SEO Manager Job Description [Updated for 2025]

In the era of digital marketing, the focus on SEO Managers has never been greater.

As digital footprints expand, so does the need for skilled individuals who can optimize, refine and ensure the visibility of our online content.

But let’s delve deeper: What’s actually expected from an SEO Manager?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply curious about the ins and outs of SEO management,

You’ve come to the right place.

Today, we present a customizable SEO Manager job description template, crafted for easy posting on job boards or career sites.

Let’s dive right in.

SEO Manager Duties and Responsibilities

SEO Managers are responsible for planning, implementing and managing a company’s overall SEO strategy.

They usually cover a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.

Here are some of the main duties and responsibilities of an SEO Manager:

• Develop and implement effective search engine optimization (SEO) strategies
• Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities
• Manage offsite and onsite optimization projects and report on performance
• Conduct keyword research to guide content teams
• Review technical SEO issues and recommend fixes
• Optimize website content, landing pages and paid search copy
• Direct off-page optimization projects (e.g. link-building)
• Collect data and report on traffic, rankings and other SEO aspects
• Work with social media and PPC teams to optimize campaigns
• Monitor performance metrics to understand SEO strategy performance
• Regularly perform thorough keywords discovery, expansion and optimization
• Stay up to date with the latest SEO and digital marketing latest trends and best practices

 

SEO Manager Job Description Template

Job Brief

We are seeking a knowledgeable and experienced SEO Manager to lead our SEO team and oversee our SEO initiatives.

The SEO Manager’s responsibilities include managing all SEO activities such as keyword strategy, link building, and content strategy to increase rankings on all major search networks.

Our ideal candidate will have a solid understanding of performance marketing, conversion, and online customer acquisition, with a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Ultimately, the role of the SEO Manager is to improve our web traffic, increase brand awareness, and maximize our digital marketing efforts.

 

Responsibilities

• Develop and execute successful SEO strategies
• Conduct keyword research to guide content teams
• Review technical SEO issues and recommend fixes
• Optimize website content, landing pages and paid search copy
• Direct off-page optimization projects (e.g. link-building)
• Collect data and report on traffic, rankings and other SEO aspects
• Work with social media and PPC teams to optimize campaigns
• Monitor performance metrics to understand SEO strategy performance
• Manage team of SEO Specialists
• Stay up-to-date with the latest SEO and digital marketing trends

 

Qualifications

• Proven experience as SEO Manager, SEM Manager or similar role
• Knowledge of standard and current SEO practices
• Knowledge of HTML/CSS
• Experience with SEO reporting
• Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
• Excellent communication skills
• Strong organizational and leadership skills
• BS/BA in Marketing, Business or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: SEO Manager
• Work Environment: Office environment with some flexibility for remote work. May require occasional travel for industry conferences or meetings.
• Reporting Structure: Reports to the Director of Marketing.
• Salary: Salary is commensurate with experience and qualifications, as well as market and business considerations.
• Pay Range: $80,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a SEO Manager Do?

SEO (Search Engine Optimization) Managers are professionals who play a crucial role in digital marketing and advertising.

They work for corporations across various industries, digital marketing firms, or as freelance consultants.

Their primary responsibility involves improving the online presence of a company’s website through various techniques that optimize its search engine rankings.

They achieve this by identifying relevant keywords, developing content strategies, and using analytical tools to track website traffic.

SEO Managers collaborate with content creators, web developers, and other digital marketing professionals to ensure that the website’s content is search engine-friendly.

They also oversee the development and implementation of link-building strategies.

In addition to enhancing website visibility, SEO Managers are tasked with analyzing the performance of their SEO strategies.

They use tools like Google Analytics to monitor website traffic, user engagement, and conversion rates.

This data is then used to make necessary adjustments to improve overall SEO.

Furthermore, SEO Managers stay updated with the latest SEO trends and changes in algorithms to ensure the company’s SEO strategies are up-to-date.

They may also be responsible for training staff in SEO best practices and coordinating with other departments to integrate SEO strategies across all digital marketing efforts.

 

SEO Manager Qualifications and Skills

An SEO Manager should possess a unique blend of technical, analytical, and creative abilities to improve the visibility of a website in search engine results.

These qualifications and skills include:

• Proficiency in website analytics tools such as Google Analytics to monitor and analyze site performance and develop solutions to improve search engine ranking.
• Understanding of SEO practices and techniques, including both on-page and off-page SEO, and staying up-to-date with the latest trends and changes in SEO algorithms.
• Strong keyword research skills to identify high-ranking keywords and implement them in the website content.
• Excellent communication skills to coordinate with developers, content writers, and marketing teams to implement SEO strategies effectively.
• Experience in content marketing, content growth, and SEO to drive organic traffic to the website.
• Strong problem-solving abilities to identify and rectify any SEO-related issues.
• Ability to create and implement link building strategies to improve search engine ranking.
• Technical skills to perform audits and implement fixes for website technical issues that might affect SEO.

