Orthodontic Sales Representative Job Description [Updated for 2025]

orthodontic sales representative job description

In an era where perfect smiles are greatly valued, the role of Orthodontic Sales Representatives has never been more vital.

As the field of orthodontics continues to evolve, there is a growing demand for skilled professionals who can effectively market, promote, and sell orthodontic products and solutions.

But let’s delve deeper: What is truly expected from an Orthodontic Sales Representative?

Whether you are:

  • A job seeker attempting to understand the demands of this role,
  • A hiring manager conceptualizing the perfect candidate,
  • Or simply fascinated by the intricacies of orthodontic sales,

You’ve come to the right place.

Today, we present a versatile Orthodontic Sales Representative job description template, crafted for easy posting on job boards or career sites.

Let’s get straight to it.

Orthodontic Sales Representative Duties and Responsibilities

Orthodontic Sales Representatives are responsible for promoting and selling orthodontic products to orthodontists, dentists, and dental groups.

They also provide product information, demonstrations, and advice to potential customers, and monitor market trends and competitor activities.

Their duties and responsibilities include:

  • Establishing, maintaining, and expanding customer relationships
  • Promoting and selling orthodontic products to existing and potential clients
  • Demonstrating product features and benefits to prospective customers
  • Providing technical support and training to customers
  • Negotiating contracts and sales agreements with customers
  • Developing sales strategies and setting sales targets
  • Keeping up-to-date with products and competitors in the market
  • Attending trade exhibitions, conferences, and meetings
  • Reporting sales data and forecasting future sales trends
  • Working closely with orthodontists to ensure customer satisfaction

 

Orthodontic Sales Representative Job Description Template

Job Brief

We are seeking a driven and detail-oriented Orthodontic Sales Representative to join our dynamic sales team.

Your responsibilities will include identifying potential clients, understanding their needs, and selling them appropriate orthodontic products and solutions.

The ideal candidate will have a strong understanding of dental and orthodontic products, coupled with excellent communication and negotiation skills.

Your goal will be to drive sales growth and increase customer satisfaction.

 

Responsibilities

  • Identify and target potential clients in the orthodontics industry
  • Establish and maintain relationships with orthodontists and dental offices
  • Present and sell orthodontic products and solutions tailored to clients’ needs
  • Provide product demonstrations and training to clients
  • Respond to client inquiries and resolve any issues or concerns to ensure client satisfaction
  • Stay abreast with latest developments in orthodontic products and industry trends
  • Meet and exceed sales targets
  • Prepare and submit sales reports
  • Attend trade shows and industry events to network and boost brand awareness

 

Qualifications

  • Proven experience as a sales representative, preferably in the orthodontics or dental industry
  • Knowledge of orthodontic products and equipment
  • Strong sales, negotiation, and communication skills
  • Ability to build and maintain professional relationships
  • Excellent customer service skills
  • Proficiency in Microsoft Office and CRM software
  • Bachelor’s degree in Business, Marketing, or related field
  • Valid driver’s license and willingness to travel as needed

 

Benefits

  • 401(k)
  • Health insurance
  • Dental insurance
  • Retirement plan
  • Paid time off
  • Professional development opportunities
  • Commission based on sales

 

Additional Information

  • Job Title: Orthodontic Sales Representative
  • Work Environment: This position requires both office work and travel to potential clients’ locations.
  • Reporting Structure: Reports to the Sales Manager or Director of Sales.
  • Salary: Salary is largely commission-based, with additional base pay. Exact amount is based upon candidate experience and qualifications, as well as market and business considerations.
  • Location: [City, State] (specify the location or indicate if remote)
  • Employment Type: Full-time
  • Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Orthodontic Sales Representative Do?

Orthodontic Sales Representatives primarily work for companies that manufacture and distribute orthodontic products, such as braces, aligners, and other dental equipment.

Their primary job role involves promoting and selling the company’s orthodontic products to orthodontists and dental clinics.

They are responsible for creating effective sales strategies and presentations to demonstrate the value and benefits of their products.

Orthodontic Sales Representatives are also required to maintain strong relationships with existing customers while identifying and acquiring new clients.

They provide excellent customer service by addressing client needs and resolving any issues with the products.

They often work closely with orthodontists to understand their needs and offer suitable products.

Additionally, they keep themselves updated on the latest industry trends and new products in the market.

Orthodontic Sales Representatives may also be responsible for conducting product training sessions for orthodontists and their staff, ensuring that they understand the correct usage and benefits of each product.

They must regularly meet sales targets set by their organization and contribute to the overall growth and success of the business.

 

Orthodontic Sales Representative Qualifications and Skills

An efficient Orthodontic Sales Representative should possess a unique blend of sales skills, dental knowledge, and interpersonal abilities such as:

  • Product knowledge to effectively communicate the value and benefits of orthodontic products to potential clients.
  • Excellent communication and presentation skills to convey complex technical information to a diverse range of customers, including orthodontists and dental technicians.
  • Sales skills to persuade customers to purchase products, and negotiation skills to reach mutually satisfactory agreements on terms and prices.
  • Customer service skills to build and maintain long-term relationships with clients, addressing their needs and concerns promptly and professionally.
  • Organizational skills to manage multiple accounts, schedule appointments, and follow up on sales leads in a timely manner.
  • Problem-solving abilities to identify and overcome objections or challenges that may arise during the sales process.
  • Demonstrated ability to work well in a team setting, collaborating with other sales reps and liaising with product developers and other team members.
  • Technical skills to understand and demonstrate the use of orthodontic products, and to use customer relationship management (CRM) software and other relevant tools.

