Promotions Coordinator Job Description [Updated for 2025]

In the ever-evolving marketing landscape, the role of a Promotions Coordinator has become increasingly crucial.

As markets fluctuate and consumer trends shift, the demand for innovative thinkers who can strategize, execute and optimize promotional activities only grows stronger.

But let’s delve deeper: What is truly expected from a Promotions Coordinator?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A hiring manager formulating the perfect candidate profile,
• Or simply interested in the mechanics of promotional coordination,

You’re in the right place.

Today, we present a customizable Promotions Coordinator job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Promotions Coordinator Duties and Responsibilities

Promotions Coordinators are responsible for effectively communicating the value of a product, service or brand to the public.

They are tasked with developing promotional strategies, executing promotional campaigns, and evaluating their success.

Their duties and responsibilities may include the following:

• Collaborate with marketing and sales departments to create promotions
• Design and implement promotional campaigns, contests and other marketing activities to increase product visibility and customer engagement
• Prepare promotional presentations and update websites and social media profiles
• Analyze the impact of promotions, including sales and customer response, and adjust strategies as needed
• Communicate with potential promotional partners and media contacts
• Assist in the production of promotional materials, including brochures, posters, merchandise, etc.
• Oversee the logistics of promotional events, including venue, guests, and materials
• Monitor and report on competitive promotional activities
• Maintain a calendar of promotional events and ensure deadlines are met
• Ensure all promotions follow company guidelines and legal requirements

 

Promotions Coordinator Job Description Template

Job Brief

We are seeking a highly-organized and enthusiastic Promotions Coordinator to manage our promotional campaigns.

The responsibilities of a Promotions Coordinator include planning and implementing promotional campaigns, evaluating the efficiency of promotions, and coordinating a variety of promotional activities.

Our ideal candidate has a solid understanding of the market trends, consumer behavior, and advertising processes.

Ultimately, the Promotions Coordinator should be able to ensure that our promotional activities contribute to our company’s long-term success.

 

Responsibilities

• Plan and execute promotional campaigns in line with company goals and targets
• Coordinate with the marketing team to ensure promotions align with overall marketing strategies
• Evaluate the efficiency of each promotion and provide reports on campaign performance
• Monitor market trends and competitor activities
• Develop promotional materials and set up displays for product promotion
• Build and maintain relationships with vendors, media, and customers
• Assist in budget development and cost tracking
• Ensure that promotional activities adhere to legal and company guidelines

 

Qualifications

• Proven experience in promotions, marketing, or a similar role
• Excellent organizational and project management skills
• Strong understanding of market trends and consumer behavior
• Proficiency in using marketing software and social media platforms
• Excellent verbal and written communication skills
• Ability to work under pressure and meet tight deadlines
• Bachelor’s degree in Marketing, Business, or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Promotions Coordinator
• Work Environment: This role will typically be office based with occasional travel for promotional events.
• Reporting Structure: Reports to the Marketing Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $75,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Promotions Coordinator Do?

Promotions Coordinators typically work in advertising, marketing, or public relations departments across various industries.

Their primary role is to execute promotional initiatives to boost company sales and enhance brand awareness.

They create and implement marketing strategies in coordination with the marketing team.

Promotions Coordinators plan events, competitions, and other activities that encourage customer participation and lead to increased product or service use.

They design promotional materials and advertisements, and ensure they reach the target audience through the most effective channels.

They work closely with sales teams to determine the success of promotional campaigns and adjust strategies as needed.

They also collaborate with third-party vendors and media professionals to ensure a high-quality presentation of promotional materials.

In addition, they may be responsible for analyzing market trends, customer responses, and competitor activities to provide insights for future promotional strategies.

They may also handle administrative tasks such as budgeting, reporting, and maintaining promotional databases.

Their role is crucial in driving brand visibility and customer engagement, leading to increased sales and business growth.

 

Promotions Coordinator Qualifications and Skills

A competent promotions coordinator should possess the following skills and qualifications that align with your job description:

• Strong communication skills to effectively promote, sell, and relay information about the company’s products or services to the public and internal team.
• Excellent interpersonal skills to build relationships with clients, media personnel, and other stakeholders that can aid in the promotion of the company’s brand.
• Creativity and innovation in developing new promotional strategies and ideas to attract and retain consumers.
• Detailed knowledge and understanding of social media and other digital marketing tools for effective online promotions.
• Problem-solving abilities to handle any issues that may arise during promotional campaigns and come up with immediate solutions.
• Strong organizational and project management skills to handle multiple projects at the same time, ensuring each is executed effectively and on time.
• Ability to analyze and use market research data to inform promotional strategies and campaigns.
• Excellent negotiation skills for securing the best prices and services from suppliers and partners.
• A Bachelor’s degree in Marketing, Business Administration, or a related field is typically required.