 

SEO Manager Experience Requirements

Entry-level SEO Managers typically have 2 to 3 years of experience, often obtained through an internship or part-time role in the field of digital marketing, with a specific focus on Search Engine Optimization (SEO).

They should have hands-on experience in optimizing websites and conducting keyword research, as well as understanding the fundamentals of web analytics.

Candidates who have 4 to 5 years of experience often have developed their SEO skills and knowledge in digital marketing or SEO analyst roles.

In addition to SEO, they should also have experience with other aspects of marketing, like content creation, social media, and PPC campaigns.

Those with more than 5 years of experience in SEO may have a track record of successfully improving a website’s search engine rankings.

They may have some leadership experience and are typically well-versed in strategic planning, project management, and team coordination.

With this level of experience, they could be ready to handle the responsibilities of a senior SEO manager or team lead role.

In all cases, SEO Managers should be certified in Google Analytics, be familiar with the latest SEO tools and trends, and have a strong understanding of how search algorithms work.

 

SEO Manager Education and Training Requirements

SEO Managers generally have a bachelor’s degree in marketing, business, information technology, or another related field.

They need a strong understanding of search engine algorithms, keyword research, and how to create content that maximizes the use of these keywords.

Knowledge in web design, coding, and familiarity with languages such as HTML and CSS is also beneficial.

Some positions may require SEO Managers to have a master’s degree in digital marketing or a related field, or significant experience in a relevant role.

Many SEO Managers also have certifications from reputable SEO and digital marketing institutions, in areas such as Google Analytics, Google Ads, and other SEO tools.

These certifications indicate a candidate’s expertise in the field and their commitment to staying updated with the constantly changing world of SEO.

In addition to formal education and certifications, SEO Managers are expected to have excellent analytical skills, be proficient in using various SEO tools, and have the ability to keep up with the latest trends and changes in search engine algorithms.

 

SEO Manager Salary Expectations

An SEO Manager earns an average salary of $72,620 (USD) per year.

The actual earnings can depend on factors such as individual’s experience, education, the size of the company, and geographical location.

 

SEO Manager Job Description FAQs

What skills does an SEO Manager need?

SEO Managers should have strong analytical skills to understand and interpret the data related to website traffic and user behavior.

They should also have a good knowledge of various SEO tools and strategies, including keyword research, on-page and off-page SEO, and link-building.

Excellent communication and leadership skills are necessary as they have to manage a team and liaise with other departments.

 

Do SEO Managers need a degree?

An SEO Manager doesn’t necessarily need a specific degree, but having a degree in marketing, business, or computer science can be beneficial.

However, having relevant certifications in Google Analytics, Google Ads, or other SEO-related courses are often more important in this field.

SEO is about practical skills and staying up-to-date with the latest changes in search engine algorithms.

 

What should you look for in an SEO Manager resume?

An SEO Manager’s resume should showcase their experience in improving a website’s ranking on search engines.

You should look for their knowledge of SEO tools, HTML, CSS, and JavaScript.

Evidence of successful SEO campaigns, certifications in Google Analytics, and knowledge of content management systems like WordPress could be beneficial.

Soft skills like leadership, communication, and project management can also be a plus.

 

What qualities make a good SEO Manager?

A good SEO Manager should be analytical and detail-oriented as SEO involves dealing with a lot of data and small, technical details.

They must be proactive and flexible as SEO trends are constantly changing.

They should also be strategic thinkers with the ability to understand the company’s business goals and align the SEO strategy accordingly.

 

How is the performance of an SEO Manager measured?

The performance of an SEO Manager is typically measured by the visibility of the website on search engines, the ranking of the website for targeted keywords, increase in organic traffic, and overall growth in the conversions from organic traffic.

Regular SEO audits and reports are crucial for evaluating the effectiveness of SEO strategies and making necessary adjustments.

 

What can an SEO Manager bring to a company?

An SEO Manager can significantly improve a company’s online presence by optimizing its website for search engines, thereby increasing organic traffic and potentially leading to higher sales and revenue.

They can also provide valuable insights into customer behavior and preferences based on their analysis of website data.

Furthermore, they can help build brand awareness and credibility by ensuring that the company’s website ranks high for relevant keywords.

 

Conclusion

And there we have it.

Today, we delved into the intricate world of what it truly entails to be an SEO Manager.

Surprised?

It’s not just about optimizing keywords.

It’s about sculpting the pathway to digital prominence, one search term at a time.

With our handy SEO manager job description template and practical examples, you’re ready to take the plunge.

But why limit yourself?

Go further with our job description generator. It’s your gateway to meticulously crafted listings or perfecting your resume to a tee.

Keep in mind:

Every search term is a piece of a larger puzzle.

Let’s navigate this digital maze. Together.

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