Product Research Analyst Job Description [Updated for 2025]

In the fast-paced world of commerce, the role of a Product Research Analyst has taken center stage.

As market trends evolve and consumer behavior shifts, the demand for proficient individuals who can scrutinize, assess, and unlock the secrets of the market landscape intensifies.

But let’s delve deeper: What exactly is expected from a Product Research Analyst?

Whether you are:

• A job seeker trying to grasp the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the dynamics of product research analysis,

You’ve come to the right place.

Today, we present a customizable Product Research Analyst job description template, designed for easy posting on job boards or career sites.

Let’s dive right into it.

Product Research Analyst Duties and Responsibilities

Product Research Analysts perform a variety of tasks related to understanding market conditions and identifying potential opportunities for a company’s products or services.

They are crucial in helping companies understand what products are in demand, who would buy them, and at what price.

Product Research Analysts have the following duties and responsibilities:

• Conduct market research to identify potential product opportunities and competition
• Analyze customer feedback, surveys, and interaction data to inform product development
• Examine market trends and recommend changes to marketing and business development strategies based on analysis
• Collaborate with product development teams to understand and map out product specifications
• Assess market data by using statistical software and visual/data analytics tools
• Prepare detailed reports and presentations for management highlighting research findings
• Study competitors’ products, sales, and marketing strategies
• Create and maintain a vast library of up-to-date industry research and information
• Work with sales and marketing departments to create and implement product marketing strategies

 

Product Research Analyst Job Description Template

Job Brief

We are seeking a detail-oriented Product Research Analyst to guide our product development efforts.

Responsibilities include conducting market research, gathering and interpreting data, and making recommendations based on findings.

You should be knowledgeable about market trends and consumer preferences, be able to analyze large sets of data, and have strong communication skills to present information clearly and effectively.

Ultimately, the role of the Product Research Analyst is to provide meaningful insights that will shape our product development and marketing strategies.

 

Responsibilities

• Conducting thorough market research to identify potential product opportunities
• Analyzing and interpreting complex data sets related to product performance
• Preparing detailed reports and presentations for management and stakeholders
• Monitoring and forecasting market trends and consumer behavior
• Working closely with product development and marketing teams to align goals and strategies
• Identifying and evaluating competitors’ products and strategies
• Providing recommendations to enhance product performance and customer satisfaction

 

Qualifications

• Proven work experience as a Product Research Analyst or similar role
• Strong knowledge of market research techniques and data analysis methods
• Proficient in statistical analysis software (like SPSS or SAS) and database interfaces
• Excellent communication and presentation skills
• Ability to multitask and manage multiple projects simultaneously
• BSc degree in Marketing, Business Administration, Statistics or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Product Research Analyst
• Work Environment: Office setting with potential for remote work. May require occasional travel for market research and industry events.
• Reporting Structure: Reports to the Head of Product Development or Market Research Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $85,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Product Research Analyst Do?

Product Research Analysts typically work for businesses across various industries, or as members of marketing or product development teams.

They can also offer their services as independent consultants.

They work closely with other members of their teams, such as product managers, marketing specialists, and business strategists, to gather and analyze data related to product performance in the market.

Their main role is to understand consumer needs and market trends.

They do this through various methods, including surveys, product testing, competitive analysis, and focus groups.

Product Research Analysts provide valuable insights on how to improve existing products, develop new products, and identify potential market opportunities.

They assess and interpret complex data, transforming it into actionable information that can guide decision-making processes.

They might also be responsible for keeping track of competitors’ products and performances, providing their teams with up-to-date knowledge of the market landscape.

In some cases, they may also present their findings to stakeholders or clients, explaining complex data in an understandable manner.

Their ultimate goal is to provide the information necessary to make informed decisions about product development, enhancement, pricing, and marketing strategies.

 

Product Research Analyst Qualifications and Skills

A proficient Product Research Analyst should have the skills and qualifications that correspond with your job description, such as:

• Strong analytical skills to interpret complex product data and information
• Proficiency in statistical analysis, quantitative analytics, forecasting/predictive analytics, and multivariate testing
• Excellent communication skills to present findings, insights, and recommendations to stakeholders
• Ability to work independently and as part of a team to meet project deadlines
• Detail-oriented and highly organized, able to manage multiple projects simultaneously
• Expertise in various research and testing methods to gather reliable and valid data
• Knowledge of product development processes and market trends
• Experience in using research tools and software like SPSS, SAS, or similar
• Problem-solving skills to identify product issues and develop appropriate solutions

 

Product Research Analyst Experience Requirements

Entry-level Product Research Analysts often have 1 to 2 years of experience, typically obtained through internships or part-time roles related to product research or market analysis.

