital marketing tools and trends.

It’s important to find candidates who are not only well-versed in current strategies but are also eager to keep learning and adapting to new developments in the field.

 

Conclusion

And there you have it.

Today, we’ve unveiled the true essence of being an online marketing professional.

Surprise, surprise!

It’s not just about posting ads.

It’s about shaping the digital marketplace, one campaign at a time.

With our top-notch online marketing professional job description template and real-world examples, you’re ready to step up your game.

But why limit yourself?

Delve further with our job description generator. It’s your ultimate guide to creating pixel-perfect job listings or refining your resume to sheer excellence.

Remember:

Every marketing campaign is part of a larger strategy.

Let’s shape that digital marketplace. Together.

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