Sheet Metal Sales Representative Job Description [Updated for 2025]

In the age of advanced manufacturing, the demand for Sheet Metal Sales Representatives has never been greater.

As industrial needs evolve, the requirement for skilled professionals who can market, sell, and negotiate contracts for sheet metal products continues to rise.

But let’s delve deeper: What’s truly expected from a Sheet Metal Sales Representative?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply interested in the intricate world of sheet metal sales,

You’re in the right place.

Today, we present a customizable Sheet Metal Sales Representative job description template, designed for easy posting on job boards or career sites.

Let’s get started.

Sheet Metal Sales Representative Duties and Responsibilities

Sheet Metal Sales Representatives are responsible for promoting and selling sheet metal products to various industries.

They must possess strong knowledge of sheet metal products, industry trends, and customer needs.

Their duties and responsibilities include:

• Researching and identifying potential customers for sheet metal products
• Promoting and selling sheet metal products to new and existing customers
• Negotiating contracts with customers and ensuring that all sales agreements are completed accurately and on time
• Providing customers with detailed information about the specifications and uses of sheet metal products
• Developing and maintaining long-term relationships with customers through excellent customer service
• Keeping up-to-date with industry trends and competitor activity
• Working closely with the production team to ensure customer needs are met
• Providing management with sales reports and forecasts
• Attending trade shows and industry events to network and promote the company’s products
• Continuously learning about new products and improving sales techniques

 

Sheet Metal Sales Representative Job Description Template

Job Brief

We are seeking an enthusiastic and knowledgeable Sheet Metal Sales Representative to join our team.

This role involves promoting and selling our sheet metal products, building and maintaining client relationships, and understanding customer needs in the metal manufacturing industry.

Our ideal candidate is familiar with the dynamics of the sheet metal market and the unique properties of various types of metal.

They should have exceptional communication skills, a knack for negotiation, and a customer-focused approach.

 

Responsibilities

• Develop a client base and build relationships in the market
• Present, promote and sell sheet metal products using solid arguments to existing and prospective customers
• Perform cost-benefit and needs analysis of existing/potential customers to meet their needs
• Establish, develop and maintain positive business and customer relationships
• Expedite the resolution of customer problems and complaints to maximize satisfaction
• Achieve agreed upon sales targets and outcomes within schedule
• Analyze the territory/market’s potential, track sales and status reports
• Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services
• Continuously improve through feedback

 

Qualifications

• Proven work experience as a sales representative, preferably in the sheet metal industry
• Knowledge of different types of metal and their applications
• Excellent selling, communication and negotiation skills
• Prioritizing, time management and organizational skills
• Ability to create and deliver presentations tailored to the audience needs
• Relationship management skills and openness to feedback
• BS/BA degree or equivalent

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Sheet Metal Sales Representative
• Work Environment: Office setting with frequent travel to client locations. Some remote work may be possible.
• Reporting Structure: Reports to the Sales Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $75,000 minimum to $105,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Sheet Metal Sales Representative Do?

Sheet Metal Sales Representatives are typically employed by manufacturing or construction companies that deal with sheet metal products.

Their main role is to sell sheet metal products to various industries, including automotive, aerospace, construction, and manufacturing.

They are responsible for understanding the clients’ needs and recommending suitable sheet metal products that will meet these requirements.

The Sheet Metal Sales Representative is also responsible for maintaining relationships with existing customers while actively seeking out and securing new ones.

They negotiate contracts and terms of sales, ensuring they align with both the company’s profit targets and the client’s budget.

They work closely with the production and design teams to understand the specifications, capabilities, and limitations of their company’s sheet metal products.

This knowledge allows them to accurately represent these products to potential buyers and answer any technical queries they might have.

Additionally, these sales representatives may conduct presentations or demonstrations of the products to potential clients, highlighting the benefits and features of their sheet metal offerings.

Often, they also attend industry events and trade shows to network with potential clients and stay updated on the latest market trends and competitors’ products.

Lastly, they are typically tasked with preparing and submitting sales reports, keeping track of sales, orders, customer feedback, and any potential issues that need to be addressed.

 

Sheet Metal Sales Representative Qualifications and Skills

A successful Sheet Metal Sales Representative should have a blend of technical knowledge, interpersonal abilities, and sales skills, including:

• Strong understanding of sheet metal products and the ability to learn about new products quickly to provide accurate information to customers
• Excellent communication and interpersonal skills to build rapport with customers and effectively address their needs and concerns
• Ability to use sales and negotiation techniques to close deals and achieve sales targets
• Problem-solving skills to identify and understand customer needs and propose appropriate solutions
• Organizational abilities to manage customer accounts, track sales, and prepare reports
• Technical knowledge to understand and explain product specifications, applications, and manufacturing processes to customers
• Customer service skills to ensure customer satisfaction and manage after-sales services, including handling complaints and returns
• Physical stamina to travel and visit customer sites frequently

 

Sheet Metal Sales Representative Experience Requirements

Sheet Metal Sales Representatives typically need a high school diploma or equivalent, along with several years of experience in sales or a related field.

