Sales and Marketing Coordinator Job Description [Updated for 2025]

In the competitive world of business, the role of Sales and Marketing Coordinators has never been more critical.

As companies strive to gain a competitive edge, the demand for strategic minds who can plan, implement, and manage sales and marketing efforts continues to grow.

But what does a Sales and Marketing Coordinator really do?

Whether you are:

• A job seeker trying to understand the specifics of this role,
• A hiring manager seeking the perfect candidate,
• Or simply curious about the intricacies of sales and marketing coordination,

You’ve come to the right place.

Today, we present a customizable Sales and Marketing Coordinator job description template, designed for effortless posting on job boards or career sites.

Let’s delve into it right away.

Sales and Marketing Coordinator Duties and Responsibilities

Sales and Marketing Coordinators are responsible for supporting sales and marketing operations by implementing and monitoring various strategies.

Their main objective is to assist with the development and execution of marketing and sales plans to enhance brand visibility, customer engagement, and overall sales.

Their duties and responsibilities include:

• Assist in the development and implementation of marketing and sales strategies
• Coordinate and manage marketing and sales projects, events, and campaigns
• Create marketing materials and sales presentations to support sales efforts
• Conduct market research to identify new opportunities and competition
• Track sales data and provide detailed reports on performance, ROI, and other key metrics
• Collaborate with various teams (e.g., sales, product development, and customer service) to optimize marketing and sales efforts
• Manage and update the company’s social media profiles and website content
• Coordinate with vendors and agencies for marketing materials and promotional activities
• Provide administrative support to the sales and marketing team, including scheduling meetings, preparing agendas, and maintaining databases

 

Sales and Marketing Coordinator Job Description Template

Job Brief

We are looking for a motivated Sales and Marketing Coordinator to help us in our overall marketing efforts.

The Sales and Marketing Coordinator should be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

Your main responsibilities include conducting market research, producing promotional materials and analyzing sales data.

Our ideal candidate is able to interpret customers’ behavior and suggest creative ways to increase brand awareness.

If you have excellent communication skills and a passion for advertising strategies, we want to meet you.

Ultimately, you will ensure our company’s marketing efforts help us achieve our immediate and long-term business goals.

 

Responsibilities

• Conduct market research to identify opportunities for promotion and growth
• Collaborate with team members to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Undertake individual tasks of a marketing plan as assigned
• Prepare sales forecasts and reports and ensure sales volume and revenue meet targets
• Organize promotional activities for new products and services
• Measure and report on the success of marketing campaigns

 

Qualifications

• Proven experience as a Sales and Marketing Coordinator or similar role
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Excellent writing, communication, and presentation skills
• Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
• Experience with marketing campaigns and web technologies (e.g. online tools and social media)
• BSc degree in Marketing, Business Administration or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Sales and Marketing Coordinator
• Work Environment: Office setting with options for remote work. Some travel may be required for meetings or presentations.
• Reporting Structure: Reports to the Sales and Marketing Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $52,000 minimum to $68,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Sales and Marketing Coordinator Do?

Sales and Marketing Coordinators play a crucial role in various industries, supporting the sales and marketing team in their efforts to boost brand awareness and increase sales.

They are typically responsible for planning and coordinating marketing and sales activities such as advertising campaigns, promotional events, and product launches.

They may also be involved in market research to identify potential business opportunities and understand customer preferences.

Sales and Marketing Coordinators often work closely with other members of the sales and marketing team, as well as departments such as product development and customer service to create and implement effective marketing strategies.

Part of their role might include analyzing sales and marketing data to measure the effectiveness of campaigns and strategies, and provide reports to management.

They may also assist in the development of marketing materials like brochures, emails, and website content, ensuring the company’s message is consistent across all platforms.

Communication is a key part of their role, as they often interact with clients, vendors, and internal teams to coordinate marketing and sales efforts.

They may also handle customer inquiries and resolve issues, striving to maintain a positive customer experience.

Their overall goal is to help the company increase its market share and reach its sales objectives.

 

Sales and Marketing Coordinator Qualifications and Skills

A proficient Sales and Marketing Coordinator should possess skills and qualifications that align with the demands of this role, including:

• Exceptional interpersonal skills to effectively interact with diverse internal teams, clients, and vendors.
• Strong written and verbal communication skills to clearly express ideas, handle customer inquiries, create marketing content and present reports.
• Excellent organizational and multitasking abilities to manage multiple projects and deadlines simultaneously.
• Proficiency in marketing software and platforms, social media, and data analysis tools to drive sales and marketing strategies.
• Strong understanding of sales and marketing principles, trends and best practices.
• Ability to analyze market research data and sales statistics to develop effective marketing campaigns and strategies.
• Customer service skills to build and maintain relationships with clients, address their needs and ensure their satisfaction.
• Problem-solving skills to identify and overcome challenges that may hinder the achievement of sales and marketing objectives.

