Product Endorsement Manager Job Description [Updated for 2025]

In the world of branding and marketing, the demand for Product Endorsement Managers is on the rise.

As the market evolves, so does the need for skillful individuals who can effectively navigate, develop, and secure our product endorsement strategies.

But let’s delve deeper: What’s really expected from a Product Endorsement Manager?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A hiring manager shaping the profile of the perfect candidate,
• Or simply curious about the intricacies of product endorsement management,

You’re at the right place.

Today, we present to you a customizable Product Endorsement Manager job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Product Endorsement Manager Duties and Responsibilities

Product Endorsement Managers handle the coordination and management of product endorsements.

This includes identifying potential brand endorsers, managing endorsement contracts, and collaborating with marketing teams to maximize the effectiveness of endorsement campaigns.

Product Endorsement Managers have the following duties and responsibilities:

• Identify and liaise with potential brand endorsers, such as celebrities, athletes, influencers, and industry experts
• Negotiate endorsement contracts, ensuring that all terms are favorable to the company
• Coordinate with endorsers and the marketing team to create endorsement campaigns
• Develop strategies to promote the endorsed products and reach the target audience effectively
• Monitor and report on the performance of endorsement campaigns, using metrics such as audience engagement and sales figures
• Ensure all endorsement activities comply with legal and ethical standards
• Manage communications with endorsers, maintaining positive relationships and resolving any issues that arise
• Keep up-to-date with trends in endorsement and influencer marketing, using this knowledge to inform strategy

 

Product Endorsement Manager Job Description Template

Job Brief

We are seeking a dynamic and experienced Product Endorsement Manager to manage and expand our product endorsement initiatives.

The successful candidate will be responsible for identifying potential endorsers, negotiating endorsement contracts, and managing the relationship between the endorser and our company.

The Product Endorsement Manager is expected to have excellent communication and negotiation skills, along with the ability to build strong relationships with both internal teams and external partners.

 

Responsibilities

• Identify potential endorsers that align with our brand values and product offerings
• Negotiate endorsement contracts, ensuring they are beneficial for both parties
• Manage the relationship between endorsers and our company, acting as the main point of contact
• Work closely with the marketing and sales teams to effectively utilize endorsements in promotional materials
• Monitor and report on the success of endorsement campaigns
• Ensure all endorsement activities comply with legal and ethical standards
• Continually monitor industry trends and competitor activities

 

Qualifications

• Proven experience in endorsement management or a similar role
• Excellent negotiation and relationship management skills
• Strong understanding of marketing strategies and endorsement principles
• Ability to work effectively with internal teams and external partners
• Excellent communication and presentation skills
• Detail-oriented with strong project management skills
• Bachelor’s degree in Marketing, Business Administration or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Product Endorsement Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for meetings with endorsers and industry events.
• Reporting Structure: Reports to the Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $90,000 minimum to $130,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Product Endorsement Manager Do?

Product Endorsement Managers typically work for corporations across a variety of industries, particularly in marketing and public relations departments, or they work for advertising agencies.

Their primary role is to establish and maintain relationships with influencers, celebrities, and personalities who have the potential to endorse a company’s products or services.

They analyze market trends to identify the most suitable individuals to represent the brand, while also considering their alignment with the brand’s image and appeal to the target audience.

The Product Endorsement Manager is also responsible for negotiating contracts and agreements with endorsers, ensuring the terms are favorable and adhered to by both parties.

In addition, they coordinate endorsement campaigns, overseeing the production of promotional materials and ensuring that the endorsements are effectively integrated into the company’s overall marketing strategy.

They also monitor and measure the impact of endorsements on product sales and brand reputation, and make necessary adjustments to maximize returns on endorsement investments.

Product Endorsement Managers work closely with various internal teams, including marketing, legal, and public relations, as well as external partners such as advertising agencies and production companies.

 

Product Endorsement Manager Qualifications and Skills

A competent Product Endorsement Manager should possess a diverse set of skills and qualifications to effectively manage brand endorsement contracts and relationships, such as:

• Strong negotiation skills to secure favorable terms in endorsement deals and partnerships.
• Excellent communication skills to clearly convey brand’s message and vision to endorsers and to maintain effective relationships with all stakeholders.
• Deep understanding of marketing strategies to identify the right product endorsers and to create impactful endorsement campaigns.
• High attention to detail to ensure all endorsement contracts comply with legal standards and meet the brand’s specific requirements.
• Interpersonal skills to build and maintain strong relationships with endorsers, influencers, agents, and other key stakeholders.
• Analytical skills to assess the effectiveness of endorsement deals and to make data-driven decisions on future endorsement strategies.
• Financial acumen to manage endorsement budgets effectively and to evaluate the financial impact of endorsement deals.
• Understanding of digital media trends and influencer marketing to stay ahead of the curve in endorsement strategies.

