Retail Signage Coordinator Job Description [Updated for 2025]

In the dynamic world of retail, the role of Retail Signage Coordinator is becoming increasingly significant.

As retail environments evolve, the need for skilled professionals who can design, manage, and implement effective signage strategies grows stronger.

But let’s delve deeper: What’s really expected from a Retail Signage Coordinator?

Whether you are:

• A job seeker aiming to understand the core responsibilities of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the intricacies of retail signage coordination,

You’re in the right place.

Today, we present a customizable Retail Signage Coordinator job description template, designed for effortless posting on job boards or career sites.

Let’s dive right into it.

Retail Signage Coordinator Duties and Responsibilities

Retail Signage Coordinators are primarily responsible for the visual merchandising of a store, including the design, creation, placement, and maintenance of signs and promotional materials.

Their daily duties and responsibilities include:

• Design and produce attractive, effective signage for the store
• Ensure all signage is accurate and up-to-date
• Coordinate with store management and marketing teams to understand promotional needs
• Arrange the placement of signs in strategic, highly visible locations
• Maintain inventory of signage materials and order supplies as necessary
• Adhere to brand guidelines and standards when creating signage
• Regularly inspect store signage for damage or wear and replace as necessary
• Stay informed of current retail trends and incorporate them into the store’s signage
• Handle installation of larger, more complex signage
• Ensure compliance with local regulations and ordinances regarding signage

 

Retail Signage Coordinator Job Description Template

Job Brief

We are searching for an organized and creative Retail Signage Coordinator to join our team.

Your duties will include the design and implementation of in-store signage, as well as coordinating with the marketing and retail teams to ensure cohesive branding and effective communication.

Our ideal candidate possesses a sharp eye for detail, an understanding of retail strategy, and a strong sense of aesthetics.

 

Responsibilities

• Design and implement effective and visually-appealing in-store signage
• Collaborate with marketing and retail teams to ensure cohesive branding
• Monitor and coordinate the production and distribution of signage materials
• Ensure all signage complies with the company’s visual standards and legal requirements
• Manage signage budget and negotiate with suppliers to ensure cost-effectiveness
• Stay updated with latest trends in retail signage and visual merchandising
• Monitor and report on the effectiveness of signage and suggest improvements

 

Qualifications

• Proven experience as a Retail Signage Coordinator or similar role
• Strong understanding of retail strategy and consumer behavior
• Excellent graphic design and layout skills
• Proficiency in design software (Adobe Creative Suite, etc.)
• Excellent organizational and project management skills
• Able to work under strict deadlines
• Excellent negotiation skills for dealing with suppliers
• Bachelor’s degree in Marketing, Graphic Design, or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Retail Signage Coordinator
• Work Environment: Office setting with occasional visits to retail locations. Some travel may be required.
• Reporting Structure: Reports to the Retail Operations Manager or Marketing Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $70,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume, a cover letter outlining your qualifications and experience, and a portfolio of your design work to [email address or application portal].

 

What Does a Retail Signage Coordinator Do?

Retail Signage Coordinators are professionals in retail stores who are primarily responsible for the design, production, and placement of signs within the store.

They work closely with store managers and marketing teams to ensure that the signage is consistent with the store’s brand image and marketing strategy.

Their responsibilities include creating and coordinating the store’s signage schedule, ensuring that all signs are accurate, up-to-date, and visually appealing.

They are also in charge of placement of signs, making sure they are clearly visible and effectively drawing the attention of shoppers.

Retail Signage Coordinators may also be involved in the printing and installation of signs, often coordinating with external vendors for larger signage projects.

Their role may extend to the maintenance and inventory of signage materials, ensuring that they are stored properly and that there is always enough stock for upcoming promotions or events.

Retail Signage Coordinators play a key role in enhancing the shopping experience and promoting sales by providing clear and engaging information to customers.

 

Retail Signage Coordinator Qualifications and Skills

A Retail Signage Coordinator should possess a range of skills and qualifications to ensure smooth operations and coordination of signage and promotional materials, including:

• Excellent organizational skills to manage and coordinate various signage projects simultaneously.
• Strong visual design skills to ensure that all signage aligns with the store’s branding and effectively attracts customer attention.
• Proficient in using design software such as Adobe Illustrator or Photoshop to create visually appealing and effective signage.
• Good understanding of retail marketing and consumer behavior to maximize the impact of signage and promotional materials.
• Excellent communication skills to collaborate with store managers, vendors and marketing teams, and to clearly convey signage needs and objectives.
• Attention to detail to ensure all signage is accurate, up-to-date and compliant with company and legal standards.
• Problem-solving skills to address any issues that may arise with signage placement, design, or messaging.
• Ability to work under pressure and meet tight deadlines, particularly during peak retail periods and promotional events.