They may also have experience in roles such as Junior Data Analyst, Market Research Intern, or other related positions that involve data collection and analysis.

Candidates with 2 to 3 years of experience are usually seasoned with a deeper understanding of market trends, competitor analysis, and product development strategies.

They may have gained this experience in roles like Market Research Analyst, Business Analyst, or other positions dealing with product or business strategy.

Candidates with more than 4 years of experience in product research analysis are often skilled in using various research methodologies and statistical tools to analyze market data and forecast future trends.

They might also have experience in project management and in guiding product development based on their research findings.

Those with over 5 years of experience may possess leadership experience, having managed a team of analysts or led major research projects.

They may be qualified for roles like Senior Product Research Analyst or Product Research Manager.

 

Product Research Analyst Education and Training Requirements

Product Research Analysts typically have a bachelor’s degree in business, marketing, or a related field.

Courses in business law, economics, marketing, finance, computer science, mathematics, and statistics are advantageous for this role.

They should have a solid understanding of statistical analysis, market research, product development process, and marketing strategies.

A master’s degree in business administration (MBA) or market research can be beneficial, particularly for those seeking leadership positions.

Many Product Research Analysts may also choose to pursue professional certification through organizations such as the Marketing Research Association, which offers the Professional Researcher Certification.

In addition to formal education, Product Research Analysts should have strong analytical, communication, and critical thinking skills.

They also need to have a good understanding of consumer behavior and market trends.

Continuous professional development through workshops, seminars, and courses is also important as this field is constantly evolving.

 

Product Research Analyst Salary Expectations

A Product Research Analyst earns an average salary of $60,000 (USD) per year.

However, this figure can greatly vary depending on the individual’s level of experience, the size of the company, and the region in which they are based.

Senior Product Research Analysts can expect to earn considerably more, with the top earners making over $90,000 (USD) per year.

Additionally, potential bonuses and profit sharing can also contribute to the overall compensation.

 

Product Research Analyst Job Description FAQs

What skills does a Product Research Analyst need?

Product Research Analysts should have excellent analytical skills to interpret complex data and convert it into understandable, actionable insights.

They need strong research skills to gather all necessary information about products, markets, and competitors.

Good communication skills are also essential to present their findings clearly and concisely to stakeholders.

Additionally, they should be proficient in using specialized research tools and software.

 

Do Product Research Analysts need a degree?

Typically, a bachelor’s degree in business, marketing, statistics, or a related field is required for a Product Research Analyst position.

Some employers may prefer candidates with a master’s degree or MBA.

Relevant work experience, especially in market research or product development, is also highly valued.

 

What should you look for in a Product Research Analyst resume?

A Product Research Analyst’s resume should showcase their experience in data analysis and market research.

Look for proficiency in tools like SQL, Excel, or specialized market research software.

Evidence of strong problem-solving skills and experience presenting complex data in a clear, concise manner will also be beneficial.

Certifications in market research or related fields can also be a plus.

 

What qualities make a good Product Research Analyst?

A good Product Research Analyst is naturally curious, detail-oriented, and enjoys digging into data to uncover insights.

They should be comfortable working independently and be able to manage multiple projects simultaneously.

They should also have strong problem-solving skills, be able to think critically, and have the ability to transform raw data into actionable strategies.

 

What are the daily duties of a Product Research Analyst?

On a daily basis, a Product Research Analyst might conduct market research, analyze consumer behavior, study competitors’ products, and gather data through surveys or other methods.

They will interpret this data and present their findings in the form of reports or presentations to the relevant stakeholders.

They may also work closely with the product development team, providing insights that can guide the development process.

 

Conclusion

And there we have it.

Today, we’ve uncovered the true essence of being a Product Research Analyst.

Surprised?

It’s not only about analyzing data.

It’s about shaping the product landscape through informed decisions and insights.

With our ready-to-use Product Research Analyst job description template, along with real-world examples, you are now equipped to make your move.

But why limit yourself?

Dig deeper with our job description generator. It’s your golden ticket to creating precise job listings or refining your resume to excellence.

Remember:

Every data point is a stepping stone towards a larger understanding.

Let’s shape that product landscape. Together.