 

Product Endorsement Manager Experience Requirements

Product Endorsement Managers typically have 3 to 5 years of experience in marketing, product endorsement, or related fields.

This could be gained through full-time roles or internships in marketing departments or advertising agencies.

These professionals often start in roles such as Marketing Coordinator, Product Specialist, or Brand Ambassador, where they gain valuable experience in product promotion and brand endorsement.

Candidates with experience in social media marketing, content creation, or influencer marketing can often transition well into a Product Endorsement Manager role due to the relevance of these skills.

For those looking to progress into senior roles or management positions within product endorsement, it is highly beneficial to have experience in leading a team, managing budgets, and developing strategic endorsement plans.

Furthermore, certain companies may require their Product Endorsement Managers to have experience in specific industries or with particular product types.

This could mean that a tech company wants someone with tech product endorsement experience, or a fashion brand may look for someone with a strong background in fashion marketing.

Finally, Product Endorsement Managers should have a strong network of influencers, celebrities, or other potential endorsers, which is usually built up through years of working in the industry.

 

Product Endorsement Manager Education and Training Requirements

Product Endorsement Managers typically have a bachelor’s degree in marketing, business, or a related field.

In-depth knowledge of marketing strategies, product development, and consumer behavior is a prerequisite for this role.

The job demands a keen understanding of the market trends, audience preferences, and brand positioning, hence, a degree or coursework in market research or consumer psychology can be beneficial.

In addition, they need strong communication and negotiation skills.

Therefore, a background in public relations, communications, or sales can provide valuable experience.

Many organizations prefer candidates who have completed a master’s degree in business administration (MBA) or marketing, as this education level provides a comprehensive understanding of business operations and strategies.

Certifications in digital marketing, social media marketing, or brand management can offer a competitive edge.

These certifications demonstrate an individual’s commitment to staying current with the latest marketing trends and techniques.

Some roles may also require experience with specific industries or product types, hence, relevant work experience in the same industry can be advantageous.

Furthermore, continuous learning and staying up-to-date with the newest marketing trends, product placement strategies and endorsement laws are important for career growth in this field.

 

Product Endorsement Manager Salary Expectations

A Product Endorsement Manager can expect to earn an average salary of $71,550 (USD) per year.

The actual earnings can significantly vary depending on the individual’s experience, the size of the company, the industry, and the location.

 

Product Endorsement Manager Job Description FAQs

What skills does a Product Endorsement Manager need?

A Product Endorsement Manager should possess strong communication, negotiation, and relationship-building skills.

They should be able to effectively communicate with potential endorsers and create persuasive endorsement deals.

They should also have good marketing and business acumen to understand how endorsements can boost product popularity and sales.

 

Do Product Endorsement Managers need a degree?

While not always mandatory, having a degree in Marketing, Communications, Business Management, or a related field could be beneficial for a Product Endorsement Manager.

However, what’s more important is having relevant experience in marketing, brand management, or public relations, and a proven track record of negotiating successful endorsement deals.

 

What should you look for in a Product Endorsement Manager resume?

A Product Endorsement Manager’s resume should reflect their experience in managing endorsement deals, partnerships, or collaborations.

Look for demonstrated success in negotiation, relationship-building, and campaign management.

A strong candidate should also have a good understanding of the target market and industry trends.

 

What qualities make a good Product Endorsement Manager?

A good Product Endorsement Manager is detail-oriented, persuasive, and has strong networking skills.

They should be able to analyze market trends and product positioning to identify suitable endorsers.

They also need to be creative, innovative, and able to think outside the box to develop unique endorsement strategies that set their brand apart from competitors.

 

How much does a Product Endorsement Manager earn?

The salary of a Product Endorsement Manager varies depending on the industry, the size of the company, and the individual’s experience.

According to PayScale, the average salary for a Product Endorsement Manager is around $65,000 per year.

However, in larger companies or in high-profile industries such as entertainment or sports, the salary can be significantly higher.

 

How does a Product Endorsement Manager contribute to a company’s success?

A Product Endorsement Manager can significantly contribute to a company’s success by securing endorsements from influential personalities or entities, boosting brand visibility and reputation.

Their work can lead to increased product awareness, customer engagement, and ultimately, higher sales.

They also play a key role in shaping public perception of the brand.

 

Conclusion

And there you have it.

Today, we’ve illuminated the pivotal role of a Product Endorsement Manager.

And here’s the surprise.

It’s not just about promoting products.

It’s about shaping the face of a brand, one endorsement at a time.

With our specialized Product Endorsement Manager job description template and real-world examples, you’re ready to take the next step.

But why stop there?

Dive deeper with our job description generator. It’s your ultimate tool for creating laser-focused listings or refining your resume to perfection.

Remember:

Every product endorsement is a piece of the larger brand story.

Let’s shape that story. Together.