 

Retail Signage Coordinator Experience Requirements

Entry-level Retail Signage Coordinator candidates typically have 1 to 2 years of experience, often acquired through internships or part-time roles in retail marketing or visual merchandising.

This experience often includes tasks such as developing signage strategies, designing in-store signage, and coordinating with store management and suppliers.

Candidates with 3 to 5 years of experience might have held full-time positions as Retail Signage Coordinators or related roles such as Visual Merchandising Associates.

These professionals likely have extensive experience with signage design, project coordination, and vendor management.

Professionals with over 5 years of experience in the field are often well-versed in managing multiple store signage projects concurrently, understanding retail marketing strategies, and coordinating with a variety of stakeholders.

They may also have some leadership experience in their background, positioning them for team lead or managerial roles within the retail marketing or visual merchandising departments.

 

Retail Signage Coordinator Education and Training Requirements

Retail Signage Coordinators typically have a high school diploma or equivalent.

However, an associate or bachelor’s degree in marketing, visual communication, graphic design or a related field can be beneficial.

They should have a strong understanding of retail operations and the role of signage in attracting and directing customers.

Knowledge of graphic design and the ability to use design software is also valuable for this role.

Experience in retail, marketing, or a related field is usually required.

This can often be gained through internships, part-time jobs, or even volunteer work.

Some positions may require Retail Signage Coordinators to have certifications in areas such as visual merchandising or graphic design.

Continuing education and professional development opportunities, such as workshops and seminars on retail trends and design software, can also be beneficial.

These can help a Retail Signage Coordinator stay current with industry trends and improve their skills.

Notably, strong communication, organization, and project management skills are essential for Retail Signage Coordinators, as they often work with various departments within a retail establishment to ensure effective signage strategies.

 

Retail Signage Coordinator Salary Expectations

The average salary for a Retail Signage Coordinator is approximately $45,000 (USD) per year.

Actual earnings can vary significantly based on factors such as experience, location, and the size and type of the retail company.

 

Retail Signage Coordinator Job Description FAQs

What skills does a Retail Signage Coordinator need?

Retail Signage Coordinators need strong communication and organizational skills.

They should also be proficient in graphic design and have a keen eye for visual appeal.

It’s also crucial that they understand the retail environment and are able to work well under pressure to meet tight deadlines.

 

Do Retail Signage Coordinators need a degree?

While a degree is not always required, many employers prefer candidates with a degree in marketing, graphic design, or a related field.

Experience in retail or visual merchandising can also be beneficial.

It’s important to remember that each employer may have different requirements.

 

What should you look for in a Retail Signage Coordinator resume?

Look for evidence of experience in retail marketing, graphic design, or visual merchandising.

Proficiency in graphic design software, such as Adobe Creative Suite, is often required.

Experience coordinating signage for multiple store locations or large-scale retail operations can also be a plus.

 

What qualities make a good Retail Signage Coordinator?

A good Retail Signage Coordinator is creative, detail-oriented, and able to manage their time effectively to meet deadlines.

They should also have a good understanding of retail trends and consumer behavior to create effective and engaging signage.

Strong communication skills are also important, as they will often need to collaborate with store managers, vendors, and other team members.

 

How important is the role of a Retail Signage Coordinator?

The role of a Retail Signage Coordinator is crucial in retail operations.

They are responsible for creating and managing the signage that communicates critical information to customers, such as product details, prices, and promotions.

Well-designed and strategically placed signage can greatly enhance the shopping experience and drive sales.

 

Conclusion

So there you have it.

Today, we’ve unveiled the true essence of being a Retail Signage Coordinator.

And guess what?

It’s not just about hanging signs.

It’s about shaping the shopping experience, one sign at a time.

With our go-to Retail Signage Coordinator job description template and real-life examples, you’re ready to stride ahead.

But why stop there?

Dive deeper with our job description generator. It’s your next step to creating highly-targeted job listings or refining your resume to perfection.

Remember:

Every sign is a part of the bigger customer journey.

Let’s shape that experience. Together.

How to Become a Retail Signage Coordinator (Complete Guide)

In-Demand and On the Rise: Careers Shaping the Future of Work

The Thrilling Throng: Enjoyable Jobs That Are Always Exciting

Strangely Serious Work: The Weirdest Jobs in Existence

Love Your Work: The Most Satisfying Jobs in the Universe