Press Release Ghostwriter Job Description [Updated for 2025]

In the age of information, the demand for Press Release Ghostwriters has never been higher.

As media and public relations evolve, the need for skilled professionals who can craft, refine, and project a company’s message grows.

But what exactly does a Press Release Ghostwriter do?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the ideal candidate,
• Or simply curious about the intricacies of press release ghostwriting,

You’ve come to the right place.

Today, we present a fully customizable Press Release Ghostwriter job description template, designed for quick and easy posting on job boards or career sites.

Let’s dive in.

Press Release Ghostwriter Duties and Responsibilities

Press Release Ghostwriters are skilled writers responsible for creating press releases on behalf of individuals or organizations, often without any direct credit for the work produced.

Their primary goal is to communicate key messages in a persuasive and engaging manner that is suitable for public release.

Their daily duties and responsibilities include:

• Consulting with clients to understand the key messages that need to be communicated in the press release
• Researching to gather all the necessary information and details for the press release
• Writing clear, concise, and engaging press releases that effectively communicate the desired message
• Adapting writing style to align with the client’s tone and brand
• Revising drafts based on feedback from the client
• Ensuring that all content is free of grammatical errors and typos
• Adhering to strict deadlines and delivering press releases in a timely manner
• Staying updated with the latest industry news and trends to produce relevant content
• Maintaining confidentiality and not disclosing any sensitive information

 

Press Release Ghostwriter Job Description Template

Job Brief

We are seeking a talented Press Release Ghostwriter to craft engaging, newsworthy press releases for our company and clients.

The ideal candidate will have a knack for writing compelling headlines, clear and concise copy, and an ability to accurately convey the message in alignment with our brand voice and style.

 

Responsibilities

• Write clear, persuasive, original copy for press releases
• Ensure press releases align with the company’s brand voice, style and messaging
• Revise, edit, and proofread content as needed
• Coordinate with marketing and public relations teams for the timely delivery of press releases
• Translate complex concepts into easily understandable, compelling copy
• Ensure all press releases are factual and compliant with laws and guidelines
• Coordinate with design teams to complement text with images, graphics and charts, as necessary
• Maintain up-to-date knowledge of industry news and trends

 

Qualifications

• Proven experience as a Press Release Writer, Copywriter or similar role
• Excellent writing, editing and proofreading skills
• Strong research skills
• Ability to meet deadlines and prioritize tasks
• Understanding of media relations and digital news distribution
• Familiarity with the AP style guide
• Excellent communication skills
• BSc/BA in journalism, communications, English or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Press Release Ghostwriter
• Work Environment: This is largely a remote position with occasional office meetings. Flexibility in work hours is possible.
• Reporting Structure: Reports to the Public Relations Manager or Chief Marketing Officer.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $80,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume, a cover letter outlining your qualifications and experience, and samples of your writing to [email address or application portal].

 

What Does a Press Release Ghostwriter Do?

Press Release Ghostwriters are professional writers hired by individuals or organizations to write press releases on their behalf, without claiming any credit for the work.

They typically work for PR agencies, corporations, or as freelancers.

Their primary responsibility is to craft engaging, newsworthy content that effectively communicates the key messages of the client to the target audience.

This involves understanding the client’s needs, researching the topic, and writing the press release in a clear and compelling manner.

Press Release Ghostwriters often work closely with public relations specialists or marketing teams to ensure the press release aligns with the company’s brand and strategic goals.

They are expected to adhere to journalistic standards and follow the specific format of press releases.

They may also be tasked with revising and editing press releases based on feedback from clients or PR teams.

Their goal is to produce a well-written press release that captures the attention of journalists and media outlets, helping the client gain media coverage and reach wider audiences.

In addition, Press Release Ghostwriters must stay updated with industry trends, the media landscape, and the client’s market to ensure relevance and timeliness of their written content.

 

Press Release Ghostwriter Qualifications and Skills

A skilled press release ghostwriter should possess a range of qualifications and skills to effectively communicate a client’s message, which include:

• Exceptional writing skills to craft compelling, clear, and concise press releases that engage audiences and promote the client’s message.
• Research skills to gather, verify, and interpret data and information relevant to the client’s industry, project, or cause.
• Time management skills to handle multiple projects concurrently and meet tight deadlines without compromising on quality.
• Excellent understanding of public relations principles, able to strategically position the client’s message in a manner that drives attention and interest.
• Ability to understand and adapt to different writing styles and tones in alignment with the client’s brand voice and targeted audience.
• Strong interpersonal skills to build relationships with clients and understand their needs and objectives.
• Knowledge of search engine optimization (SEO) practices to help increase the visibility of press releases on digital platforms.
• Critical thinking and problem-solving skills to address challenges that may arise during the writing process.
• Proficiency in utilizing digital tools and software for drafting, editing and distributing press releases.

