Public Relations Intern Job Description [Updated for 2025]

In the modern world of communication, the demand for public relations interns has never been higher.

As society becomes more interconnected, the need for savvy individuals who can shape, maintain, and enhance our public image grows exponentially.

But let’s delve deeper: What’s truly expected from a public relations intern?

Whether you are:

• An aspiring professional trying to understand the core of this role,
• A recruiter designing the profile of the perfect intern,
• Or simply fascinated by the inner workings of public relations,

You’ve come to the right place.

Today, we present a customizable public relations intern job description template, designed for effortless posting on job boards or career portals.

Let’s dive right in.

Public Relations Intern Duties and Responsibilities

Public Relations Interns support the PR team by assisting with a range of tasks that help them manage and build relationships with the public, press, and key stakeholders.

They are typically responsible for researching, writing and distributing press releases, helping to plan and coordinate PR activities and events, and managing social media accounts.

Public Relations Interns have the following duties and responsibilities:

• Assist in the creation and distribution of press releases and media alerts
• Help in the planning and execution of PR events, including press conferences and promotional events
• Perform research to support PR planning
• Track, analyze and report on PR campaigns and initiatives
• Maintain and update databases of media contacts
• Assist in managing and updating company’s social media platforms
• Monitor, scan and summarize news stories relevant to the company’s industry
• Support in the creation of presentations and other internal communication materials
• Help respond to PR inquiries and crisis situations
• Support in general administrative tasks as needed

 

Public Relations Intern Job Description Template

Job Brief

We are looking for a highly-driven Public Relations Intern to assist our PR team in creating and maintaining a favorable public image for our company.

As a PR Intern, you will be responsible for assisting in drafting and distributing press releases, preparing media kits, organizing PR events, and facilitating communication between the media and our organization.

The ideal candidate should be a competent public speaker with a knack for fostering positive relationships.

You should also be detail-oriented and possess excellent writing skills.

 

Responsibilities

• Assist in drafting and distributing press releases
• Help in organizing and executing PR events, campaigns, and initiatives
• Prepare media kits and promotional materials
• Assist in managing social media platforms
• Monitor and analyze PR results
• Aid in liaising and maintaining relationships with media and stakeholders
• Provide administrative support to the PR team
• Contribute to brainstorming and strategy planning sessions

 

Qualifications

• Currently enrolled in or recently graduated from a degree in Public Relations, Communications, Journalism, or related field
• Excellent verbal and written communication skills
• Strong knowledge of social media and digital platforms
• Ability to work well in a team and under pressure
• Good organization and multitasking abilities
• Knowledge of PR software (Cision, Muck Rack etc.) is a plus
• Previous internship or related experience in marketing or communications is a plus

 

Benefits

• Opportunity to gain hands-on experience in public relations
• Mentorship and career development opportunities
• Exposure to industry professionals
• Potential for job offer after successful completion of the internship
• Flexible schedule

 

Additional Information

• Job Title: Public Relations Intern
• Work Environment: Office setting. May require attending events and meetings outside the office.
• Reporting Structure: Reports to the Public Relations Manager or Director.
• Stipend: Based on candidate’s qualifications and market rates.
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Internship
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume, a cover letter outlining your qualifications and experience, and samples of your work if available to [email address or application portal].

 

What Does a Public Relations Intern Do?

Public Relations Interns work under the guidance of the Public Relations Department within various companies and organizations, gaining practical experience in the field of public relations.

Their primary role involves assisting in the development and implementation of public relations campaigns.

This can include drafting press releases, managing the organization’s social media accounts, and maintaining relationships with media outlets.

They also conduct research to identify potential public relations opportunities or challenges, analyze public opinion, and prepare reports on public relations activities.

Public Relations Interns also support in organizing events, press conferences, and other public relations activities.

They may also be asked to create and manage content for internal communications like newsletters.

They are often tasked with monitoring media coverage of the organization and helping respond to public inquiries related to their organization.

The role gives them a chance to understand how to create a positive image for their organization and manage any crisis communication.

 

Public Relations Intern Qualifications and Skills

A Public Relations Intern should possess the following skills and qualifications to contribute effectively to your organization’s public image and communication:

• Strong communication skills, both written and verbal, to help create and distribute press releases, media alerts, and other PR materials.
• Interpersonal skills to build and maintain relationships with media representatives and other key stakeholders.
• Understanding of social media platforms and their usage in brand promotion and public relations.
• Research skills to monitor public opinion about the organization and stay updated about industry trends.
• Organizational skills to handle multiple tasks and deadlines in a fast-paced environment.
• Creativity to develop innovative strategies for promoting the company’s image.
• Problem-solving skills to address and manage any image-related issues that may arise.
• Basic knowledge of public relations principles and practices.

