PPC Campaign Manager Job Description [Updated for 2025]

In the fast-paced world of digital marketing, the role of PPC Campaign Managers has become increasingly critical.

As online advertising evolves, so does the demand for skilled professionals who can craft, manage, and optimize our pay-per-click campaigns.

But what exactly does a PPC Campaign Manager do?

Whether you are:

• An aspiring marketer trying to understand the intricacies of this role,
• A recruiter aiming to find the perfect candidate,
• Or simply curious about the dynamics of PPC management,

You’re in the right place.

Today, we present a customizable PPC Campaign Manager job description template, designed for easy posting on job boards or career websites.

Let’s dive right in.

PPC Campaign Manager Duties and Responsibilities

PPC Campaign Managers are responsible for the strategy, execution, and management of paid digital marketing campaigns across various platforms.

They utilize their knowledge of pay-per-click (PPC) advertising to generate leads, increase brand visibility, and achieve the company’s marketing goals.

Their duties and responsibilities include:

• Developing, executing, and managing PPC campaigns across a variety of channels
• Analyzing trends and making data-driven decisions to optimize PPC campaigns
• Researching and selecting appropriate keywords to target
• Setting budgets and bidding strategies for PPC campaigns
• Monitoring and adjusting campaigns as necessary to maximize return on investment
• Generating and presenting regular reports on campaign performance
• Working with the creative team to develop engaging ad content
• Keeping up to date with PPC and SEM trends and best practices
• Maintaining partnerships with PPC ad platforms and vendors
• Conducting A/B testing to identify high performing ads and landing pages
• Understanding the company’s goals and KPI’s and translating them into PPC strategies
• Ensuring all PPC campaigns comply with the overall marketing strategy and brand guidelines

 

PPC Campaign Manager Job Description Template

Job Brief

We are seeking a data-driven and creative PPC (Pay Per Click) Campaign Manager to lead our online marketing efforts.

The PPC Campaign Manager should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

 

Responsibilities

• Plan, develop and execute paid search PPC campaigns
• Monitor budgets and oversee search platform accounts
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends

 

Qualifications

• Proven experience as a PPC Manager or Digital Marketing Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical thinking with strong math skills
• BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: PPC Campaign Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Digital Marketing Manager or Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $60,000 minimum to $100,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a PPC Campaign Manager Do?

A PPC Campaign Manager, or Pay-Per-Click Campaign Manager, is a digital marketing professional who specializes in creating, optimizing, and managing advertising campaigns on platforms like Google AdWords, Bing Ads, Facebook, and more.

They work closely with the marketing team and clients to understand their needs, identify suitable keywords, and develop a strategic plan for the PPC campaign.

They are responsible for setting up the campaign, including determining the budget, selecting the right platforms, designing the ad creatives, and defining the target audience.

PPC Campaign Managers are also responsible for monitoring the performance of the campaigns, analyzing key metrics like click-through rates, conversion rates, and cost per click.

They use these insights to make data-driven decisions, optimize campaign performance, and improve return on investment.

Additionally, they conduct A/B testing to compare different campaign elements, identify what works best, and refine the campaign strategy accordingly.

They may also handle the bid management, keyword research, and competitor analysis to ensure the campaign’s success.

In case of any issues, the PPC Campaign Manager troubleshoots the problems, resolves any technical glitches, and ensures that the campaigns are running smoothly.

They also keep up-to-date with the latest PPC trends, tools, and best practices to improve campaign effectiveness and achieve the client’s marketing goals.

 

PPC Campaign Manager Qualifications and Skills

A competent PPC Campaign Manager should possess skills and qualifications that allow them to manage and optimize pay-per-click advertising campaigns, such as:

• Strong understanding of PPC, SEO, SEM, and digital marketing principles.
• Knowledge of keyword research, data mining, and bid management for optimizing campaigns.
• Proven ability to analyze PPC campaign results and recommend strategies for improvement.
• Excellent communication skills to effectively collaborate with team members and present campaign results to stakeholders.
• Strong numerical and analytical skills to interpret complex data and translate it into actionable strategies.
• Experience in using PPC ad platforms like Google Ads, Bing Ads, etc.
• Proficiency in tools such as Google Analytics, Google Tag Manager, and other tracking tools for performance analysis.
• Ability to work under pressure, prioritize tasks, and manage multiple campaigns simultaneously.
• Strong problem-solving skills to identify and overcome campaign performance issues.

