Online Reputation Manager Job Description [Updated for 2025]

In the digital world, the focus on online reputation managers has never been more intense.

As the internet continues to evolve, the demand for skilled professionals who can monitor, manage, and protect our online reputations escalates.

But let’s delve deeper: What’s truly expected from an online reputation manager?

Whether you are:

• A job seeker wanting to understand the crux of this role,
• A hiring manager outlining the perfect candidate,
• Or simply curious about the intricacies of online reputation management,

You’ve landed in the right place.

Today, we present a customizable online reputation manager job description template, designed for effortless posting on job boards or career sites.

Let’s get started.

Online Reputation Manager Duties and Responsibilities

Online Reputation Managers are responsible for ensuring that a company’s online image and reputation is positive.

They use digital marketing strategies to promote the company’s image and remove or mitigate negative reviews or feedback.

They perform the following duties and responsibilities:

• Monitor the company’s online presence and reputation on various platforms
• Address any negative comments or reviews in a professional and timely manner
• Develop and implement strategies to improve and maintain the company’s online reputation
• Coordinate with the marketing and public relations teams to promote positive content about the company
• Create content strategies to boost positive customer engagement and feedback
• Manage the company’s social media profiles to ensure consistent and positive brand image
• Analyze customer feedback and market trends to make recommendations for improvement
• Prepare reports on the company’s online reputation and present them to the management
• Identify and monitor competitors’ online activities and reputations
• Implement reputation management SEO (Search Engine Optimization) to increase online visibility
• Cooperate with legal teams if necessary, to handle defamation or intellectual property infringement cases

 

Online Reputation Manager Job Description Template

Job Brief

We are seeking a dedicated Online Reputation Manager to monitor, influence and improve our organization’s digital reputation.

Your responsibilities will include tracking all online activities that affect our brand, managing all negative reviews and comments, and creating strategies to boost our online image.

The successful candidate will be proficient in social media, public relations and promotional activities, and have exceptional communication and analytical skills.

 

Responsibilities

• Monitor and manage all reviews, comments and feedback related to our brand on all online platforms
• Create and execute strategies to improve and control our online reputation
• Analyze online feedback about our brand and suggest ways to improve
• Coordinate with different teams to ensure consistency in our brand’s image
• Address all negative reviews and comments in a timely and professional manner
• Track and report on feedback and online reviews
• Develop, implement and manage digital marketing campaigns to promote our brand
• Stay up-to-date with digital technology trends

 

Qualifications

• Proven work experience as an Online Reputation Manager or similar role
• Experience with B2C social media, Google Adwords and email campaigns
• Knowledge of online marketing and marketing channels
• Proficiency in MS Office and social media platforms
• Exceptional analytical and communication skills
• Able to handle and resolve conflicts effectively
• BS degree in Marketing, Communications, Public Relations or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Online Reputation Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or social events.
• Reporting Structure: Reports to the Marketing Director or Public Relations Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $65,000 minimum to $85,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Online Reputation Manager Do?

Online Reputation Managers are digital professionals who work to shape and maintain a company’s or individual’s image on the internet.

Their main role is to monitor and manage the online presence of their client, be it an individual or a corporation, which involves keeping a close eye on all online activities, reviews, comments, and discussions related to the client.

They use a variety of tools to assess a client’s current online reputation, and then they develop and implement strategies to improve it.

This may involve creating positive content, engaging with users on social media platforms, responding to negative reviews or comments in a constructive manner, or dealing with crisis situations that could harm the client’s online image.

They are also responsible for developing and managing online marketing campaigns to enhance the client’s online reputation.

This could involve coordinating with other departments or team members, such as public relations and marketing professionals, to create a cohesive strategy.

Online Reputation Managers often use SEO (Search Engine Optimization) techniques to ensure that positive and relevant content about the client appears at the top of search engine results.

One of their important tasks is to stay updated with the latest digital trends and technologies, as the digital landscape is ever-evolving, which directly affects online reputations.

Their ultimate goal is to ensure that the client’s online image is positive, authentic, and aligns with their overall brand or personal identity.

 

Online Reputation Manager Qualifications and Skills

An effective Online Reputation Manager should possess a blend of technical, interpersonal and strategic skills to monitor, improve, and maintain the reputation of the brand in the online space.

These include:

• Strong understanding of social media platforms and online review sites to monitor brand mentions and respond to reviews and comments in a timely and professional manner.
• Excellent communication skills to tactfully handle negative reviews and crisis situations, while also engaging positively with customers and promoting the brand.
• Proficiency in online reputation management tools and analytics software to track, analyse, and improve online reputation metrics.
• Experience in search engine optimization (SEO) and content management, to ensure positive online content about the brand is highly visible and negative content is suppressed.
• Strong analytical skills to interpret online reputation data, identify trends, and make data-driven decisions.
• Ability to develop and implement online reputation management strategies, in collaboration with marketing and PR teams.
• Understanding of the legal aspects of online reputation, including libel and privacy laws, to ensure all responses and actions comply with legal requirements.