 

Orthodontic Sales Representative Experience Requirements

Orthodontic Sales Representatives typically require a minimum of 2 to 3 years of direct sales experience, preferably in the dental or orthodontic industry.

They may have gained this experience in roles such as Dental Sales Representative, Medical Device Sales Representative, or Pharmaceutical Sales Representative.

An entry-level Orthodontic Sales Representative may have gained experience through internships, part-time roles, or full-time positions in related sales fields.

Having a background in dentistry or orthodontics, even if it’s from an administrative or assistant position, can be beneficial in understanding the products and their applications.

Candidates with more than 3 years of experience often have a proven track record in sales, with strong negotiation and relationship-building skills.

This may be gained through previous roles in the healthcare industry or direct orthodontic sales.

Those with more than 5 years of experience may have demonstrated the ability to meet and exceed sales targets consistently.

They may have experience in managing key accounts and might have led sales teams or mentored junior sales representatives.

At this level, they are usually poised for roles with more responsibility, like sales manager or regional sales director.

Additionally, Orthodontic Sales Representatives should have a comprehensive understanding of orthodontic products and procedures.

Many employers prefer candidates with a degree in a related field such as business, marketing, healthcare, or biology.

 

Orthodontic Sales Representative Education and Training Requirements

Orthodontic Sales Representatives typically require a bachelor’s degree in a relevant field such as marketing, business, biology, or healthcare.

They are expected to have a strong understanding of orthodontic products and technologies, which can be gained through clinical training or work experience in a dental or orthodontic setting.

Strong sales and communication skills are crucial, and these may be developed through relevant courses or on-the-job training.

Some roles may require previous experience in sales, particularly within the medical, dental or orthodontic field.

In addition to the educational requirements, Orthodontic Sales Representatives should have the ability to build relationships with orthodontists, dental offices, and dental distributors.

While not mandatory, obtaining certification from recognized dental or sales organizations can demonstrate a candidate’s commitment to the role and their knowledge of the industry.

Continuous learning is also important in this role, as new orthodontic products and technologies are constantly being developed.

Therefore, ongoing training and professional development courses are beneficial.

 

Orthodontic Sales Representative Salary Expectations

An Orthodontic Sales Representative earns an average salary of $71,397 (USD) per year.

The actual income may vary based on factors such as years of experience in the field, the size and location of the employing company, and the specific products being sold.

 

Orthodontic Sales Representative Job Description FAQs

What skills does an Orthodontic Sales Representative need?

An Orthodontic Sales Representative should possess strong communication and interpersonal skills, as the role involves a lot of interaction with orthodontists, dental office staff, and at times, patients.

They should have a good understanding of orthodontic products and be able to clearly explain their features and benefits.

Problem-solving skills and the ability to work independently are also key.

 

Do Orthodontic Sales Representatives need a degree?

While it’s not mandatory, many companies prefer Orthodontic Sales Representatives to have a bachelor’s degree, preferably in Business, Marketing, or a related field.

However, relevant sales experience in the orthodontic or dental industry can often substitute for formal education.

 

What should you look for in an Orthodontic Sales Representative resume?

Firstly, you should look for evidence of successful sales experience, preferably within the dental or orthodontic industry.

Knowledge of orthodontic products and procedures is crucial, so any certifications or training in this area would be beneficial.

Check for a proven track record of meeting or exceeding sales targets.

Good interpersonal skills and the ability to build relationships with clients are also important.

 

What qualities make a good Orthodontic Sales Representative?

A good Orthodontic Sales Representative is proactive, self-motivated and able to work independently.

They should have excellent communication and relationship-building skills, being able to establish trust with orthodontists and their staff.

They should also possess a deep understanding of orthodontic products and be able to explain their features and benefits in a way that non-technical people can understand.

 

Is it difficult to hire Orthodontic Sales Representatives?

Hiring Orthodontic Sales Representatives can be challenging as it requires candidates with a unique blend of skills – understanding of the orthodontic industry, strong sales skills, and the ability to build relationships with healthcare professionals.

However, with the right recruitment strategy and a competitive compensation package, it’s possible to attract qualified candidates.

 

Conclusion

And there you have it.

Today, we’ve given you a behind-the-scenes look at what being an Orthodontic Sales Representative truly entails.

And you know what?

It’s not just about selling products.

It’s about shaping smiles, one orthodontic sale at a time.

With our comprehensive orthodontic sales representative job description template and insightful real-world examples, you’re all set to make a move.

But why stop there?

Go further with our job description generator. It’s your next step to creating precision-crafted job listings or refining your resume to perfection.

Remember:

Every sale contributes to a brighter, more confident smile.

Let’s create those smiles. Together.

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