Sales Enablement Manager Job Description [Updated for 2025]

In today’s market, the focus on Sales Enablement Managers is more intense than ever.

As businesses evolve, the demand for skilled professionals who can streamline, improve, and protect our sales processes grows stronger.

But let’s dig a little deeper: What’s really required from a Sales Enablement Manager?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply curious about the dynamics of sales enablement,

You’ve come to the right place.

Today, we present a customizable Sales Enablement Manager job description template, crafted for easy posting on job boards or career sites.

Let’s dive right in.

Sales Enablement Manager Duties and Responsibilities

Sales Enablement Managers focus on increasing the productivity and effectiveness of a company’s sales force through the development and implementation of training programs, tools, and strategies.

They work closely with sales teams and other departments to ensure that sales professionals have the necessary knowledge, skills, and resources to be successful.

Their duties and responsibilities include:

• Collaborating with sales leadership to define sales objectives and strategies
• Developing and implementing training programs and materials that focus on the selling skills, product knowledge, and market understanding needed by the sales team
• Coordinating with marketing teams to ensure alignment in messaging and materials
• Monitoring and analyzing sales performance and adjusting strategies as needed to improve results
• Identifying and implementing sales enablement tools and technologies that can improve efficiency and effectiveness
• Establishing metrics and tracking the impact of sales enablement initiatives on sales performance
• Communicating updates, successes, and areas of improvement to senior leadership
• Ensuring that sales teams are informed about and compliant with industry regulations and company policies
• Leading ongoing training sessions and providing coaching to sales team members

 

Sales Enablement Manager Job Description Template

Job Brief

We are seeking a dynamic Sales Enablement Manager to optimize our sales team’s effectiveness.

The Sales Enablement Manager’s responsibilities include training, coaching, and providing resources to our sales team, as well as aligning the sales strategy with customer needs.

Our ideal candidate has a strong understanding of sales processes, excellent communication skills, and the ability to develop effective sales strategies.

Ultimately, the Sales Enablement Manager should improve sales productivity, contribute to sales team success and help drive our company’s growth.

 

Responsibilities

• Developing sales strategies and setting sales targets
• Training and coaching the sales team
• Compiling and analyzing sales figures
• Reporting on sales trends, market dynamics and competition
• Developing and managing sales resources and tools
• Partnering with marketing to develop lead generation strategies
• Collaborating with product and customer service teams
• Monitoring and managing the sales pipeline
• Implementing sales enablement technologies
• Ensuring sales team alignment with company goals and objectives

 

Qualifications

• Proven work experience as a Sales Enablement Manager or similar role
• Experience in sales training and coaching
• Strong understanding of sales processes and dynamics
• Excellent leadership and team management skills
• Ability to analyze sales data and draw actionable insights
• Strong communication skills, both verbal and written
• Proficiency in sales enablement technologies
• BSc degree in Marketing, Business Administration or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Sales Enablement Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Director of Sales or Vice President of Sales.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $80,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Sales Enablement Manager Do?

Sales Enablement Managers are crucial for businesses across various industries, aiding in the development and delivery of strategies to increase sales efficiency and productivity.

They work closely with sales and marketing teams to create resources, such as playbooks, product demos, and training materials that equip salespeople with the knowledge and tools needed to sell more effectively.

Their primary role is to understand the customer journey and identify areas where the sales process can be improved or streamlined.

They are also responsible for conducting regular training sessions for sales representatives, ensuring they are well-versed in the product or service and are capable of overcoming potential customer objections.

Additionally, they measure the impact of sales enablement strategies by tracking performance metrics and sales data, making adjustments as necessary to improve outcomes.

Sales Enablement Managers often collaborate with product, marketing, and customer success teams to ensure a cohesive customer experience from the first point of contact through to the closing of the sale.

 

Sales Enablement Manager Qualifications and Skills

A competent Sales Enablement Manager should possess the skills and qualifications that match your job specifications, including:

• Strong communication skills to facilitate training and mentorship for sales teams, and to liaise effectively with other departments.
• Strategic thinking to design and implement sales strategies that align with company objectives.
• Proficient knowledge of CRM systems and other sales-related software to track sales activities and generate insightful reports.
• Excellent project management skills to manage multiple tasks and meet deadlines while maintaining a high standard of work.
• Proven leadership skills to guide and motivate sales teams towards achieving their sales targets.
• Sound analytical skills to interpret sales data and market trends, and to make data-driven decisions.
• Interpersonal skills to build and maintain relationships with internal teams and external partners.
• A strong understanding of customer needs and the sales process to develop effective sales training programs.
• Experience in creating and implementing sales tools and resources to assist in the effectiveness of the sales team.