 

Press Release Ghostwriter Experience Requirements

Press Release Ghostwriters typically have a background in journalism, communications, or a related field, often supported by a bachelor’s degree.

They should have at least 1 to 2 years of experience writing press releases, blog posts, or other similar content.

This experience can be gained through internships, freelancing, or part-time roles in public relations or marketing.

Candidates with 3 to 5 years of experience usually have a solid understanding of how to craft compelling press releases, and may have honed their skills working in public relations, marketing, or a similar field.

They should be adept at converting complex information into clear, concise, and newsworthy content.

Those with more than 5 years of experience often have a proven track record in creating press releases that have resulted in media coverage.

They may have significant experience in a particular industry, making them specialists in writing press releases for that sector.

Such candidates may also have some leadership experience, having managed teams of junior writers or overseen major PR campaigns.

This level of experience may qualify them for senior or management roles in PR or communications departments.

 

Press Release Ghostwriter Education and Training Requirements

A Press Release Ghostwriter typically requires a bachelor’s degree in journalism, communications, English, or a related field.

These academic programs typically include courses in creative writing, journalistic ethics, research methods, and media law, providing a solid foundation for producing compelling and newsworthy press releases.

In addition to formal education, a Press Release Ghostwriter should have a strong understanding of public relations and marketing strategies, as well as excellent writing and editing skills.

Many ghostwriters also have a background in a specific industry or subject matter, which can be beneficial when writing press releases targeted towards a particular audience or sector.

Continuing education is a crucial aspect of this role.

Ghostwriters may choose to participate in professional development courses, workshops, or seminars that focus on improving writing skills, learning new media formats, or staying up-to-date with the latest industry trends.

While not mandatory, certification in public relations, marketing, or a related field can demonstrate a candidate’s commitment to the profession and enhance their credibility.

Experience in journalism, public relations, or a related field is also a valuable asset for a Press Release Ghostwriter.

Hands-on experience can provide a practical understanding of how to craft messages that effectively reach and engage target audiences.

 

Press Release Ghostwriter Salary Expectations

A Press Release Ghostwriter can expect to earn an average of $52,000 (USD) per year.

However, actual earnings can differ based on experience, the complexity of the assignments, and the region in which they work.

Some experienced ghostwriters with a strong portfolio can earn substantially more.

 

Press Release Ghostwriter Job Description FAQs

What skills does a Press Release Ghostwriter need?

A Press Release Ghostwriter should have excellent writing and editing skills, with a strong understanding of grammar, punctuation, and syntax.

They need to have the ability to present complex information in a clear, concise, and compelling manner.

They should also have a keen understanding of the media landscape and know what type of content attracts press attention.

Furthermore, researching skills are crucial to understand the subject matter thoroughly.

 

Do Press Release Ghostwriters need a degree?

While a degree is not always necessary, most Press Release Ghostwriters have a bachelor’s degree in communications, journalism, or a related field.

However, strong writing skills, experience in public relations or journalism, and a proven track record of writing successful press releases could be more important than formal education.

 

What should you look for in a Press Release Ghostwriter resume?

A Press Release Ghostwriter’s resume should highlight strong writing and editing skills, experience in public relations, journalism, or a related field, and a portfolio of published press releases.

It would be beneficial if they have experience in your industry, as they would be familiar with industry jargon and trends.

They should also demonstrate the ability to work under tight deadlines and handle multiple projects simultaneously.

 

What qualities make a good Press Release Ghostwriter?

A good Press Release Ghostwriter has a knack for storytelling and can captivate an audience through words.

They are creative, detail-oriented, and have an inherent understanding of what makes news ‘newsworthy’.

They are also able to adapt to different brand voices, ensuring the press releases they write align with the company’s identity.

Good Press Release Ghostwriters are also proactive and responsive, meeting deadlines, and providing updates on the progress of their work.

 

Is it difficult to hire a Press Release Ghostwriter?

Hiring a Press Release Ghostwriter can be challenging due to the specific skill set required.

It can be difficult to find someone who is not only a strong writer but also understands the intricacies of the press and media industry.

However, with a well-defined job description, sufficient time for the hiring process, and possibly the assistance of a recruitment agency, you can find a suitable candidate.

 

Conclusion

And there we have it.

Today, we’ve unveiled the true essence of being a press release ghostwriter.

And you know what?

It’s not just about stringing words together.

It’s about shaping narratives and influencing perceptions, one press release at a time.

With our comprehensive press release ghostwriter job description template and real-life examples, you’re ready to take the next step.

But why limit yourself?

Venture further with our job description generator. It’s your ultimate resource for drafting precision-tailored job descriptions or refining your resume to perfection.

Remember:

Every word you write contributes to a larger narrative.

Let’s shape those narratives. Together.