This is a role that often requires extensive product knowledge, so experience in the sheet metal industry or a similar manufacturing sector is highly beneficial.

Entry-level candidates may have 1 to 2 years of experience, often gained through internships or part-time roles in sales or business development.

They may also have experience in customer service roles, which provide valuable training in communication and problem-solving.

Candidates with 3 to 5 years of experience have usually worked in full-time sales roles, often within the manufacturing or construction sectors.

They are expected to have developed strong product knowledge, negotiation skills, and ability to build and maintain client relationships.

Those with more than 5 years of experience are considered highly experienced and may be ready for senior or managerial roles.

They usually have a track record of meeting or exceeding sales targets, as well as experience managing accounts or leading sales teams.

Advanced knowledge of sheet metal products, industry trends, and competitive landscape is a must for these professionals.

Continuing education or professional development in areas such as sales strategies, industry-specific technology, or manufacturing processes can be a significant advantage in this role.

 

Sheet Metal Sales Representative Education and Training Requirements

A Sheet Metal Sales Representative typically has at least a high school diploma, although a bachelor’s degree in business, marketing, or a related field can be beneficial.

They should have a strong understanding of the sheet metal industry, which can be obtained through previous experience in the field.

This could include working in a sheet metal fabrication shop or completing an apprenticeship under a sheet metal professional.

A background in sales is important for this role.

Knowledge in customer service and business management can also be beneficial, and these skills can be obtained through coursework, certification programs, or on-the-job training.

Some Sheet Metal Sales Representatives may also choose to pursue additional certifications, such as the Certified Professional Manufacturers’ Representative (CPMR) or Certified Sales Professional (CSP) credentials, which can further demonstrate their dedication and expertise in the field.

Additionally, given the technical nature of the product, a Sheet Metal Sales Representative should have solid knowledge of the different types of sheet metal, their applications, and relevant industry standards and regulations.

This knowledge can be gained on the job, through independent study, or through specialized training courses.

Strong interpersonal and communication skills are also essential for success in this role, as Sheet Metal Sales Representatives often need to explain complex information to customers and negotiate sales contracts.

 

Sheet Metal Sales Representative Salary Expectations

A Sheet Metal Sales Representative earns an average salary of $59,000 (USD) per year.

This salary may differ based on the person’s experience, education, location, and the company that they work for.

 

Sheet Metal Sales Representative Job Description FAQs

What skills does a Sheet Metal Sales Representative need?

Sheet Metal Sales Representatives should have strong communication and interpersonal skills to connect with potential customers and articulate the benefits of the products.

They should also possess good technical knowledge of sheet metal products to answer any queries.

A basic understanding of drawing interpretations and product specifications is also essential.

Lastly, they should have good negotiation skills to secure profitable deals.

 

Do Sheet Metal Sales Representatives need a degree?

A degree isn’t necessarily required for a Sheet Metal Sales Representative, though a background in engineering, marketing, or a related field can be beneficial.

More importantly, they need to have a deep understanding of the sheet metal industry and the products they are selling.

This can be gained through on-the-job experience or specialized training programs.

 

What should you look for in a Sheet Metal Sales Representative resume?

Look for experience in sales and knowledge of the sheet metal industry.

Any previous roles in sales, business development, or account management are beneficial.

Also, note any technical training or certifications related to sheet metal products.

Proficiency in using CRM software and a proven track record of achieving sales targets can also be valuable.

 

What qualities make a good Sheet Metal Sales Representative?

A good Sheet Metal Sales Representative should be confident and persuasive, with a passion for sales.

They should have strong networking skills and the ability to build and maintain relationships with customers.

They should also have the technical knowledge to effectively communicate the benefits of the sheet metal products they are selling.

An analytical mindset to evaluate sales data and market trends can also be helpful.

 

How do Sheet Metal Sales Representatives find potential clients?

Sheet Metal Sales Representatives usually generate leads through various methods such as networking, attending industry trade shows, conducting market research, and utilizing social media platforms and professional networks.

They also may receive leads from the marketing department of their organization or from referrals.

They then follow up with these leads and try to convert them into customers.

 

Conclusion

And there we have it.

We’ve uncovered the ins and outs of being a Sheet Metal Sales Representative.

Surprising, isn’t it?

It’s not just about selling metal.

It’s about forging the future of the industry, one sheet at a time.

Armed with our reliable Sheet Metal Sales Representative job description template and real-world examples, you’re all set to make your mark.

But why not go the extra mile?

Dig deeper with our job description generator. It’s your next step to fine-tuning your job listings or perfecting your resume.

Remember:

Every sheet of metal sold is a part of the larger industry landscape.

Let’s shape that future. Together.

How to Become a Sheet Metal Sales Representative (Complete Guide)

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