Sign Sales Representative Job Description [Updated for 2025]

In the fast-paced world of advertising, the focus on Sign Sales Representatives has never been greater.

As businesses continue to thrive, the demand for skillful professionals who can sell, promote, and negotiate sign solutions only grows stronger.

But let’s delve deeper: What’s truly expected from a Sign Sales Representative?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager shaping the perfect candidate,
• Or simply captivated by the world of sign sales,

You’re in the right place.

Today, we introduce a customizable Sign Sales Representative job description template, designed for easy posting on job boards or career sites.

Let’s dive right into it.

Sign Sales Representative Duties and Responsibilities

Sign Sales Representatives are responsible for selling signs and other forms of visual advertising to businesses.

They must be knowledgeable about the different types of signs available, as well as understand how to customize these signs to meet the unique needs of each client.

Their duties and responsibilities include:

• Establishing contact with potential customers through cold calling, emails, and networking
• Presenting product samples and catalogs to potential customers and explaining the features and benefits of different types of signs
• Working closely with clients to understand their needs and recommending appropriate signage solutions
• Providing clients with estimates of the costs of different types of signs
• Negotiating pricing and terms with clients
• Coordinating with the design and production team to ensure that the finished product meets the client’s expectations
• Following up with clients after the sale to ensure customer satisfaction and to identify opportunities for future sales
• Keeping accurate records of sales, contacts, and deals
• Staying updated on the latest trends and advancements in the sign industry

 

Sign Sales Representative Job Description Template

Job Brief

We are searching for a dynamic Sign Sales Representative to join our team.

The Sign Sales Representative will be responsible for identifying potential clients, presenting and selling company products, and maintaining customer relationships.

You should have a solid understanding of the sales process and have excellent communication and negotiation skills.

Experience in the signage industry is highly preferred.

Ultimately, you should be able to grow our business by building successful, long-term client relationships.

 

Responsibilities

• Identify potential clients and the decision-makers within the client organization
• Present and sell company products to current and potential clients
• Prepare action plans and schedules to identify specific targets
• Follow up on new leads and referrals resulting from field activity
• Prepare presentations, proposals, and sales contracts
• Coordinate with company staff to accomplish the work required to close sales
• Develop and maintain sales materials and current product knowledge
• Participate in marketing events such as seminars, trade shows, and telemarketing events
• Manage account services through quality checks and other follow-ups

 

Qualifications

• Proven sales experience
• Knowledge of the sign industry and its current events
• The ability to handle pressure and meet deadlines
• Excellent time management and organization
• Strong communication, negotiation, and interpersonal skills
• Self-motivated and goal-oriented
• Ability to work independently
• High school degree or equivalent; bachelor’s degree preferred

 

Benefits

• Competitive salary plus commission
• Health, dental, and vision insurance
• 401(k) retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Sign Sales Representative
• Work Environment: This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. The noise level in the work environment is usually moderate.
• Reporting Structure: Reports to the Sales Manager
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $35,000 minimum to $60,000 maximum plus commission
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Sign Sales Representative Do?

Sign Sales Representatives are typically employed by sign manufacturing companies or advertising agencies.

They can also work independently as self-employed individuals.

Their main duty is to sell various types of signage to businesses and organizations, such as banners, neon signs, digital displays, or billboards.

Sign Sales Representatives meet with potential clients to discuss their signage needs, provide product recommendations, and offer solutions that will best serve their marketing efforts.

They work closely with the clients from the initial inquiry through to the final installation of the signage.

In addition, they also handle follow-up services such as repairs, maintenance, and updates.

They are often responsible for developing new business opportunities, maintaining relationships with existing clients, and meeting sales targets.

They may also work with graphic designers and production teams to ensure that the finished product meets the client’s specifications.

Sign Sales Representatives require excellent communication and negotiation skills, and they must have a good understanding of marketing strategies and design principles.

 

Sign Sales Representative Qualifications and Skills

A proficient sign sales representative should possess skills and qualifications that align with the demands of the role, such as:

• Effective communication skills to understand client requirements, present product details, and negotiate deals.
• Knowledge of various types of signage including digital signage, LED signs, dimensional letters, and banners to recommend the most suitable product to clients.
• Customer service skills to address client queries, complaints, and provide post-sales service.
• Ability to analyze market trends and customer needs to drive sales strategies and meet targets.
• Sales skills to persuasively demonstrate product value and close deals.
• Technical knowledge to explain product specifications, installation process, and maintenance guidelines to clients.
• Interpersonal skills to build and maintain relationships with clients for repeat business and referrals.
• Organizational skills to manage multiple clients, keep track of orders, and ensure timely delivery.