 

Sales and Marketing Coordinator Experience Requirements

Entry-level Sales and Marketing Coordinators may have 1 to 2 years of experience, typically gained through internships, part-time roles, or relevant academic courses in the field of sales, marketing, or business administration.

These professionals may gain practical experience in roles such as Sales Associate, Marketing Assistant, or Customer Service Representative, where they can develop essential skills like customer relationship management, product knowledge, and promotional strategy development.

Candidates with more than 3 years of experience have often developed their skills in roles like Sales Representative, Marketing Specialist, or Account Manager.

During this time, they may have gained more depth in strategic planning, market research, data analysis, and digital marketing techniques.

Those with over 5 years of experience are likely to have had leadership responsibilities in their previous roles.

This could make them suitable for a supervisory or team-lead position within the sales and marketing department.

They may also have experience in managing campaigns, coordinating events, and developing marketing plans, which will be beneficial for the role of a Sales and Marketing Coordinator.

 

Sales and Marketing Coordinator Education and Training Requirements

Sales and Marketing Coordinators typically hold a bachelor’s degree in business, marketing, or a related field.

They are required to have strong knowledge of marketing principles, strategies, and concepts.

Training in sales and customer service, as well as proficiency in using CRM software and other data analysis tools, are important for this role.

Understanding of digital marketing, including social media and content marketing, is highly desirable.

Some positions may require a master’s degree in business administration (MBA) or marketing.

Certifications in digital marketing, project management, or related fields can be beneficial and indicate a candidate’s commitment to continuous learning and skill development.

Work experience in sales, marketing, or related roles is often required, and internships in these fields during college can also be beneficial.

Strong communication, organization, and analytical skills are essential for success in this role.

 

Sales and Marketing Coordinator Salary Expectations

The average salary for a Sales and Marketing Coordinator is $47,793 (USD) per year.

However, this figure can fluctuate based on factors such as industry, geographical location, level of experience, and the size of the company.

 

Sales and Marketing Coordinator Job Description FAQs

What skills does a Sales and Marketing Coordinator need?

Sales and Marketing Coordinators should have excellent organizational and planning skills to manage various projects simultaneously.

They should also possess strong communication skills to effectively collaborate with different teams and clients.

In addition, they should have strong data analysis skills to interpret marketing trends and customer needs.

 

Do Sales and Marketing Coordinators need a degree?

Typically, a Sales and Marketing Coordinator is expected to have a bachelor’s degree in business, marketing, or a related field.

However, some organizations may consider candidates with relevant experience in lieu of a degree.

Some roles may require a master’s degree or additional qualifications in marketing or sales.

 

What should you look for in a Sales and Marketing Coordinator resume?

A Sales and Marketing Coordinator resume should showcase a blend of sales, marketing, and administrative experience.

Look for experience with marketing campaigns, sales strategies, customer relationship management, and data analysis.

Proficiency in marketing software and social media platforms is a plus.

Additionally, certifications in marketing or sales can indicate a dedicated professional.

 

What qualities make a good Sales and Marketing Coordinator?

A good Sales and Marketing Coordinator is proactive and can foresee and plan for future market trends.

They should be excellent communicators, able to work collaboratively with various teams, and able to present ideas convincingly.

A good Coordinator is also detail-oriented, able to manage multiple projects without losing sight of any details.

 

Is it difficult to hire Sales and Marketing Coordinators?

Hiring a Sales and Marketing Coordinator can be challenging due to the diverse skill set required for the role.

You need someone with a strong understanding of both sales and marketing, and the ability to coordinate between multiple departments.

It is important to clearly outline your expectations for the role to attract the right candidates.

 

Conclusion

And there you have it.

Today, we’ve unraveled the intricacies of what it truly means to be a Sales and Marketing Coordinator.

Guess what?

It’s not just about making sales or running campaigns.

It’s about shaping the commercial landscape, one strategic decision at a time.

With our go-to Sales and Marketing Coordinator job description template and real-world examples, you’re all set to take the leap.

But why stop there?

Venture further with our job description generator. It’s your ultimate tool for creating laser-accurate job listings or refining your resume to perfection.

Remember:

Every marketing strategy or sales pitch is a piece of a larger puzzle.

Let’s shape the world of commerce. Together.

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