 

PPC Campaign Manager Experience Requirements

Typically, an entry-level PPC Campaign Manager would have 1 to 2 years of experience, often gained through an internship or part-time role in digital marketing, specifically in pay-per-click (PPC) advertising.

They often have hands-on experience in creating and running PPC campaigns on platforms such as Google Ads, Facebook Ads or Bing Ads.

Candidates with more than 3 years of experience are usually proficient in optimizing and managing PPC campaigns to achieve the desired results.

This often includes experience in keyword research, ad copywriting, landing page optimization, bid management, and performance analysis.

Those with more than 5 years of experience in the field are likely to have experience in managing large budgets, developing PPC strategies, and leading a team of PPC specialists.

They might also have a strong understanding of digital marketing overall and have working experience with SEO, content marketing, and social media marketing.

In addition to the hands-on experience, a good PPC Campaign Manager should also have the analytical skills to interpret campaign data and the creativity to design engaging ads.

 

PPC Campaign Manager Education and Training Requirements

A PPC Campaign Manager often holds a bachelor’s degree in marketing, business, or a related field.

They need a strong foundation in digital marketing and must be well-versed with online advertising platforms like Google Ads, Bing Ads, and social media advertising.

To excel in this role, a deep understanding of search engine optimization (SEO), keyword research, and web analytics is required.

Knowledge of HTML and web development can also be beneficial.

A PPC Campaign Manager is expected to be certified in Google Ads and Bing Ads.

Additional certifications like Google Analytics, Facebook Blueprint, and HubSpot Inbound Marketing can provide an edge over other candidates.

Advanced positions may require a master’s degree in marketing or business administration with a concentration in digital marketing.

Some candidates also pursue courses in data analysis, as the role involves analyzing campaign data to optimize performance.

Continuing education is important in this ever-evolving field.

PPC Campaign Managers are expected to stay updated with the latest digital marketing trends and algorithm updates.

 

PPC Campaign Manager Salary Expectations

A PPC Campaign Manager can expect to earn an average salary of $61,667 (USD) per year.

The salary could vary based on factors such as industry experience, certification level, the complexity of campaigns managed, and geographical location.

 

PPC Campaign Manager Job Description FAQs

What skills does a PPC Campaign Manager need?

A PPC Campaign Manager should have a strong understanding of paid search platforms like Google Ads and Bing Ads.

They need excellent analytical skills to monitor and optimize campaigns, strong communication skills to convey complex data in an understandable manner, and creativity to develop and test new ad campaigns.

They should also be familiar with SEO and digital marketing trends.

 

Do PPC Campaign Managers need a degree?

While a degree in marketing, business, or a related field can be beneficial, it’s not always required.

Many PPC Campaign Managers have gained their skills through experience or self-study.

However, certifications from Google Ads or Bing Ads can be a significant advantage.

 

What should you look for in a PPC Campaign Manager resume?

Look for a mix of hard and soft skills on a PPC Campaign Manager’s resume.

Hard skills should include experience with PPC platforms, campaign management, keyword research, and analytics.

Soft skills might include communication, creativity, and attention to detail.

Additionally, check for any relevant certifications and past campaign successes.

 

What qualities make a good PPC Campaign Manager?

A good PPC Campaign Manager is analytical, able to interpret complex data and use it to make informed decisions about campaigns.

They’re also creative, able to think outside the box to develop compelling ad content.

Good PPC Managers have excellent communication skills and are comfortable explaining technical concepts to non-technical team members or clients.

 

Is it difficult to hire a PPC Campaign Manager?

Hiring a PPC Campaign Manager can be challenging due to the specialized skills and knowledge required for the role.

Not only do they need to be experienced with PPC platforms and analytics, but they also need to be creative, strategic thinkers.

Offering competitive salaries and opportunities for professional development can help attract top talent.

 

Conclusion

And there you have it.

Today, we’ve delved deep into what being a PPC campaign manager truly encompasses.

And guess what?

It’s not just about clicking around on Google Ads.

It’s about strategizing and executing campaigns that drive the digital growth of businesses, one PPC ad at a time.

Armed with our essential PPC campaign manager job description template and real-world examples, you’re ready to take the plunge.

But why limit yourself?

Dive deeper with our job description generator. It’s your go-to tool for creating meticulously detailed job listings or refining your resume to perfection.

Remember:

Every PPC ad is a cog in the digital marketing machine.

Let’s drive that growth. Together.

How to Become a PPC Campaign Manager (Complete Guide)

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