Sales Training Manager Job Description [Updated for 2025]

In the competitive world of sales, the emphasis on Sales Training Managers has never been greater.

As markets evolve and sales techniques diversify, the demand for skilled professionals who can develop, enhance, and cultivate our sales force grows.

But what’s really expected from a Sales Training Manager?

Whether you are:

• A job seeker trying to decipher the intricacies of this role,
• A hiring manager crafting the perfect candidate profile,
• Or simply curious about the dynamics of sales training management,

You’ve come to the right place.

Today, we introduce a customizable Sales Training Manager job description template, designed for easy posting on job boards or career sites.

Let’s delve right into it.

Sales Training Manager Duties and Responsibilities

Sales Training Managers are responsible for developing and implementing training programs that will improve the effectiveness of a sales team.

They leverage their knowledge of sales processes and methodologies to equip sales representatives with the skills and knowledge needed to perform at a high level.

Sales Training Managers have the following duties and responsibilities:

• Assess individual and team training needs through job analysis, career paths, and consultation with managers
• Design, develop, and implement sales training programs and materials
• Conduct workshops, individual training sessions, and lectures
• Manage the sales training budget and evaluate the return on investment of training programs
• Monitor and report on the effectiveness of sales training programs
• Keep abreast of sales training trends, developments, and best practices
• Coordinate with sales managers and team leaders to forecast future training needs
• Prepare educational material such as module summaries, videos etc.
• Host seminars, workshops, individual training sessions etc.
• Examine and resolve training needs and onboarding process
• Act as a coach to junior sales staff members, helping them to improve their skills and achieve their targets

 

Sales Training Manager Job Description Template

Job Brief

We are seeking a dedicated Sales Training Manager to enhance the competencies of our sales team by designing and conducting training programs.

The Sales Training Manager will be responsible for developing, implementing, and delivering training modules that will improve the skills, knowledge, and performance of our sales department.

The ideal candidate will have a strong background in sales, experience in training, and a deep understanding of the sales process and dynamics.

 

Responsibilities

• Assess the training needs of the sales team and develop tailored training programs
• Create sales training materials and tools
• Conduct workshops and individual training sessions
• Monitor sales objectives and results
• Produce reports on training program effectiveness
• Coordinate and oversee onboarding for new sales team members
• Keep abreast with latest sales trends and best practices
• Ensure all sales team members are trained on company products and services

 

Qualifications

• Proven experience as a Sales Training Manager or similar role
• Experience in sales and managing a sales team
• Proficient in MS Office and Learning Management Systems (LMS)
• Excellent communication and leadership skills
• Ability to plan, multi-task and manage time effectively
• Strong report writing and record keeping ability
• Good problem-solving and team management skills
• BSc degree in Business, Human Resources or a related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Sales Training Manager
• Work Environment: Office setting with occasional travel for training sessions or team meetings
• Reporting Structure: Reports to the Director of Sales or Vice President of Sales
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $75,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Sales Training Manager Do?

Sales Training Managers usually work for companies across industries that have a product or service to sell.

They can also work independently as consultants.

Their primary responsibility is to oversee and direct the training activities of a sales team within an organization.

They design, plan, and implement effective sales training programs to educate the sales staff about product knowledge, selling techniques, negotiation skills, and relationship building.

Sales Training Managers also monitor sales employees’ performance to ensure that training is leading to improved sales and increased revenue.

They coordinate with the sales management team to understand the needs and objectives of the business and tailor training programs accordingly.

In addition, they may evaluate the effectiveness of the training programs, modify existing ones, or develop new programs to meet the changing needs of the organization or market trends.

Sales Training Managers play a critical role in enhancing the skills of the sales team, leading to increased productivity and achieving the company’s sales goals.

 

Sales Training Manager Qualifications and Skills

A Sales Training Manager must have the skills and qualifications that align with the demands of the role, which include:

• Strong understanding of sales processes and strategies to effectively train the sales team.
• Excellent communication skills to effectively deliver training programs and to clearly convey sales strategies and techniques.
• Leadership skills to manage the training team and to inspire and motivate the sales team to achieve their targets.
• Good interpersonal skills to build relationships with the sales team and other stakeholders within the organization.
• Analytical skills to assess the effectiveness of training programs and to make necessary adjustments to improve results.
• Organizational skills to manage multiple training programs and to ensure that all sales team members are provided with necessary training.
• Problem-solving skills to identify challenges in the sales process and provide effective solutions.
• Knowledge of training methods and learning principles to design and implement effective sales training programs.
• Experience with sales CRM software, e-learning platforms and other training tools and technologies.