 

Sales Enablement Manager Experience Requirements

Sales Enablement Managers should ideally have a minimum of 3 to 5 years of experience in a sales or sales-related role, such as Sales Representative, Sales Analyst, or Business Development Manager.

These roles provide a solid foundation in understanding sales processes, customer engagement strategies, and analytics.

Many successful candidates often have experience in sales training or coaching roles, where they have gained experience in developing and executing training programs and coaching sales teams.

This background is crucial as Sales Enablement Managers need to drive the effectiveness of the sales team through education and development initiatives.

Those applying for the Sales Enablement Manager role should also have experience in using CRM tools, sales analytics software, and content management systems.

Familiarity with these tools is essential as the role involves the use of these platforms to monitor sales activities, analyze sales performance, and manage sales resources.

Candidates who have previous leadership experience, ideally more than 5 years, are often preferred.

This is because they are expected to lead the sales enablement initiative across the organization, collaborate with different teams, and influence the sales strategies and practices.

In some cases, employers might prefer candidates who have experience in their specific industry.

This is to ensure that the Sales Enablement Manager understands the unique challenges and opportunities in the industry and can tailor the sales enablement strategies accordingly.

 

Sales Enablement Manager Education and Training Requirements

Sales Enablement Managers typically have a bachelor’s degree in business, marketing, communications, or a related field.

Having a comprehensive understanding of sales processes, they are trained in planning, designing, and implementing strategies that improve sales efficiency and effectiveness.

An advanced degree, such as an MBA, can be beneficial, as it provides a deeper understanding of business operations and strategic decision making, which are essential skills for this role.

They also require excellent understanding of CRM platforms like Salesforce, as well as proficiency in data analysis and reporting tools.

It’s also crucial for Sales Enablement Managers to have a solid background in sales and marketing, ideally with experience in a sales or sales support role.

Certifications in sales enablement, sales training, or project management may also be beneficial and can demonstrate a candidate’s commitment to their professional development.

As sales strategies and technology evolve, continuing education and staying up-to-date with the latest best practices in sales enablement is highly recommended.

 

Sales Enablement Manager Salary Expectations

A Sales Enablement Manager typically earns an average salary of $93,263 (USD) per year.

The actual earnings may fluctuate based on factors such as experience, industry, and the region in which they are employed.

 

Sales Enablement Manager Job Description FAQs

What skills does a Sales Enablement Manager need?

Sales Enablement Managers need excellent communication skills to effectively liaise between the sales team and other departments.

They must have strong leadership abilities to guide and support their team towards reaching their sales goals.

Additionally, they should have good analytical skills to assess the performance of the sales team and develop strategies for improvement.

 

Do Sales Enablement Managers need a specific degree?

While there is no specific degree requirement for Sales Enablement Managers, a bachelor’s degree in business administration, marketing, or a related field is often beneficial.

Relevant experience in sales or marketing can also be advantageous.

Some roles may require knowledge of specific industries or sales methodologies.

 

What should you look for in a Sales Enablement Manager resume?

Look for experience in sales and marketing roles, as well as any leadership positions.

Check for knowledge in sales methodology, CRM software, and sales analytics tools.

Training and coaching experience is also beneficial, as Sales Enablement Managers often provide training and support for the sales team.

 

What qualities make a good Sales Enablement Manager?

A good Sales Enablement Manager is one that has strong leadership abilities and is capable of guiding their team towards reaching their sales targets.

They should be able to communicate effectively with various departments and have a good understanding of the sales process.

They should also be analytical and able to use data to drive sales strategy.

 

Is it difficult to hire Sales Enablement Managers?

Recruiting for the role of Sales Enablement Manager can be challenging due to its multifaceted nature, requiring a combination of sales knowledge, leadership abilities, and analytical skills.

However, by offering competitive salaries and clear advancement opportunities, companies can attract experienced and talented candidates for the role.

 

Conclusion

And so we’ve unraveled the essence of being a Sales Enablement Manager.

Surprise, surprise?

It’s not just about closing deals.

It’s about empowering a sales team and shaping the trajectory of your company’s revenue.

With our must-have Sales Enablement Manager job description template and real-world examples, you’re ready to take the next step.

But why not go the extra mile?

Further explore with our job description generator. It’s your secret weapon to creating precise job listings or refining your resume to absolute excellence.

Remember:

Every sales strategy is a part of the broader business plan.

Let’s drive those sales. Together.

How to Become a Sales Enablement Manager (Complete Guide)

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