Roofing Sales Representative Job Description [Updated for 2025]

In an ever-evolving construction industry, the need for skilled Roofing Sales Representatives has never been more important.

As construction projects proliferate, the demand for knowledgeable individuals who can effectively sell and promote roofing solutions rises.

But let’s dig deeper: What’s really expected from a Roofing Sales Representative?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager crafting the perfect candidate profile,
• Or simply fascinated by the dynamics of roofing sales,

You’ve come to the right place.

Today, we are introducing a customizable Roofing Sales Representative job description template, designed for easy posting on job boards or career sites.

Let’s dive right into it.

Roofing Sales Representative Duties and Responsibilities

Roofing Sales Representatives play a crucial role in connecting roofing contractors with potential customers.

They are responsible for conducting sales presentations, providing estimates, and closing deals.

Their duties and responsibilities include:

• Identify prospective customers by using business directories, following leads from existing clients, participating in organizations and clubs, and attending trade shows and conferences
• Contact new and existing customers to discuss their needs and explain how specific products and services can meet these needs
• Help customers select products based on their needs, product specifications, and regulations
• Answer customers’ questions about products, prices, availability, and product uses
• Emphasize product features based on analyses of customers’ needs and on technical knowledge of product capabilities and limitations
• Negotiate prices and terms of sales and service agreements
• Prepare and submit sales contracts for orders
• Maintain customer records, using automated systems
• Identify prospective customers by using business directories and following leads from existing clients

 

Roofing Sales Representative Job Description Template

Job Brief

We are searching for a motivated Roofing Sales Representative to join our dynamic team.

The Roofing Sales Representative will be responsible for identifying new business opportunities, conducting site inspections, providing clients with roofing product presentations, and closing sales.

Candidates should have proven sales experience, excellent communication skills, and the ability to maintain client relationships.

Knowledge of the roofing industry is a major plus.

The successful candidate will ultimately generate revenue by making sales which turn leads into satisfied customers.

 

Responsibilities

• Identify potential clients and conduct site inspections
• Provide clients with roofing presentations and demonstrations
• Monitor market conditions and competitor products
• Maintain relationships with existing clients and identify new prospects
• Negotiate contracts and close deals
• Address client concerns and ensure satisfaction post-sale
• Meet or exceed sales targets
• Report to management on sales trends and customer needs

 

Qualifications

• Proven work experience as a sales representative, preferably in the roofing industry
• Excellent knowledge of roofing systems and materials
• Strong negotiation and selling skills
• Ability to build and maintain professional relationships
• Excellent communication and customer service skills
• Self-motivated with a results-driven approach
• High school diploma; Bachelor’s degree in Marketing, Business Administration or relevant field is a plus

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Roofing Sales Representative
• Work Environment: This role requires both office work and outdoor site inspections. Some travel may be required for client meetings.
• Reporting Structure: Reports to the Sales Manager or Director of Sales.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $75,000 maximum, plus commission
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Roofing Sales Representative Do?

A Roofing Sales Representative is primarily responsible for selling roofing products and services to customers.

They often work for roofing material manufacturers or roofing contractors.

Their job involves meeting with potential clients to discuss their roofing needs, inspecting roofs to determine the type and extent of work that needs to be done, and providing estimates for the cost of the work.

They explain the features and benefits of their roofing products and services to customers, answer any questions they may have, and negotiate pricing and terms of the sale.

Roofing Sales Representatives also prepare and present proposals, contracts, and bid packages to customers.

They may also follow up with customers after the sale to ensure their satisfaction and resolve any problems or concerns they may have.

Additionally, they are often responsible for developing new business by identifying potential customers, making cold calls, and networking within the community.

They often work closely with other members of their company, such as roofers and project managers, to ensure that the work is completed as agreed upon with the customer.

Roofing Sales Representatives need to have a good knowledge of roofing materials, techniques, and regulations.

They also need to have strong sales and customer service skills, as their main goal is to sell their company’s products and services and ensure that customers are satisfied with their purchase.

 

Roofing Sales Representative Qualifications and Skills

A proficient Roofing Sales Representative should have the skills and qualifications that align with your job description, such as:

• Sales skills to promote roofing products and services to potential customers, meeting sales targets and contributing to company profits
• Knowledge of roofing products, materials, installation methods, and pricing to provide accurate information and estimates to customers
• Interpersonal and communication skills to build relationships with customers, understand their needs, and effectively communicate the benefits of the company’s products and services
• Negotiation skills to close deals and handle potential objections from customers effectively
• Customer service skills to ensure customer satisfaction, handle inquiries, resolve issues, and provide after-sales support
• Ability to work under pressure and multitask to manage various customer accounts at the same time
• Knowledge of safety standards and local building codes to ensure compliance in all sales and installation proposals

 

Roofing Sales Representative Experience Requirements

Entry-level roofing sales representatives may have 1 to 2 years of experience, often gained through internships, part-time roles, or roles in related fields such as construction, customer service, or general sales.