 

Sales Training Manager Experience Requirements

Sales Training Managers typically have at least 3 to 5 years of experience in sales.

They often start their career in entry-level sales positions, gaining first-hand experience in customer interactions, understanding customer needs, and learning about the products or services they sell.

Candidates with a few years of experience may move into mid-level positions like Sales Supervisor or Sales Team Lead where they get the opportunity to manage a small team and develop leadership skills.

Many employers also prefer Sales Training Managers to have some experience in a training role.

This can be gained either in a dedicated training position or through responsibilities within a sales leadership role.

Sales Training Managers with over 7 years of experience often have a rich background in both sales and training, and are well-equipped to handle the strategic planning and implementation of sales training programs.

Having experience with different sales techniques, methodologies, and training tools is also highly beneficial for the role.

These professionals often have a proven track record of successful sales and have demonstrated the ability to train and motivate others to achieve their sales goals.

Furthermore, experience in the same industry as the hiring company is often considered a plus, as it offers a deeper understanding of the market, the competition, and customer behavior.

 

Sales Training Manager Education and Training Requirements

Sales Training Managers typically have a bachelor’s degree in business, marketing, sales, or a related field.

They also need to have considerable experience in sales or a directly related role, which helps them to understand the intricacies of the sales process and how to train others effectively.

Some companies may prefer Sales Training Managers with a master’s degree in business administration or a similar field, as this can indicate a deeper understanding of the business world and its dynamics.

Sales Training Managers are also often required to have some level of experience in management or supervisory roles.

Certifications in sales training, while not typically required, can be advantageous.

These can demonstrate a commitment to ongoing professional development and an in-depth understanding of the latest sales strategies and techniques.

Additionally, Sales Training Managers should have strong communication skills, the ability to motivate others, and a thorough understanding of the products or services their company provides.

 

Sales Training Manager Salary Expectations

A Sales Training Manager can expect to earn an average salary of $80,170 (USD) per year.

The actual compensation may vary based on factors such as the individual’s level of experience, the size and industry of the employing company, and the geographical location.

 

Sales Training Manager Job Description FAQs

What skills does a Sales Training Manager need?

A Sales Training Manager should have excellent communication and interpersonal skills to effectively deliver training to sales teams.

They should also have solid leadership skills to manage training teams and programs.

They must be proficient in sales techniques and strategies, and able to translate this knowledge into effective training material.

Additionally, they should possess strong planning and organizational skills to develop and implement sales training programs.

 

Do Sales Training Managers need a degree?

While not always necessary, many employers prefer Sales Training Managers to have a bachelor’s degree in business, marketing, or a related field.

Experience in sales, training, or a combination of both is also usually required.

Some employers may also prefer candidates who have additional qualifications or certifications in sales or training.

 

What should you look for in a Sales Training Manager resume?

A Sales Training Manager resume should demonstrate a track record of success in sales or sales training.

Look for experience in developing and implementing sales training programs, as well as leading training teams.

A strong candidate should also have experience in the industry your business operates in.

Additional qualifications or certifications in sales or training can also be a plus.

 

What qualities make a good Sales Training Manager?

A good Sales Training Manager should have a deep understanding of the sales process and be able to translate this knowledge into effective training programs.

They should be an inspiring and motivating leader who can engage and energize sales teams.

Furthermore, they should be able to adapt and innovate, adjusting training programs as needed to meet evolving business needs or market trends.

 

What is the difference between a Sales Manager and a Sales Training Manager?

A Sales Manager is responsible for leading a sales team and achieving sales targets.

They are involved in strategic planning, budgeting, and sales forecasting.

On the other hand, a Sales Training Manager is focused on developing and delivering training programs for sales teams.

They work to improve sales skills and knowledge, with the aim of boosting overall sales performance.

 

Conclusion

And there we have it.

Today, we’ve uncovered the truth behind the role of a Sales Training Manager.

And guess what?

It’s not just about closing deals.

It’s about empowering your team to deliver sales success, one deal at a time.

With our comprehensive sales training manager job description template and real-world examples, you’re ready to make your mark.

But why limit yourself?

Go further with our job description generator. It’s your essential tool for creating precision-crafted job listings or fine-tuning your resume to perfection.

Remember:

Every deal closed is a step towards the larger goal.

Let’s achieve that goal. Together.

How to Become a Sales Training Manager (Complete Guide)

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