Public Relations Associate Job Description [Updated for 2025]

In the era of constant communication and media, the demand for Public Relations Associates is at an all-time high.

As the world continues to evolve, the need for professionals who can effectively manage, shape, and protect an organization’s public image grows ever more significant.

But let’s delve deeper: What is really expected from a Public Relations Associate?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the world of public relations,

You’ve come to the right place.

Today, we present a customizable Public Relations Associate job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Public Relations Associate Duties and Responsibilities

Public Relations Associates are responsible for managing the public image and reputation of their clients.

They use a variety of channels to enhance their client’s standing with the public, potential clients, and potential business partners.

Their responsibilities include:

• Developing effective communication strategies to highlight the positive aspects of their client’s reputation
• Managing the creation, execution and scheduling of public relations campaigns
• Writing and editing press releases, speeches, articles, and social media posts
• Collaborating with internal teams to create cohesive communications strategies
• Building and maintaining relationships with journalists, influencers, and other members of the media
• Monitoring, analyzing and communicating PR results on a regular basis
• Handling crisis and emergency communications
• Planning and coordinating events aimed at creating relationships and favorable impressions with the public
• Keeping informed of industry trends and adapting strategies as necessary

 

Public Relations Associate Job Description Template

Job Brief

We are seeking an enthusiastic Public Relations (PR) Associate to manage the spread of information between our organization and the public.

The PR Associate will be responsible for maintaining a positive public image for our organization, creating and executing public relations campaigns, and communicating with media outlets.

Our ideal candidates have excellent communication skills, a keen understanding of media relations, and are familiar with social media and other professional networks.

Ultimately, the role of the PR Associate is to ensure our company’s positive brand image, manage the spread of information and handle PR issues.

 

Responsibilities

• Develop PR campaigns and media relations strategies
• Collaborate with internal teams and maintain open communication with senior management
• Edit and update promotional material and publications (brochures, videos, social media posts etc.)
• Prepare and distribute press releases
• Organize PR events (e.g. open days, press conferences) and serve as the company’s spokesperson
• Seek opportunities for partnerships, sponsorships and advertising
• Address inquiries from the media and other parties
• Track media coverage and follow industry trends
• Prepare and submit PR reports
• Manage PR issues

 

Qualifications

• Proven experience as a Public Relations Associate, PR Officer or similar role
• Experience managing media relations (online, broadcast and print)
• Background in researching, writing and editing publications
• Proficient in MS Office and social media
• Familiarity with project management software and video/photo editing is a plus
• Strong communication ability (oral and written)
• Excellent organizational skills
• Ability to work well under pressure
• Creativity and problem-solving aptitude
• BSc/BA in Public Relations, Journalism, Communications or a related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Public Relations Associate
• Work Environment: Office setting with occasional travel for PR events. Some remote work may be possible.
• Reporting Structure: Reports to the Public Relations Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $75,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Public Relations Associate Do?

Public Relations Associates primarily work for public relations firms, corporations, non-profit organizations, and government agencies.

They can also provide their services as independent consultants.

Their primary role involves creating and maintaining a positive public image for the organization or individual they represent.

They develop media releases, articles, and social media content to shape public perception and increase brand awareness.

Public Relations Associates work closely with journalists, influencers, and the media to pitch stories, arrange interviews, and respond to media inquiries.

They also organize public events such as press conferences, promotional events, and community outreach activities.

They monitor public opinion about their organization or client and implement strategies to address any negative views.

This includes crisis management, wherein they help their organization or client respond to unfavorable situations in a way that protects their reputation.

Public Relations Associates also help in the internal communication process within the organization, creating newsletters, emails, and other forms of communication to keep employees informed about company developments.

 

Public Relations Associate Qualifications and Skills

A proficient Public Relations Associate should have the skills and qualifications that align with your job description, such as:

• Excellent communication and writing skills to effectively deliver and promote a company’s message, vision, and goals to the public and media outlets.
• Interpersonal skills to build and maintain relationships with media representatives, industry influencers, and key strategic partners.
• Strategic thinking and problem-solving abilities to devise and implement unique PR campaigns that align with the company’s objectives.
• Ability to work under pressure and handle crisis situations with tact and diplomacy.
• Knowledge of social media and digital platforms to help drive online PR campaigns and monitor the company’s online presence.
• Research and analytical skills to understand industry trends, identify opportunities for promotion and measure the impact of PR activities.
• Organizational skills to manage multiple projects simultaneously and meet deadlines.
• Customer service skills to interact with the public, respond to inquiries, and promote the company’s image and brand.