This early experience can provide a foundation in understanding construction materials, sales techniques, and customer relationship management.

Candidates with more than 3 years of experience typically have a deeper understanding of roofing materials, building codes, and estimating processes.

They may have gained this experience in roles such as Junior Roofing Sales Representative, Roofing Installer, or Construction Sales Consultant.

Those with more than 5 years of experience are likely to have a well-rounded understanding of the industry, strong sales and negotiation skills, and a proven track record in achieving sales targets.

They might also have leadership experience, making them suitable for sales team leader or sales manager roles in the roofing industry.

In addition to industry experience, a successful Roofing Sales Representative would also have strong knowledge of roofing solutions, ability to read and understand architectural drawings, and familiarity with local, state, and federal building codes and regulations.

 

Roofing Sales Representative Education and Training Requirements

Roofing Sales Representatives generally require a high school diploma or equivalent as the minimum educational requirement.

Many employers also prefer their candidates to have some background in sales or construction.

Although not mandatory, a degree in business, marketing, or a related field can be advantageous.

In-depth knowledge about different types of roofing materials, installation processes and repair techniques is crucial.

This can be acquired through on-the-job training, vocational schools, or relevant work experience.

Candidates should also have strong customer service skills, negotiation skills and the ability to accurately estimate costs and prices.

Some roofing companies offer training programs for their sales representatives to educate them about their specific products and sales strategies.

Although not necessary, certifications from organizations such as the National Roofing Contractors Association can boost credibility and demonstrate a commitment to the profession.

Continuous learning and staying updated with the latest roofing technologies and trends is essential for this role.

 

Roofing Sales Representative Salary Expectations

A Roofing Sales Representative earns an average salary of $66,805 (USD) per year.

The actual earnings can differ based on factors such as years of experience, location, and the employing company.

Commission on sales can also significantly impact the total income of a Roofing Sales Representative.

 

Roofing Sales Representative Job Description FAQs

What skills does a Roofing Sales Representative need?

A Roofing Sales Representative should have strong communication and interpersonal skills to effectively interact with potential clients.

They should have good knowledge about roofing products and services to adequately address customer inquiries.

Additionally, negotiation and persuasion skills are key to drive sales.

Finally, having basic computer skills for maintaining and updating customer records is also essential.

 

Do Roofing Sales Representatives need any specific qualifications?

Roofing Sales Representatives typically don’t require any specific academic qualifications.

However, having a high school diploma is often preferred.

Most importantly, they should have a good understanding of roofing products and services.

Prior sales experience, especially in the construction or home improvement industry, can be beneficial.

 

What should you look for in a Roofing Sales Representative resume?

When reviewing a resume for a Roofing Sales Representative, look for previous sales experience.

Any experience in the construction, roofing, or home improvement industry is particularly valuable.

Also, pay attention to their track record in meeting or exceeding sales targets.

Evidence of strong communication, negotiation, and customer service skills are also important.

 

What qualities make a good Roofing Sales Representative?

A successful Roofing Sales Representative is proactive, driven, and results-oriented.

They have excellent communication skills, allowing them to build strong relationships with clients.

A good representative is also knowledgeable about the products and services they’re selling, enabling them to address customer queries effectively.

Furthermore, they are attentive to customer needs and able to provide tailored solutions.

 

Is it difficult to hire a Roofing Sales Representative?

The level of difficulty in hiring a Roofing Sales Representative can depend on various factors, including the location and the competitiveness of the job market.

Positions in areas with a high volume of construction may be easier to fill.

Ensuring competitive pay, good working conditions, and potential for commission can also help attract qualified candidates.

 

Conclusion

And there you have it.

Today, we’ve given you a glimpse into the dynamic world of a roofing sales representative.

But guess what?

It’s not just about selling roofs.

It’s about safeguarding homes, one roof at a time.

With our easy-to-use roofing sales representative job description template and real-world examples, you’re well on your way to finding your ideal candidate.

But why stop there?

Dig deeper with our job description generator. It’s your essential tool for creating precise job listings or fine-tuning your resume to perfection.

Remember:

Every roof sold contributes to a safer, more secure home.

Let’s build a better future. Together.

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