SEO Project Manager Job Description [Updated for 2025]

In the dynamic world of digital marketing, the role of SEO Project Managers is becoming increasingly vital.

As the internet landscape evolves, the demand for skilled professionals who can navigate, optimize, and protect our online presence grows stronger.

But what is really expected from an SEO Project Manager?

Whether you are:

• An aspiring candidate trying to understand the core responsibilities of this role,
• An employer designing the perfect job specification,
• Or simply fascinated by the intricate world of search engine optimization,

You’ve come to the right place.

Today, we present a comprehensive SEO Project Manager job description template, crafted for effortless posting on job boards or career websites.

Let’s dive straight in.

SEO Project Manager Duties and Responsibilities

SEO Project Managers oversee and implement SEO (Search Engine Optimization) strategies to improve a website’s visibility on search engine result pages.

They must be knowledgeable about SEO trends and best practices to ensure optimum results.

Their duties and responsibilities include:

• Developing and implementing effective search engine optimization (SEO) strategies
• Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities
• Managing offsite and onsite optimization projects and reporting on performance
• Conducting keyword research to guide content teams
• Reviewing technical SEO issues and recommending fixes
• Optimizing website content, landing pages and paid search copy
• Directing off-page optimization projects (e.g. link-building)
• Collecting data and report on traffic, rankings and other SEO aspects
• Working with social media and PPC teams to optimize campaigns
• Keeping abreast of SEO and integrated marketing trends

 

SEO Project Manager Job Description Template

Job Brief

We are seeking a skilled SEO Project Manager to oversee various SEO projects within our organization.

The ideal candidate will have a strong understanding of search engine optimization strategies, and the ability to effectively manage and prioritize numerous projects.

The SEO Project Manager will be responsible for defining project scopes, developing detailed project plans, and managing all SEO activities to improve our company’s online presence and search engine ranking.

 

Responsibilities

• Lead and manage SEO projects and coordinate with cross-functional teams
• Define project scope, goals and deliverables
• Develop detailed project plans and monitor progress
• Perform SEO audits and create SEO strategies
• Track, analyze and report on key SEO metrics
• Ensure the latest SEO best practices are applied to all projects
• Coordinate with content team to generate SEO-friendly content
• Monitor and analyze SEO performance and prepare reports
• Provide recommendations and strategies for improvement

 

Qualifications

• Proven experience as an SEO Manager or similar role
• Knowledge of standard and current SEO practices
• Experience with SEO reporting and analytics tools
• Familiarity with relevant tools (e.g., Conductor, Screaming Frog, MOZ) and web analytics tools (e.g., Google Analytics, WebTrends)
• Excellent project management skills
• Strong analytical skills with a data-driven approach
• Excellent communication and presentation skills
• BS/BA degree in Marketing, Digital Media, or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: SEO Project Manager
• Work Environment: This role may be performed remotely with occasional trips to the main office for meetings.
• Reporting Structure: Reports to the Director of Marketing.
• Salary: Dependent on experience and qualifications, as well as market and business considerations.
• Pay Range: $65,000 minimum to $85,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a SEO Project Manager Do?

An SEO Project Manager plays a crucial role in digital marketing agencies or in the marketing departments of various organizations.

They can also work as freelancers.

Their primary role involves managing the execution and strategy of the company’s SEO (Search Engine Optimization) efforts to increase online visibility and improve organic search rankings on search engines such as Google, Bing, and Yahoo.

They work closely with Content Creators, Web Developers, and Marketing Teams to ensure the website’s content is optimized with relevant keywords, tags, and meta descriptions.

An SEO Project Manager is responsible for carrying out keyword research to understand what terms and phrases their target audience is searching for, and then implementing strategies to rank highly for those terms.

They also analyze and interpret web analytics data to gauge the success of their SEO strategies and make data-driven decisions to further improve their SEO efforts.

Their role often extends to managing SEO campaigns, which may involve link building, social media optimization, and local search optimization.

They liaise with clients and stakeholders, explaining the strategies being used and the results they are achieving.

They may also be responsible for managing the SEO budget, and ensuring the return on investment is maximized.

Regularly staying updated with the latest SEO trends and Google algorithm updates is also a part of their job, ensuring that the company’s SEO strategy remains effective in an ever-changing digital landscape.

 

SEO Project Manager Qualifications and Skills

A successful SEO Project Manager should possess a mix of technical knowledge, analytical skills, and leadership abilities that align with the role’s requirements, such as:

• Strong understanding of SEO strategies, techniques, and tools to improve website rankings on search engines.
• Ability to analyze websites and competitors’ strategies to develop effective optimization strategies using analytical skills.
• Excellent project management skills to plan, manage, and execute SEO campaigns within the set timelines and budget.
• Strong leadership skills to guide and manage the SEO team effectively, ensuring all team members are on track with their tasks.
• Excellent communication and interpersonal skills to liaise with clients, team members, and other stakeholders in the project.
• Proficiency in using SEO tools and software like Google Analytics, SEMrush, MOZ, etc., to track and analyze website performance and make necessary improvements.
• Problem-solving skills to identify, analyze, and solve any SEO challenges that may arise during the project.
• Knowledge of web design and development principles, including HTML, CSS, and JavaScript, to ensure SEO-friendly website structure.
• Continual learning and adaptation skills to stay updated with the latest SEO trends, changes in search engine algorithms, and industry best practices.