 

Public Relations Associate Experience Requirements

Entry-level Public Relations Associates usually have 1 to 2 years of experience, often gained through internships or part-time roles in a PR or communications department.

This experience could also come from roles such as Content Writer, Social Media Coordinator, or Marketing Assistant, where they had the opportunity to work on aspects related to public relations.

Candidates with 2 to 3 years of experience typically have had more exposure to various aspects of public relations such as media relations, crisis management, and event coordination.

They may have started their careers in junior roles and then progressed to the Associate level.

Those with more than 3 years of experience often have developed their strategic thinking, planning, and execution skills.

They may also have experience in managing client relationships and handling multiple PR campaigns.

Professionals with over 5 years of experience in Public Relations may have leadership experience and would likely be ready to handle senior roles.

They should have gained a deep understanding of brand messaging, reputation management, and media outreach.

At this stage, they may have also developed a strong network of media contacts.

 

Public Relations Associate Education and Training Requirements

Public Relations Associates typically require a bachelor’s degree in public relations, communications, marketing, journalism, or a related field.

Their education should provide them with the necessary skills in writing, research, strategic planning, and multimedia storytelling.

In addition to this, internships or work experience in public relations, marketing, or communications can be extremely beneficial for gaining practical industry experience.

Certain positions might require Public Relations Associates to have a master’s degree in public relations or a related field, especially for higher-level or specialized roles.

There are also several professional certifications available for Public Relations Associates.

These include the Accredited in Public Relations (APR) certification or the Certified Public Relations Counselor (CPRC) certification, which can enhance their credibility and demonstrate their commitment to the profession.

Knowledge of digital marketing tools, social media platforms, and content management systems is also beneficial in this role.

Continuing education, staying updated with the latest industry trends, and developing strong networking skills are also important for career progression in public relations.

 

Public Relations Associate Salary Expectations

A Public Relations Associate earns an average salary of $46,703 (USD) per year.

The actual earnings can vary based on factors such as experience, expertise in the field, the size and reputation of the hiring company, and the geographical location.

 

Public Relations Associate Job Description FAQs

What skills does a Public Relations Associate need?

Public Relations Associates should have excellent communication and writing skills as they often need to create press releases or pitches to media outlets.

They should also possess strong relationship-building skills to maintain good relationships with media professionals.

Research and analytical skills are also essential to monitor and analyze media coverage.

PR Associates should also be detail-oriented and able to manage multiple tasks effectively under pressure.

 

Do Public Relations Associates need a degree?

While it’s not a strict requirement, most employers prefer Public Relations Associates to have a Bachelor’s degree in public relations, communications, journalism, or a related field.

Some roles may require further education or certifications in specialized areas of PR.

Additionally, internships or experiences in media relations or event planning can be beneficial.

 

What should you look for in a Public Relations Associate resume?

A PR Associate resume should indicate strong communication and writing skills.

Look for experience in media relations, such as writing press releases, pitching stories, or managing relationships with journalists.

You also want to see evidence of multitasking, problem-solving, and project management abilities.

Knowledge or experience in your specific industry can also be a plus.

 

What qualities make a good Public Relations Associate?

A good PR Associate is proactive, creative, and resourceful, always looking for new ways to promote the company and its products or services.

They should be good team players, able to work collaboratively with others, but also independently when needed.

It’s also important for PR Associates to be flexible, as the media landscape changes rapidly, and they must be able to adapt quickly.

 

What are the daily duties of a Public Relations Associate?

A Public Relations Associate typically starts their day by reviewing media coverage related to their organization.

They might then draft press releases or other communications, pitch stories to journalists, or plan for upcoming PR campaigns.

Throughout the day, they may also liaise with other departments to coordinate messaging, manage social media accounts, or organize events.

They may also spend time building and maintaining relationships with media professionals.

 

Conclusion

And there you have it.

Today, we’ve unveiled the true essence of what it means to be a Public Relations Associate.

Intriguing, isn’t it?

It’s not just about issuing press releases.

It’s about shaping public perception, one message at a time.

With our comprehensive Public Relations Associate job description template and real-world examples, you’re ready to take the next step.

But why limit yourself?

Explore further with our job description generator. It’s your comprehensive resource for creating precise job listings or perfecting your resume.

Remember:

Every message you craft is a part of a larger narrative.

Let’s shape that story. Together.

How to Become a Public Relations Associate (Complete Guide)

Unautomatable: The Jobs Safe from AI’s Takeover

Take It Easy: The Best Jobs for Stress-Free Earning

Fun at Work? Yes, Please! Enjoyable Jobs with Great Pay

Oddball Occupations: The Weirdest Jobs in Existence