 

Sign Sales Representative Experience Requirements

Entry-level candidates for Sign Sales Representative positions may have 1 to 2 years of experience, often through an internship or part-time role in sales, marketing, or a related field.

This experience should ideally be in an environment where direct customer interaction and negotiation skills are necessary.

These professionals can also gain valuable experience in roles such as Customer Service Representative, Marketing Assistant, or other roles focused on client interaction and sales.

Candidates with more than 3 years of experience are often well-versed in the industry, having honed their sales strategies and customer relationship management skills.

They may have developed a level of expertise in signage products, design, and manufacturing processes.

Those with more than 5 years of experience may have some leadership experience in their background and may be ready for a managerial or team-lead position.

They often possess a deep understanding of industry trends, competitor products, and customer preferences, which are crucial in driving sales and fostering client relationships.

 

Sign Sales Representative Education and Training Requirements

Sign Sales Representatives typically have a high school diploma or equivalent and some sales experience.

However, a bachelor’s degree in marketing, business, or a related field can be advantageous.

They must have a strong understanding of various sign products, materials, and design principles.

This can be gained through on-the-job training or coursework in graphic design or visual arts.

Knowledge of the sign industry’s latest trends, technologies, and software, such as Adobe Illustrator or CorelDRAW, is also beneficial.

Some positions may require Sign Sales Representatives to have a background in construction or engineering, especially when dealing with large, complex signage structures.

Additional training and development courses in sales techniques, negotiation, and customer relationship management can enhance a Sign Sales Representative’s skills and effectiveness.

While not mandatory, certification from organizations like the International Sign Association can demonstrate a Sign Sales Representative’s commitment to professional growth and industry standards.

 

Sign Sales Representative Salary Expectations

A Sign Sales Representative earns an average salary of $59,513 (USD) per year.

The actual compensation may vary depending on factors such as experience, location, the scale of the employer’s business, and the complexity of the job tasks.

 

Sign Sales Representative Job Description FAQs

What skills does a Sign Sales Representative need?

Sign Sales Representatives require a blend of skills, including excellent communication and negotiation capabilities to interact effectively with clients.

A good understanding of marketing strategies, creativity and problem-solving abilities are also essential for this role.

Knowledge about different types of signs, materials used, and installation processes are beneficial too.

 

Do Sign Sales Representatives need a degree?

While a degree is not always mandatory, having a bachelor’s degree in Marketing, Business or a related field can be advantageous.

However, more importance is often given to experience in sales, particularly within the sign industry.

Certifications in sales or marketing could also add value to a candidate’s profile.

 

What should you look for in a Sign Sales Representative resume?

Look for a proven track record in sales, preferably within the signage industry.

Knowledge of different sign materials, production processes and installation techniques is a plus.

Excellent communication and negotiation skills, along with customer service experience, are also desirable.

Additional qualifications in marketing or business can be a bonus.

 

What qualities make a good Sign Sales Representative?

A good Sign Sales Representative is enthusiastic, persuasive, and driven to achieve sales targets.

They need to be customer-focused, able to understand client needs, and offer suitable sign solutions.

Being detail-oriented helps in producing accurate quotes and orders.

Staying updated with the latest trends in the signage industry is also a key quality for this role.

 

Is it difficult to hire Sign Sales Representatives?

Hiring Sign Sales Representatives can be challenging due to the specific skills and knowledge required for this role.

It’s crucial to find someone with strong sales skills, understanding of the sign industry, and the ability to build relationships with clients.

Offering competitive pay, career development opportunities, and a positive work environment can help attract the right candidates.

 

Conclusion

And there we have it.

Today, we’ve revealed the true essence of being a sign sales representative.

But guess what?

It’s not just about selling signs.

It’s about promoting communication, one sign at a time.

Armed with our robust sign sales representative job description template and authentic examples, you’re ready to make your mark.

But why stop at readiness?

Immerse yourself further with our job description generator. It’s your next milestone towards finely-crafted job listings or perfecting your resume.

Remember:

Every sign sold is a message amplified.

Let’s amplify that message. Together.

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