 

SEO Project Manager Experience Requirements

For an entry-level SEO Project Manager position, candidates typically need 1 to 2 years of experience in the field of SEO, digital marketing, or a related field.

This experience can be gained through internships, part-time roles or on-the-job training in positions such as SEO Associate, Digital Marketing Associate, or Content Manager.

Candidates with more than 3 years of experience have typically honed their skills in SEO strategy and implementation, keyword research, SEO analysis, and project management.

They often have experience in different aspects of SEO, such as on-page, off-page, and technical SEO.

Those with more than 5 years of experience in SEO are often considered for senior SEO Project Manager roles.

At this level, candidates are expected to have a broad range of SEO knowledge, as well as experience managing large-scale SEO projects and leading SEO teams.

Additional skills in strategic planning, communication, and client management are often required for these higher-level roles.

Apart from the practical experience, a good understanding of SEO tools like Google Analytics, SEMRush, Ahrefs, Moz, and others is essential.

Some companies might also require SEO Project Managers to have relevant certifications such as Google Analytics Individual Qualification (GAIQ), Google Ads certification, or a Certified SEO Professional from a recognized SEO training provider.

 

SEO Project Manager Education and Training Requirements

An SEO Project Manager typically has a bachelor’s degree in Marketing, Business, Computer Science, Information Technology, or a related field.

They need a deep understanding of Search Engine Optimization (SEO) principles, Google Analytics, and other SEO tools.

Familiarity with HTML, CSS, and JavaScript can be beneficial.

Experience in content marketing, content growth, and development is vital.

They should also have knowledge of keyword research and data mining tools.

Some positions might require an SEO Project Manager to have a master’s degree in Business Administration or Marketing.

There are also specific SEO certifications offered by Google and other institutions that prove the candidate’s proficiency in SEO.

These certifications, while not always required, can be advantageous and display a dedication to the field.

In addition to formal education and certifications, an SEO Project Manager should have strong project management skills, be comfortable with data analysis, and have a strategic mindset.

Ongoing learning is critical in this rapidly changing field.

 

SEO Project Manager Salary Expectations

An SEO Project Manager can expect to earn an average salary of $72,155 (USD) per year.

The actual earnings can differ based on factors such as experience, industry, and the region where they work.

 

SEO Project Manager Job Description FAQs

What skills does an SEO Project Manager need?

An SEO Project Manager must possess strong analytical skills to examine website data and user engagement metrics.

They should have a deep understanding of SEO principles, strategies, and techniques.

In addition, they need excellent communication and project management skills to coordinate with different team members, manage multiple projects, and present SEO insights to clients or stakeholders.

 

Do SEO Project Managers need a degree?

While a degree may not be strictly necessary, a bachelor’s degree in marketing, business, information systems, or a related field can be beneficial.

What’s more important is experience and knowledge in SEO, project management, and digital marketing.

Many SEO Project Managers also hold certifications from reputable SEO and digital marketing organizations.

 

What should you look for in an SEO Project Manager’s resume?

A strong SEO Project Manager resume should highlight SEO experience, including specific campaigns and their results.

It should also list familiarity with SEO tools like Google Analytics, SEMrush, or Moz.

Project management experience, including managing multiple projects simultaneously and collaborating with cross-functional teams, is also a must.

 

What qualities make a good SEO Project Manager?

A good SEO Project Manager is detail-oriented, allowing them to carefully analyze complex data and make informed decisions.

They need to be proactive, constantly staying updated with the latest SEO trends and algorithm changes.

They should be excellent communicators, able to explain complex SEO concepts to clients and team members in an easy-to-understand way.

 

Is it difficult to hire SEO Project Managers?

Finding a skilled SEO Project Manager can be challenging due to the diverse skill set required for the job.

It requires a blend of technical SEO knowledge, analytical proficiency, and project management abilities.

Companies often need to offer competitive salaries and benefits to attract the best talent in this field.

 

Conclusion

So, there you have it.

Today, we’ve unveiled the intricate details of what it means to be an SEO Project Manager.

Surprise, surprise?

It’s not merely about optimizing websites.

It’s about strategically shaping the digital visibility, one keyword at a time.

Armed with our comprehensive SEO Project Manager job description template and realistic examples, you’re ready to take the leap.

But why limit yourself?

Explore further with our job description generator. It’s your stepping-stone to meticulously crafted listings or refining your CV to absolute perfection.

Remember:

Every keyword is a piece of the larger puzzle.

Let’s shape that digital visibility. Together.

How to Become a SEO Project Manager (Complete Guide)

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