 

Online Reputation Manager Experience Requirements

Online Reputation Managers, who are often involved in public relations, social media, or digital marketing, typically need to have at least 2-3 years of experience in the relevant field.

This experience can be gained through full-time roles, internships, or even freelance work.

The field of online reputation management is constantly evolving, hence, experience with the latest tools and platforms for monitoring and influencing online sentiment is highly valued.

Familiarity with SEO and content creation is also crucial, and managers with a background in these areas are often highly sought after.

For more advanced or senior positions, employers may require 5 or more years of experience, including a history of successfully managing and improving a company’s online reputation.

This could involve crisis management, handling negative reviews, creating positive PR campaigns, and developing a strong online presence.

Additionally, having a strong understanding of data analysis to track the effectiveness of reputation management strategies is beneficial.

Those with this level of experience may also have a track record of coordinating with other departments such as customer service, marketing, and legal to ensure a cohesive approach to the company’s online reputation.

 

Online Reputation Manager Education and Training Requirements

Online Reputation Managers typically hold a bachelor’s degree in Marketing, Business, Communications, or a related field.

They need to have a solid understanding of digital marketing and public relations strategies, as well as proficiency in online monitoring and tracking tools.

Experience in content creation, social media management, and SEO is also vital.

In terms of technical skills, knowledge of Google Analytics, HTML, and CSS could be beneficial.

They should also be familiar with popular social media platforms, blogging sites, and review platforms.

Some positions may require an Online Reputation Manager to have a master’s degree in Digital Marketing or a related field, especially for roles that involve strategic planning or team leadership.

Additionally, certifications in digital marketing, SEO, or related areas can be beneficial and indicate a candidate’s commitment to ongoing learning and staying updated with the latest industry trends and technologies.

Furthermore, an Online Reputation Manager should possess excellent communication and crisis management skills, the ability to analyze complex data and draw actionable insights, and a keen eye for detail to identify potential threats to an organization’s online reputation.

 

Online Reputation Manager Salary Expectations

An Online Reputation Manager can expect to earn an average salary of $63,509 (USD) per year.

The actual compensation can vary greatly based on factors such as years of experience, industry, company size, and geographical location.

 

Online Reputation Manager Job Description FAQs

What skills does an Online Reputation Manager need?

Online Reputation Managers should be well-versed in digital marketing and have strong knowledge of online platforms and tools.

They need excellent communication skills for writing and presenting, as well as an understanding of SEO practices.

Good analytical skills are also important for interpreting data and making informed decisions.

Lastly, they should have a strong understanding of brand management principles.

 

Do Online Reputation Managers need a degree?

While not always required, most companies prefer Online Reputation Managers to have a bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

Experience in online marketing or reputation management may also be accepted in lieu of a degree.

 

What should you look for in an Online Reputation Manager’s resume?

An Online Reputation Manager’s resume should demonstrate experience in digital marketing or public relations, with a focus on brand and reputation management.

Look for skills in SEO, content management, and social media management.

Additionally, they should have a track record of successfully improving a brand’s online reputation.

 

What qualities make a good Online Reputation Manager?

A good Online Reputation Manager is proactive, creative, and strategic.

They should be adept at problem-solving and have a strong understanding of how to use online platforms to bolster a brand’s image.

They need to be tactful communicators, able to handle any PR crises with grace.

Lastly, a good Online Reputation Manager is always up-to-date with the latest digital trends and techniques.

 

What are the daily duties of an Online Reputation Manager?

An Online Reputation Manager typically starts their day by reviewing any mentions or engagement the brand has received online.

They then work on creating content and strategies to improve the brand’s image, and coordinate with other marketing team members to align their efforts.

Throughout the day, they monitor and respond to online reviews and social media comments, and analyze the effectiveness of their reputation management strategies.

 

Is it difficult to hire an Online Reputation Manager?

Hiring an Online Reputation Manager can be challenging because it requires finding a candidate with a unique blend of skills in digital marketing, public relations, and brand management.

Additionally, because the role directly impacts a company’s public image, it’s crucial to find someone who is reliable, strategic, and has a proven track record of success.

 

Conclusion

And there you have it.

Today, we’ve shed light on what it truly entails to be an online reputation manager.

Surprise, surprise?

It’s not just about managing online reviews.

It’s about sculpting the digital image, one review at a time.

Equipped with our tailored online reputation manager job description template and real-world examples, you’re ready to take the next step.

But why halt here?

Immerse yourself further with our job description generator. It’s your next step to meticulously crafted job listings or refining your resume to the pinnacle.

Bear in mind:

Every review is a part of the larger digital image.

Let’s shape that image. Together.

How to Become an Online Reputation Manager (Complete Guide)

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