 

Promotions Coordinator Experience Requirements

Entry-level Promotions Coordinators may have 1 to 2 years of experience, often gained through internships or part-time roles in marketing, public relations, or related fields.

These professionals can also gain valuable on-the-job experience in roles such as Marketing Assistant, Social Media Coordinator, or Event Planner.

Candidates with more than 3 years of experience often have a proven track record of coordinating and implementing successful promotional campaigns.

They are also likely to have developed their skills in areas such as project management, event coordination, and digital marketing.

Those with more than 5 years of experience may have leadership experience and a demonstrated ability to manage and mentor a team.

They may also have extensive knowledge of various promotional channels, including social media, email marketing, and traditional media, and be ready for a managerial position within the promotions department.

 

Promotions Coordinator Education and Training Requirements

A Promotions Coordinator typically requires a bachelor’s degree in marketing, communications, public relations, or a related field.

Their education should provide them with a solid foundation in business concepts, marketing strategies, and communication principles.

A working knowledge of digital marketing tools and social media platforms is often necessary, as is familiarity with basic graphic design and multimedia tools.

Some roles may require a master’s degree in marketing or a related field, especially for those looking to coordinate promotions for larger companies or manage a team of coordinators.

Continuing education or certification in specialized areas like digital marketing, content creation, social media management, or graphic design can be beneficial, demonstrating a candidate’s commitment to staying up-to-date with evolving trends and technologies in the field.

Practical experience, such as internships or entry-level roles in marketing or communications, can also be incredibly valuable for developing the hands-on skills required for a Promotions Coordinator role.

 

Promotions Coordinator Salary Expectations

A Promotions Coordinator earns an average salary of $45,543 (USD) per year.

The actual income can differ based on factors such as the level of experience, the size and type of the company, and the geographical location.

 

Promotions Coordinator Job Description FAQs

What skills does a Promotions Coordinator need?

A Promotions Coordinator should have excellent communication and interpersonal skills to liaise with clients, team members, and other departments effectively.

They should also be organized, able to multitask, and possess a keen eye for detail to manage various promotional projects simultaneously.

A strong understanding of marketing strategies and trends is also essential.

 

What qualifications does a Promotions Coordinator need?

A bachelor’s degree in marketing, communications, business, or a related field is typically required for a Promotions Coordinator role.

Some positions may also require previous experience in a marketing or promotions role.

Knowledge of digital marketing and social media platforms can be beneficial.

 

What should you look for in a Promotions Coordinator resume?

A Promotions Coordinator’s resume should highlight their experience in planning and executing promotional campaigns.

It should showcase their skills in project management, communication, and knowledge of marketing strategies.

Evidence of successful promotional campaigns, strong decision-making abilities, and experience coordinating with various teams can also be beneficial.

 

What qualities make a good Promotions Coordinator?

A good Promotions Coordinator is highly organized, able to juggle multiple projects at once, and meets tight deadlines.

They should be creative, with an eye for what will engage consumers and increase brand awareness.

Excellent communication skills are also crucial, as they’ll often need to work with various departments and clients.

Lastly, they should be data-driven, able to analyze the success of promotional campaigns and make recommendations for future initiatives.

 

What are the daily duties of a Promotions Coordinator?

A typical day for a Promotions Coordinator might involve meeting with the marketing team to discuss upcoming promotions, liaising with vendors or media contacts, and coordinating the logistics of promotional events.

They might also analyze data from past promotions, prepare reports on promotional campaign success, and research market trends to inform future promotional strategies.

 

Conclusion

And there you have it.

Today, we’ve given you an inside look into the dynamic world of a promotions coordinator.

Surprise, surprise?

It’s not just about organizing promotional events.

It’s about shaping a brand’s image, one promotion at a time.

With our comprehensive promotions coordinator job description template and real-world examples, you’re equipped to make your move.

But why limit yourself?

Dig deeper with our job description generator. It’s your next step to creating precise job listings or perfecting your resume.

Remember:

Every promotion is part of a larger marketing strategy.

Let’s shape that brand image. Together.

How to Become a Promotions Coordinator (Complete Guide)

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