 

Public Relations Intern Experience Requirements

Public Relations Interns are often current students or recent graduates in fields such as Public Relations, Communications, Journalism, or Marketing.

As such, they may not have extensive professional experience, but they will have relevant academic knowledge and training.

Interns are often required to have some practical experience, which they may gain through university clubs, volunteering, or part-time jobs that involve aspects of public relations, such as event planning, social media management, or content creation.

Candidates with 1 to 2 years of experience may have served in roles such as PR Assistant or Communications Assistant, either part-time or as part of a previous internship.

This experience often familiarizes them with the basics of PR work, including media list building, press release writing, and event coordination.

Those with more than 2 years of experience in related roles may have developed more specialized skills, such as crisis communications or media relations strategy, and have demonstrated their ability to handle more complex tasks and responsibilities.

In any case, all PR Interns should have strong written and oral communication skills, good organizational skills, and a willingness to learn and adapt to the fast-paced world of public relations.

 

Public Relations Intern Education and Training Requirements

A Public Relations Intern typically requires a bachelor’s degree or is in the process of obtaining a degree in public relations, journalism, communications or a related field.

Interns are generally expected to have strong written and verbal communication skills, as well as knowledge of social media platforms.

Familiarity with software applications such as Microsoft Office Suite and graphic design tools is also beneficial.

Some programs or companies might require interns to have a basic understanding of public relations theory and principles, often obtained through coursework.

Previous experience, such as work with a college newspaper, radio station, or another internship, is often preferred.

While not always necessary, some interns may pursue certifications in specific public relations disciplines or platforms, such as social media or crisis management.

Some positions may also require familiarity with basic media tools and software, such as media databases, press release distribution services, or content management systems.

Overall, a successful Public Relations Intern should demonstrate a willingness to learn, adaptability, and a strong interest in the field of public relations.

 

Public Relations Intern Salary Expectations

A Public Relations Intern typically earns an average wage of $14.26 (USD) per hour.

However, the actual earnings can fluctuate depending on several factors such as the duration of the internship, size of the company, geographical location, and the level of responsibilities assigned.

 

Public Relations Intern Job Description FAQs

What skills does a Public Relations Intern need?

A Public Relations Intern should possess strong written and verbal communication skills as they will be interacting with a variety of stakeholders.

They should also have good research skills and the ability to multitask and manage time effectively.

A basic understanding of social media and digital marketing is also helpful.

 

Do Public Relations Interns need a degree?

Public Relations Interns do not necessarily need a degree, but many are pursuing or have completed a degree in Public Relations, Communications, Marketing, or a related field.

The role is often seen as a stepping stone to gain experience in the industry, so it is common for interns to be students or recent graduates.

 

What should you look for in a Public Relations Intern resume?

Look for experience in communication roles, which could include previous internships, volunteer work, or relevant coursework.

Proficiency in social media platforms and digital marketing tools is a plus.

Also, check for strong writing skills, as the intern may be asked to draft press releases or other communications.

 

What qualities make a good Public Relations Intern?

A good Public Relations Intern is proactive, eager to learn, and has excellent communication skills.

They should be detail-oriented, well-organized, and have the ability to work well in a team.

Strong interpersonal skills are also important as they will interact with different people within and outside the organization.

 

Will a Public Relations Intern have direct contact with the media?

This can vary depending on the organization and the specific role of the intern.

In some cases, the intern may assist in media relations, which can include direct contact with the media.

However, in many cases, the intern will support the Public Relations team and learn from their experience in dealing with the media.

 

Can a Public Relations Internship lead to a full-time job?

Yes, many companies offer full-time positions to their interns after the completion of the internship, but this is not guaranteed.

An internship is a great opportunity to learn, gain experience, and make professional connections that can help in securing a full-time job in the future.

 

Conclusion

So there you have it.

Today, we’ve given you a glimpse behind the scenes of the dynamic world of public relations.

Surprising, isn’t it?

It’s not just about drafting press releases.

It’s about shaping public perception and creating compelling narratives.

Armed with our comprehensive public relations intern job description template and real-world examples, you’re now ready to embark on a new journey.

But why stop there?

Delve further with our job description generator. It’s your next step to crafting precise job listings or polishing your resume to perfection.

Remember:

Every message you craft is a part of a larger narrative.

Let’s shape that story. Together.

Reasons to Become a Public Relations Intern (Gain Real World Experience)

How to Become a Public Relations Intern (Complete Guide)

Disadvantages of Being a Public Relations Intern (Client Drama Unfolds)

Remote, Rich, and Ready: Jobs That Let You Live Large from Anywhere!

The Job Rush: In-Demand Careers That Are Taking Off

AI’s Unreachable Territory: Professions That Need the Human Factor

The Unusual Suspects: Careers That Are Out of the Box